Garuda - Garba Rujukan Digital

PENGELOLAAN SDM UMKM DI ERA DIGITAL PADA PULAU HARAPAN, KEPULAUAN SERIBU Estiana, Ria; Nurdin; Damiyana, Damdam; Pramulanto, Himawan; Akhmad, Jaenudin
JURNAL ABDIMAS PLJ Vol. 4 No. 1 (2024): JURNAL ABDIMAS PLJ, Juli 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v4i1.1150

Effective and adaptive management of Human Resources (HR) to the development of digital technology is the key to the success of Micro, Small, and Medium Enterprises (MSMEs) in the modern era. Harapan Island, one of the islands in the Thousand Islands, DKI Jakarta, has great economic potential, especially from the MSME sector. However, limitations in human resource management and the use of digital technology are the main challenges for the growth and sustainability of MSMEs in this region. This community service activity aims to increase the capacity of MSME human resource management on Harapan Island through the application of digital technology. This program includes training and assistance in the use of digital tools for human resource management, the development of basic digital skills for MSME actors, and increasing digital literacy among MSME workers. The methodology used includes workshops, intensive training sessions, and direct mentoring in the field. It is hoped that through this program, MSMEs on Harapan Island can optimize their human resource management, improve operational efficiency, and expand market reach through digital technology. In addition, this program also aims to build awareness and better understanding of the importance of digitalization in business management. Thus, MSMEs on Harapan Island can develop better and contribute more significantly to the local economy and the welfare of the local community.

The Influence of Social Media Capability, Promotional Strategies, and Product Characteristics on Customer Interest and Product-Market Fit Rahmadhani, May Vitha; Darlin, Evalina; Damiyana, Damdam; El Ikhsan, Nur; Zulfikr, Ali
International Journal of Business, Law, and Education Vol. 6 No. 2 (2025): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i2.1245

This study investigates the influence of social media capability, promotional strategies, and product characteristics on customer interest and product-market fit. In today’s digital era, businesses face increasing pressure to utilize social media and effective marketing strategies while maintaining high product standards to meet customer expectations. A quantitative approach was employed using a structured questionnaire distributed to 200 respondents, with the data analyzed through SPSS version 25. Reliability and validity tests were conducted to ensure the robustness of the instrument. Multiple linear regression analysis was used to examine the relationship between the independent variables (social media capability, promotional strategies, and product characteristics) and the dependent variables (customer interest and product-market fit). The results revealed that all three independent variables had a significant and positive impact on customer interest and product-market fit. These findings suggest that businesses can enhance their market performance by strategically improving their digital presence, designing effective promotional campaigns, and offering products that align with customer preferences. The study provides valuable implications for marketers and product managers in developing integrated marketing and product strategies in highly competitive markets. Keywords: Social Media Capability, Promotional Strategies, Product Characteristics, Customer Interest, Product-Market Fit

Analisis Pengaruh Nilai Pelanggan dan Motivasi Pembelian Terhadap Kepuasan Konsumen Generasi Milenial : Dalam Belanja On Line di Eccomerce Ismail, Dingot Hamonangan; Damiyana, Damdam
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan untuk menganalisis pengaruh nilai pelanggan dan motivasi pembelian terhadap kepuasan konsumen generasi milenial dalam belanja on line di Tokopedia, Shopee, Bukalapak dan Lazada. Metode penelian menggunakan metode survey. Hasil penelitian menunjukkan terdapat pengaruh nilai pelanggan dan motivasi pembelian terhadap kepuasan konsumen generasi milenial.

