Mulyana, Phonny Aditiawan
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Peran Gaya Kepemimpinan Kepala Sekolah dan Budaya Organisasi Terhadap Kedisiplinan Guru Mubarok, Aziz Iqomatuddin; Mochklas, Mochamad; Mulyana, Phonny Aditiawan
Improvement: Jurnal Manajemen dan Bisnis Vol 3 No 1 (2023): Vol 3 No 1 Maret 2023
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v3i1.22863

Abstract

This research aims to determine the influence of the principal’s leadership style and organizational culture on teacher discipline at SMA Muhammadiyah 10 Surabaya. The research method used is quantitative research with multiple linear regression tests using the Statistical Product and Service Solution (SPSS version 25) program. The sampling method in this research used a saturated sampling technique. Data collection was carried out directly by distributing questionnaires. The population in this study were 64 teachers at SMA Muhammadiyah 10 Surabaya. The results of the coefficient of determination R square show that the discipline variable is 32.8% influenced by leadership style and organizational culture while the remaining 67.2% is influenced by other variables outside this research. The results of this research show that (1) The principal’s leadership style does not have a significant effect on teacher discipline at SMA Muhammadiyah 10 Surabaya. (2) Organizational culture has a positive and significant influence on teacher discipline at SMA Muhammadiyah 10 Surabaya. (3) Leadership style and organizational culture simultaneously influence teacher discipline at SMA Muhammadiyah 10 Surabaya. Keywords: Leadership Style, Organizational Culture, Teacher Discipline Penelitian ini bertujuan untuk mengetahui pengaruh gaya kepemimpinan kepala sekolah dan budaya organisasi terhadap kedisiplinan guru SMA Muhammadiyah 10 Surabaya. Metode penelitian yang digunakan adalah penelitian kuantitatif dengan uji regresi linier berganda menggunakan program Statistical Product and Service solution (SPSS versi 25). Metode pengambilan sampel dalam penelitian ini menggunakan teknik sampling jenuh. Pengumpulan data dilakukan secara langsung dengan menyebar kuesioner. Populasi dalam penelitian ini adalah guru di SMA Muhammadiyah 10 Surabaya sejumlah 64 guru. Hasil koefisien determinasi R square menunjukan bahwasanya variabel kedisiplinan dipengaruhi sebesar 32,8% oleh gaya kepemimpinan dan budaya organisasi sedangkan sisanya 67,2% dipengaruhi oleh variabel lain diluar penelitian ini. Hasil penelitian ini menunjukkan bahwa (1) Gaya kepemimpinan kepala sekolah tidak berpengaruh signifikan terhadap kedisiplinan guru di SMA Muhammadiyah 10 Surabaya. (2) Budaya organisasi berpengaruh positif dan signifikan terhadap kedisiplinan guru di SMA Muhammadiyah 10 Surabaya.(3) Gaya kepemimpinan dan budaya organisasi berpengaruh secara simultan terhadap kedisiplinan guru di SMA Muhammadiyah 10 Surabaya. Kata kunci: gaya kepemimpinan, budaya organisasi, disiplin kerja
Peran Citra Merek, Diskon Harga, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pakaian Sari, Dinda Kartika; Roosmawarni, Anita; Mulyana, Phonny Aditiawan
Improvement: Jurnal Manajemen dan Bisnis Vol 3 No 1 (2023): Vol 3 No 1 Maret 2023
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v3i1.22883

