Article Per Year (5 Year)
p-Index From 2020 - 2025
4.254
P-Index
This Author published in this journals
All Journal Jurnal Teknik Industri JBTI : Jurnal Bisnis : Teori dan Implementasi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Journal of Humanities and Social Studies Jurnal Samudra Ekonomi dan Bisnis Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat Jurnal Ecogen Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Abdimas Sangkabira Jurnal Ekonomi Syariah Business and Investment Review IIJSE JER International Journal of Economics and Management Sciences International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Indonesian Journal of Economics, Business, Accounting, and Management
Hartono, Arif
Unknown Affiliation
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

Published : 33 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 33 Documents
Search

 1   2   3   4 
The Effect Of Brand Identity, Brand Image, Brand Integrity And Brand Interaction On Customer Satisfaction And Purchase Intention (Case Study On Iphone Smartphone Fans In Indonesia) Taufik, fiqri; Hartono, Arif
International Journal of Education, Vocational and Social Science Vol. 4 No. 01 (2025): Pebruary,International Journal of Education, Vocational and Social Science( IJ
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i01.1401

Abstract

This study aims to examine the influence of brand identity, brand image, brand integrity, and brand interaction on consumer satisfaction and consumer purchasing interest. This study uses the iPhone smartphone as the object of research, which is one of Apple's products, using a quantitative approach. The data collection method was by distributing online questionnaires to 280 respondents, but there were 200 respondents who met the research criteria. The sampling technique used a non-probability sampling technique using the purposive sampling method, then the data was processed statistically using Structural Equation Modeling (SEM) using Partial Least Square (PLS). The results of this study indicate that: 1) Brand identity has a positive and significant effect on consumer satisfaction, 2) Brand image, brand integrity, and brand interaction have a positive effect on customer satisfaction, 3) Brand identity, brand image, brand integrity and brand interaction have a positive effect on purchase intention, and 4) customer satisfaction has a positive effect on purchase intention.
PELATIHAN AKUNTANSI DAN ANGGARAN DALAM PENYUSUNAN RENCANA ANGGARAN PENDAPATAN DAN BELANJA SEKOLAH PADA AMAL USAHA MUHAMMADIYAH DI KOTA MADIUN Ardiana, Titin Eka; Hartono, Arif; Desriyanto, Eka
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 3 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i3.16392

Abstract

Mitra Pengabdian Masyarakat pada hibah pengabdian masyarakat ini adalah Universitas Muhammadiyah Ponorogo. Kegiatan pengabdian ini bertujuan untuk membantu meningkatkan mutu standarisasi keuangan Amal Usaha Muhammadiyah (AUM) di bidang pendidikan sehingga memenuhi kaidah akuntabilitas dan responsibilitas serta tranparansi. Kegiatan ini merupakan program pelatihan Short Course Akuntansi bagi seluruh staf bendahara di sekolah-sekolah Muhammadiyah wilayah Kota Madiun agar dapat menyusun laporan keuangan dengan baik dan benar  Dengan pengetahuan yang diperoleh dari Short Course Akuntansi, diharapkan mereka akan mampu mengoptimalkan pengelolaan keuangan AUM, meningkatkan transparansi, dan mencapai tingkat efisiensi yang lebih tinggi. Metode kegiatan ini dilaksanakan dalam tahap: pelatihan akuntansi AUM, pelatihan pengelolaan anggaran, dan pelatihan penyusunan RAPBS. Tahap ini dilaksanakan bagi seluruh staf bendahara di sekolah-sekolah bagi SD/MI, SMP, SMA Muhammadiyah wilayah Kota Madiun sehingga pemahaman konsep anggaran diseminasi kepada pengelola keuangan sekolah. Pelatihan Akuntansi dan anggaran dalam penyusunan RAPBS bekerja sama dengan PDM, LPPK bagi pengelola keuangan sekolah. Hasil akhir pengabdian dari kegiatan pelatihan ini diharapkan pengelola seluruh staf bendahara di sekolah-sekolah Muhammadiyah wilayah Kota Madiun dapat meningkatkan kemampuan sesuai dengan RAPBS yaitu meningkatkan manajerial pengelolaan keuangan, dan penyusunan laporan keuangan. Kata kunci: Akuntansi, Anggaran, RAPBS, AUM AbstractThe Community Service Partner for this community service grant is Muhammadiyah University of Ponorogo. This service activity aims to help improve the quality of financial standards for Muhammadiyah Charitable Enterprises (AUM) in the education sector so that it meets the principles of accountability, responsibility and transparency. This activity is an Accounting Short Course training program for all treasurer staff in Muhammadiyah schools in the Madiun City area so that they can prepare financial reports properly and correctly. With the knowledge gained from the Accounting Short Course, it is hoped that they will be able to optimize AUM financial management, increase transparency, and achieve higher levels of efficiency.This activity method is implemented in stages: AUM accounting training, budget management training, and RAPBS preparation training. This stage is carried out for all treasurer staff in schools for SD/MI, SMP, Muhammadiyah High Schools in the Madiun City area so that understanding of the budget concept is disseminated to school financial managers. Accounting and budget training in preparing RAPBS in collaboration with PDM, LPPK for school financial managers. The final result of the service from this training activity is that it is hoped that the management of all treasurer staff in Muhammadiyah schools in the Madiun City area can improve their abilities in accordance with the RAPBS, namely improving managerial financial management and preparing financial reports. Keywords: Accounting, Budget, RAPBS, AUM
The Influence of Electronic Word Of Mouth on Gen Z's Purchase Intention on Shopee Social Commerce Platform Ananda Ramadhan, Syahfara; Hartono, Arif
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of electronic word of mouth on gen Z buying interest on the social commerce platform Shopee. The approach used in this study is a quantitative approach. Data collection techniques by distributing online questionnaires to 200 respondents using Google Form. The sampling technique uses a non-probability sampling technique using the purposive sampling method and then processed using structural equation modeling SEM (Structural Equation Modeling) using the PLS program. This study found that perceived informativeness, perceived persuasiveness, source expertise, source trustworthiness have a positive and significant effect on E-WOM Usefulness, in addition perceived persuasiveness, source expertise, source trustworthiness have a positive and significant effect on E-WOM Credibility. This study also found that E-WOM Usefull and E-WOM Credibility have a positive and significant effect on Purchase Intention.
Training Need Analysis for PT Krakatau Sarana Infrastruktur Employees Zahirah, Fairuza; Hartono, Arif; Suhartini, Suhartini
International Journal of Economics and Management Sciences Vol. 1 No. 3 (2024): August : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v1i3.80

