Claim Missing Document
Check
Articles

Found 37 Documents
Search

Pengaruh Bauran Pemasaran Digital sebagai Pengembangan Strategi Pemasaran Menggunakan Model SOSTAC untuk Mendukung Keputusan Pemilihan Kampus Hariyanti, Novi Tri; Wirapraja, Alexander
KONSTELASI: Konvergensi Teknologi dan Sistem Informasi Vol. 4 No. 1 (2024): Juni 2024
Publisher : Program Studi Sistem Informasi Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/konstelasi.v4i1.8855

Abstract

Persaingan organisasi tidak hanya terjadi pada perusahaan bisnis saja namun hingga pada tingkat perguruan tinggi. Semakin banyaknya ekspansi dari kampus negeri maupun swasta menyebabkan setiap kampus perlu melakukan pendekatan yang kreatif dan inovatif. Kampus X sebagai salah satu perguruan tinggi swasta di Jawa Timur juga terdorong untuk segera bertindak menyesuaikan dengan kondisi iklim persaingan yang semakin ketat. Pada penelitian ini akan diteliti mengenai pengaruh dari bauran pemasaran dengan menggunakan model Situation Analysis, Objectives, Strategy, Tactics, Action dan Control (SOSTAC) sebagai upaya untuk mendukung pengambilan keputusan penentuan strategi digital yang tepat. Penelitian ini menggunakan model kualitatif deskriptif dengan melakukan wawancara kepada informan. nforman yang digunakan adalah staf penerimaan mahasiswa baru pada kampus X. Hasil yang didapatkan adalah dengan model SOSTAC kampus X dapat mengetahui kelebihan dan kekurangan yang mereka miliki dan dapat melakukan peningkatan terhadap strategi yang saat ini telah berjalan agar menjadi lebih baik lagi dan sesuai dengan tujuan yang ingin dicapai.   Organizational competition occurs not only in business companies but also at the university level. The increasing number of expansions from public and private campuses means that each campus needs to take a creative and innovative approach. Campus X, one of private universities in East Java, is also encouraged to act immediately to adapt to increasingly tight competitive conditions. In this research, the influence of the marketing mix was examined using the SOSTAC model as an effort to support decision-making in determining the right digital strategy. This research uses a descriptive qualitative model by conducting interviews with informants, where the informants used were new student admissions staff at campus X. The results are, with the SOSTAC model, Campus X can find the strengths and weaknesses they have and improve the current strategy so that it becomes even better and in line with the goals to be achieved.
Pengaruh Technology Acceptance Model (TAM) Terhadap Kepuasan Kerja Studi Kasus Pada Mitra InDriver Surabaya: The Influence of Technology Acceptance Model (TAM) on Job Satisfaction Case Study on InDriver Partners Surabaya Wirapraja, Alexander; Aribowo, Handy
KONSTELASI: Konvergensi Teknologi dan Sistem Informasi Vol. 4 No. 2 (2024): Desember 2024
Publisher : Program Studi Sistem Informasi Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/konstelasi.v4i2.10023

Abstract

Model transportasi online berbasis aplikasi merupakan bentuk disrupsi teknologi yang berdampak positif bagi perkembangan transformasi digital masyarakat khususnya di Indonesia dalam membantu masyarakat dalam upaya pemenuhan kebutuhan sehari-hari. Indriver merupakan pemain baru disaat telah terdapat transportasi daring lainnya seperti gojek, grab dan maxim. sebagai transportasi daring tidak lepas dari peran aplikasi dan pemanfaatannya oleh pihak mitra selaku pengemudi sebagai bagian dari pekerjaan mereka. Pada penelitian ini mengambil topik penelitian hubungan antara model penerimaan teknologi (TAM) terhadap kepuasan karyawan pada Indriver di Surabaya. Metode pengolahan data menggunakan analisis regresi berganda, dengan data primer yang didapatkan melalui pengambilan sampel penelitian menggunakan metode purposive sampling terhadap 72 responden yang merupakan mitra Indriver yang bekerja di Surabaya. Hasil yang diperoleh adalah setiap indikator yang menjadi bagian dari model penerimaan teknologi (TAM) yang meliputi Perceived Usefullness, Perceived ease of use, Attitude towards using technology dan Actual Technology Use memiliki pengaruh terhadap kepuasan kerja para mitra Indriver Surabaya
Adiland Property Website Design and KPR Management Using the Requirement Prototyping Method Setyoadi, Eddy Triswanto; Wirapraja, Alexander; Prakoso, Muhammad Adi
Sistemasi: Jurnal Sistem Informasi Vol 12, No 3 (2023): Sistemasi: Jurnal Sistem Informasi
Publisher : Program Studi Sistem Informasi Fakultas Teknik dan Ilmu Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/stmsi.v12i3.2731

