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All Journal IKRA-ITH EKONOMIKA JOURNAL OF SCIENCE AND SOCIAL RESEARCH MIMBAR : Jurnal Penelitian Sosial Dan Politik Jurnal Pengabdian Masyarakat Bumi Raflesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Business Perspective Journal Jurnal Akuntansi, Keuangan dan Teknologi Informasi Akuntansi Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Fairness Jurnal Akuntansi, Keuangan, Perpajakan dan Tata Kelola Perusahaan Journal of Management and Innovation Entrepreneurship (JMIE) Jurnal Stia Bengkulu : Committe To Administration For Education Quality Jurnal Administrasi Bisnis Nusantara Jurnal Semarak Mengabdi Jurnal Kewirausahaan dan Bisnis
Ovita Charolina
Sekolah Tinggi Ilmu Administrasi Bengkulu
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Effect of Price, Brand Image, and Product Quality on Customer Loyalty Ade Perdana Siregar; Pandu Adi Cakranegara; Ovita Charolina; Gusti Noorlitaria Achmad; Teguh Setiawan Wibowo
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7230

Abstract

In the current era of globalization, many industries have developed rapidly and become industries that are able to provide consumer goods. However, with the development of the times, consumer needs are also increasing and varied. There are also many new companies that have been established and can also fulfill human needs. The human population is also increasing every day, so the need will also be endless. The purpose of this study is to analyze effect of price, brand image, and product quality on customer loyalty. The type of research used in this research is quantitative research. The population in this study are customers of PT Sarang Tawon Sukses Abadi totaling 75 respondents. The samples taken in this study are customers of PT Sarang Tawon Sukses Abadi totaling 75 respondents. Data analysis in the study of multiple linear regression analysis. The results show that price has a positive and insignificant effect on customer loyalty. Brand image has a positive and significant effect on customer loyalty. Brand image has a positive and significant effect on product quality.
Co-Authors Abdullah Abdullah Afriani, Widra Akmal, Samsul Al Hidayat, Rahmat Alfatah, Dhika Alhidayat, Rahmat Aqilla Bachri, Annisa Armaningrum, Gusthalia Askani Askani ASRI YANI Aziza, Nurna Azuwandri, Azuwandri Berlian Afriansyah Burdady, Yendi Cakranegara, Pandu Adi Chantika, Elmi Chatarina Umbul Wahyuni Desi Wulandari Ditasman Ditasman Dwi Sinta Dwisnu, Erlian Faridah Faridah Febrianto, Sucipto Gusti Noorlitaria Achmad Gustiawan , Yoga Gustini, Gustini Hartono, Rudi Hatta, Madani Hestiana, Agustri Hidayat, Rahmat Al Hidayat, Rahmat Al Husaini Husaini Kasdi, By Kurniawan, Sekti Lestari, Dhea Putri Marisidi Marisidi Marsah, Selvin Marsidi Marsidi Murodah Murodah Nansi Ria Nindita Nikmah Novi Rahayu Novita Sari Pitaloka, Ayu Prasetio , Irawan Puspa Rini Rahayu, Desita Rahayu, Novi Rahmat Al Hidayat rati julia Reski, Herlinda Riandita, Nansi Rianindita, Nansi Ridianto Ridianto Ridianto, Ridianto Romdana . Romdana, Romdana Rudi Hartono Safira, Bella Samsul Akmal Sekti Kurniawan Sinta, Dwi Siregar, Ade Perdana Supawanhar, Supawanhar Teguh Setiawan Wibowo Tri Purwanti Yusnita, Yuli Zulkifli Zulkifli