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Strategi Bisnis Mikro Kecil Menengah Dalam Mempertahankan Usaha Pada Masa Pandemi Covid-19 Latifah, Nunuk; Widayani, Anna; Wardani, Shanti Ike; Normawati, Rani; Rachmawati, Ika
DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 5, No 1 (2021)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/jd.v5i1.511

The COVID-19 pandemic which is currently sweeping the world, including Indonesia, has an enormous impact on the economic sector. Government policy to encourage people to move at home only affects the consumption pattern of the community. As one of the affected sectors, MSMEs must be able to see this as a challenge as well as an opportunity in marketing their products. The problem experienced by MSMEs is how to maintain their existence by making various efforts, including by conducting various business innovations and strategy innovations. For this reason, it is necessary to have various efforts in developing business strategies that can be carried out to maintain the business. This is the basis for the community service implementation team to hold a Webinar "MSME Business Strategy during the COVID-19 Pandemic Period". The purpose of this activity is to provide knowledge about business strategies for business people, especially for the MSME sector. Survive and be able to analyze external conditions and take advantage of existing opportunities to maintain the existence of the business. Participants in the Community Service activity are 117 people out of a total of 251 people who registered. Participants consisted of 49% of lecturers, 40% of MSME actors, and 11% of students. The results of this activity are the implementation of PKM activities and scientific publications.

Pelatihan Pengelolaan Limbah Rumah Tangga di Kelurahan Ponggok Kecamatan Ponggok Kabupaten Blitar Kurniawan, Hindra; Wardani, Shanti Ike; Normawati, Rani Arifah
Kontibusi: Jurnal Kontribusi Kepada Masyarakat Vol 3 No 2 (2023): December, Science Contribution to Society Journal
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/scs.v3i2.3344

Sampah menjadi sebuah permasalahan serius disetiap wilayah, khususnya di Indonesia. Semakin bertambahnya penduduk, jumlah sampahpun juga semakin meningkat. Oleh karena itu diperlukan pengelolaan sampah yang baik mulai dari tempat pembuangan sampah sementara hingga tempat pembuangan sampah akhir. Salahsatu metoda yang dapat digunakan untuk penanganan dan pengurangan sampah adalah menggunakan teknologi biokonversi. Teknologi ini yakni menggunakan bantuan lalat BSF dalam menghasilkan maggot sebagai media pengurai sampah organik. Metode dalam pelaksanaan pengabdian difokuskan terhadap 30 anggota PKH Kelurahan Ponggok, Kecamatan Ponggok, Kabupaten Blitar. Kegiatan pengabdian meliputi pembuatan media atraktan, membuat tempat untuk pembesaran maggot, membuat biopond, dan strategi dalam pemasaran produk hasil pembiakan maggot. Hasil yang diperoleh peserta memahami permasalahan di lingkungan dan mampu memanfaatkan sampah organik sejumlah 3 kg/hari dari setiap peserta, hasil akhir berupa maggot yang dapat dijual atau digunakan sebagai pakan ternak yang bernilai gizi tinggi. Kesimpulannya pengolahan sampah organik sebagai budidaya maggot dapat menjadi salah satu metode untuk mengurani sampah lingkungan serta memberikan tambahan penghasilan kepada masyarakat.

PENYUSUNAN JURNAL UMUM MENGGUNAKAN APLIKASI MICROSOFT EXCEL PADA USAHA MIE CRUWELL WLINGI Enola Helmania Normansyah; Latifah, Nunuk; Wardani, Shanti Ike
JAMI: Jurnal Ahli Muda Indonesia Vol. 3 No. 2 (2022): Desember 2022
Publisher : Akademi Komunitas Negeri Putra Sang Fajar Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46510/jami.v3i2.117

Objective. The preparation of a general journal in the Mie Cruwell Wlingi business which is still simple by using manual recording on books, all expenditure transactions are still recorded on paper that is at risk of being lost. The purpose of this study was to determine the stages in compiling a general journal and to find out the obstacles in compiling a general journal in the Mie Cruwell Wlingi business. Materials and Methods. This research is descriptive qualitative and by using interview and documentation techniques. Interviews were conducted with 2 (two) informants, namely business owners and employees. Documentation is in the form of photos of documents needed by research as well as results of interviews. Data analysis techniques obtained through data reduction, data presentation and Conclusion Drawing according to the problem. Results. The results of the study can be concluded that the preparation of general journals in the Cruwell Wlingi Noodle business is still done manually. The owner will implement the preparation of the general journal by utilizing the Microsoft Excel application, and the owner is still experiencing problems in the preparation of the general journal. Conclusion. The preparation of the general journal on the Cruwell Wlingi Mie business is still done manually. The owner will implement the preparation of the general journal by utilizing the Microsoft Excel application, so that business owners in compiling the general journal are easier, neater and less time consuming. Owners have problems in preparing general journals, such as owners do not understand how to enter transactions into journals, do not know how to make general journals using Microsoft Excel application, need time to learn how to compile general journals using Microsoft Excel applications.

