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PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA PT YAFINDO SUMBER REJEKI DI KOTA BATAM Camus, Camus; Nainggolan, Nora Pitri
SCIENTIA JOURNAL Vol 1 No 2 (2019): Volume 1 No 2 2019
Publisher : LPPM Universitas Putera Batam

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This study aims to find out: the influence of promotion partially on consumer satisfaction at PT Yafindo Sumber Rejeki in Batam city, the influence of service quality partially on customer satisfaction at PT Yafindo Sumber Rejeki in Batam city, and the influence of promotion and quality of service simultaneously on customer satisfaction at PT Yafindo Sumber Rejeki in Batam city. The research method used is quantitative research. The population in this study are consumers who shop at PT Yafindo Sumber Rejeki in Batam city. A sample of 204 respondents were taken using accidental sampling technique. The analysis used is descriptive analysis. Data quality test instruments in this study are test data validity and data reliability test. Classic assumption test consists of normality test, heteroscedasticity test and multicollinearity test. The influence test consists of multiple linear analysis and coefficient of determination analysis. In the hypothesis test consists of t test and f test. The results of multiple linear regression analysis show that: promotion affects consumer satisfaction by 39.3% and service quality has an effect on consumer satisfaction by 44.5%, while the results of the coefficient of determination analysis show that promotion and service quality affect customer satisfaction by 56, 8%.

PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PRODUK ORIFLAME DI KOTA BATAM Setyorini, Eka Kartika; Nainggolan, Nora Pitri
SCIENTIA JOURNAL Vol 1 No 2 (2019): Volume 1 No 2 2019
Publisher : LPPM Universitas Putera Batam

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At present, competition in the field of beauty is quite strict, along with technological and cultural developments, so that it can influence the increase in community needs, usage patterns and how to meet the needs in the field of beauty. The purpose of this study is to find out some of the effects of prices on customer satisfaction and the effect of service quality on customer satisfaction and at the same time determine the influence of price and service quality on customer satisfaction. This type of research is quantitative descriptive. The analysis technique in this study is multiple linear regression analysis. The research data is processed with SPSS version 21 software program. This test uses validity test, reliability test, classic assumption test, multiple linear regression analysis, coefficient of determination, t-test and f-test. In this study, the population consisted of customers who used oriflame products with a total sample of 100 respondents. The conclusion is that the price variable is partially, but not significant, influences customer satisfaction and that service quality variables have a significant effect on customer satisfaction, while at the same time the variable price and service quality have a significant influence on customer satisfaction.

PENGARUH KECERDASAN EMOSIONAL DAN PENGEMBANGAN SUMBER DAYA MANUSIA TERHADAP KINERJA KARYAWAN PT CENTRAL BATAM RAYA Merrisa, Merrisa; Nainggolan, Nora Pitri
SCIENTIA JOURNAL Vol 3 No 1 (2021): Volume 3 Nomor 1 2021
Publisher : LPPM Universitas Putera Batam

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Employee performance has a very important role because it will affect the employee output so that will affect the performance of a company. This study analyzes employee performance at PT Central Batam Raya are reviewed through the variables of emotional intelligence and human resource development. This research is a quantitative research with the method used is descriptive analysis and multiple regression analysis and data collection techniques through questionnaires. Questionnaires distributed amounted to 102 respondents. The method used in this study was chosen mainly because of the limited time, cost and energy that the author has, so that in this case the writer hopes to be able to examine specific aspects of a social situation in depth. Data collection is done by primary data and secondary data. The results showed that the variable emotional intelligence and human resource development had a significant effect simultaneously on employee performance with t count> t table (4,860 > 1,98397) and (4,935 > 1,98397), significant value <0.05 and F count> F table (70,337 > 3,09) with a significant value <0.05.

