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PENGARUH MANAJEMEN RANTAI PASOKAN HIJAU, BUDAYA ORGANISASI HIJAU DAN PEMASARAN HIJAU TERHADAP KINERJA PERUSAHAAN Muhammad Iqbal Bahrin; Yuana Jatu Nilawati
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.783

Penelitian ini bertujuan untuk menguji dan memperoleh bukti empiris pengaruh faktor-faktor mencakup manajemen rantai pasokan hijau, budaya organisasi hijau dan pemasaran hijau terhadap kinerja perusahaan. Penelitian ini yaitu penelitian kuantitatif dengan menggunakan metode deskriptif. Populasi dalam penelitian ini yaitu sektor konsumen non-cyclical yang terdaftar di Bursa Efek Indonesia (BEI) dari tahun 2021 hingga 2023. Teknik pengambilan sampel yang digunakan yaitu purpose sampling dan metode analisisnya menggunakan regresi linier, uji asumsi klasik dan uji hipotesis berganda dengan menggunakan Statistical Package for Social Sciences (SPSS) versi 22 program untuk menguji hipotesis pada penelitian ini. Hasil penelitian ini menunjukkan bahwa manajemen rantai pasokan hijau budaya organisasi hijau, dan pemasaran hijau berpengaruh positif terhadap kinerja perusahaan.

PENGARUH MANAJEMEN RANTAI PASOKAN HIJAU, BUDAYA ORGANISASI HIJAU DAN PEMASARAN HIJAU TERHADAP KINERJA PERUSAHAAN Muhammad Iqbal Bahrin; Yuana Jatu Nilawati
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.783

Penelitian ini bertujuan untuk menguji dan memperoleh bukti empiris pengaruh faktor-faktor mencakup manajemen rantai pasokan hijau, budaya organisasi hijau dan pemasaran hijau terhadap kinerja perusahaan. Penelitian ini yaitu penelitian kuantitatif dengan menggunakan metode deskriptif. Populasi dalam penelitian ini yaitu sektor konsumen non-cyclical yang terdaftar di Bursa Efek Indonesia (BEI) dari tahun 2021 hingga 2023. Teknik pengambilan sampel yang digunakan yaitu purpose sampling dan metode analisisnya menggunakan regresi linier, uji asumsi klasik dan uji hipotesis berganda dengan menggunakan Statistical Package for Social Sciences (SPSS) versi 22 program untuk menguji hipotesis pada penelitian ini. Hasil penelitian ini menunjukkan bahwa manajemen rantai pasokan hijau budaya organisasi hijau, dan pemasaran hijau berpengaruh positif terhadap kinerja perusahaan.

Halal Marketing Approaches: A Systematic Review of Strategies, Challenges, and Social Implication Yusran, Husna Leila; Masnita, Yolanda; Ali, Jati Kasuma; Jatunilawati, Yuana
AL-MUZARA'AH Vol. 13 No. 1 (2025): AL-MUZARA'AH (June 2025)
Publisher : Department of Islamic Economics, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jam.13.1.61-75

Halal, meaning "lawful and permitted," is deeply rooted in Islamic philosophy and teachings. Halal marketing refers to the strategies and approaches used to promote and sell products that comply with halal standards. This systematic review aims to examine the various marketing approaches utilized in promoting halal products. Some critics argue that the emphasis on halal products can lead to exclusion and division within societies, as it may prioritize catering to a specific religious group over others. They contend that promoting halal products exclusively may create a sense of segregation and hinder social integration. Utilizing the PRISMA method and analyzing publication from Scopus database. The study investigates diverse marketing technique used in promoting halal products. Several countries were included in this review, including Indonesia, Malaysia, Turkey, Arab Saudi, and the United Arab Emirates. The result of this review will provide insights into the marketing approaches that have been successful in promoting halal products and highlight any potential implications of these strategies on social integration. The finding suggest that halal marketing approaches vary across different countries, with a focus on building trust, emphasizing authenticity, and utilizing digital platforms. Based on the findings of this systematic review, it can be concluded that there are diverse marketing approaches used in promoting halal products. The study recommends future research explore of the impact of halal marketing on social integration and the potential for inclusive marketing strategies that can cater to a diverse consumer.

Halal Marketing Approaches: A Systematic Review of Strategies, Challenges, and Social Implication Yusran, Husna Leila; Masnita, Yolanda; Ali, Jati Kasuma; Jatunilawati, Yuana
AL-MUZARA'AH Vol. 13 No. 1 (2025): AL-MUZARA'AH (June 2025)
Publisher : Department of Islamic Economics, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jam.13.1.61-75

Halal, meaning "lawful and permitted," is deeply rooted in Islamic philosophy and teachings. Halal marketing refers to the strategies and approaches used to promote and sell products that comply with halal standards. This systematic review aims to examine the various marketing approaches utilized in promoting halal products. Some critics argue that the emphasis on halal products can lead to exclusion and division within societies, as it may prioritize catering to a specific religious group over others. They contend that promoting halal products exclusively may create a sense of segregation and hinder social integration. Utilizing the PRISMA method and analyzing publication from Scopus database. The study investigates diverse marketing technique used in promoting halal products. Several countries were included in this review, including Indonesia, Malaysia, Turkey, Arab Saudi, and the United Arab Emirates. The result of this review will provide insights into the marketing approaches that have been successful in promoting halal products and highlight any potential implications of these strategies on social integration. The finding suggest that halal marketing approaches vary across different countries, with a focus on building trust, emphasizing authenticity, and utilizing digital platforms. Based on the findings of this systematic review, it can be concluded that there are diverse marketing approaches used in promoting halal products. The study recommends future research explore of the impact of halal marketing on social integration and the potential for inclusive marketing strategies that can cater to a diverse consumer.

