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All Journal MATAPPA: Jurnal Pengabdian Kepada Masyarakat Adimas : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Dinamika Sosial Jurnal Ilmiah Manajemen dan Bisnis Transekonomika : Akuntansi, Bisnis dan Keuangan Jurnal Manajemen Bisnis dan Kewirausahaan AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Economic Reviews Journal Journal of Artificial Intelligence and Digital Business Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Journal of Communication Studies and Society Review of Management, Accounting, and Business Studies Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi
Basmantra, Ida Nyoman
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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THE EFFECT OF NON-FINANCIAL REWARD AND PUNISHMENT ON JOB LOYALTY THROUGH JOB SATISFACTION Basmantra, Ida Nyoman
Jurnal Ilmiah Manajemen & Bisnis Vol 3 No 1 (2018)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (391.371 KB)

Abstract

The effect of non-financial reward and punsihment on job loyalty through job satisfaction. The objectives of this research is to study the effect of non-financial reward, punishment, and job satisfaction on job loyalty, this research was conducted at Atta Mesari Resort and Spa. The data collection technique used in this research was questionnaire, the questionnaire used in this research had been tested and is considered valid and reliable. in order to measure the effect of non-financial reward, punishment, and job satisfaction and the effect on job loyalty this research used the multiple regression analysis technique with the help of SPSS 22 statistic program. The regression formula found in this research was Y=0.941 +0.221x1 +0.305x2 +0.522x3. The analysis result Showed that non-financial reward and punishment did not gave a significant effect on job loyalty through job satisfaction this indicates that non-financial reward and punishment can affect job loyalty positively but not significantly, directly non-financial reward and punishment gave a positive and significant effect on job loyalty by 48.1% and non-financial reward and punishment affect job satisfaction by 46% all of this indicates that the better the non-financial reward and punishment strategy implied in an organization the higher employee’s job satisfaction and loyalty will be.Keywords: non-financial reward, punishment, job satisfaction, job loyalty
The Secret to Success in Agriculture E-Commerce: E-Service Quality of Panenpa Basmantra, Ida Nyoman; Supartha, Anak Agung Ayu Rika Putri; Emmerson, Melissa Fong; Candra, Sevenpri
Jurnal Ilmiah Manajemen & Bisnis Vol 8 No 2 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v8i2.4562

Abstract

The development of digital technology is an innovation that able to increase the country's economic growth. This development is considered as the key solutions to any problems in Indonesia. Sectors that have high potential is the agricultural sector. Agricultural e-commerce system is one the instance form of implementing digital technology in the agricultural sector. It plays a pivotal role in helping farmers to market their agricultural products and on the other hand, it provides benefits for fresh products consumers. The aim of this research is to synthesize the existing literature on the e-service systems in the agricultural fields by exploring the readiness of the e-commerce, tailored to working women/working housewives in Bali. This research used a qualitative method, and the data was collected using purposive sampling technique through the interview method. For the results, researcher founded knowledge gaps and beliefs in the domains of delivery service, product quality and payments fulfilment. To bridge identified gaps, researcher strongly suggest renewal and improvement on the lacking to meet customers satisfaction and escalate repurchase intention. For practitioners, this study is meaningful in the study of electronic service quality of agricultural e-commerce to understand customer’s motivation and expectations towards the use of e-service.
PEMBERDAYAAN SAMPAH ANORGANIK MENJADI BAHAN BAKAR BAGI NELAYAN DI DESA GORONTALO - LABUAN BAJO Basmantra, Ida Nyoman; Pinto, Kristina Dwiyanti; Mimaki, Caren Angellina
ADIMAS Jurnal Pengabdian Kepada Masyarakat Vol 7 No 2 (2023): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/adi.v7i2.4881

