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Journal : Solidaritas

TREND FASHION MAHASISWA SAAT PERKULIAHAN SEBAGAI PERILAKU TRENDI (Studi Kasus Persepsi Mahasiswa Tentang Trend Fashion Saat Perkuliahan Sebagai Perilaku Trendi Di FISIP): (Studi Kasus Persepsi Mahasiswa Tentang Trend Fashion Saat Perkuliahan Sebagai Perilaku Trendi Di FISIP) Tara, Juki Danis; Suryo, Herning; Sihabuddin, Sihabuddin
Solidaritas Vol 7 No 1 (2023): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Trend fashion adalah cara berpakaian yang terbaru, modern, up to date mengikutiperkambangan zaman saat ini, juga sebagai identitas seseorang dalam mengenakan pakaian,aksesoris, rambut ataupun make up. Trend Fashion menjadi sebuah perilaku trendi dikalanganmahasiswa merupakan fenomena yang mempengaruhi cara mereka berpikir dan bertindakdalam hal mode dan gaya hidup. Dalam konteks psikologi komunikasi, trend fashion memilikihubungan yang erat dengan bagaimana individu memproses informasi dan membuat arti darikomunikasi yang mereka terima. Penelitian ini bertujuan untuk memahami bagaimanamahasiswa memahami dan bereaksi terhadap trend fashion saat ini dan bagaimana trendfashion mempengaruhi perilaku dan persepsi mereka. Seberapa pentingkah bagi mahasiswaFISIP Universitas Slamet Riyadi Surakarta dan berpengaruhkah dengan dirinya. Teori padapenelitian ini menggunakan teori persepsi (Thoa, 2003), pada penelitian ini menggunakan jenispenilitian deskriptif kualitatif fenomonologi yang memiliki landasan tentang sebuah fenomenaatau realita yang sedang terjadi dilapangan. Penentuan informan dalam penelitian inimenggunakan purposive sampling, informan dalam penelitian ini merupakan 6 orangmahasiswa dari Fakultas Ilmu Sosial dan Ilmu Politik masing-masing Prodi 2 orang mahasiswa.Hasil penelitian ini dengan proses persepsi yaitu dengan stimulus, registrasi, interpretasi danfeedback atau umpan balik. menghasilkan trend fashion merupakan perilaku trendi yangdipengaruhi oleh perkembangan zaman, sosial media, budaya, dan gaya hidup. MahasiswaFISIP yang menjadi bagian dari pergerakan ini dan mempengaruhi gaya berpakaian merekasesuai dengan trend fashion saat ini. Persepsi mahasiswa terhadap trend fashion bervariasi,mulai dari positif, negatif, hingga netral. Penulis menyarankan kenyamanan saat memilih trendfashion serta memastikan bahwa gaya berpakaian dan aksesoris yang dipilih membuat merekamerasa nyaman dan tidak terlalu membebani.Kata Kunci : Persepsi, Trend Fashion, Trendi
Komunikasi Interpersonal Pelatih Dalam Meningkatkan Motivasi Berprestasi Atlet Di PB Purnama Solo Astuti, Fani Nur; Riyanto, Buddy; Sihabuddin, Sihabuddin
Solidaritas Vol 7 No 2 (2023): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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 Perkumpulan bulutangkis (PB) merupakan sebuah wadah untuk pembinaanbulutangkis di Indonesia. PB Purnama merupakan salah satu PB unggulan yang adadi kota Solo. PB Purnama sudah cukup banyak meraih prestasi, mulai dari suksesmenghantarkan atletnya menjadi juara dan menyalurkan atlet-atletnya ke klub-klubbesar di Indonesia. Dalam prestasi-prestasi yang diraih oleh atlet, tentu tidak lepasdari peran seorang pelatih yang selalu memberi motivasi, arahan, serta upayamembangun komunikasi yang baik. Penelitian ini bertujuan untuk mendeskripsikankomunikasi interpersonal pelatih di PB Purnama dalam meningkatkan motivasiberprestasi para atletnya. Dalam penelitian ini menggunakan teori komunikasiinterpersonal (Ngalimun, 2018). Jenis penelitian ini adalah deskriptif kualitatif,penentuan informan dalam penelitian ini menggunakan purposive sampling,informan dalam penelitian ini adalah 2 pelatih dan 2 atlet. Hasil penelitian ini adalahkomunikasi interpersonal pelatih dalam meningkatkan motivasi berprestasi atletberjalan efektif dan tujuan dari komunikasi interpersonal yang dilakukan tercapai.Keterbukaan, pelatih menyampaikan kekurangan dan kelebihan atlet sejujurjujurnya. Empati, pelatih turut merasa sedih ketika atletnya belum berprestasi. Sikapmendukung, pelatih memberikan tepuk tangan, menepuk Pundak, mengajak tos, danmemberi kata-kata penyemangat pada atlet. Sikap positif, pelatih memberikanpemahaman tujuan atas pesan yang disampaikan dan memberi apresiasi atau pujiankepada atlet. Kesetaraan, pelatih memposisikan diri sebagai teman dan memotivasisecara merata ke semua atlet. Kendala yang ditemui adalah atlet kurang bersikap jujurkepada pelatih, kurangnya kemampuan daya tangkap atlet dan intonasi suara pelatihyang rendah sehingga kurang terdengar jelas.Kata Kunci : PB Purnama, Atlet, Pelatih, Komunikasi Interpersonal
