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All Journal Journal of Economics, Business, & Accountancy Ventura Primanomics : Jurnal Ekonomi & Bisnis SEIKO : Journal of Management & Business YUME : Journal of Management Journal Of Management Science (JMAS) Jurnal Sains dan Teknologi Economics and Digital Business Review Jurnal Disrupsi Bisnis Jurnal Ilmiah Wahana Pendidikan Jurnal Ekonomi dan Manajemen Indonesia AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis JUPADAI : Jurnal Pengabdian Kepada Masyarakat Postgraduate Management Journal Jurnal Profita : Akuntansi dan Manajemen Jurnal Sistem Informasi dan Manajemen Jurnal Ilmu Multidisiplin SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Nainggolan, Nora Pitri
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Journal : SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa

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PENGARUH KUALITAS PRODUK, KELENGKAPAN PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PT INTERNATIONAL HARDWARE INDO DI KOTA BATAM learns, micheal; Nainggolan, Nora Pitri
SCIENTIA JOURNAL Vol 3 No 3 (2021): Volume 3 Nomor 3 2021
Publisher : LPPM Universitas Putera Batam

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Abstract

In the current era of globalization, company development is caused by changes in the human mindset that are increasingly dynamic. Market activity is needed by companies to seek profit. In this study conducted research on the effect of product quality, product completeness and promotion on purchasing decisions at PT International Hardware Indo in Batam City. The method used to research is quantitative method and its collection uses a google form questionnaire. The sample was obtained as 144 samples. This study is using simple random sampling. The study used SPSS version 25. The results in the research on product quality were 2,025> 1,977 and sig 0.045 <0.05. This means that product quality has positive and significant effect on purchasing decisions. product completeness were -0.195 <1.977 and sig 0.846> 0.05, which means product completeness has negative and does not significant effect on purchasing decisions. And promotion were 8,135> 1,977 and sig 0,000 <0.05 means that promotion has positive and significant effect on purchasing decisions. The result f results value of 34.867 > 2.67, which means simultaneously product quality, product completeness and promotion have a significant effect on purchasing decisions.
PENGARUH KUALITAS PRODUK DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN PADA PT TRIO ESTRO CASUAR DI KOTA BATAM Julianto, Leonard; Nainggolan, Nora Pitri
SCIENTIA JOURNAL Vol 3 No 3 (2021): Volume 3 Nomor 3 2021
Publisher : LPPM Universitas Putera Batam

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This research is intended to know the effect of product quality and trust on customer loyalty at PT Trio Estro Casuar. The method of analysis used in this study were quantitative analysis and obtained questionnaires for data used. The customer of PT Trio Estro Casuar were the population for this research, of which is 125 customers. The technique used for sampling is the Non-Probability sampling technique which uses saturated sampIing with a sample of 125 customers of PT Trio Estro Casuar. Furthermore, the collected data were analyzed using muItiple linear regression analysis and hypothesis testing to determine the effect of product quality and trust on customer loyalty at PT Trio Estro Casuar using the SPSS (Statistical Package for the Social Sciences) calculation tool version 25. The resuIts of this study indicate that Product quality and trust have a positive and significant effect on customer loyalty at PT Trio Estro Casuar. Product quality variable partially has a positive and significant effect on the customer Ioyalty variable and the trust variable partially has a positive and significant effect on the customer Ioyalty variable. SimultaneousIy, product quality and trust have a positive and significant effect on customer IoyaIty at PT Trio Estro Casuar.
PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN PADA POM COFFEE BATAM Pramana, Ryan; Nainggolan, Nora Pitri
SCIENTIA JOURNAL Vol 3 No 4 (2021): Volume 3 Nomor 4 2021
Publisher : LPPM Universitas Putera Batam

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To maintain customer satisfaction, companies need to improve human resourcemanagement who are the backbone of the company. Service_quality_and_product_qualitygreatly_affect_customer_satisfaction. This study aims to examine the effect of servicequality and product quality on customer satisfaction at Pom Coffee Batam. The design ofthis research is quantitative research. The behavioral technique used is the Slowin formulaby interviewing 100 people. The data was collected using a questionnaire using a Likertscale measurement. The data analysis method used in this research is descriptiveanalysis, validity test, reliability test, multiple linear regression analysis, analysis of thecoefficient of determination (R2), t test, and F test. Then the data is processed using SPSSversion 24 software. positive and significant on customer satisfaction. The total t for theQoS variable is 3,416> 1,984 (Table t). Product quality has a positive and significant effecton customer satisfaction, where the total calculation of the product quality variable is4.192> 1.984 (Table t)._The_F_test results show that service quality and product qualitytogether have a_positive and significant effect on customer satisfaction, because the testresults obtained a value of 41.434 <ftable 3.09 and a sig value of 0.000 <0.05.
PENGARUH DISIPLIN KERJA, MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA PADA PT TIRTA PUTRA MALINDO SEJATI DI KOTA BATAM Alice; Nainggolan, Nora Pitri
SCIENTIA JOURNAL Vol 4 No 7 (2022): Volume 4 Nomor 7 2022
Publisher : LPPM Universitas Putera Batam

