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All Journal JAB (Jurnal Akuntansi & Bisnis) Jurnal Sisfotek Global International Journal of Business, Law, and Education JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur PUBLICA: Jurnal Pengabdian Masyarakat JURNAL ABDIMAS PLJ SENMEA DIVERSITY: Journal of Multi Science Linearity
Damiyana, Damdam
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Social Sciences Other

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PENGELOLAAN SDM UMKM DI ERA DIGITAL PADA PULAU HARAPAN, KEPULAUAN SERIBU Estiana, Ria; Nurdin; Damiyana, Damdam; Pramulanto, Himawan; Akhmad, Jaenudin
JURNAL ABDIMAS PLJ Vol. 4 No. 1 (2024): JURNAL ABDIMAS PLJ, Juli 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v4i1.1150

Abstract

Effective and adaptive management of Human Resources (HR) to the development of digital technology is the key to the success of Micro, Small, and Medium Enterprises (MSMEs) in the modern era. Harapan Island, one of the islands in the Thousand Islands, DKI Jakarta, has great economic potential, especially from the MSME sector. However, limitations in human resource management and the use of digital technology are the main challenges for the growth and sustainability of MSMEs in this region. This community service activity aims to increase the capacity of MSME human resource management on Harapan Island through the application of digital technology. This program includes training and assistance in the use of digital tools for human resource management, the development of basic digital skills for MSME actors, and increasing digital literacy among MSME workers. The methodology used includes workshops, intensive training sessions, and direct mentoring in the field.  It is hoped that through this program, MSMEs on Harapan Island can optimize their human resource management, improve operational efficiency, and expand market reach through digital technology. In addition, this program also aims to build awareness and better understanding of the importance of digitalization in business management. Thus, MSMEs on Harapan Island can develop better and contribute more significantly to the local economy and the welfare of the local community.
The Influence of Social Media Capability, Promotional Strategies, and Product Characteristics on Customer Interest and Product-Market Fit Rahmadhani, May Vitha; Darlin, Evalina; Damiyana, Damdam; El Ikhsan, Nur; Zulfikr, Ali
International Journal of Business, Law, and Education Vol. 6 No. 2 (2025): International Journal of Business, Law, and Education (On Progress July-Desembe
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i2.1245

Abstract

This study investigates the influence of social media capability, promotional strategies, and product characteristics on customer interest and product-market fit. In today’s digital era, businesses face increasing pressure to utilize social media and effective marketing strategies while maintaining high product standards to meet customer expectations. A quantitative approach was employed using a structured questionnaire distributed to 200 respondents, with the data analyzed through SPSS version 25. Reliability and validity tests were conducted to ensure the robustness of the instrument. Multiple linear regression analysis was used to examine the relationship between the independent variables (social media capability, promotional strategies, and product characteristics) and the dependent variables (customer interest and product-market fit). The results revealed that all three independent variables had a significant and positive impact on customer interest and product-market fit. These findings suggest that businesses can enhance their market performance by strategically improving their digital presence, designing effective promotional campaigns, and offering products that align with customer preferences. The study provides valuable implications for marketers and product managers in developing integrated marketing and product strategies in highly competitive markets. Keywords: Social Media Capability, Promotional Strategies, Product Characteristics, Customer Interest, Product-Market Fit
Analisis Pengaruh Nilai Pelanggan dan Motivasi Pembelian Terhadap Kepuasan Konsumen Generasi Milenial : Dalam Belanja On Line di Eccomerce Ismail, Dingot Hamonangan; Damiyana, Damdam
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh nilai pelanggan dan motivasi pembelian terhadap kepuasan konsumen generasi milenial dalam belanja on line di Tokopedia, Shopee, Bukalapak dan Lazada. Metode penelian menggunakan metode survey. Hasil penelitian menunjukkan terdapat pengaruh nilai pelanggan dan motivasi pembelian terhadap kepuasan konsumen generasi milenial.
Co-Authors Akhmad, Jaenudin Anggraini Safitri Darlin, Evalina Dingot Hamonangan Ismail Edison P. Sirait Eko Sugiyanto El Ikhsan, Nur Enggun Gunawan Hanarti, Inna Hidayatullah, Miftach Himawan Pramulanto Irvansyah, Ryan Ismail, Dingot Hamonangan Joko S Dwi Raharjo Mulyanah, Mulyanah Nurawan, Yosep Nurdin Rahmadhani, May Vitha Retno Widowati Ria Estiana Steven, Lioe Supardi Supardi Syamsulrizal TEDDY SETIADY Zulfikr, Ali