KEPUASAN MENONTON TV DIGITAL (Studi Kasus Penonton Program Acara TransTV My Trip My Adventure di Wilayah Karangdowo Kabupaten Klaten): STUDI KASUS PENONTON PROGRAM ACARA TRANSTV MY TRIP MY ADVENTURE DI WILAYAH KARANGDOWO KABUPATEN KLATEN Cahyani, Aprilia Wulan; Suryo, Herning; Sihabuddin, Sihabuddin
Solidaritas Vol 7 No 2 (2023): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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 Setelah penerapan ASO (Analog Switch Off) maka terjadilah fenomena penerapanmigrasi ke TV digital secara besar-besaran di seluruh indonesia. Tujuan penelitian ini inginmendeskripsikan kepuasan menonton TV digital melalui program "My Trip My Adventure" diwilayah Karangdowo, Klaten. Televisi digital adalah bentuk televisi yang menggunakanteknologi modulasi digital dan sistem kompresi untuk menyampaikan sinyal video, audio, dandata kepada penerimaan televisi. Penelitian ini menggunakan teori used and gratification.Kepuasan menonton TV adalah perasaan senang atau puas yang dirasakan seseorang setelahmenonton program televisi atau acara yang diinginkan. Penelitian ini menggunakanmetodologi kualitatif dan pendekatan analisis deskriptif. Penentuan informan dilakukan denganmetode purposive sampling. Hasil penelitian ini menunjukkan bahwa peralihan dari siarananalog ke siaran digital dalam program My Trip My Adventure di TransTV memiliki dampakpositif terhadap kepuasan menonton dalam berbagai aspek yaitu kepuasan informasi, hiburan,edukasi, interaksi sosial, pelayanan, dan paling utama kepuasan penamilan/kualitas gambar.Kata kunci : Kepuasan, Menonton, TV Digital
KOMUNIKASI PERSUASIF PADA AKUN INSTAGRAM SOLO SAFARI DALAM MENINGKATKAN BRAND IMAGE Valiant Wicaksono, Giovanni; Hindra, Nurnawati; Sihabuddin, Sihabuddin
Solidaritas Vol 7 No 2 (2023): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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 Penelitian ini bertujuan untuk menganalisis strategi komunikasi persuasif yangdilakukan oleh Solo Safari melalui akun Instagram mereka dan bagaimana strategi iniberkontribusi dalam meningkatkan citra merek atau brand image mereka. Melaluipendekatan kualitatif, data dikumpulkan melalui observasi konten di akun Instagram SoloSafari, serta wawancara dengan beberapa pengunjung sebagai penerima pesan. Hasilpenelitian menunjukkan bahwa Solo Safari berhasil mengimplementasikan berbagai teknikkomunikasi persuasif di platform Instagram mereka. Konten visual yang menarik danberkualitas tinggi berhasil menarik perhatian pengikut dan calon pengunjung. Penggunaancerita pengalaman pelanggan, testimonial, dan ulasan positif membantu membangunkepercayaan dan keyakinan terhadap merek. Melalui penggunaan pesan tentang keunikan,eksklusivitas, komitmen pada kelestarian alam, dan fokus pada pengalaman pelanggan, SoloSafari berhasil meningkatkan citra mereka sebagai destinasi safari solo yang berkelas danpeduli terhadap lingkungan. Interaksi aktif dengan pengikut dan influencer marketing jugaberkontribusi dalam memperluas jangkauan merek dan meningkatkan keterlibatan.Kesimpulan penelitian ini adalah bahwa komunikasi persuasif melalui akun Instagram SoloSafari telah berdampak positif dalam meningkatkan citra merek mereka. Strategikomunikasi yang efektif membantu menciptakan kesan positif tentang merek di benakpengikut dan calon pengunjung. Namun, tetap diperlukan evaluasi dan penyesuaianberkelanjutan untuk menjaga keterhubungan dengan target audiens dan terus memperkuatbrand image Solo Safari di pasar yang kompetitif.Kata Kunci : Komunikasi Persuasif, Pesan Persuasif, Solo Safari, Instagram, Brand Image.