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Abstract

In this recent day when the intensity is keep growing, there are many threats that must be faced. Companies must be able to compete by adapting to internal and external changes so that the company is more advanced. With this, the company seeks different ways in order to improve the company itself and increase job satisfaction. This study aims to knowing the effect of work discipline, work motivation and work environment together on job satisfaction at PT Tirta Putra Malindo Sejati. This study is using a saturated sampling technique with a population and the samples taken both are 130 employees. Data for this study was obtained through distributing questionnaires. Data analysis in this study used the multiple linear regression analysis, the data quality test used the validity test and reliability test, the classical assumption test used the normality test, multicollinearity test and heteroscedasticity test and the influence test used the multiple linear regression analysis and coefficient of determination analysis, while the hypothesis test used the t test and F test by utilizing the SPSS program version 25. The results showed that work discipline, work motivation and work environment together affect job satisfaction at PT Tirta Putra Malindo Sejati.
PENGARUH SIKAP DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI PT BERKAT ANATASIA Sarumaha, Desni; Nainggolan, Nora Pitri
SCIENTIA JOURNAL Vol 4 No 7 (2022): Volume 4 Nomor 7 2022
Publisher : LPPM Universitas Putera Batam

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Abstract

Mind-set is some thing that studies all inclinations of movement, both favorable and damaging, human desires, gadgets, ideas, or situations. so that it can be said consciously or now not patron actions are inspired by way of attitudes. In determining buying decisions, clients could be faced with numerous opportunity selections. agree with is taken into consideration as an impetus in numerous transactions among sellers and customers so that purchaser pleasure can occur as favored. patron shopping decisions are person moves which can be immediately or in a roundabout way concerned in acquiring and using a services or products this is wanted. The purpose of this observe is to show the hypothesis that attitudes have a advantageous and partly widespread effect on Product purchase choices at PT Berkat Anatasia, accept as true with has a fine and partly substantial effect on Product buy selections at PT Berkat Anatasia, and attitudes and beliefs simultaneously have a positive and positive effect. vast impact on Product purchase choices at PT Berkat Anatasia. This studies become accomplished by distributing questionnaires to a hundred thirty five respondents and resulted that all these hypotheses were established to be actual based at the results of information processing using SPSS 25.
Pengaruh Promosi, kepercayaan konsumen dan persepsi resiko terhadap minat beli secara online pada marketplace shopee di batam Limbong, Ayu Neni Lestari; Nainggolan, Nora Pitri
SCIENTIA JOURNAL Vol 4 No 7 (2022): Volume 4 Nomor 7 2022
Publisher : LPPM Universitas Putera Batam

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Abstract

This study aims to determine the effect of promotion, consumer trust and risk perceptionon buying interest partially or simultaneously. The population in this study are people wholive in Batu Aji. The number of samples taken as many as 100 people, sampling was doneusing non-probability sampling technique. The data collection method used is primary data.Data processing using SPSS Version 26 program. The results of this study indicate thatpromotion partially affects buying interest which is indicated by the t-count value of 3,396>t table1,984 and a significant value of 0.001 <0.05. Consumer confidence partially has noeffect on buying interest, which is indicated by the t count value of 1.502 < t table with1.984 and a significant value of 0.136 > 0.05. Risk perception partially has no effect onbuying interest which is indicated by the t count value of 1.588 < t table and significantvalue of 0.116 > 0.05. Promotion, consumer confidence and risk perception have asimultaneous effect on buying interest which is shown from the calculated F value of5,536 > 2.699 F table and Sig value 0.002 < 0.05. R square value of 0.129 which meansonly 0.129% there is an influence from promotion, consumer confidence and riskperception on buying interest and the remaining 9.871 is influenced by other variables thatare not variables in this study.
PENGARUH MOTIVASI KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PADA PT BENTORO ADISANDI IVENA BATAM Heryitno, Ayit; Nainggolan, Nora Pitri
SCIENTIA JOURNAL Vol 4 No 7 (2022): Volume 4 Nomor 7 2022
Publisher : LPPM Universitas Putera Batam

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Abstract

For long term, the company's purpose is usually to searching for income and try and survive. For make it appear, the business enterprise makes use of production elements consisting of generation, labor competencies and capital to carry out sports. Human capital additionally plays an vital position in the organisation as thinkers, planners. Many elements affect worker performance, which include motivation and compensation. employee reimbursement need to have a valid logical foundation. The venture of this observe become to evaluate whether or not paintings motivation and work motivation have a partial or simultaneous impact at the place of business of PT Bentoro Adisandi Ivena Batam. This look at has a pattern of one hundred twenty samples whose information have been amassed and then analyzed thru SPSS model 25. The effects of this have a look at show that work engagement can have a tremendous and partial impact on worker overall performance of PT Bentoro Adisandi Ivena Batam, compensation has a sizable impact partly fantastic and sizable on the performance of employees of PT Bentoro Adisandi Ivena Batam, as well as work motivation and reimbursement at the same time as it has a positive and sizable effect on worker overall performance of PT Bentoro Adisandi Ivena Batam.
PENGARUH DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA PT VOLEX DI BATAM Wahid, Sopian; Nainggolan, Nora Pitri
SCIENTIA JOURNAL Vol 5 No 2 (2022): Volume 5 Nomor 2 2022
Publisher : LPPM Universitas Putera Batam