Peningkatan Pendapatan Melalui Kompetitivitas Pelaku Usaha Mikro dan Kecil Erza, Osni; Sirait, Koramen H; Nilawati, Yuana Jatu
Dirkantara Indonesia Vol. 2 No. 2: September-Februari 2024
Publisher : PT. Cendekia Sapta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55837/di.v2i2.68

This Community Service (PkM) aims to increase the income of business actors by providing motivation and knowledge to Micro and Small Enterprises regarding product competitiveness, determining the cost of goods sold, and marketing strategies in the post-Covid 19 Pandemic. The PkM method is carried out by means of counseling and training held at the Azalea Grand Depok City location. The results of monitoring and interviews show that some of the Micro and Small Enterprises participants can market their products well and have competitiveness in the market, both in conventional and online markets and can expand the marketing of their products by participating in various bazaars. The expected output targets are that business actors have been able to make products of better quality, have a wider variety of products, market them more broadly, be more creative and can increase revenue.

Penerapan Aplikasi Komputer Akuntansi bagi Tenaga Kependidikan Nilawati, Yuana Jatu; Harahap, Cicely Delfina; Entaresmen, R Ajeng; Hermawan, Asep
Dirkantara Indonesia Vol. 3 No. 1: Maret-Agustus 2024
Publisher : PT. Cendekia Sapta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55837/di.v3i1.119

Tujuan dari pengabdian ini adalah untuk meningkatkan kompetensi tenaga kependidikan dalam mengoperasikan aplikasi komputer akuntansi. Dengan perkembangan teknologi informasi yang pesat, kemampuan dalam mengentry dan mengolah data akuntansi menggunakan spreadsheet menjadi kebutuhan mendesak bagi tenaga kependidikan. Pelatihan ini dilakukan oleh Fakultas Ekonomi dan Bisnis Universitas Trisakti dengan dukungan dari Pusat Pelatihan dan Pengembangan Pendidikan Jakarta Barat (P4-Jakbar). Metode pelaksanaan pengabdian ini meliputi tiga tahapan: persiapan, pelaksanaan, dan penyelesaian. Tahap persiapan mencakup perencanaan materi dan seleksi peserta. Tahap pelaksanaan dilakukan melalui diskusi dan pelatihan yang diikuti oleh tenaga kependidikan dari berbagai SMK di Jakarta Barat, bertempat di Fakultas Ekonomi dan Bisnis Universitas Trisakti. Pelatihan ini mencakup demonstrasi dan praktik langsung penggunaan aplikasi komputer akuntansi. Hasil yang dicapai dari pengabdian ini menunjukkan peningkatan yang signifikan dalam kemampuan peserta dalam mengoperasikan aplikasi komputer akuntansi. Peserta menjadi lebih mahir dalam mengentry dan mengolah data akuntansi, yang diharapkan dapat meningkatkan efisiensi dan efektivitas kerja mereka di sekolah. Keberlanjutan program ini dijamin melalui rencana tindak lanjut yang meliputi monitoring dan evaluasi berkala, serta penyediaan dukungan teknis lanjutan bagi peserta. Program pelatihan ini diharapkan dapat menjadi model bagi program-program pelatihan serupa di masa mendatang, guna mendukung peningkatan kualitas tenaga kependidikan dalam menghadapi tantangan era industri 4.0.

IMPLEMENTASI SISTEM INFORMASI AKUNTANSI DI DALAM KEBERLANJUTAN UMKM DI INDONESIA Nilawati, Yuana Jatu; Harahap, Cicely Delfina; Pakpahan, Arnolt Kristian; Chandra, Kristian
Infotech: Journal of Technology Information Vol 11, No 1 (2025): JUNI
Publisher : ISTEK WIDURI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/jti.v11i1.310

This study focuses on the implementation of Accounting Information Systems (AIS) and Information Technology (IT) in supporting the sustainability of advanced economic units. The objective of this research is to characterize economic units, examine the application of AIS, explain the effectiveness of AIS and IT within these units, and investigate the role of IT specialists. To achieve these objectives, a comprehensive analysis was conducted to understand the nature, structure, and operations of advanced economic units. This study explores how AIS is implemented and utilized in these units by examining the processes, procedures, and technologies involved in the collection, storage, processing, and reporting of both financial and non-financial data. In addition, this research evaluates the impact and effectiveness of AIS and IT on the overall performance and sustainability of economic units, highlighting both the benefits and challenges associated with the adoption and integration of these systems. The findings indicate that the effective implementation of AIS and IT has a positive impact on the performance of economic units, including improved decision-making capabilities, operational efficiency, and enhanced financial reporting. This study also provides valuable insights into the application of AIS and IT in advanced economic units and underscores the importance of these systems in ensuring sustainability. The findings of this research may serve as a guide for decision-makers and practitioners in optimizing the use of AIS and IT.

