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Strategies for Marketing Djuanda Forest Park in the Effort to Increase the Number of Visitors Karsiwi, Ratu Ratna Mulyati; Nurlena, Nurlena
Journal of Business on Hospitality and Tourism Vol. 7 No. 1 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v7i1.265

Abstract

Djuanda Forest Park as a conservation forest has great potential as a tourist destination because there are a lot of attractions in one area. Nevertheless, the number of domestic and foreign visitors in several months is still low. Therefore, this study was aimed at determining and analyzing the internal and external environment of Djuanda Forest Park as well as formulating the marketing strategies to increase the number of visitors. This study first set the internal and external factors and formulated the SWOT Matrix. The analysis results based on the internal-external analysis suggested that the strategic position of the forest park lies in cell V (five) by which the applied strategies are to hold and maintain through the market penetration and product development. The SWOT analysis generates several strategies that can be grouped into market penetration and product development
Ethnobotanical Study of Medicinal Plants in Bangbayang Village, Sumedang, West Java. Riany, Adelia; Permatasari, Alissa Putri; Salsabila, Nazhifah; Nurlena, Nurlena; Rahayu, Sri Endarti; Marcelina, Meggie
Journal of Tropical Biodiversity Vol 4 No 2 (2024): April 2024
Publisher : Universitas Nasional Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/bio.v4i2.213

Abstract

Ethnobotany can be defined as the study of the utilization of plants in a community, one of which is medicinal plants. The purpose of this research is to understand and identify the types of plants used in medicine and their processing methods by the community in Bangbayang Village, Sumedang, West Java. This study was conducted using qualitative and quantitative data analysis through five stages: observation, interviews, field observations, identification, and documentation. Based on interviews with 35 respondents, the diversity of medicinal plants obtained in the forest area of Bangbayang Village is 65 species from 38 families. These medicinal plants are utilized as traditional remedies, serving as alternatives and initial steps for treatment and care, which can be obtained directly from home gardens, community cultivation, or the forest. In this study, the most utilized plants as medicine belong to the Zingiberaceae family, with 6 species. The most commonly used plant parts are leaves, and the most common processing method is boiling. Using the Use Value (UV) calculation, Javanese tamarind, guava, and green betel show the highest UV values at 0.20. Meanwhile, in the calculation of Fidelity Level (FL), turmeric shows the highest FL value at 100%.
Scientific Writing Training to Improve Professionalism Teacher at Vocational High School Samsilayurni, Samsilayurni; Agustina, Mediarita; Nurlena, Nurlena; Utami, Sri
Aktual: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2024): Aktual: Jurnal Pengabdian Kepada Masyarakat January 2024
Publisher : CV Media Inti Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58723/aktual.v2i1.150

Abstract

Scientific writing has become a requirement for a professional teacher, the aim of this community service is to increase teacher competence in preparing scientific written articles. The survey method uses a constructivist approach. The implementation of the activity is divided into two, first, the implementation of the activity is carried out by providing material in class using lecture, discussion, example and exercise methods, secondly, participants are provided with guidance services. The subjects of this service are teachers at Muhammadiyah 1 Palembang Vocational High School. The instrument used was a teacher understanding questionnaire about writing scientific papers. The results obtained in this activity were 86.50% of participants interested in the training carried out because they gained understanding and insight into article writing. Then, as many as 92.54% of participants stated that the material presented was understandable/clear. and 91.51% of participants stated that they were satisfied with the writing training which was carried out based on systematics and good language. So, it can be concluded that service activities with the theme of scientific writing training to improve the professionalism of teachers at Muhammadiyah 1 Palembang Vocational School provide new knowledge for teachers at the school related to publishing scientific papers in the form of scientific articles.
PEMBERDAYAAN MASYARAKAT MELALUI PRODUK INOVATIF PENGELOLAAN KERIPIK BERBAHAN BAKU SAYUR PAKCOY DI DESA PANGEK Pitriyana, Sisi; Rahim, Abdul; Habibi, Fikri; Arista, Silvia; Endianah, Tenty; Tutriani, Novi; Prisila, Lika; Angellina, Viona; Nurlena, Nurlena; Putriani, Iis; Witri, Witri
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 5, No 5 (2022): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v5i5.1616-1623

Abstract

Desa Pangek Kabupaten Bangka Barat adalah sebuah desa yang dekat dengan kawasan perkebunan, sehingga memiliki potensi besar menghasilkan hasil perkebunan seperti budidaya sayur pakcoy. Tetapi dalam hal ini, masyarakat hanya mengelolah sayur pakcoy hanya untuk lauk pauk saja. Sayur pakcoy mengandung senyawa pelawan kanker, seperti vitamin C dan E, beta-karoten, folat, dan selenium. Pada Vitamin C, E, dan beta-karoten adalah antioksidan kuat yang dapat membantu mencegah kerusakan sel akibat radikal bebas, dan menurunkan risiko kanker. Masalah inilah yang dihadapi peneliti dalam upaya pemberdayaan masyarakat pasca pandemi covid-19 untuk menghasilkan produk inovatif berbasis potensi lokal Desa Pangek yaitu sayur pakcoy. Oleh  karena itu, tim Kuliah Kerja Nyata (KKN) melaksanakan program sosialisasi yang bertema pemberdayaan pengelolaan berbahan baku sayur pakcoy dan cara pembuatan pengolahan keripik sayur pakcoy. Kegiatan program ini dilakukan dengan metode penyuluhan. Realisasi pengabdian dibahas dalam 4 tahapan yaitu observasi, perencanaan program pengabdian, pelaksanaan program pengabdian, dan evaluasi program. Hasil akhir dari penelitian ini adalah sebuah produk inovatif berbahan baku sayur pakcoy menjadi keripik sayur pakcoy.