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All Journal Dinamik Journal of Natural Sciences and Mathematics Research Sinkron : Jurnal dan Penelitian Teknik Informatika Jusikom: Jurnal Sistem Informasi Ilmu Komputer Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Tekinkom (Teknik Informasi dan Komputer) INFOKUM Jurnal Teknologi Informatika dan Komputer Jurnal Ilmu Komputer dan Sistem Informasi (JIKOMSI) Jurasik (Jurnal Riset Sistem Informasi dan Teknik Informatika) Jurnal Media Informatika TAMIKA: Jurnal Tugas Akhir Manajemen Informatika & Komputerisasi Akuntansi Jurnal Ilmiah Multidisiplin Indonesia INOVTEK Polbeng - Seri Informatika
Indra, Evta
Universitas Prima Indonesia
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Materials Science & Nanotechnology Physics

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Journal : Journal of Natural Sciences and Mathematics Research

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Investigating visual engagement of Generation Z with presidential campaign infographics through Eye-Tracking technology Indra, Evta; Hizkia, Hidayati; Ginting, Hardiansah; Stanley, Calvin; Harnita, Pratiwi Cristin; Akbari, Deni Adha; Edison, Rizki Edmi
Journal of Natural Sciences and Mathematics Research Vol. 10 No. 1 (2024): June
Publisher : Faculty of Science and Technology, Universitas Islam Negeri Walisongo Semarang

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Abstract

This study was designed to investigate the visual engagement of Generation Z with Indonesian presidential election campaign infographics utilizing eye-tracking technology. Notably, Generation Z forms a significant segment of first-time voters in the 2024 General Election and plays an integral role in political decision-making processes. Despite their pivotal role, a marked disengagement with political activities among this demographic presents significant challenges. Prior research has demonstrated that visual attention is modulated by experiential factors and personal biases. Consequently, this investigation seeks to elucidate the impact of infographics on the visual attention of participants with pre-established preferences for presidential candidates. Employing eye-tracking technology facilitated an objective assessment of the participants' subconscious reactions to the infographics. This study analyzed the distribution of visual attention across six defined Regions of Interest (ROI) among 60 participants. The findings reveal that 50% of the participants directed their gaze predominantly at the names of the candidate pairs, 27% at the image of the presidential candidate, 15% at quotes, 5% at the image of the vice-presidential candidate, 2% at the candidate number, and 1% at the vision statement. Additionally, it was observed that 55% of the participants consistently fixated on the infographics that corresponded to their preferred candidate pair from the onset to the conclusion of the recording, while 45% demonstrated variability in their viewing patterns. These insights afford valuable implications for political strategists aiming to forge more effective communication strategies with Generation Z, thereby enhancing their engagement in the political discourse, particularly in the context of general elections.
Co-Authors ., Calvin ., Christnatalis Abellista, Tivanez Ballerina Ahmad Rifai Akbari, Deni Adha Alfi, Ahmad Haikal Alifah, Lutfi Aulia Alvarez, Stevin Amalia Amalia Aminatunnisa, Siti Amir Saleh Anglhoma, Filbert ANITA . Bangun, Dea Monica Bangun, Frans Aditya Banjarnahor, Jepri Barus, Daniel Haganta Brutu, Lolo Frans M. Butarbutar, Serly Yunarti Buulolo, Deniarwinus Candra, Kevin daniel christian Delima Sitanggang, Delima Dina Pratiwi, Dina Dwi Rizky, Atikah Edison, Rizki Edmi Fahmi, Mohammad Irfan Fando, Al Farrona, Rio Fidelis, Rio Giawa, Well Friend Ginting, Hardiansah Ginting, Nessa Sanjaya Ginting, Ricci Kincahar Bastoto Kevin Gulo, Agustinus Gultom, Yeni Gurusinga, Alta Harahap, Charles Bronson Hizkia, Hidayati Hutabarat, Fenna Kemala Hutabarat, Lerry Yos Santa Angelina Hutasoit, Leo Nardo Hutauruk, Jesika Avonia Juanta, Palma Juliandra, Vella Karim, Anggie Monica Keliat, Ribka Amelia Yunita Khu, Jerry Kumar, Sharen Loi, Mentari Hati Lowell, Alvis Lowell, Audric Lumbanraja, Lamtiur Rondang Wulan Lumbantobing, Josep Sutoyo Muda Maharja, Okta Jaya Manullang, Murni Esterlita Mariyanti, Eka Marpaung, Aldo Andy Yoseph Tama Matondang, Enjelika Mawaddah Harahap, Mawaddah MAYANTI, NUR Meizar, Abdul Muhammad Farhan Muhammad Yasir Muhardi Saputra Napitupuluh, Christian Deniro Nasution, Adli Abdillah Nasution, Syafrani Putri NK Nababan, Marlince Okta Jaya Harmaja Oloan Sihombing, Oloan Pakpahan, Ferdinand Linggo Panjaitan, Ezra Christina Septiana panjaitan, haris samuel pranada Piay, Clara Stephanie Bernadeth Pratama, Febryan Pratiwi Cristin Harnita, Pratiwi Cristin Prayetno, Reza Hamdi Purba, Rani Destika Purba, Salda Sari Putra Daniel Gohae, Hamdani Rahil, Rafif Rahmad, Julfikar Reinaldo, Erick Riady, Muhammad Alvin Rifaldo, Rifaldo Ruben Ruben, Ruben Saragih, Septua Fujima Sembiring, Diarnia Mega Selfia Sembiring, Joni Satrio Sembiring, Yudha Brema Agriva Sianturi, Santo Sanro Siburian, Astri Dahlia Sijabat, Ningot Putra Silaban, Herlan Silaen, Dinda Tamara Simajuntak, Yusuf Natanael Simamora, Wanda Pratama Putra Simangunsong, Sarah Simanjuntak, Aldowad Alles Sandro Hamonangan Simanjuntak, Mega Herlin Simarmarta, Brando Benedictus Simbolon, Ongki Sopie Sinaga, Putri tua Sinurat, Stiven Hamonangan Siregar, Frissy Siregar, Reinhrad Shodani Siringo Ringo, Jaka Tomi Ronaldo Sitanggang, Audina L Sitompul, Chris Samuel Sitompul, Daniel Ryan Hamonangan Sitorus, Sarah Tri Yosepha Situkkir, Miando Mangara Situmorang, Andreas Solly Aryza Stanley, Calvin Suhamdani, Dadan Suwanto, Jacky Suyanto, Jao Han Sweet, Kelvin Tampubolon, Irfan Saputra Tarigan, Kurniawan Tarigan, Nina Veronika Tarigan, Sri Wahyuni VERONICA VERONICA Vicraj, Vicraj Wijaya, Malvin Luckianto Wiranto, David Wiratama, Westlie Wirawan, Kyrene Wirhan Fahrozi, Wirhan Yonata Laia Ziegel, Dennis Jusuf