Abstract

Ibu kota Kabupaten Manggarai Barat berada di Labuan Bajo merupakan kota pariwisata yang telah ditetapkan oleh Pemerintah sebagai Destinasi Super Premium kelas Nasional dan Internasional sehingga mengundang  minat para wisatawan baik wisatawan Nusantara maupun Wisatawan mancanegara. Ada begitu banyak para wisatawan yang datang ke Labuan Bajo setiap tahunnya untuk menikmati pesona Alam, Flora, maupun Fauna yang ada dan lebih khusus melihat satu-satunya hewan purba yang ada di Dunia yaitu Komodo. Tidak dapat dipungkiri semakin maju sebuah kota semakin banyak pula masalah yang timbul, salah satu masalah terbesar yang ditemukan di Labuan Bajo ialah masalah sampah. Sampah-sampah di Labuan Bajo setiap yang setiap tahunya menigkat tentu saja membawah kekhawatiran bagi semua pihak, apalagi mengingat Labuan Bajo sebagai Kota Pariwisata Super Premium. Sejauh ini penanganan sampah yang dilakukan pemerintah masih berupa penanganan sampah pada umumnya, seperti megumpulkan di TPA (Tempat Pembuangan Akhir) lalu membakar sedikit demi sedikit. Tapi perlu diingat bahwa pembakaran sampah yang terus dilakukan akan menimbulkan masalah baru yaitu Global warming serta Polusi Udara yang tidak baik baik bagi kesehatan pernapasan manusia.  Maka dari itu diperlukan penanganan masalah sampah yang efisien dan efektif, yaitu salah satunya dengan pemberdayaan sampah-sampah anorganik menjadi bahan bakar yang dapat digunakan oleh nelayan di Labuan bajo. Melalui Pemberdayaan sampah Anorganik ini dapat menjadi salah satu solusi dalam mengatasi masalah sampah yang terjadi di Labuan Bajo, selain itu pemberdayaan sampah anorganik menjadi bahan bakar dapat digunakan oleh nelayan serta menghasilkan nilai ekonomis yang dapat memberikan dapat positif terhadap perekonomian. Kata kunci: Pemberdayaan Sampah Anorgnik menjadi Bahan Bakar di Dusun Gorontalo
Korelasi Experience Marketing, Emotional Engagement, dan Brand Image Terhadap Re-Visit Intention di The Allure Ubud Villa Ulandari, Komang; Maheswari, Anak Agung Istri Agung; Basmantra, Ida Nyoman; Sari, Putu Ratna Juwita
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.975

Abstract

This research endeavor seeks to elucidate the partial and simultaneous impacts of experiential marketing, emotional marketing, and brand equity on the likelihood of re-invitation. The population under investigation consisted of 93 patrons who had previously resided at The Allure Ubud Villa. The methodologies employed for data analysis encompassed Validity Testing, Reliability Testing, Classical Assumption Testing, Multiple Linear Regression Analysis, Coefficient of Determination Testing, F-Testing, and t-Testing. The findings indicated that experiential marketing exerted a positive and statistically significant influence on re-invitation, emotional marketing similarly demonstrated a positive and statistically significant effect on re-invitation, and brand equity also exhibited a positive and statistically significant influence on re-invitation. The recommendation proffered by the researcher is that The Allure Ubud Villa should enhance the competencies of its staff in delivering amicable service, by providing training, always providing good service, complete facilities, so that later guests who stay are truly immersed in the experience during their stay, always supervise employees in providing service, so that employees strive to provide the best service, and strive to build emotional attachment to guests who stay, by always providing and paying attention to guests.
Western Architectural Aesthetics’ Impact on Purchase Intent, Satisfaction, and Recommendations in Indonesia Basmantra, Ida Nyoman; Wijaya, Rayhan; Mimaki, Caren Angellina
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3962

Abstract

Tourism growth in Indonesia has driven the rapid emergence of restaurants and cafes adopting Western architectural styles, causing a shift in consumer lifestyles, expectations, and overall dining experiences. This study aims to examine the effect of Western-style architectural design on Indonesian consumers' willingness to purchase, satisfaction, and willingness to recommend. Referring to the Stimulus-Organism-Response (S-O-R) Model and the Theory of Planned Behavior, this study positions perceived quality as a mediating variable, with social media marketing and accessibility as moderating variables. Data collection was conducted through a survey of 454 consumers spread across several major provinces in Indonesia. Data analysis used partial least squares structural equation modeling (PLS-SEM) to examine the relationships between variables in the research model. The results show that Western-style architectural design has a significant influence on Indonesian consumers' responses, both directly and through the mediation of perceived quality. Although social media marketing was not proven to have a moderating effect, accessibility showed a negative moderating effect on the relationship between perceived quality and consumer behavior, including satisfaction, purchase intention, and recommendations. These findings confirm that architectural elements are not merely aesthetic aspects, but also strategic elements in shaping consumer perceptions and decisions. Theoretically, this research enriches understanding of the role of design in consumer behavior, while practically providing insights for hospitality and service industry players in designing spaces that are not only visually appealing but also support overall service quality
Takut Ketinggalan Jadi Alasan Beli: Pengaruh FoMO, Content Marketing, dan Perceived Quality terhadap Keputusan Pembelian JennSkin di Bali Roziana, Komang Cesie Agnestia; Parasari, Nyoman Sri Manik; Basmantra, Ida Nyoman; Tirtayani, I Gusti Ayu
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4070

