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All Journal Jurnal Siasat Bisnis Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Pariwisata Almana : Jurnal Manajemen dan Bisnis Jurnal Pengabdian Dharma Laksana Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Kontigensi: Jurnal Ilmiah Manajemen JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) ASEAN Marketing Journal Jurnal Ilmiah Pariwisata
Oktaviani, Desy
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Household Behavior in Choosing Travel Destinations: The Impact of Social Media and Digital Influencers Oktaviani, Desy; Sumiyarti, Sumiyarti; Ratnawati, Nirdukita
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 1 (2025): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i1.2758

Abstract

This study explores the influence of social media and digital influencers on household decision-making in selecting travel destinations, focusing on the mediating role of family perception. Using a quantitative approach, data were collected from 400 respondents through purposive sampling and analyzed with Partial Least Squares-Structural Equation Modeling (PLS-SEM). A structured questionnaire with a 1–5 Likert scale measured the impact of social media, digital influencers, family perception, and household decision-making. The findings reveal that social media does not significantly influence household decision-making, either directly or indirectly through family perception. Conversely, digital influencers have a notable impact, with family perception serving as a strong mediator. At a microeconomic level, credible content from influencers influences internal family discussions, while at a macroeconomic level, influencer collaborations enhance destination promotion, visibility, and local economic growth. This study offers insights into the strategic use of digital influencers for tourism promotion in West Java, providing valuable recommendations for local governments and tourism stakeholders to align marketing efforts with community preferences. The findings contribute to understanding the interplay between digital influencers, family perceptions, and household decisions, with implications for both tourism management and economic development.
Pelatihan Pengembangan Produk Beras Organik di Desa Cikurubuk Suhardi, Agatha Rinta; Sari, Oktora Yogi; Sakti, Intan Widuri; Oktaviani, Desy; Astuti, Novika Candra; Darajat, Zakiah
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 16, No 4 (2025): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v16i4.24878

Abstract

Peran UKM dalam perekonomian suatu negara sangatlah penting. UKM melambangkan kekuatan pembangunan ekonomi sebuah negara. Pentingnya UKM sebagian besar berkaitan dengan sebutan mereka sebagai tulang punggung ekonomi pembangunan. Padi merupakan salah satu komoditi utama yang dihasilkan dari Indonesia, dimana data Badan Pusat Statistik pada Februari 2025, produksi padi pada tahun 2024 sebesar 53,14 juta ton gabah kering, dimana dari angka tersebut dikonversi menjadi komsumsi beras untuk pangan penduduk sejumlah 30,62 juta ton. Budidaya beras organik memainkan peran penting dalam memajukan tujuan pembangunan berkelanjutan (SDGs) Indonesia. Di Indonesia, beras organik merupakan kategori produk organik terbesar ketiga, dengan perkiraan produksi pada tahun 2022 sebesar 40.376 ton, naik sekitar 14% dari tahun 2021. Beras organik merupakan komoditas utama yang saat ini sedang dikembangkan oleh masyarakat di Desa Cikurubuk dalam meningkatkan pendapatan para warga Desa. Tujuan penelitian ini untuk memberikan masukan dalam meningkatkan penjualan beras organik. Metode penelitian yang digunakan yaitu deskriptif dari hasil wawancara dengan pengelola bisnis beras organik. Hasil wawancara didapatkan bahwa pengelolaan bisnis beras organik masih dilakukan secara individu dan sangat bergantung terhadap produksi beras dari para petani di Desa Cikurubuk.
Loyalty in halal tourism: The roles of sharia-compliant service quality, Islamic experience, and religiosity Sukma, Andhi; Oktaviani, Desy; Latifah, Ifa
Jurnal Siasat Bisnis VOL 30, NO 2 (2026)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol30.iss2.art4

Abstract

Purpose – This study examines how Sharia-Compliant Service Quality (SCSQ) and Islamic Experience (IE) shape Muslim tourist loyalty in halal tourism through Trust (TR), Perceived Value (PV), and Satisfaction (SAT).Design/methodology/approach – Survey data were collected from Muslim tourists who had visited Lombok and experienced halal tourism services. The final cleaned sample respondents. The data were analyzed using PLS-SEM, including measurement model assessment, discriminant validity checks, bootstrapping, mediation testing, moderation analysis, control-variable analysis, and Importance–Performance Map Analysis (IPMA).Findings – The refined model shows that SCSQ significantly enhances IE, and IE significantly strengthens TR, PV, and SAT. However, TR, PV, SAT, IE, and SCSQ do not directly translate into Tourist Loyalty. The proposed indirect effects of IE on Tourist Loyalty through TR, PV, and SAT are also not supported. Religiosity negatively moderates the relationship between SCSQ and IEits moderating effect on the relationship between IE and Tourist Loyalty is not significant at the 5% level. These findings indicate that positive halal service and experiential evaluations may be necessary but insufficient to generate loyalty in a halal tourism destination.Research limitations/implications – The cross-sectional and single-destination design limits causal inference and generalisability. Future research should use longitudinal and multi-destination designs to compare halal tourism contexts with different levels of destination maturity and examine more loyalty mechanisms.Practical implications – Halal tourism managers should move beyond technical compliance by creating authentic, credible, emotionally meaningful, and differentiated Islamic tourism experiences that strengthen tourists’ confidence, perceived value, and destination relevance.Originality/value – This study refines halal tourism loyalty research by showing Sharia-compliant service quality enhances Islamic experience and internal evaluations. However, these mechanisms alone tourist loyalty.
Co-Authors Ade Muslimat, Ade Aditya Yudanegara Al Hafidz, Salma Nur Andhi Sukma Darajat, Zakiah Fansuri Munawar Hapsari, Ayuningtyas Y. Intan Widuri Sakti Kartomo, Thomas Latifah, Ifa Nilasari, Irma nirdukita ratnawati, nirdukita Novika Candra Astuti Rini Handayani Sarfilianty Anggiani, Sarfilianty Sari, Oktora Yogi Sarwoko Sarwoko Suhardi, Agatha Rinta Sumiyarti Sumiyarti, Sumiyarti Totok Sugiharto, Totok Tri Djoko Sulistiyo, Tri Djoko Tubagus Guruh Ramadhan Widia Astuti Yudhanegara, Aditya