Abstract

This study aimed to determine the effect of brand image price discounts and service quality on purchasing decisions of Topten clothing at Cahaya of BG Junction Surabaya. This research method used a quantitative approach. Data collection was conducted by distributing questionnaires to 100 respondents. Sample research using purposive sampling technique. The analysis tool used SPSS version 25 through the following stages: validity test, reliability test, classic assumption test, multiple linear analysis, hypothesis testing, and the coefficient of determination obtains an R2 value of 0.287 or 28.7%. The remaining 71.3% of the decision to purchase topten clothing at Cahaya of BG Junction Surabaya was influenced by other variables outside of this study. The results of the study partially showed that (1) Brand Image has no significant effect on the Decision to Purchase Topten clothing at Cahaya BG Junction Surabaya (2) Price Discounts have no significant effect on the Decision to Purchase Topten clothing at Cahaya of BG Junction Surabaya (3) Quality of Service influences significant effect on the Decision to Purchase clothing Topten at Cahaya of BG Junction Surabaya (4) Brand Image, Price Discounts and Quality of Service have a simultaneous effect on Purchase Decisions for Topten clothing at Cahaya of BG Junction Surabaya. Keywords: Brand Image, Price Discount, Service Quality, Purchase Decision Penelitian ini bertujuan untuk mengetahui pengaruh citra merek ,diskon harga dan kualitas pelayanan terhadap keputusan pembelian pakaian Topten di Cahaya BG Junction Surabaya. Metode penelitian ini menggunakan pendekatan kuantitatif. Pengumpulan data dilakukan dengan menyebar kuesioner kepada 100 responden. Penelitian sampel dengan teknik purposive sampling. Alat analisis menggunakan SPSS versi 25 melalui beberapa tahapan berikut: uji validitas, uji reliabilitas, uji asumsi klasik, analisis linear berganda, uji hipotesis, dan koefisien determinasi diperoleh nilai R2 sebesar 0,287 atau 28.7%. Sisanya sebesar 71.3% Keputusan Pembelian pakaian Topten di Cahaya BG Junction Surabaya dipengaruhi oleh variabel lain diluar penelitian ini. Hasil penelitian secara parsial menunjukkan bahwa (1) Citra Merek tidak berpengaruh signifikan terhadap Keputusan Pembelian pakaian Topten di Cahaya BG Junction Surabaya (2) Diskon Harga tidak berpengaruh signifikan terhadap Keputusan Pembelian pakaian Topten di Cahaya BG Junction Surabaya (3) Kualitas Pelayanan berpengaruh signifikan terhadap Keputusan Pembelian pakaian Topten di Cahaya BG Junction Surabaya (4) Citra Merek, Diskon Harga dan Kualitas Pelayanan secara simultan berpengaruh terhadap Keputusan Pembelian pakaian Topten di Cahaya BG Junction Surabaya. Kata Kunci: Citra Merek, Harga Diskon, Kualitas Pelayanan, Keputusan Pembelian
Analisis Kualitas Produk, Harga dan Brand Image: Evaluasi Segmentasi Pasar di Persebaya Store Surabaya Prawira, Yuda; Fatihudin, Didin; Mulyana, Phonny Aditiawan; Firmansyah, Muhammad Anang
Improvement: Jurnal Manajemen dan Bisnis Vol 4 No 2 (2024): Vol 4 No 2 September 2024
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v4i2.25119