Abstract

This study aims to determine the influence of fear of missing out (FoMO), content marketing, and perceived quality, both partially and simultaneously, on purchasing decisions. The study sample consisted of 190 JennSkin consumers residing in Bali. Data analysis was conducted through a series of tests, including Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Coefficient of Determination Test, F-Test, and t-Test. The results showed that the fear of missing out variable had a positive and significant effect on purchasing decisions, meaning that the higher a consumer's FoMO level, the more likely they were to make a purchase. Furthermore, content marketing also proved to have a positive and significant effect, where the more engaging and informative the content presented, the greater the consumer's likelihood of purchasing the product. Perceived quality was also found to have a positive and significant effect, indicating that the better consumers perceive JennSkin's product quality, the higher their purchasing decisions. Based on these findings, the researchers offer several recommendations for JennSkin management. The company is expected to create more attractive promotions that last longer to enhance consumer satisfaction. Furthermore, the presentation of information related to product quality needs to be more comprehensive, clear, and easy to understand. Innovations can also be made to packaging design to make it more visually appealing. During certain occasions, such as holidays, twin dates, or other special events, JennSkin can leverage these opportunities to run more intensive marketing campaigns to increase consumer purchasing decisions.
- Peningkatan Komunikasi Pelayanan Publik Melalui Pendampingan SKHPN di BNN Provinsi Bali: Peningkatan Komunikasi Pelayanan Publik Melalui Pendampingan SKHPN di BNN Provinsi Bali Yunita, Eka; Basmantra, Ida Nyoman
Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi Vol. 3 No. 1 (2026): JURNAL PENGABDIAN KEPADA MASYARAKAT ILMU KOMUNIKASI
Publisher : Program Studi Ilmu Komunikasi Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.png.v3i1.52840

Abstract

This community service activity was carried out at the Provincial National Narcotics Agency in Bali, focusing on improving public service communication through assistance in the process of obtaining a Narcotics Examination Result Certificate. The activity was motivated by the low level of digital literacy among the public in accessing the service online via the official booking application, which often caused delays and procedural errors. The implementation involved direct assistance at the service counter and remote assistance via WhatsApp, supported by written guidelines and digital brochures. The aim was to help the public understand the registration process, online payment procedures for non-tax state revenue, and the examination process. The results showed improved public understanding of digital service procedures, fewer technical errors, and more efficient service time. In conclusion, educational, adaptive, and responsive assistance proved effective in bridging the digital literacy gap and enhancing public service communication in the provincial government’s narcotics examination services. Keywords: public service communication, drugs test certificate, digital literacy
From Influence to Intention: How Peer Dynamics and Viral Marketing Shape Gen-Z Food Purchasing Through Brand Awareness Anggraeni, Ni Putu Olla; Basmantra, Ida Nyoman
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 2 (2025): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i2.1099

Abstract

Digital platforms and peer interactions play an increasingly central role in shaping Generation Z’s consumption behavior, yet limited empirical evidence clearly explains the distinct effects of peer influence and viral marketing on purchase intention through the mediating role of brand awareness, particularly in Bali’s food industry. This gap constrains marketers’ understanding of which social and digital factors are most influential at different stages of Generation Z’s purchasing process. Focused on Generation Z in Bali, this study explores the roles of peer influence and viral marketing in shaping food purchase intention, with brand awareness as a mediator. Employing a quantitative survey design, the data analysis indicates that viral marketing elevates brand awareness, which subsequently enhances purchase intention. Peer influence, however, exerts a direct effect on purchase intention but does not significantly impact brand awareness. The relationship between viral marketing and purchase intention is fully mediated by brand awareness. These findings highlight the distinct pathways through which digital content (viral marketing) and social interactions (peer influence) operate: the former builds brand recognition, while the latter directly drives purchase decisions. This study offers practical implications for food marketers by highlighting the importance of viral strategies that boost brand awareness, alongside using peer influence to convert awareness into purchase intention. Understanding Generation Z’s digital behavior and social interactions is essential for developing effective marketing strategies in today’s digital environment.
The Impact of HRIS Technologies Adoption on Employee Satisfaction and Retention Rate Basmantra, Ida Nyoman; Wijaya, David Timothy
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4728