VRIO Analysis in Developing Branding Strategies for Egg-Based Food Products as Souvenirs from Blitar: Local Perspective Utama, Adiguna Sasama Wahyu; Wardani, Shanti Ike; Putra, Aditya Wirawantoro
Journal of Development Research Vol. 8 No. 2 (2024): Volume 8, Number 2, November 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/jdr.v8i2.399

Blitar is rich in tourism potential. The local economy stands to benefit significantly from tourism, creating job opportunities and enhancing community development. Blitar's position as a major egg producer offers unique opportunities for developing egg-based souvenirs. However, challenges include identifying appealing products and effective branding strategy is required to enhance the marketability of these products, fostering economic growth and tourism in the region. This study utilizes a mixed-method approach to explore consumer perceptions of egg-based processed products in Blitar, combining quantitative surveys with qualitative interviews of business actors. A survey of 61 respondents gathered measurable data on consumer preferences and factors influencing purchasing decisions. In-depth interviews provided insights into marketing strategies and challenges faced by producers. The study employs descriptive statistics and VRIO analysis to develop effective branding strategies for promoting processed egg products as signature souvenirs from. The analysis reveals that respondents indicating higher interest in egg-based products as souvenirs from Blitar as food significantly influences their choice of tourist destinations, with a strong preference for local ingredients. However, awareness of Blitar’s egg production potential is low, leading to limited appeal for egg-based products. The VRIO analysis shows organizational weaknesses hinder competitive advantage despite valuable product features. Effective branding strategies tailored to consumer expectations are crucial for market success. Enhancing product awareness and education through organized action can further strengthen the appeal of these culinary offerings in tourism.

Strengthening the Market of Bathok Koi Coconut Shell Waste Crafts through Digital Marketing System in Achieving Brand Awareness Wardani, Shanti Ike; Widayani, Anna; Fu’ad, M. Nur; Waspada, Heri Priya
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.740

This research aims to increase brand awareness and competitiveness of Bathok Koi coconut shell waste handicraft products through the implementation of digital marketing strategies. The program involved intensive training for micro business partners and university students, covering digital marketing skills such as social media management, product photography, and creative content creation for digital platforms. The results of the program showed an increase in participants' understanding of branding and digital marketing which resulted in increased interactions with consumers and increased visits to Bathok Koi's social media profiles. In conclusion, continuous assistance in digital marketing is needed to encourage business sustainability and strengthen Bathok Koi's position in local and regional markets

How The Behavioral Intentions of SME Actors: The Relationship Between Financial Literacy and Financial Knowledge With the Mediating Role of Attitude Latifah, Nunuk; Wardani, Shanti Ike; Wahyuningsih, Sulistya Dewi
Poltanesa Vol 26 No 1 (2025): June 2025
Publisher : P3KM Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v26i1.3291

This study aimed to explore and understand the behavioral intentions of micro and small business owners in Blitar regarding the use of financial application services. Data were collected using a census sampling technique through an online questionnaire, employing a 5-point Likert scale. A total of 135 respondents, all micro and small business actors in the Blitar area, participated in the survey. Data were processed using SEM-PLS. The results of the study revealed that business actors' actions in managing finances, financial knowledge, and financial literacy do not have a significant influence on behavioral intentions. The behavioral intentions of business actors are still relatively low in determining attitudes, knowledge, and understanding of financial management. This is primarily because their focus lies in marketing and sales. Even though many possess strong financial knowledge, their attitude tends to prioritize managing finances in ways that enhance production, promotion, and market expansion through digital platforms. On the other hand, financial literacy was found to positively influence both financial attitudes and financial knowledge. Financial attitudes can shape investment decisions, especially when supported by financial literacy, which enhances the ability to manage finances and make informed investment choices. Nevertheless, financial literacy does not serve as a moderating factor between financial behavior and financial attitudes in business decision-making

Pengembangan Business Model Canvas Inkubator Bisnis Putra Sang Fajar Dengan Pendekatan Porter 5 Forces Analysis Utama, Adiguna; Wardani, Shanti Ike; Kurniawan, Hindra
Benefit: Jurnal Manajemen dan Bisnis Vol. 9 No. 1 (2024): Benefit : Volume 9 Juni No 1 tahun 2024
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v9i1.2671

