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STRATEGI INOVASI DALAM RANGKA MENJAGA KEBERLANJUTAN BISNIS DALAM MENGHADAPI ERA VOLATILITY, UNCERTAINTY, COMPELXITY, DAN AMBIGUITY (VUCA) Aribowo, Handy; Wirapraja, Alexander
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 9 No. 1 (2018): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (609.711 KB) | DOI: 10.36694/jimat.v9i1.153

Abstract

Currently, all the nations of the world are facing competition inthe era of Volatility, Uncertainty, Complexity, and Ambiguity, whichrequired an innovation strategy in order to support businesssustainability. The methodology used in this research is the study ofliterature with the results of research, among others, Indonesia mustincrease the output of innovation, the implementation of innovation inorder to support business sustainability need to strengthen research anddevelopment and utilize technological progress as a means to innovateand innovate in the company, leaders are very influential is needed inencouraging the birth of various innovations, with the innovationmindset owned by the leader will be born a culture of innovation in thecompany.
Pelatihan dan Sosialisasi Kewirausahaan Digital Paska Pandemi COVID-19 Bagi Generasi Muda Sekitar Gereja El-Shaddai Surabaya Hariyanti, Novi Tri; Wirapraja, Alexander; Sutjiadi, Raymond; Setyoadi, Eddy Triswanto
Jurnal Dharma Bhakti Ekuitas Vol. 8 No. 1 (2023): Jurnal Dharma Bhakti Ekuitas
Publisher : Universitas Ekuitas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/p3m.v8i1.663

Abstract

Entrepreneurship and self-reliance are important points for the Indonesian people in improving their economic standard of living, especially during the current post-COVID-19 recovery period. Many people have been affected by the COVID-19 pandemic, especially on the economic side, causing a decline in people's income and standard of living. This digital entrepreneurship training program was carried out at the El-Shaddai church in Surabaya, targeting community groups that were economically affected by COVID-19. The purpose of this activity is to provide knowledge and training regarding the use of digital media in marketing the products they already have. In addition to training, regular assistance is also provided to ensure the success of this program and have a direct impact on community service partners. The implementation of the program is carried out by a team consisting of lecturers as facilitators and students as assistant facilitators. The results obtained show that people are getting used to doing product management and utilizing digital media such as social media and marketplaces to market their products. Keywords: Assistance, digital marketing, entrepreneurship, training. Abstrak Kewirausahaan dan kemandirian menjadi poin penting bagi masyarakat Indonesia dalam meningkatkan taraf hidup ekonomi mereka khususnya dalam masa pemulihan paska pandemi COVID-19 saat ini, banyaknya masyarakat yang terdampak pandemi COVID-19 khususnya pada sisi ekonomi menyebabkan menurunnya pendapatan dan taraf hidup masyarakat. Program pelatihan kewirausahaan digital ini dilaksanakan di gereja El-Shaddai Surabaya dengan menyasar pada kelompok masyarakat yang terdampak COVID-19 secara ekonomi. Tujuan kegiatan ini adalah memberikan pengetahuan dan pelatihan mengenai penggunaan media digital dalam memasarkan produk yang sebenarnya sudah mereka miliki, selain pelatihan juga dilakukan pendampingan secara berkala untuk memastikan keberhasilan dari program ini dan berdampak langsung kepada masyarakat mitra pengabdian. Pada pelaksanaan program dilakukan oleh tim yang terdiri dari dosen sebagai fasilitator dan mahasiswa sebagai asisten fasilitator. Hasil yang didapatkan adalah masyarakat mulai terbiasa dalam melakukan manajemen produk dan memanfaatkan media digital seperti media sosial dan marketplace dalam memasarkan produk mereka. Kata kunci: pendampingan, pemasaran digital, kewirausahaan, pelatihan.
Implementasi Website Sekolah SMAK St. Louis 2 Surabaya Menggunakan Wordpress dan Divi Basatha, Rizky; Setyoadi, Eddy Triswanto; Hariyanti, Novi Tri; Wirapraja, Alexander; Rahmawati, Titasari; Sena, I Gede Wiarta; Soedargo, David Saputra Octadianto
Journal of Digital Community Services Vol. 1 No. 2 (2024): July
Publisher : Institute Of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/dcs.v1i2.15