Abstract

The adoption of Human Resource Information Systems (HRIS) has become increasingly important as organizations pursue digital transformation to enhance both operational performance and employee-related outcomes. This study examines the impact of HRIS adoption on employee satisfaction and employee retention rate, with operational efficiency serving as a mediating variable. The research was conducted in star-rated hotels in Bali, Indonesia, a region characterized by a highly competitive hospitality industry. Using a quantitative approach, data were collected through structured questionnaires distributed to employees who actively use HRIS in their daily work activities. A total of 260 valid responses were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The findings reveal that HRIS adoption has a strong and positive effect on operational efficiency, indicating that digital HR systems significantly streamline HR processes and reduce administrative complexity. Furthermore, operational efficiency positively influences employee satisfaction and employee retention, confirming its role as a critical organizational mechanism. The results also demonstrate that employee satisfaction acts as a key mediator in the relationship between HRIS adoption and employee retention rate, highlighting satisfaction as the dominant predictor of employees’ intention to remain with the organization. Overall, this study confirms that HRIS should be viewed not merely as an administrative tool but as a strategic human resource system that enhances operational efficiency, improves employee satisfaction, and strengthens employee retention. The findings provide practical insights for organizations seeking to leverage HRIS to achieve sustainable workforce stability.
Peran Narrative Marketing Memoderasi Pengaruh Influencer Marketing, Sosial Media Marketing, Kualitas Pelayanan terhadap Keputusan Menginap Arya, Komang Yadura; Wedananta, Kadek Adyatna; Nurmalasari, Made Ratih; Basmantra, Ida Nyoman
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1820

Abstract

Bali’s rapid growth in private villa tourism has intensified competition among accommodation providers, where similar villa concepts often result in differing occupancy levels. This gap indicates that digital marketing strategies may influence guests’ stay decisions in varying ways. This study investigates the effects of influencer marketing, social media marketing, and service quality on stay decisions, and examines the moderating role of narrative marketing in strengthening these relationships. A quantitative explanatory design was applied using purposive sampling, involving 94 respondents who had stayed at Magic Hills Villa in Karangasem, Bali. Data were obtained through an online questionnaire using a ten-point Likert scale and analyzed with Structural Equation Modeling Partial Least Squares (SEM-PLS). The analysis included assessments of validity, reliability, and hypothesis testing through bootstrapping. The results show that influencer marketing, social media marketing, and service quality each exert a positive and significant influence on stay decisions. Narrative marketing significantly reinforces the effect of influencer marketing but does not moderate the influence of social media marketing or service quality. These findings highlight that authentic storytelling enhances the persuasive impact of influencers, while guest experiences and social media interactions remain primarily shaped by service encounters and platform dynamics.
Co-Authors Anggraeni, Ni Putu Olla Arta, Kadek Ananda Dwi Pebri Arya, Komang Yadura Desak Made Febri Purnama Sari Devani, Putu Chyntia Ayu Eka Yunita, Eka Emmerson, Melissa Fong I Gusti Ayu Tirtayani Kadek Adyatna Wedananta Komang Sri Widiantari Kurniawan, Niko Kusuma, I Made Wira Arta Made Ratih Nurmalasari Maheswari, Anak Agung Istri Agung Mimaki, Caren Angellina Nandini, Made Ayu Sintya Ningrum, Ida Ayu Fortuna Parasari, Nyoman Sri Manik Pinto, Kristina Dwiyanti Putra, I Gede Krisna Sedana Roziana, Komang Cesie Agnestia Sari, Putu Ratna Juwita Sevenpri Candra, Sevenpri Sumarningsih, Ni Made Supartha, Anak Agung Ayu Rika Putri Susanto, I Wayan Erik Ulandari, Komang Wijaya, David Timothy Wijaya, Rayhan Yanti, Kadek Oktaria Vina