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The purpose of this study is to analyze the effect of work discipline and work environment individually (partially) or simultaneously (simultaneously) on employee performance at PT Volex in Batam. The sampling technique used in this research is purposive sampling. The population in this study are employees who work at PT Volex in Batam with a total population of 520 employees. By raising as many as 226 respondents as a sample. And using the help of SPSS 26 software to calculate the test results. The results of this study prove that partially work discipline and work environment have a significant influence on employee performance at PT Volex in Batam, with a t value of work discipline (X1) 8.116 > t table 1.651 and work environment (X2) 9.515 > t table 1,651. The results of this study also prove that simultaneously (simultaneous) work discipline and work environment have a significant influence on employee performance at PT Volex in Batam.
PENGARUH KUALITAS PRODUK DAN PERSEPSI RESIKO TERHADAP KEPUTUSAN PEMBELIAN E-COMMERCE TOKOPEDIA PADA MASYARAKAT KOTA BATAM Saragih, Pandapotan Saragih; Nainggolan, Nora Pitri
SCIENTIA JOURNAL Vol 5 No 3 (2023): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v5i3.7483

Abstract

This study aims to observe and analyze the associations experienced with variables, product quality and risk perception in Tokopedia E-commerce shopping decisions for residents of Batam City. This study uses a quantitative descriptive method. The data collection was carried out by distributing questionnaires to a total of respondents in which the respondents were residents of Taman Anugrah Housing Rt/Rw 001/015 Tembesi Village, Sagulung District, Batam City, a total of 156 respondents. Using the SPSS tool version 26. set on randome sampling technique. Through statistical tests it was observed if the variable product quality and risk perception were normally distributed. Through the acquisition of the t test shows if the product quality variable has a significant impact on the purchase decision as well as the risk perception variable has a significant impact on the purchase decision. but the results of the f test with others say that the variable product quality and risk perception have a positive and significant impact on Tokopedia E-commerce shopping decisions for residents of Batam City. Keywords: Product Quality; Perceived Risk; Purchase Decision.
PENGARUH BRAND IMAGE, PROMOSI MEDIA SOSIAL, DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN DI XES SHOES INDONESIA Suyanti, Royandi; Nainggolan, Nora Pitri
SCIENTIA JOURNAL Vol 5 No 4 (2023): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v5i4.7895

Abstract

Purchasing decisions are used as an important component when keeping consumers fromswitching. Purchasing decisions are consumer responses to differences in the level ofneeds and real results that are enjoyed after consuming a product/service. Purchasingdecisions have several factors that can influence them, including brand image, socialmedia promotions, and digital marketing. This study aims to analyze the effect of brandimage, social media promotion, and digital marketing simultaneously on purchasingdecisions at XES Shoes Indonesia. The design of this study uses research design andquantitative research methods. The data collection technique was by distributingquestionnaires to 222 respondents, namely consumers who made purchases at XESShoes Indonesia for the July-December 2022 period. The results of this study indicate thatbrand image, social media promotion, and digital marketing partially and simultaneouslyhave a significant effect on purchasing decisions. The results of the test for the coefficientof determination show that brand image, social media promotion, and digital marketingpartially and simultaneously have a significant effect on purchasing decisions by 43.2percent, while the rest are influenced by other variables not examined in this study.
Co-Authors Alice Camus, Camus Figo, Yon Hendri Fitriadi, Risan Gultom, Christina Gultom, Ranika Hastuti, Sherly Heryenzus, Heryenzus Heryitno, Ayit Indriyani Indriyani Intan Utna Sari Jenni, Jenni Johan Johan Johanes, Vincen Joiwi, Joiwi Julianto, Leonard Kelvin Kelvin learns, micheal Limbong, Ayu Neni Lestari Merrisa, Merrisa Ningsih, Desrini Nur Aisyah Nurhabsyina, Nurhabsyina Pramana, Ryan Purba, Mortigor Afrizal Purba, Tiurniari Putri Mahing, Ruma Isyah Putri, Tiya Aliya Rahmadani, Indah Alvia Retno Purwani Setyaningrum Saragih, Pandapotan Saragih Sari, Intan Utna Sarumaha, Desni Setyorini, Eka Kartika Siregar, Febi Pangain Tua Situmorang, Robert Suhardi Suhardi Suswati, Liza Suyanti, Royandi Tivano, Nico Wahid, Sopian Wu, Vannisa Yulianti, Bella Yunita Yunita