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All Journal Tadris: Jurnal keguruan dan Ilmu Tarbiyah Jurnal Ilmu-Ilmu Peternakan (Indonesian Journal of Animal Science) Global Review of Islamic Economics and Business Jurnal Ilmiah Ekonomi Islam al-Uqud : Journal of Islamic Economics Indonesia Journal of Halal JURNAL SYARIKAH : JURNAL EKONOMI ISLAM Management Studies and Entrepreneurship Journal (MSEJ) Oeconomicus Journal of Economics El-Qist : Journal of Islamic Economics and Business (JIEB) Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Pijar MIPA Filantropi: Jurnal Manajemen Zakat dan Wakaf Jurnal Ekonomi Syariah dan Bisnis Al-Tijary : Jurnal Ekonomi dan Bisnis Islam Jurnal Ekonomi dan Bisnis Digital Jurnal Ilmu Pendidikan dan Sains Islam Interdisipliner Majapahit Journal of Islamic Finance dan Management Jurnal Inovasi Global Majapahit Journal of Islamic Finance dan Management Iqtishadia: Jurnal Ekonomi dan Perbankan Syariah Ecoducation PESHUM BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Journal of Islamic Economic Laws JIFA (Journal of Islamic Finance and Accounting) Al-Infaq : Jurnal Ekonomi Islam
Rahmawati, Lilik
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Journal : PESHUM

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Optimizing Sustainability through 7P Marketing Mix at MCA House in the Development of Halal Modest Fashion Industry Izniyah, Izniyah; Rahmawati, Lilik; Mazza Basya, Maziyah
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 2: Februari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i2.6838

Abstract

The halal modest fashion industry has seen a marked increase in recent years. In this situation, MCA House, a company engaged in modest fashion, has played an important role in the development of this industry. The purpose of this journal is to analyze and evaluate the marketing strategy of 7P mit (Product, Price, Place, Promotion, People, Process, Physical Evidence) applied by MCA House in the development of halal modest fashion industry. The research method used is descriptive qualitative research. Data were collected through in-depth interviews with the marketing manager of MCA House and direct observation of the company's operations. The analysis shows that MCA House has a solid and comprehensive marketing strategy that implements the 7P mix effectively In the product aspect, MCA House offers a variety of modest clothing with trendy designs and in accordance with halal principles Pricing is done by considering quality factors, market purchasing power, and product excellence. In terms of distribution, MCA House uses online and offline distribution channels to ensure product accessibility Promotion is done through social media campaigns, collaboration with influencers, and participation in fashion events. In addmon, MCA House also prioritizes customer experience and provides quality services An easy and efficient purchasing process, as well as friendly and knowledgrable staff, provades high customer satisfaction. The physical evidence presented through attractive product packaging and aesthetically pleasing store presentation also provades a positive customer experience. In conclusion, the 7P marketing mix strategy implemented by MCA House helps in the development of the halal modest fashion industry
Co-Authors Abdul Hakim Abu Yasid Aini Mufidah, Ismi Ali Mustofa, Imam Amaliyah, Nabilatul ARDIANSYAH, JEFRI Ariyanti, Septi Dwi Atok Syihabuddin Ayu Aulia, Melly Eka Azhary Noersidiq Azka, Moh Shadam Taqiyyuddin Badrotin Jabbar, Achmad Arbi Nur Bella, Alif Mujiyana Eka Bulkaini (Bulkaini) Dewi Safitri, Kartika Djoko Kisworo Elbarqi, Muhammad Nur Sholeh Fahrullah Fahrullah Fatimatus Zahro, Fatimatus Fatkhurrozi, Tanto Firdaus, Fira Fara Hadi, Nurrohman Haryanto Haryanto Hasan Hasan Hudayatin, Nofiana Ikhwan Abdillah, Mohammad Islami , Debby Islami , Debby Izniyah, Izniyah Jim, Mahafizur Rahman Kartika Kartika Khilmia, Aqif Khoiriah, Lutfi Tasriful Laili, Izza Nuzilatul Lathifah, Nurul Leviansyah, M. Rizal Lutfiyah, Ani majid, khikam ali Masitoh, Imas Maslahah, Maslahah Maziyah Mazza Basya Mohammad Dliyaul Muflihin Muannasa, Aulia Muharromah, Gabriele Lailatul Mukaromah, Hani Muliawati, Unun Fiolita Muntazeri, Eliya Najma Murniasari, Nisa Mustofa Mustofa Mustofa, Imam Ali Mutimmatul Faidah Nabila, Uyun Nadia, Nada El Nurazizah, Devia Rahma Nurlailah Nurlailah, Nurlailah Nurullaily, Shulhah Pangestu, Fikri Ari Praktikto, Muhammad Iqbal Surya Pramuja, Moch. Wahyu Prasetyo, Novi Eko Pratikto, Muhammad Iqbal Surya Rachman , Yenny Aulia Rahmani, Nur Maulidah Dini Rahmasari, Dewi Rakhmadian, miftah Rohmatin, Laili Rusmanto, Hery Sri Wigati Tanto Fatkhurrozi Ulkiyah, Kalisom Utami Silfia Ayu, Betty Vebera Maslami Wulandani, Baiq Rani Dewi Yulianto, Wahid Yuniar, Az Zahra Arie Zubaidi, Zainol Hasan