FAKTOR-FAKTOR YANG MEMPENGARUHI TURNOVER INTENTION KARYAWAN PADA PT BINTANG SEJAHTERA BATAM GROUP Yunita, Yunita; Nainggolan, Nora Pitri
SCIENTIA JOURNAL Vol 4 No 2 (2021): Volume 4 Nomor 2 2021
Publisher : LPPM Universitas Putera Batam

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To be able to compete and survive, distributor companies must optimize its human resource management which is the backbone of the company. Company negligence regarding this can cause various threats to the company, one of which is turnover intention This study aims to test the influence of job satisfaction, organizational commitment and job stress on employee turnover intention at PT Bintang Sejahtera Batam Group by using saturation sampling with 103 respondents. Data collected using questionnaire with Likert scale measurement. Data analysis method used in this study are descriptive analysis, validity test, reliability test, multiple linear regression analysis, determination coefficient analysis (R2), t test and F test. Then the data was processed using SPSS version 26 program. Based on t test results, it shows that job satisfaction has a significant effect on turnover intention with a sig value of 0.013 < 0.05, organizational commitment has a significant effect on turnover intention with a sig value of 0.039 <0.05 and job stress has a significant effect on turnover intention with a sig value of 0.002< 0.05. Based on F test result, job satisfaction, organizational commitment, and job stress simultaneously have a significant effect on turnover intention with a sig value of 0.000<0.05. Keywords: Job Satisfaction; Organizational Commitment; Job Stress; Turnover Intention.

PENGARUH GAJI DAN STATUS KARYAWAN TERHADAP LOYALITAS KARYAWAN PADA PT CITRA BUANA BATAM INDUSTRI Joiwi, Joiwi; Nainggolan, Nora Pitri
SCIENTIA JOURNAL Vol 3 No 2 (2021): Volume 3 Nomor 2 2021
Publisher : LPPM Universitas Putera Batam

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The purpose of this study is to know partially and simultaneously between salary and employee status towards employee loyalty.The technique used in this study is to identify partial effects (test t) and simultaneous (test f) between salary variables (X1) and employee status (X2) on employee loyalty (Y) in PT Citra Buana Batam Industri. The method use in this study are descriptive analysis and use data analysis SPSS software program version 26 . Data technique is done by using questionnaires distribution to the monthly employees of PT Citra Buana Batam Industri as many as 114 respondent. The results of the coefficient determinations (R2) in the summary model viewed by the R Square salary variable, employee status and employee loyalty be 0.184 or 18.4%, while the test t on the salary variables with a significant 0.001<0.05 and employee status variables with a significant 0,000< 0.05 each variable has a significant effect on employee loyalty. the results of the test F amounted to 12,501>2,69 and the significance of 0,000<0,05 which indicates variable salary and employee status simultaneous significant effect towards employee loyalty. Keywords: Salary; Employee Status; Employee Loyalty.

PENGARUH PELATIHAN, LINGKUNGAN KERJA DAN LOYALITAS KARYAWAN TERHADAP KINERJA KARYAWAN PADA PT HOTEL INSTAR KOTA BATAM kelvin, kelvin; Nainggolan, Nora Pitri
SCIENTIA JOURNAL Vol 3 No 3 (2021): Volume 3 Nomor 3 2021
Publisher : LPPM Universitas Putera Batam

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Every company or organization carries out various activities to achieve predetermined goals for profit, to achieve the goals of the company or organization must have a prominent advantage in order to compete with other companies, to be able to provide a prominent advantage, of course, must be supported by employee performance. The formation of employee performance in a company or organization cannot be separated from training, work environment and employee loyalty. Performance is the result of a job that employees provide to a company or organization. To improve employee performance is strongly influenced by training, work environment, and employee loyalty. The purpose of this study was to determine the effect of training, work environment, and employee loyalty on employee performance at PT Instar Hotel Batam City. The research method is causality which aims to determine the causal relationship between variables. Population of 107 employees. The data that has been collected will be processed using the SPSS version 25 application. The results show that training, work environment, and employee loyalty simultaneously have a significant influence on employee performance variables.

PENGARUH IKLIM ORGANISASI DAN SIKAP KERJA TERHADAP KINERJA KARYAWAN PT BESTAMA LOGISTICS INDONESIA Johanes, Vincen; Nainggolan, Nora Pitri
SCIENTIA JOURNAL Vol 3 No 3 (2021): Volume 3 Nomor 3 2021
Publisher : LPPM Universitas Putera Batam

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The research objective was to determine the effect of organizational climate and work attitudes partially and simultaneously on the performance of employees of PT Bestama Logistics Indonesia. The number of samples was 103 people and the respondents were the employees of PT Bestama Logistics Indonesia. The method used is quantitative causality with multiple linear regression analysis. The results showed that the organization’s climate had a significant effect of 4.451, greater than the t table of 1.98326 and significant with the sig t value of 0.000, less than 0.05. While work attitude has a significant effect of 2.524 greater than t table 1.98326 and significant with a sig t value of 0.013 less than 0.05. Then simultaneously the organization’s climate and work attitude have a significant effect of 0.000 <0.05 and the F value of 14.107> F table 3.09 on the performance of employees at PT Bestama Logistics Indonesia. The conclusion of the organization’s climate has a partial significance effect, then work attitude has partial significance and simultaneously the organization’s climate and work attitude have a significant effect on the performance of employees of PT Bestama Logistics Indonesia.

