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Pengembangan Service Excellent pada Edu-Wisata Pesantren Global Cahaya Nubuwah Insani Purwakarta Pratomo, Luki Adiati; Mariyanti, Tatik; Chandra, Kris; Listiawati, Listiawati; Rahmawati, Ulfi Naria; Anggraeni, Dewi
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 7 No. 1 (2026): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jpni.v7i1.1717

Abstract

The Islamic Entrepreneurship Boarding School Purwakarta Global Cahaya Nubuwah Insani (GCNI) integrates religious and entrepreneurship education to develop young santripreneurs. GCNI operates edu-tourism units, including accommodation and a coffee shop, managed by teachers and students. However, observations indicated that students’ service quality remained low due to limited understanding of service marketing and service characteristics. This community service program aims to enhance students’, teachers’, and administrators’ knowledge and skills regarding service concepts, service characteristics, and excellent service practices through training, discussions, and role-playing. The methods consisted of pre-tests, service marketing training, group discussions, and service encounter simulations. The activity results indicated that participants' understanding improved, with 80% demonstrating enhanced service skills, as observed in role, such as friendlier communication, quicker responses, and more accurate information delivery. The program also helped administrators develop more effective marketing strategies for GCNI’s education tourism units. This activity contributes to improving service quality, preparing students to become entrepreneurs, and strengthening the institution’s capacity to manage service-based businesses.
HALAL ATTITUDE AND VISIT INTENTION IN HALAL TOURISM IN INDONESIA Listiawati, Listiawati; Usman, Bahtiar; Pratomo, Luki Adiati
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 3 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i3.441

Abstract

Despite Indonesia securing the top rank in the 2024 Global Muslim Travel Index (GMTI), the national halal tourism sector continues to face substantial challenges, including low halal certification penetration, limited prayer infrastructure, and information asymmetry. This study aims to analyze the influence of halal awareness, halal certification, and halal knowledge on visit intention, with halal attitude as a mediating variable. Adopting a quantitative approach through hypothesis testing, data were collected from 290 respondents across 11 provinces in Indonesia, representing a heterogeneous religious background (37.2% Muslim and 62.8% Non-Muslim). Data analysis was conducted to map causal relationships among variables and identify factors contributing to the intention-behavior gap in the tourism context. The results indicate that halal certification and halal knowledge have a positive and significant impact on halal attitude. However, halal awareness was found to have no significant effect, a result likely attributed to the diverse religious backgrounds of the respondents, which influenced cognitive perceptions of halal attributes. A crucial finding of this study reveals that halal attitude fails to mediate the relationship between the independent variables and visit intention. This phenomenon confirms the existence of an "attitude-behavior gap," where a positive attitude toward halal concepts does not automatically translate into tangible visit intentions. Future researchers are encouraged to integrate variables such as trust, religiosity, destination image, service quality, and halal-friendly facilities as mediators or moderators to strengthen competitiveness and the accuracy of tourist behavior models within Indonesia's halal tourism ecosystem