Abstract

Sekolah Menengah Atas Katolik (SMAK) St. Louis 2 Surabaya menghadapi tantangan dalam meningkatkan daya tarik dan fungsi halaman web sekolah mereka untuk memenuhi kebutuhan orang tua, calon siswa, serta siswa yang sudah bersekolah. Masalah utama yang dihadapi adalah tampilan web yang kurang responsif dan tidak terintegrasi dengan media sosial. Untuk mengatasi hal ini, dilakukan pembuatan ulang situs web menggunakan WordPress yang dipadukan dengan Divi Plus dan Supreme. Integrasi media sosial dilakukan menggunakan Smash Balloon dan Click to Chat WhatsApp untuk memudahkan komunikasi. Proyek ini juga mencakup fitur-fitur baru seperti profil alumni, sejarah sekolah berbasis alur waktu, serta tampilan berita yang lebih informatif. Hasilnya adalah situs web yang lebih menarik dan mudah digunakan, memberikan pengalaman pengguna yang lebih baik serta memudahkan akses informasi. Peningkatan ini diharapkan dapat mendukung branding sekolah dan mempermudah proses penerimaan siswa baru.
SOCIAL MEDIA STRATEGY TOWARDS THE DEVELOPMENT OF DIGITAL MARKETING STRATEGY IN HIGHER EDUCATION Hariyanti, Novi Tri; Wirapraja, Alexander
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 5 No. 1 (2024): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v5i1.169

Abstract

Higher education is an organization established and managed by the community by forming a legal entity that is non-profit and is required to obtain a Material permit. The problem that is often faced by private higher education institutions is the difficulty in increasing the number of new students entering the new academic year. This problem causes higher education institutions to have difficulty developing because the largest amount of income is from the number of students. This study used a descriptive qualitative method by taking samples from several private higher education institutions by conducting interviews with several marketing staff representatives from each higher education institution. The results obtained are the mapping and analysis of social media utilization strategies according to the resource capabilities of each higher education institution with reference to the marketing mix (7P), so it can be concluded that there is still a lot of potential from higher education institutions that can be exposed more widely in order to maximize their abilities to get more prospective students.
Perancangan Aplikasi Mobile Menggunakan Machine Learning Untuk Menentukan Klasifikasi Kategori Berita Hariyanti, Novi Tri; Rahmawati, Titasari; Wirapraja, Alexander
Teknika Vol. 13 No. 3 (2024): November 2024
Publisher : Center for Research and Community Service, Institut Informatika Indonesia (IKADO) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34148/teknika.v13i3.1093

Abstract

Berita yang umumnya terdapat pada media publikasi baik elektronik maupun media cetak yang beredar setiap harinya dalam volume yang besar, saat ini sebagian besar telah berpindah ke media digital yang memudahkan pengguna untuk mengakses artikel berita. Jumlah peredaran berita yang besar setiap harinya inilah yang seringkali membebani kerja dari editor dan penulis berita dalam menentukan kategori dari berita yang akan dirilis. Sistem ini dirancang untuk membantu dalam melakukan klasifikasi kategori berita, pada aplikasi ini aplikasi dirancang dalam bentuk aplikasi portal berita berbasis aplikasi mobil berbasis android. Pada penelitian ini menggunakan metode logistic regression sebagai metode klasifikasi biner dengan dataset yang digunakan pada penelitian ini merupakan judul berita yang dipublikasikan pada tahun 2020 dengan pembagian data sekitar 2000 dataset. Hasil dari penelitian ini adalah sistem aplikasi yang membantu dalam melakukan klasifikasi kategori berita dengan tingkat akurasi diatas 85%.
Pengaruh Technology Acceptance Model (TAM) Terhadap Kepuasan Kerja Studi Kasus Pada Mitra InDriver Surabaya: The Influence of Technology Acceptance Model (TAM) on Job Satisfaction Case Study on InDriver Partners Surabaya Wirapraja, Alexander; Aribowo, Handy
KONSTELASI: Konvergensi Teknologi dan Sistem Informasi Vol. 4 No. 2 (2024): Desember 2024
Publisher : Program Studi Sistem Informasi Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/konstelasi.v4i2.10023

Abstract

Model transportasi online berbasis aplikasi merupakan bentuk disrupsi teknologi yang berdampak positif bagi perkembangan transformasi digital masyarakat khususnya di Indonesia dalam membantu masyarakat dalam upaya pemenuhan kebutuhan sehari-hari. Indriver merupakan pemain baru disaat telah terdapat transportasi daring lainnya seperti gojek, grab dan maxim. sebagai transportasi daring tidak lepas dari peran aplikasi dan pemanfaatannya oleh pihak mitra selaku pengemudi sebagai bagian dari pekerjaan mereka. Pada penelitian ini mengambil topik penelitian hubungan antara model penerimaan teknologi (TAM) terhadap kepuasan karyawan pada Indriver di Surabaya. Metode pengolahan data menggunakan analisis regresi berganda, dengan data primer yang didapatkan melalui pengambilan sampel penelitian menggunakan metode purposive sampling terhadap 72 responden yang merupakan mitra Indriver yang bekerja di Surabaya. Hasil yang diperoleh adalah setiap indikator yang menjadi bagian dari model penerimaan teknologi (TAM) yang meliputi Perceived Usefullness, Perceived ease of use, Attitude towards using technology dan Actual Technology Use memiliki pengaruh terhadap kepuasan kerja para mitra Indriver Surabaya
Proses, Tantangan, dan Faktor Keberhasilan Transformasi Agile: Kajian Literatur Sistematis ramadhany, emha diambang; wirapraja, Alexander; Afandi, Khoirunnisa; Arief, M. Habibullah
Journal of Digital Business Innovation Vol. 1 No. 1 (2023): NOVEMBER
Publisher : LPPM Universitas dr. Soebandi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36858/digbi.v1i1.4