Abstract

This study aims to analyze product quality, price and brand image to evaluate Persebaya Store market segmentation. The type of research was descriptive qualitative because it only wants to describe product quality, price and brand image for evaluating the compatibility of market segmentation after the Covid-19 pandemic. The unit of analysis in this study was Persebaya Store merchandise users (Persebaya fans), while the sample size used was 98 respondents. The technique of taking sample members from the population uses purposive sampling with certain characteristics. The results showed that product quality, price and brand image were still rated high, this was in line with the characteristics of respondents based on geographical, demographic, psychographic and behavioral aspects that came from young people who were always associated with aesthetic values, product style and being able to fulfill their social lifestyle. The findings in this study indicate that product quality, price and brand image are still aligned with the four aspects of market segmentation, but the environmental changes during the Covid-19 pandemic shifted changes in people's lifestyles in meeting their needs, especially the influence of social media in meeting the lifestyle needs of Persebaya Store merchandise users who always demand convenience, speed and accuracy in fulfilling their needs without being limited by space, place and time. Keywords: Market Segmentation, Persebaya Store, Product Quality, Price, Brand Image Penelitian ini bertujuan untuk menganalisis kualitas produk, harga dan brand image untuk mengevaluasi segmentasi pasar Persebaya Store. Jenis penelitian ini adalah deskriptif kualitatif karena hanya ingin mendeskripsikan kualitas produk, harga dan brand image untuk evaluasi kesesuaian segmentasi pasar pasca pandemi Covid-19. Unit analisis dalam penelitian ini adalah pengguna merchandise Persebaya Store (suporter Persebaya), sedangkan ukuran sampel yang digunakan sebanyak 98 responden. Teknik pengambilan anggota sampel dari populasi menggunakan purposive sampling dengan karakteristik tertentu. Hasil analisis menunjukkan bahwa kualitas produk, harga dan brand image masih dinilai tinggi, hal ini selaras dengan karakteristik responden berdasarkan aspek geografik, demografik, psikografik dan perilaku yang berasal dari kalangan usia muda yang selalu identik dengan nilai estetika, style produk, serta dapat memenuhi gaya hidup sosial mereka. Temuan dalam penelitian ini menunjukkan bahwa kualitas produk, harga dan brand image masih selaras dengan empat aspek segmentasi pasarnya, namun perubahan lingkungan selama pandemi Covid-19 menggeser perubahan gaya hidup masyarakat dalam memenuhi kebutuhan, khususnya pengaruh media sosial dalam memenuhi kebutuhan gaya hidup pengguna merchandise Persebaya Store yang senantiasa menuntut kemudahan, kecepatan dan keakuratan dalam memenuhi kebutuhannya tanpa dibatasi oleh dimensi ruang, tempat dan waktu. Kata kunci: Segmentasi Pasar, Persebaya Store, Kualitas Produk, Harga, Citra Merek
Peran Gaya Kepemimpinan Kepala Sekolah dan Budaya Organisasi Terhadap Kedisiplinan Guru Mubarok, Aziz Iqomatuddin; Mochklas, Mochamad; Mulyana, Phonny Aditiawan
Improvement: Jurnal Manajemen dan Bisnis Vol 3 No 1 (2023): Vol 3 No 1 Maret 2023
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v3i1.22863

Abstract

This research aims to determine the influence of the principal’s leadership style and organizational culture on teacher discipline at SMA Muhammadiyah 10 Surabaya. The research method used is quantitative research with multiple linear regression tests using the Statistical Product and Service Solution (SPSS version 25) program. The sampling method in this research used a saturated sampling technique. Data collection was carried out directly by distributing questionnaires. The population in this study were 64 teachers at SMA Muhammadiyah 10 Surabaya. The results of the coefficient of determination R square show that the discipline variable is 32.8% influenced by leadership style and organizational culture while the remaining 67.2% is influenced by other variables outside this research. The results of this research show that (1) The principal’s leadership style does not have a significant effect on teacher discipline at SMA Muhammadiyah 10 Surabaya. (2) Organizational culture has a positive and significant influence on teacher discipline at SMA Muhammadiyah 10 Surabaya. (3) Leadership style and organizational culture simultaneously influence teacher discipline at SMA Muhammadiyah 10 Surabaya. Keywords: Leadership Style, Organizational Culture, Teacher Discipline Penelitian ini bertujuan untuk mengetahui pengaruh gaya kepemimpinan kepala sekolah dan budaya organisasi terhadap kedisiplinan guru SMA Muhammadiyah 10 Surabaya. Metode penelitian yang digunakan adalah penelitian kuantitatif dengan uji regresi linier berganda menggunakan program Statistical Product and Service solution (SPSS versi 25). Metode pengambilan sampel dalam penelitian ini menggunakan teknik sampling jenuh. Pengumpulan data dilakukan secara langsung dengan menyebar kuesioner. Populasi dalam penelitian ini adalah guru di SMA Muhammadiyah 10 Surabaya sejumlah 64 guru. Hasil koefisien determinasi R square menunjukan bahwasanya variabel kedisiplinan dipengaruhi sebesar 32,8% oleh gaya kepemimpinan dan budaya organisasi sedangkan sisanya 67,2% dipengaruhi oleh variabel lain diluar penelitian ini. Hasil penelitian ini menunjukkan bahwa (1) Gaya kepemimpinan kepala sekolah tidak berpengaruh signifikan terhadap kedisiplinan guru di SMA Muhammadiyah 10 Surabaya. (2) Budaya organisasi berpengaruh positif dan signifikan terhadap kedisiplinan guru di SMA Muhammadiyah 10 Surabaya.(3) Gaya kepemimpinan dan budaya organisasi berpengaruh secara simultan terhadap kedisiplinan guru di SMA Muhammadiyah 10 Surabaya. Kata kunci: gaya kepemimpinan, budaya organisasi, disiplin kerja
Peran Citra Merek, Diskon Harga, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pakaian Sari, Dinda Kartika; Roosmawarni, Anita; Mulyana, Phonny Aditiawan
Improvement: Jurnal Manajemen dan Bisnis Vol 3 No 1 (2023): Vol 3 No 1 Maret 2023
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v3i1.22883

