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DIGITALISASI UMKM DI DESA DARMAJI GUNA MENCIPTAKAN WIRAUSAHAWAN CAKAP DIGITAL Andikasari, Devi; Fadli, Sofiansyah; Mutawalli, Lalu; Zaen, Mohammad Taufan Asri; Tantoni, Ahmad
Jurnal Pengabdian Bersama Masyarakat Indonesia Vol. 3 No. 2 (2025): April : Jurnal Pengabdian Bersama Masyarakat Indonesia
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jpbmi.v1i2.82

Abstract

Darmji Village is one of the villages that has residents who produce printed handicrafts and various types of ready-to-pack food. The people in the village are able to produce thousands of handicraft products within one month, but the problems faced by the people there are that they are not competent enough to digitalize to promote their products worldwide. , so that I, fromSTMIK LOMBOKstudents, took the initiative to conduct community service training in the village to help the community understand how to use social media to increase the selling value of their products so that from this they can increase the income of the people in Darmaji village, the method I use in this service training is the method Observations, interviews, socialization and training, so that at the end of the activity we get an increase in graphics from 0% to 53% of the knowledge that I convey to the public can be absorbed and applied properly
Pelatihan dan Pendampingan Pemasaran Berbasis Digital untuk Mendukung Ekonomi Hijau pada Kelompok UMKM Pengrajin Rotan Febrian, Melyana; Fadli, Sofiansyah; Saikin, Saikin
Jurnal IPTEK Bagi Masyarakat Vol 4 No 3 (2025)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v4i3.1104

Abstract

Rattan crafts SMEs have the potential to support a sustainable economy (green economy). Limited access to digital technology and a lack of understanding of online marketing are the main obstacles to enhancing the competitiveness of SME products. This activity aims to provide training and digital-based marketing assistance to groups of rattan craft SMEs, in order to improve their skills in utilizing digital platforms. The training method includes delivering material on digital marketing as well as hands-on practice in creating accounts and optimizing marketing features on social media, particularly Facebook. The activity was evaluated through pretests and posttests. The training results showed that the average score of participants increased from 33.75% in the pretest to 75% in the posttest. The training also helped participants in developing a more effective product branding strategy in line with the green economy concept. With this program, it is expected that rattan craft SMEs can become more independent in marketing their products digitally, reach a wider market, and contribute to creating more environmentally friendly and sustainable businesses.
PENERAPAN METODE WATERFALL DALAM PENGEMBANGAN WEBSITE USAHA MIKRO, KECIL DAN MENENGAH: STUDI KASUS: UMKM PENGRAJIN PANDAN LANJI BERSATU Pirmansyah, Pirmansyah; Saikin, Saikin; Hamdi, Saeful; Fadli, Sofiansyah
JATI (Jurnal Mahasiswa Teknik Informatika) Vol. 9 No. 3 (2025): JATI Vol. 9 No. 3
Publisher : Institut Teknologi Nasional Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36040/jati.v9i3.13699

Abstract

Digitalisasi yang semakin berkembang telah menjadi tantangan bagi banyak Usaha Mikro, Kecil, dan Menengah (UMKM) dalam mengakses pasar yang lebih luas dan meningkatkan efisiensi pemasaran produk. Banyak UMKM, khususnya pengrajin seperti Pandan Lanji Bersatu, yang masih kesulitan dalam memanfaatkan teknologi untuk mempromosikan produk mereka secara online. Penelitian ini bertujuan untuk mengatasi permasalahan tersebut dengan menerapkan metode Waterfall dalam pengembangan website bagi UMKM Pengrajin Pandan Lanji Bersatu. Metode Waterfall dipilih karena pendekatannya yang sistematis, meliputi analisis kebutuhan, desain, pengembangan, pengujian, dan pemeliharaan sistem. Hasil dari penelitian ini adalah sebuah website yang user-friendly, fungsional, dan mampu menampilkan produk-produk UMKM dengan baik, serta dilengkapi dengan fitur e-commerce sederhana untuk mendukung penjualan langsung. Untuk memastikan keberhasilan implementasi sistem, dilakukan pengujian User Acceptance Test (UAT) terhadap website yang telah dikembangkan. Hasil perhitungan rata-rata persentase dari seluruh pertanyaan dalam pengujian ini adalah 81,37%. Berdasarkan hasil rata-rata persentase tersebut, dapat disimpulkan bahwa pengujian UAT untuk website UMKM memperoleh kriteria “Sangat Baik”. Implikasi dari penelitian ini menunjukkan bahwa penerapan metode Waterfall dalam pengembangan website dapat meningkatkan visibilitas usaha, memperluas jangkauan pasar, dan mendukung pertumbuhan UMKM di era digitalisasi.