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All Journal MATAPPA: Jurnal Pengabdian Kepada Masyarakat Adimas : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Manajemen dan Bisnis Transekonomika : Akuntansi, Bisnis dan Keuangan Economic Reviews Journal Journal of Artificial Intelligence and Digital Business Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Journal of Communication Studies and Society Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi
Basmantra, Ida Nyoman
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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- Peningkatan Komunikasi Pelayanan Publik Melalui Pendampingan SKHPN di BNN Provinsi Bali: Peningkatan Komunikasi Pelayanan Publik Melalui Pendampingan SKHPN di BNN Provinsi Bali Yunita, Eka; Basmantra, Ida Nyoman
Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi Vol. 3 No. 1 (2026): JURNAL PENGABDIAN KEPADA MASYARAKAT ILMU KOMUNIKASI
Publisher : Program Studi Ilmu Komunikasi Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.png.v3i1.52840

Abstract

This community service activity was carried out at the Provincial National Narcotics Agency in Bali, focusing on improving public service communication through assistance in the process of obtaining a Narcotics Examination Result Certificate. The activity was motivated by the low level of digital literacy among the public in accessing the service online via the official booking application, which often caused delays and procedural errors. The implementation involved direct assistance at the service counter and remote assistance via WhatsApp, supported by written guidelines and digital brochures. The aim was to help the public understand the registration process, online payment procedures for non-tax state revenue, and the examination process. The results showed improved public understanding of digital service procedures, fewer technical errors, and more efficient service time. In conclusion, educational, adaptive, and responsive assistance proved effective in bridging the digital literacy gap and enhancing public service communication in the provincial government’s narcotics examination services. Keywords: public service communication, drugs test certificate, digital literacy
From Influence to Intention: How Peer Dynamics and Viral Marketing Shape Gen-Z Food Purchasing Through Brand Awareness Anggraeni, Ni Putu Olla; Basmantra, Ida Nyoman
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 2 (2025): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i2.1099

Abstract

Digital platforms and peer interactions play an increasingly central role in shaping Generation Z’s consumption behavior, yet limited empirical evidence clearly explains the distinct effects of peer influence and viral marketing on purchase intention through the mediating role of brand awareness, particularly in Bali’s food industry. This gap constrains marketers’ understanding of which social and digital factors are most influential at different stages of Generation Z’s purchasing process. Focused on Generation Z in Bali, this study explores the roles of peer influence and viral marketing in shaping food purchase intention, with brand awareness as a mediator. Employing a quantitative survey design, the data analysis indicates that viral marketing elevates brand awareness, which subsequently enhances purchase intention. Peer influence, however, exerts a direct effect on purchase intention but does not significantly impact brand awareness. The relationship between viral marketing and purchase intention is fully mediated by brand awareness. These findings highlight the distinct pathways through which digital content (viral marketing) and social interactions (peer influence) operate: the former builds brand recognition, while the latter directly drives purchase decisions. This study offers practical implications for food marketers by highlighting the importance of viral strategies that boost brand awareness, alongside using peer influence to convert awareness into purchase intention. Understanding Generation Z’s digital behavior and social interactions is essential for developing effective marketing strategies in today’s digital environment.
The Impact of HRIS Technologies Adoption on Employee Satisfaction and Retention Rate Basmantra, Ida Nyoman; Wijaya, David Timothy
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4728

Abstract

The adoption of Human Resource Information Systems (HRIS) has become increasingly important as organizations pursue digital transformation to enhance both operational performance and employee-related outcomes. This study examines the impact of HRIS adoption on employee satisfaction and employee retention rate, with operational efficiency serving as a mediating variable. The research was conducted in star-rated hotels in Bali, Indonesia, a region characterized by a highly competitive hospitality industry. Using a quantitative approach, data were collected through structured questionnaires distributed to employees who actively use HRIS in their daily work activities. A total of 260 valid responses were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The findings reveal that HRIS adoption has a strong and positive effect on operational efficiency, indicating that digital HR systems significantly streamline HR processes and reduce administrative complexity. Furthermore, operational efficiency positively influences employee satisfaction and employee retention, confirming its role as a critical organizational mechanism. The results also demonstrate that employee satisfaction acts as a key mediator in the relationship between HRIS adoption and employee retention rate, highlighting satisfaction as the dominant predictor of employees’ intention to remain with the organization. Overall, this study confirms that HRIS should be viewed not merely as an administrative tool but as a strategic human resource system that enhances operational efficiency, improves employee satisfaction, and strengthens employee retention. The findings provide practical insights for organizations seeking to leverage HRIS to achieve sustainable workforce stability.
The Interplay of Brand Image, Brand Trust, and Customer Satisfaction in Building Customer Loyalty of Sustainable Skincare Products Among College Students Yanti, Kadek Oktaria Vina; Basmantra, Ida Nyoman
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 5 No. 6 (2025): November 2025
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v5i6.1101

Abstract

The rapid growth of the sustainable skincare industry and increasing competition have made it challenging for brands to maintain long-term loyalty, particularly among young and environmentally conscious consumers. Despite rising awareness of sustainability, empirical evidence explaining the psychological mechanisms underlying loyalty in this segment remains limited. This study investigates the influence of brand image and brand trust on customer loyalty, with customer satisfaction functioning as a mediating variable, focusing on sustainable skincare products among college students in Indonesia. A quantitative research design was employed, utilizing a structured questionnaire administered to college students who actively use sustainable skincare products. Data analysis was performed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to examine both direct and indirect relationships among the study variables. The results reveal that brand image and brand trust exert positive and significant effects on customer satisfaction. Moreover, customer satisfaction significantly impacts customer loyalty and serves as a mediating mechanism between brand image, brand trust, and customer loyalty. These findings underscore the central role of customer satisfaction in translating brand-related attributes into enduring customer loyalty. The study novelty of lies in the development of an integrated mediation model that contextualizes brand image and brand trust within the sustainable skincare industry targeting Indonesian college students, a segment that has received limited scholarly attention. The study contributes to the literature on brand loyalty and sustainable consumer behavior and provides practical insights for sustainable skincare companies to strengthen loyalty by enhancing brand image, trust, and customer satisfaction in a highly competitive market.
Co-Authors Anak Agung Istri Agung Maheswari Anggraeni, Ni Putu Olla Arta, Kadek Ananda Dwi Pebri Eka Yunita, Eka Emmerson, Melissa Fong I Gusti Ayu Tirtayani Mimaki, Caren Angellina Ningrum, Ida Ayu Fortuna Parasari, Nyoman Sri Manik Pinto, Kristina Dwiyanti Roziana, Komang Cesie Agnestia Sari, Putu Ratna Juwita Sevenpri Candra, Sevenpri Supartha, Anak Agung Ayu Rika Putri Susanto, I Wayan Erik Ulandari, Komang Wijaya, David Timothy Wijaya, Rayhan Yanti, Kadek Oktaria Vina