Business incubation is a powerful tool for stimulating economic growth and entrepreneurship. However, to be sustainable, a business incubator needs to formulate the right strategy and business model. Several management tools that can be used to formulate strategies and business models include the Business Model Canvas and Porter 5 Forces Analysis. This study aims to develop a Business Model Canvas for business incubators using the Porter 5 Forces Analysis approach. The research method employed is qualitative-descriptive research, gathering primary data through questionnaires from 34 respondents and secondary data from literature studies. The primary data were analyzed using SEM-PLS. The results indicate that the Porter 5 Forces Analysis approach can elucidate the Business Model Canvas. The study concludes that business incubators can utilize the Business Model Canvas as an operational guide, though further research is necessary to formulate future strategies

Strengthening the Market of Bathok Koi Coconut Shell Waste Crafts through Digital Marketing System in Achieving Brand Awareness Wardani, Shanti Ike; Widayani, Anna; Fu’ad, M. Nur; Waspada, Heri Priya
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.740

This research aims to increase brand awareness and competitiveness of Bathok Koi coconut shell waste handicraft products through the implementation of digital marketing strategies. The program involved intensive training for micro business partners and university students, covering digital marketing skills such as social media management, product photography, and creative content creation for digital platforms. The results of the program showed an increase in participants' understanding of branding and digital marketing which resulted in increased interactions with consumers and increased visits to Bathok Koi's social media profiles. In conclusion, continuous assistance in digital marketing is needed to encourage business sustainability and strengthen Bathok Koi's position in local and regional markets

Impact of internal locus of control through self-efficacy variables on employee performance (study of employees of the false eyelash production section of PT. Tiga Putra Abadi Perkasa in Purbalingga Regency) Wardani, Shanti Ike; Hadi, Sudharto P.; Nugraha, Hari S.
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.445

Employee's performance of PT. Tiga Putra Perkasa Abadi showed by the average output per employee is fluctuating. Factors that affect performance are internal locus of control and self-efficacy. The aim of this study was to determine and analyze the influence of internal variables locus of control and self-efficacy on employee performance in partial and self-efficacy as an intervening variable. A type of this research is explanatory research, the population of all the production employees of PT. Tiga Putra Perkasa Abadi are 450 people and the sample size is 90 people by random sampling technique. A questionnaire is used to collect the research data and SEM-PLS to analyze the data. Analysis tool of this data is SmartPLS 3.0. The results of this coefficient SEM analysis revealed that: (1) internal locus of control variable to self efficacy has tcount> ttable = 2.985 ˃ 1.96 and the significance was 0.003 ˂ 0.05, the hypothesis is accepted; (2) self-efficacy variable to the performance of employees has tcount> ttable = 2.438 ˃ 1.96 and the significance was 0.013 ˂ 0.05, the hypothesis is accepted; (3) internal locus of control variable to employees performance has tcount> ttable = 2.262 ˃ 1.96 and the significance was 0.024 ˂ 0.05, the hypothesis is accepted; (4) internal locus of control variable to employee performance through self efficacy has tcount < ttable = 1.895 < 1.96 and the significance was 0.059 > 0.05, the hypothesis is rejected. Results of this study showed that were some weak indicators of each variable, so it is advisable to monitor and evaluate the company as well as provide training and personal development of employees to improve the employees' abilities.

Analysis of micro and small business behavior in the adoption of financial applications for the development of an android-based financial application model Latifah, Nunuk; Wardani, Shanti Ike; Wahyuningsih, Sulistya Dewi
International Journal on Social Science, Economics and Art Vol. 14 No. 1 (2024): May: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijosea.v14i1.495

As a sector that can increase production capacity, MSEs have a significant impact on economic and social progress. However, MSEs still face various obstacles, one of which is manual and traditional financial management. Lack of understanding and knowledge in financial management is the main cause. Using the Theory of Planned Behavior (TPB) approach, this study highlights the development of self-efficacy beliefs and perceived behavioral control, strengthening the relationship between beliefs, attitudes, intentions, and behaviors of MSE actors. The purpose of this study is to examine the financial management behavior of MSEs in Blitar. The method applied is descriptive quantitative. The population in focus is MSEs in Blitar, with a total of 2569, while the sample taken is 135 business actors. The data analysis method used includes descriptive analysis and inferential statistics, with the application of the Structural Equation Model (SEM) approach based on Partial Least Square (PLS). The results of this study indicate that Financial Attitude, Financial Literacy and Financial Knowledge do not affect the Behavioral Intention of business actors. The behavioral intention of business actors is still relatively low in determining financial management attitudes because understanding and skills in management are also still low. This is because they focus more on marketing and sales.

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