STRATEGI HUMAS DALAM MEMPERTAHANKAN CITRA POSITIF PERUSAHAAN (Studi kasus pada Coffeeshop PT Stasiun Kopi Solo Balapan): Studi kasus pada Coffeeshop PT Stasiun Kopi Solo Balapan Septiyani, Amita Widi; Sarjono, Herning Suryo; Sihabuddin, Sihabuddin
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Research with the title Public Relations Strategy in Maintaining the Company's Positive Image (Case study at Coffeshop PT Stasiun Kopi Solo Balapan) is a study that raises about Public Relations Strategy in maintaining the company's positive image, aims to find out and describe the strategies used by Coffeshop PT Stasiun Kopi Solo Balapan. The theory (Cutlip, Center and Broom, 2005) used in this study. In this study, the method used is a qualitative descriptive approach, so that this research describes the actual situation, trying to reveal a problem as it is so that it reveals facts about public relations strategies in maintaining a positive image of the company. In collecting qualitative data, the author processes information obtained from primary data sources that describe the data, namely with explanatory descriptions derived from the results of field interviews and field observations conducted in connection with the Coffeshop PT Solo Balapan Coffee Station. The results showed that the Public Relations of PT Stasiun Kopi Solo Balapan Coffeshop in an effort to improve the positive image of the company was seen to have carried out a situation analysis, planning and programming, implementing, and evaluating the program. Positive image building is done by presenting very interesting events every month. Researchers suggest to the PR to expand social media promotions, as well as events and good relations with the mass media so as to build a good image for the company. Keywords: Public Relations Strategy, Coffeshop PT Solo Balapan Coffee Station, Positive Image
KOMUNIKASI INTERPERSONAL ANTARA KURIR DENGAN PELANGGAN (Studi Kasus Jasa Pengiriman Cash On Delivery (COD) Shoope Express Hub Bendosari): Studi Kasus Jasa Pengiriman Cash On Delivery (COD) Shoope Express Hub Bendosari Narwanto, Rohmad Dwi; Suryo, Herning; Sihabuddin, Sihabuddin
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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There is high interest in online shopping and there are many different types of payment methods to choose from, some with an advance transfer system, some via on-site payment or what we often interpret as COD or Cash On Delivery, COD or Cash on Delivery is a form of buying and selling transaction at the seller's place and buyers meet face to face at the same location whether they agree or not with what they promised during communication via short message or Whatsapp and so on. By using COD (Cash on Delivery) activities it will be easier and more practical, such as setting prices and the process for negotiating with buyers, in other words if there is money and goods, this is also done with good communication. This research aims to describe interpersonal communication between Shopee Express couriers hub Sukoharjo and shop customers during COD transactions. The methodology used byresearchers to collect data is qualitative and to determine informants using Purposive Random Sampling, namely by selecting informants by adding certain components to get the number of informants we expect. In this research, the theory of Harold D Lasswell was used and the result was that the courier's interpersonal communication with the customer did not cause misunderstandings regarding the delivery of the COD package so that it did not cause problems and could be profitable for both the courier and the customer who received the package.Keywords: Interpersonal Communication, Cash On Delivery, Courier, Customer
Strategi Branding Produk Toko Souvenir Solo Melalui Media Sosial Tik Tok Ardyansyah, Reza Dony; Sarjono, Herning Suryo; Sihabuddin, Sihabuddin
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Along with the times the business market in Indonesia is experiencing increasingly fierce competition, the Solo Souvenir shop is branding Solo Souvenir Products through Tik Tok Social Media against the background of many companies that have made Tik Tok social media a place to introduce and develop their products, the purpose of this research is that the author is interested in examining how the branding strategy of Solo souvenir products through Tik Tok social media so that he can find out the branding strategy and provide additional insight and knowledge in branding strategies in Tik Tok media in the field of Communication Science and make references to other researchers regarding branding strategies in the marketing world. The results showed that the branding strategy carried out by Souvenir Solo through Tik Tok social media uses Keprefer's theory in (Konecnik & Go, 2013) introducing a hexagonal-shaped model, or prism brand identity, which is based on six main elements, namely the first brand identity physique (physical) with everything that characterizes Souvenir Solo. Second Personality (personality) which is based on the perception of consumer requests that describe the theme of the event. Third culture (culture) in the logo or motif there are cultural elements that can signify ownership. Fourth relationship (relationship) existing relationships or media partners such as companies, vendors, Wedding Organizer (WO). Fifth reflection or image (reflection or image) visual image of symbols, logos, names. Sixth self-image (self-image) Good reputation, or customer perception seems good and satisfied with the results of the products ordered at Souvenir Solo. suggestions given by researchers to Souvenir Solo, namely in marketing relationships carried out by solo souvenir shops, it is hoped that they can maintain the services provided and the quality and quantity that have been provided.