Abstract

Nowadays, changes occur very quickly, especially in the field of technology, which requires companies to be able to adapt to these changes. Training and development is one of the most effective ways to continuously improve the knowledge and skills possessed by employees. When conducting training, of course the company must do it correctly so that it is in line with the company's goals and is on target. Training needs analysis is one of the most important stages before holding training because this stage determines which employees will take part in the training and what kind of training will be held. This research uses a qualitative approach using a case study design to obtain in-depth data. Data collection techniques for this research used interview, observation and documentation methods. The primary data source comes from interviews with 3 sources and observations and the secondary data source comes from the employee competency GAP report as the main data for training need analysis. The results of this research show that there are still several employees whose competencies do not meet the requirements required by the company. Therefore, companies should be able to continue to update employee competency GAP reports so that training needs analysis can continue to be up to date and can carry out training according to targets and objectives.
The Influence of Instagram Marketing on Colleges on Post Interaction Masrufah, Masrufah; Hartono, Arif
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 3 (2024): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v4i3.10729

Abstract

The ease of using social media today makes many universities use social media as part of their marketing strategy such as Instagram marketing. The purpose of this study was to analyze the effect of Instagram marketing on the interaction of posting at universities at the Islamic University of Indonesia. Instagram marketing can be evaluated based on post typology, namely advertising, event, information, entertainment, and achievement. The analysis used multiple regression analysis with OLS estimation from 330 posts on the Instagram of the Islamic University of Indonesia in a twelve-month period using the SPSS application program. This study aims to help identify which variables can generate greater interaction between users, and provide strategic suggestions for marketing management on social networks. The results of the data analysis show (1) Advertising has no effect on the interaction of posting (2) Events have no effect on the interaction of posting (3) Entertainment has a positive effect on the interaction of posting (4) achievement has an effect on the interaction of posting on likes but does not have an effect on the interaction of posting on comments. 
Analysis of Factors that Influence Consumers’ Trust to Use AI Service: The Case of Mandiri Bank’s MITA Chatbot Nisa, Naura Fitri; Hartono, Arif
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7689

