Garuda - Garba Rujukan Digital

Pengaruh Kualitas Makanan, Persepsi Harga, dan Kualitas Layanan terhadap Niat Pembelian Kembali Produk KFC Angelina, Shelli; Selamat, Frangky
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 3 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v7i3.34705

Makanan cepat saji telah menjadi fenomena global sejak awal abad ke-20, didorong oleh inovasi teknologi yang meningkatkan efisiensi produksi dan ketersediaannya bagi konsumen. Meskipun populer, kekhawatiran terhadap dampak kesehatan dari konsumsi berlebihan muncul, seperti risiko obesitas, diabetes, dan masalah kardiovaskular. Sebagai respons, banyak individu beralih ke diet sehat dengan membatasi makanan cepat saji. Namun, makanan cepat saji tetap diminati karena kenyamanan, harga terjangkau, dan cita rasa yang lezat. Bisnis ini berkembang pesat seiring dengan gaya hidup modern yang sibuk dan kurangnya waktu untuk memasak. Salah satu merek terkenal dalam industri makanan cepat saji adalah KFC, yang berasal dari Amerika Serikat dan telah menyebar ke seluruh dunia, termasuk Indonesia. KFC Indonesia, di bawah PT. Fast Food Indonesia Tbk, pertama kali dibuka pada 1979 di Jakarta Selatan. Menu utamanya, ayam goreng, telah menjadi favorit dengan reputasi rasa yang tak terbantahkan. Namun, tidak semua pengalaman konsumen selalu positif. Kualitas makanan di cabang KFC Mal Ciputra, Jakarta Barat, telah dikeluhkan beberapa konsumen karena ayam yang tidak segar, keras, dan rasa yang kurang memuaskan. Selain masalah kualitas makanan, layanan di KFC Mal Ciputra juga mendapat kritik atas ketidakramahan karyawan dan ketidaknyamanan lingkungan, seperti kondisi wastafel yang tidak memadai. Keluhan-keluhan ini berpotensi merusak citra merek dan menurunkan niat konsumen untuk kembali membeli. Sebagai respons, penelitian akan dilakukan untuk memahami dampak kualitas makanan, persepsi harga, dan kualitas layanan terhadap niat pembelian kembali di KFC Cabang Mal Ciputra, Jakarta Barat. Fast food has been a global phenomenon since the early 20th century, driven by technological innovations that increased production efficiency and availability to consumers. Despite its popularity, concerns have emerged over the health impacts of excessive consumption, such as the risk of obesity, diabetes and cardiovascular problems. In response, many individuals are turning to healthy diets by limiting fast food. However, fast food remains popular because of its convenience, affordable prices and delicious taste. This business is growing rapidly along with busy modern lifestyles and lack of time to cook. One of the well-known brands in the fast food industry is KFC, which originates from the United States and has spread throughout the world, including Indonesia. KFC Indonesia, under PT. Fast Food Indonesia Tbk, first opened in 1979 in South Jakarta. The main dish, fried chicken, has become a favorite with an undeniable reputation for taste. However, not all consumer experiences are always positive. Several consumers have complained about the quality of the food at the KFC Mall Ciputra branch, West Jakarta, because the chicken is not fresh, tough and the taste is unsatisfactory. Apart from food quality problems, service at KFC Mall Ciputra has also received criticism for employee unfriendliness and environmental discomfort, such as inadequate sink conditions. These complaints have the potential to damage the brand image and reduce consumers' intention to purchase again. In response, research will be conducted to understand the impact of food quality, price perception, and service quality on repurchase intentions at KFC Ciputra Mall Branch, West Jakarta.

PENGARUH PENDIDIKAN KEWIRAUSAHAAN, NORMA SUBJEKTIF, KONTROL DIRI TERHADAP INTENSI BERWIRAUSAHA DIMEDIASI SIKAP Herfendi, Daniel; Selamat, Frangky
Jurnal Serina Ekonomi dan Bisnis Vol 2 No 2 (2024): September 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jseb.v2i2.35239