STRATEGI KOMUNIKASI PROGRAM RADIO TALK SHOW FAS @ KONATA DI RADIO KONATA SURAKARTA: STRATEGI KOMUNIKASI PROGRAM RADIO TALK SHOW FAS @ KONATA DI RADIO KONATA SURKARTA Aji Wibisono, Bagas; Sarjono, Herning Suryo; Sihabuddin, Sihabuddin
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The research aims to determine the communication strategy of the fas @ konata radio talk show program at radio konata surakarta with a research focus on communication strategies, radio konata, and the fas @ konata program. The limited means of communication media for children makes radio konata one of the media means for children to entertainment and education through radio broadcasts. The type of data and data sources in this research use descriptive qualitative using data collection techniques in the form of observation, interviews, documentation. The aspects examined in communication strategy based on the theory of communication strategy steps include : 1. Getting to know the audience, 2. Determining goals, 3. Developing messages, 4. Determining methods and choosing the media used. Overall, we get an overview of Konata Surakarta Radio's communication strategy to educate children through the Fas @ Konata program, namely : 1. Conducting roadshows to introduce the audience, conducting outdoor media publications and utilizing social media as a means of information and so on. 2. Establishing good relationship with broadcasters and listeners. 3. Presenting quality content, placing a different broadcast schedule at each time. 4. Utilizing technology to reach a wider audience through digital broadcasts and using Instagram social media as a means of information and so on.Keywords : Communication Strategy, Konata Radio and Fas @ Konata Program.
Pola Komunikasi Hubungan Jarak Jauh Keluarga Merantau Dalam Membentuk Karakter Remaja: Studi Kasus di Desa Pakelan Kelurahan Kasihan Kabupaten Wonogiri) Wahyuni, Mira; Wangi, Maya Sekar; Sihabuddin, Sihabuddin
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACTIn forming a child's character, the role of parents is needed. Children's growth and development really depends on the communication patterns taught by parents to children. Complex problems regarding the characteristics of adolescents are an important role for parents considering that parents are the people who educate, accompany, communicate, supervise, direct and are also the main teachers for children. Therefore, researchers are interested in conducting research on long- distance communication patterns in shaping children's character in Pakelan Village, Kasihan District. This research aims to analyze how communication patterns between parents and children shape the character of teenagers. To analyze this communication pattern, researchers used communication pattern theory. This type of research is descriptive qualitative research by conducting interviews with 18 informants who are residents of the Pakelan Village community. From the results of this research it can be concluded that the communication patterns carried out by parents and teenagers as well as the role of family companions through circle and star communication can work effectively. In forming the character of teenagers, parents and companions can communicate well even though there are inhibiting factors from parents who are far away and parents' time is limited.Keywords: Communication Patterns, Long Distance Relationships, Adolescent Characters
Interpersonal Communication Komunikasi Antarpribadi Guru Dan Anak Berkebutuhan Khusus (ABK) Tunagrahita Jenjang SMP Dalam Proses Pembentukkan Kepercayaan Diri Di SLB Anugerah Colomadu Badar Bahaduri, Selya Abyad Setyawa; Hindra H, Nurnawati; Sihabuddin, Sihabuddin
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Children with special needs who are mentally retarded are children with below average intellectual abilities. Children with these disabilities of course want to receive an education like children their age. By having interpersonal communication between teachers and students with special needs who are mentally retarded, it makes it easier for teachers to conduct counseling with their students. With this approach through interpersonal communication, five stages of the interpersonal communication process can be carried out which contain the stages of contact, involvement, familiarity, damage and repair to form self-confidence in students with intellectual disabilities. The research method used is a qualitative research method with a descriptive approach. Data collection techniques taken by researchers are through observation, interviews and documentation. The results of this research show that teachers at SLB Anugerah Colomadu can help their students act confidently when meeting new people and have the courage to appear in public, through these five stages of interpersonal communication, self-confidence is achieved in mentally retarded students at the junior high school level at SLB Anugerah Colomadu. Keywords: Interpersonal Communication, Mental Retardation, Teacher, Self-Confidence.