Abstract

The use of chatbots has seen rapid development across various sectors in recent years, including in the banking industry. This study evaluated and examined the relationship between factors that influence consumer trust in the use of the AI chatbot service, MITA, at Mandiri Bank. The importance of conducting this research lies in answering questions regarding the key factors that affect users' or customers' trust in chatbots, such as perceived benefits and ease of use, which influence the intention to adopt new technologies, particularly Mandiri Bank’s MITA services. A total of 266 survey samples were collected from users of the Mandiri Bank’s MITA chatbot via an online survey, using convenience sampling for sample selection. The statistical analysis technique used in this study was Partial Least Squares Structural Equation Modeling (PLS-SEM) through the SmartPLS software. This study shows that perceived usefulness and user comfort do not have a significant effect on user trust in Mandiri Bank’s MITA chatbot. However, other factors positively and significantly affected user trust in the MITA chatbot. This study is expected to encourage marketing managers to explore more broadly and deeply how to build user trust in the banking industry and its future implications
Pengaruh absorptive capacity, innovation capabilities dan implementasi open innovation terhadap kinerja UKM di Yogyakarta Putra, Hendy Kurnia; Hartono, Arif
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5035

Abstract

This study aims to examine the effects of absorptive capacity, innovation capabilities, and open innovation on SME performance in the Special Region of Yogyakarta. Previous research on open innovation in the Indonesian context has been conducted, yet it needed more specificity and omitted certain variables concerning the enhancement of SME performance. Therefore, this study aims to address this gap. A total of 202 respondents contributed to this research. Data were analyzed using SPSS and PLS-SEM with SmartPLS software. The findings reveal that absorptive capacity, innovation capabilities, and open innovation variables positively influence SME performance. This study contributes to enriching the literature on the concept of open innovation and SME performance. Furthermore, it offers valuable insights for business practitioners to implement these three variables for the enhancement of their business performance.
Strategy Of PT. Karya Sehati Utama (KSU) In Increasing Buying Interest Through Marketing Mix Nur Rachman, Naba’il; Hartono, Arif
International Journal of Economics, Business and Innovation Research Vol. 4 No. 02 (2025): Pebruary - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i02.1574

Abstract

The internship activities carried out by the author aim to see how PT. Karya Sehati Utama, which operates in the property industry in Yogyakarta and its surroundings, can implement a good marketing mix strategy. PT. Karya Sehati Utama is one of the largest developers in Yogyakarta, which focuses on property development such as housing and villas. As a company in the property industry, PT. Karya Sehati Utama implements a 4P marketing mix strategy (product, price, place, promotion) to design and market projects that are in accordance with customer needs and market trends. To be able to find out the process, the author took observation data that was carried out directly and obtained 3 sources as a validity test. The method used by the author in compiling this internship report uses a qualitative method and uses triangulation testing. The analysis technique in this study consists of 3 activity flows that run simultaneously, namely: data reduction, data presentation and drawing conclusions. The results of this internship show that with the implementation of the marketing mix in the company, it has a significant influence on marketing activities so that the products offered can attract consumer buying interest.
PELATIHAN AKUNTANSI DAN ANGGARAN DALAM PENYUSUNAN RENCANA ANGGARAN PENDAPATAN DAN BELANJA SEKOLAH PADA AMAL USAHA MUHAMMADIYAH DI KOTA MADIUN Ardiana, Titin Eka; Hartono, Arif; Desriyanto, Eka
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 3 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i3.16392