Abstract

This study aimed to determine the effect of brand image price discounts and service quality on purchasing decisions of Topten clothing at Cahaya of BG Junction Surabaya. This research method used a quantitative approach. Data collection was conducted by distributing questionnaires to 100 respondents. Sample research using purposive sampling technique. The analysis tool used SPSS version 25 through the following stages: validity test, reliability test, classic assumption test, multiple linear analysis, hypothesis testing, and the coefficient of determination obtains an R2 value of 0.287 or 28.7%. The remaining 71.3% of the decision to purchase topten clothing at Cahaya of BG Junction Surabaya was influenced by other variables outside of this study. The results of the study partially showed that (1) Brand Image has no significant effect on the Decision to Purchase Topten clothing at Cahaya BG Junction Surabaya (2) Price Discounts have no significant effect on the Decision to Purchase Topten clothing at Cahaya of BG Junction Surabaya (3) Quality of Service influences significant effect on the Decision to Purchase clothing Topten at Cahaya of BG Junction Surabaya (4) Brand Image, Price Discounts and Quality of Service have a simultaneous effect on Purchase Decisions for Topten clothing at Cahaya of BG Junction Surabaya. Keywords: Brand Image, Price Discount, Service Quality, Purchase Decision Penelitian ini bertujuan untuk mengetahui pengaruh citra merek ,diskon harga dan kualitas pelayanan terhadap keputusan pembelian pakaian Topten di Cahaya BG Junction Surabaya. Metode penelitian ini menggunakan pendekatan kuantitatif. Pengumpulan data dilakukan dengan menyebar kuesioner kepada 100 responden. Penelitian sampel dengan teknik purposive sampling. Alat analisis menggunakan SPSS versi 25 melalui beberapa tahapan berikut: uji validitas, uji reliabilitas, uji asumsi klasik, analisis linear berganda, uji hipotesis, dan koefisien determinasi diperoleh nilai R2 sebesar 0,287 atau 28.7%. Sisanya sebesar 71.3% Keputusan Pembelian pakaian Topten di Cahaya BG Junction Surabaya dipengaruhi oleh variabel lain diluar penelitian ini. Hasil penelitian secara parsial menunjukkan bahwa (1) Citra Merek tidak berpengaruh signifikan terhadap Keputusan Pembelian pakaian Topten di Cahaya BG Junction Surabaya (2) Diskon Harga tidak berpengaruh signifikan terhadap Keputusan Pembelian pakaian Topten di Cahaya BG Junction Surabaya (3) Kualitas Pelayanan berpengaruh signifikan terhadap Keputusan Pembelian pakaian Topten di Cahaya BG Junction Surabaya (4) Citra Merek, Diskon Harga dan Kualitas Pelayanan secara simultan berpengaruh terhadap Keputusan Pembelian pakaian Topten di Cahaya BG Junction Surabaya. Kata Kunci: Citra Merek, Harga Diskon, Kualitas Pelayanan, Keputusan Pembelian
Identifying Predictors of Career Calling in University Students: A Systematic Literature Review Mulyana, Olievia Prabandini; Izzati, Umi Anugerah; Mulyana, Phonny Aditiawan; Nur'aini, Nadja Alfin; Rahma, Earlene Tania; Afifah, Ainun Nur Aini
Studies in Learning and Teaching Vol. 5 No. 3 (2024): December
Publisher : Indonesia Approach Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46627/silet.v5i3.519