The Effect of Profitability, Leverage, Firm Size, and Sales Growth on Firm Value Agustar, Gryara Anrasia; Nilawati, Yuana Jatu
Jurnal MANDIRI: Ilmu Pengetahuan, Seni, dan Teknologi Vol 9 No 1: Juni 2025
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/mandiri.v9i1.318

Research purposes this study aims to analyze the effect of profitability, leverage, firm size, and sales growth on firm value in Food and Beverage sector companies listed on the Indonesia Stock Exchange (IDX) during 2021–2023. Method/Approach The research sample consisted of 37 companies with a total of 111 observations. Data were analyzed using panel data regression with the Random Effect Model (REM) approach, selected based on the results of the Chow, Hausman, and Lagrange Multiplier tests. Research Results The results indicate that profitability (ROA) has a significant positive effect on firm value, leverage (DER) has a significant negative effect on firm value, while firm size and sales growth also have significant positive effects on firm value. Conclusion this study implies the importance for companies to manage leverage prudently and to enhance profitability, business scale, and sales growth in order to increase firm value.

MEMBANGUN JIWA KEWIRAUSAHAAN BERBASIS SYARIAH DAN PEMBUKUAN SEDERHANA PADA GENERASI GEN Z lavli, Lavlimatria Esya; Aji Kusuma Wijaya; Yuana Jatu Nilawati; Siti Nazla Zahirah
Jurnal Abdikaryasakti Vol. 6 No. 1 (2026): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/ja.v6i1.23948

Kegiatan pengabdian kepada masyarakat (PkM) ini bertujuan untuk meningkatkan jiwa kewirausahaan berbasis syariah dan kemampuan penyusunan pembukuan sederhana di generasi Gen Z di Panti Sosial bina Remaja Taruna Jaya 1, Jakarta Timur. Metode yang dipergunakan artinya pendekatan edukatif partisipatif melalui penyuluhan, pembinaan, serta diskusi interaktif. Materi yang diberikan mencakup konsep dasar kewirausahaan dalam perspektif syariah dan praktik penyusunan pembukuan sederhana yang mencakup pencatatan pemasukan, pengeluaran, dan pengelolaan stok. Pengabdian kepada masyarakat ini dilaksanakan untuk memberikan adanya terjadinya peningkatan pemahaman pengetahuan anak – anak Panti Sosial bersinar-sinar Remaja Taruna Jaya 1 terhadap konsep kewirausahaan berbasiskan syariah serta pengetahuan melakukan pencatatan keuangan sederhana. Hal ini pada dibuktikan dari kuesioner yang menujukkan bahwa secara umum materi penyuluhan dikuasai dan peserta mengalami peningkatan pengetahuan sehabis mengikuti kegiatan. Acara ini diharapkan bisa mendorong terbentuknya calon wirausahawan muda yang tidak hanya kompeten secara ekonomi atau dalam berwirausaha (entrepreneur), tetapi juga memiliki landasan nilai-nilai syariah dalam menjalankan perjuangan, khususnya pada sektor perjuangan Usaha Mikro, Kecil dan Menengah (UMKM). Selain itu, harapan kegiatan PkM ini, supaya remaja-remaja panti menjadi pengusaha sehingga nantinya bisa sebagai pengusaha (entrepreneur) yang menjalankan wirausahanya berbasis syariah serta memiliki kemampuan pembukuan yang baik, sebagai akibatnya menjadi pengusaha sukses.

Pelatihan dan Pendampingan Aplikasi Accurate untuk Meningkatkan Literasi Digital Akuntansi Guru SMK di Jakarta Utara Yuana Jatu Nilawati; Khomsiyah Khomsiyah; Asep Hermawan
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 6 No. 1 (2026): Februari - Juli 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v6i1.6966

This community service program aims to enhance the digital accounting literacy of vocational high school (SMK) teachers in North Jakarta through a training and mentoring program using the Accurate accounting application. The main issue addressed is the limited competence of teachers in understanding and applying technology-based accounting cycles, which requires structured intervention through training, hands-on practice, and mentoring activities. This program is significant in supporting the improvement of vocational education quality and preparing students for the demands of a digitally driven workforce. The program employed a mixed-methods approach with a one-group pretest-posttest design. Data were collected from 20 SMK teachers through pretests and posttests, observations, and participant discussions, and analyzed using descriptive quantitative and qualitative thematic approaches. The results show an increase in participants’ understanding, with the average score rising from 55 to 82. In addition, participants demonstrated improved skills in using the Accurate application to prepare financial statements independently. These findings indicate that practice-based training combined with mentoring contributes to improving teachers’ competencies and the quality of accounting learning. It is recommended that this program be expanded through advanced training, broader participant involvement, and integration into the vocational school curriculum to support the digital transformation of vocational education.

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