Abstract

The waterfall software development method has been considered as a traditional method towards modern software development using Agile methods which are considered sufficient in current conditions which emphasize the speed of data and information exchange and indirectly emphasize the life cycle and fast social interaction between individuals who involved in the organization in the development of information technology, in researching the development of the agile method related to key factors, challenges and the transition process from the old system to the new system, data collection and related theories were carried out, using a literature study approach by collecting agile method data. The results obtained were mentioned the factors driving the application of agile methods along with the success factors and failure factors in implementing Agile methods.
Design of Web-Based Motor Vehicle Spare Parts Sales Application Using the Rapid Application Development (RAD) Method Wirapraja, Alexander; Kardinata, Eunike Andriani
Indonesian Journal of Information Systems Vol. 8 No. 1 (2025): August 2025
Publisher : Program Studi Sistem Informasi Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/ijis.v8i1.11206

Abstract

The development of technology, especially in the industrial era 4.0 and the era of technological disruption accompanied by the increasing literacy of society in technology, has influenced the operations of a business company, especially in their marketing methods as the front line of a business process. Company X in Surabaya, which is engaged in the sale of motor vehicle spare parts, is one of the companies that is aware that the market continues to grow and they must follow these changes by designing a sales website to increase their revenue. This sales website was developed using the rapid application development (RAD) method because this method is suitable for developing software on a small to medium scale and has advantages in terms of efficiency of work time. The results obtained from the design of this sales information system software are a system that can help company X in managing spare part sales as a whole with features that include product catalogs, product transactions, multiple payments, shipping calculations, return menus, customer satisfaction ratings and sales reports per time period.
Digitalization of Employee Performance Appraisal System: Ensuring Fairness and Transparency in Human Resource (HR) Practices in Steel Construction Company Wirapraja, Alexander; Basatha, Rizky; Manggaetan, Fanny Megawati
Journal The Winners 2025: Article in Press
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital transformation in human resource department (HRD) within performance appraisal process is initiated from employee management and supported by the commitment of leaders to create aspects of openness and fairness. In this context, PT. X Surabaya is a steel construction company that still carries out employee performance appraisal process manually, causing problems such as being considered unfair, non-transparent, and inaccurate in the assessment process, as well as frequent delays in the process. This causes feelings of unfairness and suspicion from employees, leading to a negative work atmosphere and impacting productivity and performance. Therefore, this research aims to design employee performance appraisal information system by applying Waterfall model as the development method. The novelty was the integration of human resource (HR) transformation from traditional to digital, by prioritizing the principles of fairness and transparency in the context of employee performance appraisal. This result showed that web-based performance appraisal information system effectively managed the appraisal process digitally, enabling leaders to monitor employee performance and enhance time efficiency. The existence of a system prioritizes transparency and fairness because the assessment process was carried out in two directions, from leaders to employees. Therefore, employee welfare and job satisfaction were improved due to effective and objective assessment.
Pengaruh Cyber-loafing terhadap Produktivitas dan Kinerja Tenaga Pendidikan Menggunakan Pendekatan Fenomenologi Sugito, Fefe Ali; Wirapraja, Alexander
Target : Jurnal Manajemen Bisnis Vol. 5 No. 2 (2023): Target : Jurnal Manajemen Bisnis
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v5i2.3579

Abstract

Perilaku cyber-loafing yang merupakan perilaku penggunaan internet yang tidak berhubungan dengan pekerjaan dapat berdampak negatif terhadap produktivitas dan kinerja karyawan pada organisasi. Tujuan penelitian ini adalah mengetahui dampak cyber-loafing terhadap produktivitas dan kinerja tenaga kependidikan. Metode yang digunakan adalah pendekatan fenomenologi untuk mengukur fenomena dari perilaku cyber-loafing pada aspek sumber daya manusia. Teknik pengumpulan data menggunakan teknik wawancara terhadap informan yang bekerja di perguruan tinggi negeri dan swasta di Surabaya. Hasil penelitian menunjukkan bahwa perilaku cyber-loafing berpengaruh terhadap produktivitas dan kinerja tenaga kependidikan pada lingkungan kerja mereka. Temuan ini bisa menjadi dasar institusi pendidikan untuk melakukan kontrol dan pengawasan terhadap penggunaan internet oleh karyawannya.