Abstract

Career calling plays a crucial role in shaping an individual’s career journey. It provides essential direction for students in their learning process and helps establish clear career goals. related to learning and a clear direction for career goals. This study aims to explore the whole and the predictor variables that can affect students' career calling. This study uses a systematic literature review combined with bibliometric analysis method by searching reputable journals through databases: ScienceDirect, Springer, SAGE Journals, Frontiers, MDPI, Wiley Online Library, and Taylor & Francis. Based on a series of systematic literature review methods in reputable journals, 11 relevant articles were obtained. The study results show that 13 factors can affect students' career calling. In conclusion, these factors are categorized into three parts: individual attributes, psychological factors, and environmental factors.
Pengaruh Kualitas Pelayanan, Promosi dan Harga Terhadap Kepuasan Pelanggan Suryamart Setyawan, Bagus; Mauliddah, Nurullaili; Mulyana, Phonny Aditiawan
Improvement: Jurnal Manajemen dan Bisnis Vol 5 No 1 (2025): Vol 5 No 1 Maret 2025
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v5i1.26681

Abstract

Changes in consumer behavior indicate a shift from functional needs to psychological needs. Functional needs are related to the performance or appearance of a product, while psychological needs are associated with the mental aspects of consumers that can be fulfilled during the purchasing process or through product acquisition. This shift is still relevant for some people who remain loyal to traditional markets. This study employs a descriptive research method with a quantitative approach. The objective is to analyze the influence of service quality, promotion, and price on customer satisfaction at Suryamart UMSurabaya. The population of this study comprises all customers of Suryamart UMSurabaya, with the sample determined using the Hair et al. formula, resulting in a sample size of 105 customers. The sampling technique used is purposive sampling. The analysis method applies multiple linear regression using MS Excel 2021 and SPSS version 24. The findings are as follows: (a) Service quality and promotion do not significantly affect customer satisfaction; (b) Price significantly affects customer satisfaction; (c) Service quality, promotion, and price collectively have a significant effect on customer satisfaction at Suryamart UMSurabaya. Keywords: Service Quality, Promotion, Price, Customer Satisfaction Perubahan perilaku konsumen menunjukkan pergeseran dari kebutuhan fungsional menjadi kebutuhan psikologis. Kebutuhan fungsional terkait dengan performa atau penampilan produk, sedangkan kebutuhan psikologis terkait dengan aspek mental konsumen yang dapat dipenuhi selama proses pembelian atau pembelian produk. Pergeseran ini masih berlaku untuk sebagian orang yang tetap setia pada pasar tradisional. Metode penelitian ini menggunakan penelitian deskriptif dengan pendekatan kuantitatif. Tujuan penelitian untuk menganalisis pengaruh kualitas pelayanan, promosi dan harga terhadap kepuasan pelanggan Suryamart UMSurabaya. Populasi penelian ini adalah seluruh pelanggan Suryamart UMSurabaya, dan sampel menggunakan sampel dengan perhitungan rumus Hair et al., sehingga diperoleh sampel sejumlah 105 pelanggan. Sampel diambil berdasarkan teknik purposive sampling. Metode pengujian menggunakan analisis regresi linier berganda dengan aplikasi MS. Excel 2021 dan SPSS versi 24. Hasil penelitian didapatkan: (a) Kualitas pelayanan dan promosi tidak berpengaruh signifikan terhadap kepuasan pelanggan; (b) Harga berpengaruh signifikan terhadap kepuasan pelanggan; (c) Kualitas pelayanan, promosi dan harga secara bersama-sama berpengaruh signifikan terhadap kepuasan pelanggan Suryamart UMSurabaya. Kata kunci: Kualitas pelayanan, Promosi dan Harga, Kepuasan Pelanggan
Academic Self-Efficacy as a Mediator: Examining the Link Between Career Calling and Employability in Higher Education Mulyana, Olievia Prabandini; Izzati, Umi Anugerah; Mulyana, Phonny Aditiawan; Nucahyanie, Yunia Dwie; Puspitadewi, Ni Wayan Sukmawati; Budiani, Meita Santi
Journal of Educational, Health and Community Psychology Vol 14 No 2 June 2025
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jehcp.vi.30981