Human Resource Practices and Innovative Work Behavior: Examining the Role of Psychological Safety Akhmad, Jaenudin; Damiyana, Damdam; Makmuroh, Umi Hanik; Karomah, Nurul Giswi; Nurlia, Titim
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 1 (March 2026): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i1.1350

This study examines the relationship between human resource practices and innovative work behavior, with psychological safety as a mediating variable. The research aims to explain how organizational human resource systems influence employees’ innovative behavior through the development of a psychologically safe work environment. A quantitative approach was employed using a survey method. Data were collected from 150 employees working in medium and large organizations across various sectors. The data were analyzed using descriptive statistics, reliability and validity testing, and regression-based mediation analysis. The results indicate that human resource practices have a positive and significant effect on innovative work behavior. Human resource practices also significantly influence psychological safety, which in turn positively affects innovative work behavior. Mediation analysis confirms that psychological safety partially mediates the relationship between human resource practices and innovative work behavior. These findings suggest that innovation at the employee level is driven not only by formal human resource systems but also by employees’ perceptions of interpersonal safety within the organization. The study highlights the importance of integrating supportive human resource practices with efforts to foster a psychologically safe work climate in order to sustain innovative work behavior. The findings contribute to the literature on human resource management and organizational innovation and provide practical implications for managers seeking to enhance employee-driven innovation.

Human Resource Practices and Innovative Work Behavior: Examining the Role of Psychological Safety Akhmad, Jaenudin; Damiyana, Damdam; Makmuroh, Umi Hanik; Karomah, Nurul Giswi; Nurlia, Titim
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 1 (March 2026): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i1.1350

This study examines the relationship between human resource practices and innovative work behavior, with psychological safety as a mediating variable. The research aims to explain how organizational human resource systems influence employees’ innovative behavior through the development of a psychologically safe work environment. A quantitative approach was employed using a survey method. Data were collected from 150 employees working in medium and large organizations across various sectors. The data were analyzed using descriptive statistics, reliability and validity testing, and regression-based mediation analysis. The results indicate that human resource practices have a positive and significant effect on innovative work behavior. Human resource practices also significantly influence psychological safety, which in turn positively affects innovative work behavior. Mediation analysis confirms that psychological safety partially mediates the relationship between human resource practices and innovative work behavior. These findings suggest that innovation at the employee level is driven not only by formal human resource systems but also by employees’ perceptions of interpersonal safety within the organization. The study highlights the importance of integrating supportive human resource practices with efforts to foster a psychologically safe work climate in order to sustain innovative work behavior. The findings contribute to the literature on human resource management and organizational innovation and provide practical implications for managers seeking to enhance employee-driven innovation.

Integrasi Konsep SDGs dalam Strategi Promosi Digital Wisata Air Panas di Desa Karyamekar Widiantono, Adi; Bakri, Bakri; Damiyana, Damdam; Darlin, Evalina; Susbiyantoro, Susbiyantoro
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 1 (2026): Edisi Januari - Maret
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v7i1.8483

Pengembangan wisata Air Panas di Desa Karyamekar, Kabupaten Garut, menghadapi kendala berupa rendahnya literasi digital mitra (UMKM dan kelompok tani) serta belum adanya identitas branding destinasi yang kuat dan berorientasi pada keberlanjutan (SDGs). Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan kemampuan dalam melakukan promosi pariwisata digital menuju pengembangan pariwisata Air Panas yang berkelanjutan dan selaras dengan Sustainable Development Goals (SDGs). Pelatihan dilaksanakan pada tanggal 14–15 November 2025 di aula Kantor Desa Karyamekar dan diikuti oleh 22 peserta. Metode kegiatan meliputi penyuluhan, pelatihan teknis, dan praktik langsung pembuatan konten digital untuk promosi pariwisata. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta secara signifikan, di mana evaluasi post-test mencatat lebih dari 80% peserta telah memaham terhadap strategi promosi digital, pengelolaan media sosial, serta konsep pariwisata berkelanjutan. Peserta juga mampu menghasilkan konten promosi pariwisata berbasis foto, video, dan narasi yang mempromosikan potensi wisata Air Panas Karyamekar untuk mendukung pariwisata Desa Karyamekar yang berkelanjutan.

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