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All Journal J@TI (TEKNIK INDUSTRI) Indonesian Journal of Business and Entrepreneurship (IJBE) jurnal niara Jurnal Mirai Management JOIV : International Journal on Informatics Visualization SEIKO : Journal of Management & Business IJIES (International Journal of Innovation in Enterprise System) Sebelas Maret Business Review INFOKUM Jurnal Teknik Industri Terintegrasi (JUTIN) Jurnal Pengabdian kepada Masyarakat Nusantara eProceedings of Engineering Community Service Seminar and Community Engagement (COSECANT) Journal of Production, Enterprise, and Industrial Applications
Agus Achmad Suhendra
Universitas Telkom
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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Journal : Sebelas Maret Business Review

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The Influence of Marketing Mix and Customer Relationship Marketing on Marketing Performance of Digital Creative Industry in West Java Nina Kurnia Hikmawati; Agus Achmad Suhendra; Efrata Denny Saputra Yunus
Sebelas Maret Business Review Vol 2, No 1 (2017): June 2017
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v2i1.13730

Abstract

The creative industries is growing rapidly. The most rapid growth is industry-based creative digital technology. It is influenced by the development of internet technology that has entered various aspects of human life in society and the state. Today, almost all the activities and business processes intersect and take advantage of the internet. This phenomenon is known as a digital transformation, where any business that wants to develop must be connected via internet to be able to reach more consumers through telecommunications technology. However, the performance marketing of digital creative industry currently is not classified as optimal. That's because the problems related to the implementation of the marketing mix and customer relationship marketing are not optimal. Thus this study aims to examine the influence of the marketing mix and customer relationship marketing on marketing performance of digital creative industry in West Java. Data were collected from 50 companies in the digital creative industry in West Java. The results showed the influence of the marketing mix and customer relationship marketing to marketing performance of digital creative industry in West Java.
Co-Authors Abd. Karim Basir Adhi Tio Rachman Agnar Mokhammad Aisyah Novfitri Akbar Bima Nugrahanto Alfandi, Erwin Amelia Kurniawati Angga Darmawan Aprilia, Hafiza Arif Bijaksana, Moch Arnol Hendra Manyu Ayu Amanda Hapsari Ayuni, Nurul Boby Hera Sagita Budi Praptono Cahyaningtyas, Rosa Virginia Christanto Triwibisono Clarisa Presty Pangeran Devayanti , Komang Sriasih Laksmi Dewi , Nadia Aprilia Deyana Prastika Putri Dipta Raga Pratama Dityo, Daffa Raihan Efrata Denny Saputra Yunus Eliza Anggraini Joefatha Endang Chumaidiyah Esa Purnama Fahrani , Anisa Fajri Rahman Qusyaifi Farantino, Richy Fauzan Haeqal Arifin Firdho, Muhammad Ghaisani, Inten Ayuning Haikal, Muhammad Fikri Hamidah, Siti Nur Huda, Ilham Ika Arum Puspita Ilma Mufidah Ima Normalia Kusmayanti Iman Nur Hidayat Irzaputri, Khalista Muthia Ismail, Muhammad Ravi Jasmine Raisya Salsabila Jodia Ridha Arrozak Kamelia Quzwain Kurniawan, Tiara Fadhila Lian, Rayhan Bagus Listrianto, Redi Isman Luciana Andrawina M. Yazid Dhiyaulhaq Mardhiyyah Mardhiyyah Maria Apsari Sugiat Martini , Sri Maulana, Refsi Indra Meldi Rendra Muhammad Dary Fauzan Muhammad Iqbal Muhammad Surya Dwi Kurniawan Narendra, Erlangga Nadhif Dwi Nina Kurnia Hikmawati Noeya, Adisty Azzahra Ozki Septariadi Pradipta, Fenta Pretty Prima Roza Putra Fajar Alam Putra, Muhammad Aldio Rozan Putri Rahmawati Richy Farantino Rifa Rizka Anisah Rio Aurachman Rizkan Iskandar Wigena Rizki Wicaksono Parasto Rosad Ma'ali El Hadi Sari Wulandari Sari Wulandari Sari Wulandari Sevierda Raniprima Sevy Safira Handini Sri Martini Syahputra, Arnanda Eka Syeren Anastasya Syeren Anastasya Trisyan Admaja Kuncoro Vietra Shauma Ranabilla Wali Hakim Pradana Wawan Tripiawan Winda Hariani Br Munthe Yati Rohayati