Abstract

Mitra Pengabdian Masyarakat pada hibah pengabdian masyarakat ini adalah Universitas Muhammadiyah Ponorogo. Kegiatan pengabdian ini bertujuan untuk membantu meningkatkan mutu standarisasi keuangan Amal Usaha Muhammadiyah (AUM) di bidang pendidikan sehingga memenuhi kaidah akuntabilitas dan responsibilitas serta tranparansi. Kegiatan ini merupakan program pelatihan Short Course Akuntansi bagi seluruh staf bendahara di sekolah-sekolah Muhammadiyah wilayah Kota Madiun agar dapat menyusun laporan keuangan dengan baik dan benar  Dengan pengetahuan yang diperoleh dari Short Course Akuntansi, diharapkan mereka akan mampu mengoptimalkan pengelolaan keuangan AUM, meningkatkan transparansi, dan mencapai tingkat efisiensi yang lebih tinggi. Metode kegiatan ini dilaksanakan dalam tahap: pelatihan akuntansi AUM, pelatihan pengelolaan anggaran, dan pelatihan penyusunan RAPBS. Tahap ini dilaksanakan bagi seluruh staf bendahara di sekolah-sekolah bagi SD/MI, SMP, SMA Muhammadiyah wilayah Kota Madiun sehingga pemahaman konsep anggaran diseminasi kepada pengelola keuangan sekolah. Pelatihan Akuntansi dan anggaran dalam penyusunan RAPBS bekerja sama dengan PDM, LPPK bagi pengelola keuangan sekolah. Hasil akhir pengabdian dari kegiatan pelatihan ini diharapkan pengelola seluruh staf bendahara di sekolah-sekolah Muhammadiyah wilayah Kota Madiun dapat meningkatkan kemampuan sesuai dengan RAPBS yaitu meningkatkan manajerial pengelolaan keuangan, dan penyusunan laporan keuangan. Kata kunci: Akuntansi, Anggaran, RAPBS, AUM AbstractThe Community Service Partner for this community service grant is Muhammadiyah University of Ponorogo. This service activity aims to help improve the quality of financial standards for Muhammadiyah Charitable Enterprises (AUM) in the education sector so that it meets the principles of accountability, responsibility and transparency. This activity is an Accounting Short Course training program for all treasurer staff in Muhammadiyah schools in the Madiun City area so that they can prepare financial reports properly and correctly. With the knowledge gained from the Accounting Short Course, it is hoped that they will be able to optimize AUM financial management, increase transparency, and achieve higher levels of efficiency.This activity method is implemented in stages: AUM accounting training, budget management training, and RAPBS preparation training. This stage is carried out for all treasurer staff in schools for SD/MI, SMP, Muhammadiyah High Schools in the Madiun City area so that understanding of the budget concept is disseminated to school financial managers. Accounting and budget training in preparing RAPBS in collaboration with PDM, LPPK for school financial managers. The final result of the service from this training activity is that it is hoped that the management of all treasurer staff in Muhammadiyah schools in the Madiun City area can improve their abilities in accordance with the RAPBS, namely improving managerial financial management and preparing financial reports. Keywords: Accounting, Budget, RAPBS, AUM
Edukasi dan Pelatihan Puding Daun Kelor untuk Pencegahan Stunting di Dusun Kedungsogo, Kulon Progo Kusumawardhani, Ratih; Prihatin, Wijiasih; Hartono, Arif
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 3 (2025): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v5i3.3569

Abstract

Purpose: This community service aims to provide understanding and skills to the community, especially PKK Kedungsogo, Kulon Progo women, about the benefits of Maringa leaves in preventing stunting in children Methodology: This activity included a presentation about the benefits and nutritional content of Moringa leaves and training in making Moringa leaf pudding as an alternative nutritious food. Using a mixed-method approach, the results of the community service showed an increase in the PKK women's understanding of the benefits of Moringa leaves for stunting prevention. Results: The activity results show the enthusiasm of PKK women for processing Moringa leaves as a step to prevent stunting and as a solution for other health needs. This initiative increases their nutrition knowledge and opens up new opportunities for utilizing local resources to improve children's health. PKK mothers' understanding of the importance of the benefits of Moringa leaves for preventing stunting is also increasing. Conclusions: PKK  moms in kedungsogo hamlet were the target of socialization and training sessions on the use of moringa leaves, and the events were a great success and had good feedback. Through the development of moringa leaf-based products and the enchancement of mothers abilities to include moringa leaves into family meals this intiative is anticipated to help prevent childhood stunting. Limitations: The initial level of public knowledge about Moringa leaves and stunting can vary. Some community members may not be familiar with the benefits of Moringa leaves or the concept of stunting, so effectively conveying information requires additional time and effort. Contribution: Socialization and training about the benefits of Moringa leaves are essential to increasing public knowledge about their use. This increase in knowledge may motivate families to adopt moringa leaves as part of a healthy diet for their children
Co-Authors Ananda Ramadhan, Syahfara Arinasari, Rani Azizah, Alfimalia Nurul Azkiah, Mutiara Rifki Desriyanto, Eka Dita, Wahyu Riskina Hashfi, Edwinsa Auzan Ika Farida Ulfa, Ika Farida Jennah, Raihanatul Kriestince, Denada Sari Puspita Kusumawardhani, Ratih Masrufah Masrufah Muntiah, Nur Sayidatul Muzdalifah, Adani Fildza Nisa, Naura Fitri Nur Rachman, Naba’il NURUL HIDAYAH Nurul Utami Pertiwi, Rizki Novia Prihatin, Wijiasih Purwanto, Andrea Filippo Fortuna Putra, Hendy Kurnia Rahayu, Ema Lukyta Ramadhan, Muhammad Rafly Agung Ramadhani, Nesha Yama Ranelita, Mariska Nanda Rany, Diajeng Mustika Rizqy, Rahmatin Sabila Rosa, Hielda Faristria Setyo Aji, Wirayuda Tamaam Suhartini Suhartini Tasyrin, Syadan Rizqi Taufik, fiqri Titin Eka Ardiana, Titin Eka Ulfah, Ika Farida Wijianto Wijianto Zahirah, Fairuza