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All Journal Jurnal Reviu Akuntansi dan Keuangan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) JURNAL MUTIARA AKUNTANSI JURNAL MUTIARA MANAJEMEN Jurnal Pembelajaran dan Biologi Nukleus Community Engagement and Emergence Journal (CEEJ) Pelita Masyarakat SOSEK: Jurnal Sosial dan Ekonomi Metta : Jurnal Ilmu Multidisiplin Journal of International Conference Proceedings Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Pengabdian dan Pemberdayaan Masyarakat Indonesia Jurnal ABDIMAS MUTIARA Vifada Management and Social Sciences Journal of International Islamic Law, Human Right and Public Policy JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL Jurnal Ekonomi dan Industri
Purba, Roberto Roy
Universitas Sari Mutiara Indonesia
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Journal : Journal of International Conference Proceedings

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The Importance of Green Brand Knowledge to Purchase Intention Purba, Roberto Roy; Simanjuntak, Owen De Pinto; Tambunan, Elisabet; Rahmat, Muhammad; Tirtayasa, Satria
Journal of International Conference Proceedings Vol 8, No 1 (2025): 2025 ICPM Malaysia Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i1.3977

Abstract

This research aims to determine the influence of green brand knowledge and environmental concern on green purchase intention among consumers who use the Shopee application in the city of Medan. This type of research is descriptive quantitative. The population in this study were customers who used the Shopee application with the research sample using the Lemeshow formula, namely 96 respondents using the Sample Random Sampling technique. The data analysis methods used are Instrument Test, Classic Assumption Test, Multiple Linear Regression Test and Hypothesis Test using the SPSS Version 26 for Windows program. The research results show that green brand knowledge has a positive and significant effect on green purchase intention. Environmental concern has a positive and significant effect on green purchase intention. green brand knowledge and environmental concern simultaneously have a positive and significant effect on green purchase intention.
The Role of Human Resources in the Implementation of Cooperative Management to Improve Cooperative Performance Al Washliyah Muslim University Rahmat, Muhammad; Pasaribu, Fajar; Iskandar Batubara, Dedi; Siagian, Hendra Sakti Putra; Roy Purba, Roberto
Journal of International Conference Proceedings Vol 8, No 1 (2025): 2025 ICPM Malaysia Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i1.3974

Abstract

Human resources have a good role for every organization individually or in groups, human resources are the main driver in the smooth running of business activities, even the development of the company is determined by human resources. Good management is needed in a company as well as in a cooperative so that human resources can be used properly. Management ensures that the resources owned by the cooperative are used effectively and efficiently. Good cooperative management will create a cooperative that determines the success of achieving the vision, mission and goals of the cooperative. The implementation of good cooperatives is important to achieve the expected goals. Cooperative activities cannot be separated from the role of members in it, for this reason the welfare of members is one of the goals that must be achieved. This research is a narrative inquiry with a qualitative approach. This research is to see the implementation of employees in implementing the concepts, definitions, and empirical indicators of Cooperative Management. The results of this study show that employees are able to carry out their duties, principals and functions in accordance with the Standard Operating Procedures in decision-making, and employees have a good role in managing cooperatives.
Co-Authors Afrika Afrika Alfarozy Sipayung Anastasia Manalu Anastasia Saragih Apriska Dewi Sipayung Butar, Dornauli Butar Ceria, Putri Indah Daeli, Yakasi D Duha, Theresia Dyna Grace Romatua Aruan Elisabet Tambunan Elisabet Tambunan Elisabeth Tambunan Eva Margareth Sarah Eva Margareth Sarah Eva Margareth Sarah Fajar Pasaribu Gulo, Videla Evan Elsia Haji Alfian Hanna Khan Harianja, Ester Saripati Heri Enjang Syahputra Heri Enjang Syahputra Idahwati Idahwati, Idahwati Iman Sejati Zendrato Irwadi, Irwadi Iskandar Batubara, Dedi Karmel Simatupang Kristina Sitanggang Laia, Intan Juita Luaha, Lius Manalu, Anastasia Manihoni, Dameria Cyndi Marpaung, Rolando Marupa Siregar Miranda Putri Dove Br Sitepu Muhammad Rahmat Nainggolan, Eva Margareth Niscaya Hia Owen De Pinto Simanjuntak Owen De Pinto Simanjutak Parlindungan Purba Paulina Paulina Prayoga, Andre Purba, Idahwati Purba, Mery Lani Renika Hasibuan Renika Hasibuan Rianto Sitanggang Rilma Tarigan Rolando Mapaung Rolando Marpaung Saragih, Maria Theresya Sarah, Eva Margareth Sarumah, Irama Satria Tirtayasa Siagian, Ernita Siagian, Hendra Sakti Putra Simanjuntak, Owen The Pinto Sinaga, Fernando H Siregar, Marupa Siti Maimunah Steven Steven Tambunan, Elisabet Tambunan, Formaida Veni Anggraini Wati, Feni Wenti Trisna Yanti Zega Wilsa Road Betterment Sitepu Yufinta Rodearni Sitindaon Yuni Lestina Hutagalung