Abstract

The property business is always in great demand and is discussed by every class of society, that's what makes all business people vying to improve their property business, one of which is by utilizing technology so that it can make it easier for businesses to develop where companies can use technology as a tool. when making a property reservation. In this research, a website-based information system was created that helps Adiland Property Company in improving services in its business. The system created consists of a property booking system and mortgage data processing. The existence of a mortgage data processing system can make it easier for companies to manage mortgage data by customers in an integrated manner, besides that with an online ordering system it can also make it easier for customers to make orders where there are several choices of online payment methods. In making the system, the software development method was used using the requirements prototyping method, while testing this application, two methods have been used, namely blackbox testing. In blackbox testing, testing is carried out by trying all the existing inputs on the system whether they are as expected by giving a questionnaire to each existing user, namely the customer, property agent admin, in-house mortgage manager. The results obtained are a website that can be used by Adiland Property to reach a wider market and ease in making property purchase transactions.
Perancangan Sistem Informasi Pencatatan Pekerjaan Pada Telkom Akses Sidoarjo Menggunakan Metode Rapid Application Development (RAD) Setyoadi, Eddy Triswanto; Wirapraja, Alexander; Sutjiadi, Raymond; Lesmana, Yudianto Suryo
Journal of Information System,Graphics, Hospitality and Technology Vol. 6 No. 2 (2024): Journal of Information System, Graphics, Hospitality and Technology
Publisher : Institut Sains dan Teknologi Terpadu Surabaya (d/h Sekolah Tinggi Teknik Surabaya)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37823/insight.v6i2.377

Abstract

PT Telkom Akses merupakan salah satu anak perusahaan PT Telekomunikasi Indonesia (Telkom) yang bergerak di bidang konstruksi pembangunan dan manage service infrastruktur jaringan. Perusahaan ini bergerak dalam bisnis penyediaan layanan konstruksi dan pengelolaan infrastruktur jaringan. PT Telkom Akses dengan produk Indihome-nya, memiliki permasalahan dimana saat ini masih menerapkan sistem monitoring manual dengan cara Team Leader (TL) akan mengirimkan kumpulan Work Order dalam format Excel yang didistribusikan ke PIC (Person In Charge). Nantinya Work Order tersebut didistribusikan ke para teknisi melalui aplikasi Telegram sehingga rentan terjadi kesalahan dan keterlambatan pelaporan pada saat pelaksanaan pekerjaan di lapangan. Pada penelitian ini dikembangkan sistem informasi untuk pendistribusian work order agar lebih tersistematis dan terarsip dengan baik. Pengembangan aplikasi ini akan menggunakan metode Rapid Application Development (RAD) karena mempertimbangkan efisiensi waktu pada saat fase implementasi. Hasil dari implementasi aplikasi berbasis web ini adalah sistem yang mampu memonitor Work Order yang telah di pick up oleh teknisi terkait secara berkala dan tepat waktu. Dari hasil uji coba menggunakan metode blackbox testing terlihat semua fitur pada aplikasi dapat berjalan dengan baik. Selain itu lewat pengujian kuisioner Webqual 4.0 didapatkan hasil bahwa sistem mampu mempercepat dan mengefisienkan kerja dari tim.
The Effect of Self-Control on Employee Performance with Cyberloafing as a Moderating Variable Alexander Wirapraja; Novi Tri Hariyanti
Jurnal Manajemen dan Kewirausahaan Vol. 13 No. 1 (2025): June (2025)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v13i1.15400