PENGARUH IKLIM ORGANISASI DAN SIKAP KERJA TERHADAP KINERJA KARYAWAN PT BESTAMA LOGISTICS INDONESIA Johanes, Vincen; Nainggolan, Nora Pitri
SCIENTIA JOURNAL Vol 3 No 3 (2021): Volume 3 Nomor 3 2021
Publisher : LPPM Universitas Putera Batam

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The research objective was to determine the effect of organizational climate and work attitudes partially and simultaneously on the performance of employees of PT Bestama Logistics Indonesia. The number of samples was 103 people and the respondents were the employees of PT Bestama Logistics Indonesia. The method used is quantitative causality with multiple linear regression analysis. The results showed that the organization’s climate had a significant effect of 4.451, greater than the t table of 1.98326 and significant with the sig t value of 0.000, less than 0.05. While work attitude has a significant effect of 2.524 greater than t table 1.98326 and significant with a sig t value of 0.013 less than 0.05. Then simultaneously the organization’s climate and work attitude have a significant effect of 0.000 <0.05 and the F value of 14.107> F table 3.09 on the performance of employees at PT Bestama Logistics Indonesia. The conclusion of the organization’s climate has a partial significance effect, then work attitude has partial significance and simultaneously the organization’s climate and work attitude have a significant effect on the performance of employees of PT Bestama Logistics Indonesia.

PENGARUH KUALITAS PRODUK DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN PADA PT TRIO ESTRO CASUAR DI KOTA BATAM Julianto, Leonard; Nainggolan, Nora Pitri
SCIENTIA JOURNAL Vol 3 No 3 (2021): Volume 3 Nomor 3 2021
Publisher : LPPM Universitas Putera Batam

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This research is intended to analyze the effect of product quality and trust on customer loyalty at PT Trio Estro Casuar. The method of analysis used in this research is quantitative analysis and obtaining data through questionnaires. The population in this study were customers of PT Trio Estro Casuar, of which 125 customers. The sampling technique used is the Non Probability sampling technique which uses saturated sampling with a sample of 125 customers of PT Trio Estro Casuar. Furthermore, the collected data were analyzed using multiple linear regression analysis and hypothesis testing to determine the effect of product quality and trust on customer loyalty at PT Trio Estro Casuar with the help of the SPSS (Statistical Package for the Social Sciences) calculation tool version 25. The results of this study indicate that Product quality and trust have a positive and significant effect on customer loyalty at PT Trio Estro Casuar. Product quality variable partially has a positive and significant effect on the customer loyalty variable and the trust variable partially has a positive and significant effect on the customer loyalty variable. Simultaneously, product quality and trust have a positive and significant effect on customer loyalty at PT Trio Estro Casuar.

PENGARUH KEPUASAN KERJA, KOMPENSASI DAN ORGANIZATIONAL CITIZENSHIP BEHAVIOUR (OCB) TERHADAP KINERJA KARYAWAN PADA PT CENDANA HAN WIJAYA Wu, Vannisa; Nainggolan, Nora Pitri
SCIENTIA JOURNAL Vol 3 No 3 (2021): Volume 3 Nomor 3 2021
Publisher : LPPM Universitas Putera Batam

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Judging from the tightness of competitive era in this time, a company in order to carry out it is activities tries to fulfill the needs in achieving the targets that have been planned and increasing the companies competition to strengthen the continuity of thecompanies. In order to achieve the company’s goals in improving employee performance by monitoring job satisfaction, compensation commensurating and improving Organizational Citizenship Behaviour (OCB), the company undertook various ways. The researcher used a saturated sampling technique where the data tested comes from all members of the population with result of 110 respondents. The information were collected by doing SPSS version 20. The result of f-test research indicate that job satisfaction, compensation and Organizational Citizenship Behaviour (OCB) together have a significant effect on employee performance whichf-count > f-table (40,389 > 2,69) with a sigficant value < 0,05.

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