Abstract

In today's increasingly competitive job market, employability has become a vital competency for students. This study examined the relationship between career calling and student employability, with a particular focus on the mediating role of academic self-efficacy. Utilizing a quantitative correlational design, the research involved 703 student participants. Data were collected through validated Likert-type instruments measuring career calling, academic self-efficacy, and employability. Path analysis conducted using JASP software revealed significant positive associations among the three variables. Mediation analysis demonstrated that career calling had a direct effect on employability (direct effect = 0.112, p = 0.002), as well as a stronger indirect effect through academic self-efficacy (indirect effect = 0.549, p < 0.001). These findings underscore the pivotal role of academic self-efficacy as a mediator, suggesting that its influence on employability is more substantial than the direct effect of career calling alone.
Analisis Kualitas Produk, Harga dan Brand Image: Evaluasi Segmentasi Pasar di Persebaya Store Surabaya Prawira, Yuda; Fatihudin, Didin; Mulyana, Phonny Aditiawan; Firmansyah, Muhammad Anang
Improvement: Jurnal Manajemen dan Bisnis Vol 4 No 2 (2024): Vol 4 No 2 September 2024
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v4i2.25119

Abstract

This study aims to analyze product quality, price and brand image to evaluate Persebaya Store market segmentation. The type of research was descriptive qualitative because it only wants to describe product quality, price and brand image for evaluating the compatibility of market segmentation after the Covid-19 pandemic. The unit of analysis in this study was Persebaya Store merchandise users (Persebaya fans), while the sample size used was 98 respondents. The technique of taking sample members from the population uses purposive sampling with certain characteristics. The results showed that product quality, price and brand image were still rated high, this was in line with the characteristics of respondents based on geographical, demographic, psychographic and behavioral aspects that came from young people who were always associated with aesthetic values, product style and being able to fulfill their social lifestyle. The findings in this study indicate that product quality, price and brand image are still aligned with the four aspects of market segmentation, but the environmental changes during the Covid-19 pandemic shifted changes in people's lifestyles in meeting their needs, especially the influence of social media in meeting the lifestyle needs of Persebaya Store merchandise users who always demand convenience, speed and accuracy in fulfilling their needs without being limited by space, place and time. Keywords: Market Segmentation, Persebaya Store, Product Quality, Price, Brand Image Penelitian ini bertujuan untuk menganalisis kualitas produk, harga dan brand image untuk mengevaluasi segmentasi pasar Persebaya Store. Jenis penelitian ini adalah deskriptif kualitatif karena hanya ingin mendeskripsikan kualitas produk, harga dan brand image untuk evaluasi kesesuaian segmentasi pasar pasca pandemi Covid-19. Unit analisis dalam penelitian ini adalah pengguna merchandise Persebaya Store (suporter Persebaya), sedangkan ukuran sampel yang digunakan sebanyak 98 responden. Teknik pengambilan anggota sampel dari populasi menggunakan purposive sampling dengan karakteristik tertentu. Hasil analisis menunjukkan bahwa kualitas produk, harga dan brand image masih dinilai tinggi, hal ini selaras dengan karakteristik responden berdasarkan aspek geografik, demografik, psikografik dan perilaku yang berasal dari kalangan usia muda yang selalu identik dengan nilai estetika, style produk, serta dapat memenuhi gaya hidup sosial mereka. Temuan dalam penelitian ini menunjukkan bahwa kualitas produk, harga dan brand image masih selaras dengan empat aspek segmentasi pasarnya, namun perubahan lingkungan selama pandemi Covid-19 menggeser perubahan gaya hidup masyarakat dalam memenuhi kebutuhan, khususnya pengaruh media sosial dalam memenuhi kebutuhan gaya hidup pengguna merchandise Persebaya Store yang senantiasa menuntut kemudahan, kecepatan dan keakuratan dalam memenuhi kebutuhannya tanpa dibatasi oleh dimensi ruang, tempat dan waktu. Kata kunci: Segmentasi Pasar, Persebaya Store, Kualitas Produk, Harga, Citra Merek