Abstract

Employee conduct significantly impacts an organization's performance and productivity, as employees are valuable resources essential to the sustainability of company operations. This study aims to examine the effect of self-control on employee performance, with cyberloafing behavior acting as a mediator. Cyberloafing refers to the personal use of technology for non-work-related activities during office hours. The study involved 118 respondents working at firm X in Trosobo Sidoarjo, using a purposeful sampling technique and distributing questionnaires. The findings show that employee performance and self-control are interrelated; however, cyberloafing behavior does not directly affect employee performance. While self-control plays a crucial role in enhancing performance, cyberloafing behavior is not a significant mediator in this relationship. Based on these results, the study suggests that companies should enhance their supervisory functions and provide self-development training programs focused on emotional management and self-control. These programs would help employees manage their behavior effectively in the workplace, minimize the occurrence of cyberloafing, and improve overall work productivity. This approach can support a healthier, more productive work environment, benefiting both individual employees and the organization as a whole.
The Design and Implementation of a Web-Based Mosque Information System (Case Study at Sirothol Mustaqim Mosque, Manukan) Using Requirement Prototype Approach Novaris Maulana, Dhany; Gede Wiarta Sena, I; Wirapraja, Alexander
International Journal of Science and Environment (IJSE) Vol. 6 No. 1 (2026): February 2026
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v6i1.356

Abstract

Mosques play a broad role not only as places of worship, but also as centres for educational, social, and community empowerment activities. However, manual management of mosque activities often leads to problems such as irregular activity schedules, limited information dissemination, and weak communication between administrators and congregations. This study aims to design and develop a web-based Mosque Activity Information System at the Sirothol Mustaqim Manukan Mosque to support more structured, efficient, and integrated management of mosque activities. The development method used is Requirement Prototyping, which consists of ex ante, execution, and expost execution stages, ensuring the system is developed based on user needs. The resultant system efficiently manages data regarding worship schedules, da'wah initiatives, imam and khatib timetables, mosque finances, and administrative documentation, while enhancing communication between administrators and congregants through prompt dissemination of information and activity alerts. The User Acceptance Testing (UAT) results indicated high user acceptance, with all participants rating their experience as either fairly good or very good. Consequently, the developed system is deemed suitable for implementation and has the potential to be applied in the management of mosques with analogous requirements.
The Design of Website-Based Mosque Information System: A Case Study of Al-Muhajirin Mosque In Balongsari Using The Method of Rapid Application Development Novaris Maulana, Dheny; Wirapraja, Alexander; Saputra Octadianto Soedargo, David
International Journal of Science and Environment (IJSE) Vol. 6 No. 1 (2026): February 2026
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v6i1.357

Abstract

The Al-Muhajirin Balongsari Mosque in Surabaya still faces obstacles in managing information and finances because administrative processes are carried out manually, which can potentially lead to recording errors, loss of archives, delays in information delivery, and limited access for worshippers to activity and financial data. This study intends to design and develop a web-based Mosque Management Information System to facilitate integrated data management. The system development employs the Rapid Application Development (RAD) methodology to ensure a swift, iterative process aligned with user requirements. The proposed system includes management of agendas/activities, income, expenses, donations/transfers, transaction categories, galleries, and reporting, with access rights based on user roles: admin, officer, and congregation. The system architecture is depicted using Data Flow Diagrams (DFDs), Entity-Relationship Diagrams (ERDs), Conceptual Data Models (CDMs), and Physical Data Models (PDMs) to ensure data connectivity and transaction fidelity. The implementation results indicate that administrators can oversee officer and category data and generate reports; officers can enter transactions, verify transfers, manage agendas and galleries, and compile reports; while congregants can access activity information, prayer schedules, financial data, and donation services online. Based on functional testing of the administrator, officer, and user modules, the main features run as expected and produce valid outputs, indicating the system is capable of improving the efficiency, transparency, accountability, and accessibility of administrative management and the delivery of mosque information to congregants.