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All Journal Majalah Ilmiah Bijak GEMA : Jurnal Gentiaras Manajemen dan Akuntansi SABURAI INTERNASIONAL JOURNAL OF SOCIAL, SCIENCES, AND DEVELOPMENT (Saburai-IJSSD) Jurnal Abdi Masyarakat Saburai (JAMS) Jurnal Manajemen Mandiri Saburai (JMMS) Indonesian Community Journal JURNAL ILMU MANAJEMEN SABURAI (JIMS) Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis
Yuliana Yamin
Universitas Sang Bumi Ruwa Jurai
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Public Health Social Sciences Other

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Journal : GEMA : Jurnal Gentiaras Manajemen dan Akuntansi

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FAKTOR YANG MEMPENGARUHI MINAT NASABAH BANK PEMBIAYAAN RAKYAT SYARIAH (BPRS) KOTABUMI KANTOR CABANG BANDAR LAMPUNG Kuswarak -; Yuliana Yamin
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Vol 10 No 1 (2018): GEMA : Jurnal Gentiaras Manajemen dan Akuntansi
Publisher : Sekolah Tinggi Ilmu Ekonomi Gentiaras

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Abstract

Many factors influence people in taking a decision to connect with a bank. It is certainly basedon someone’s interest. The purpose of this study is to determine the factors that play a role ininfluencing customer interest to the company. The hypothesis of this research is service factor, product,facility and location access affect customers’ interest in BPRS Kotabumi, Branch Office BandarLampung.The result of the research indicate that service factor, product, facility and location access havepositive and significant influence to customers’ interest of BPRS Kotabumi, Branch office BandarLampung and all four factors together influence to customers’ interest of BPRS Kotabumi, Branch officeBandar Lampung. These four factors also affect customers’ interest by 75.9%.
Co-Authors Abd. Rasyid Syamsuri Abdillah Irwan Saputra AGUS PRATAMA Ahiruddin Ahiruddin Ani Pujiati Dewi, Ade Sandra Fahrizi Fahrizi Hazairin Habe Husna Purnama Indriyani Indriyani Iwan Zulfikar Khairul Saleh Khairul Saleh Kinan Nurul Faithya Kinanti Nurul Faithya Kuswarak, Kuswarak Lies Kumara Dewi Maria Elina Maria Elina Maristiana Ayu Nelson Nelson Nelson, Nelson Niar Azriya Novalia Novalia Nuzleha Nuzleha Nuzleha, Nuzleha Praja Fikto Ali KM Rauf, Eka Ubaya Taruna Reza Pahlepi, Reza Rolista Rolista Ruslan Dalimunthe Safitri, Meilinda Saputra, Abdillah Irwan Sasora, Fajar Siti Amalia Sodirin, Sodirin Sri Haryanti Tabara, Reijeng Tedi Gunawan Tiar Mirnasari Trisnowati Josiah Wita Tantriani Yessy Dekasari