Tujuan penelitian ini adalah untuk mengetahui pengaruh pendidikan kewirausahaan, norma subjektif dan kontrol diri yang memengaruhi sikap terhadap kewirausahaan dan intensi berwirausaha pada mahasiswa yang berkuliah pada universitas di Jakarta. Penelitian ini menggunakan Theory of Planned Behavior sebagai grand theory. Pengumpulan data yang dilakukan pada penelitian ini menggunakan kuesioner berskala Likert yang disebarkan kepada responden-responden yang sesuai kriteria penelitian. Kuesioner dibuat di google form dan disebarkan kepada responden melalui grup whatsapp mahasiswa dalam bentuk link. Diketahui dari 113 responden yang mengisi kuesioner, hanya 100 yang menjadi responden valid. Teknik analisis data yang digunakan adalah metode PLS-SEM dengan alat analisis data SmartPLS versi 4.0. Hasil penelitian menunjukkan bahwa pendidikan kewirausahaan, norma subjektif, dan kontrol diri masing-masing berpengaruh positif dan signifikan terhadap sikap terhadap kewirausahaan, maupun terhadap intensi berwirausaha. Selain itu, sikap terhadap kewirausahaan juga berpengaruh positif dan signifikan terhadap intensi berwirausaha. Kemudian, sikap terhadap kewirausahaan memediasi secara parsial, positif dan signifikan pada pengaruh pendidikan kewirausahaan, norma subjektif, dan kontrol diri masing-masing terhadap intensi berwirausaha pada mahasiswa yang berkuliah pada universitas di Jakarta. The aim of this study is to examine the impact of entrepreneurial education, subjective norms, and self-control on attitudes toward entrepreneurship and entrepreneurial intention among students enrolled at universities in Jakarta. This research uses the Theory of Planned Behavior as the grand theory. Data collection in this study was conducted using a Likert-scale questionnaire distributed to respondents who met the research criteria. The questionnaire was created on google forms and shared with respondents via a WhatsApp’s student group in form of link. For the 113 respondents who filled out the questionnaire, 100 were considered valid. The data analysis technique used was PLS-SEM with the SmartPLS version 4.0 analysis tool. The results of the study indicate that entrepreneurial education, subjective norms, and self-control each have a positive and significant effect on attitudes toward entrepreneurship as well as on entrepreneurial intention. Furthermore, attitudes toward entrepreneurship also have a positive and significant effect on entrepreneurial intention. Additionally, attitudes toward entrepreneurship partially, positively, and significantly mediate the effects of entrepreneurial education, subjective norms, and self-control on entrepreneurial intention among students at universities in Jakarta.

HOW BRAND IMAGE AND AUGMENTED REALITY AFFECT PURCHASE DECISIONS IN ONLINE MARKETPLACE Michaela, Rachel; Selamat, Frangky
International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i2.721-731

This study aims to examine the influence of brand image and augmented reality on purchase decisions, with brand trust serving as a mediator. The research population includes consumers who have previously purchased Maybelline products through Shopee in DKI Jakarta. A total of 165 respondents were selected as samples, with criteria including age, residency, prior experience purchasing Maybelline products, and an interest in beauty trends. This research utilized purposive sampling using a descriptive method to collect respondent data through an online Google Forms questionnaire distributed via social media. The collected data was then thoroughly examined and analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS4 software. The results indicate that brand image has a positive and significant effect on purchase decisions, and with brand trust playing a partial mediating role between brand image and purchase decisions. Furthermore, augmented reality does not have a positive or significant effect on purchase decisions; however, brand trust plays a partial mediating role between augmented reality and purchase decisions. In addition to contributing to practical implication, this research is anticipated to provide meaningful insights for Maybelline products sold on Shopee to better understand the concepts of brand image and brand trust, as well as the application of augmented reality, in order to enhance purchase decisions.

REPRESENTATION OF WOMEN IN ADVERTISING ON CONSUMER PURCHASE DECISIONS THROUGH BRAND IMAGE IN BEAUTY PRODUCTS Angelina, Helen; Selamat, Frangky
International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i2.1001-1011

The background of this study is to understand how gender representation in advertising can influence purchase decision through brand image. This study specifically aims to examine how gender stereotypes and female advertising affect customer purchase decisions by focusing on brand image as a mediating factor. This study is a descriptive studies with cross-sectional method. A total of 201 respondents were given a questionnaire by the researcher, who used a quantitative method. Respondents were given a questionnaire with a Likert scale (1-5) to capture their views on gender representation and its effects. SmartPLS version 4 was used for data processing. The sample of this study is women from Generation-Z born between 1997 and 2012, from upper-middle economic strata products who have bought cosmetics in Jakarta. The study findings shows that gender stereotypes, female advertising, and brand image each positively impact purchase decisions. Additionally, both gender stereotypes and female advertising were shown positively impact brand image. Moreover, brand image was confirmed to have a significant mediating effect between gender stereotypes, female advertising, and purchase decisions. These findings show the importance of gender representation in advertising and its influence on brand image and purchase decision, providing insights for brands to create a marketing strategy for their advertising campaigns.

THE EFFECTS OF ENTREPRENEURIAL ROLE MODEL, ENTREPRENEURIAL EDUCATION, AND INDIVIDUAL ENTREPRENEURIAL ORIENTATION DIMENSIONS ON ENTREPRENEURIAL INTENTION AMONG THE STUDENTS OF A FACULTY OF ECONOMICS AND BUSINESS IN JAKARTA Cahyadi, Febrianne Clarissa; Selamat, Frangky
International Journal of Application on Economics and Business Vol. 1 No. 2 (2023): May 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i2.112-122

The purpose of this study is to examine whether the entrepreneurial role model, entrepreneurial education, and individual entrepreneurial orientation dimensions affect entrepreneurial intentions among the students of a Faculty of Economics and Business, in Jakarta. The sample was selected using non-probability sampling with a total of 144 respondents. Data was measured using Likert scale and a Structural Equation Model (SEM). Data analysis technique was assisted by SmartPLS software version 3.0. The results show that all variables, which are entrepreneurial role model, entrepreneurial education, and individual entrepreneurial orientation dimensions have positive effects on entrepreneurial intention among the students of a Faculty of Economics and Business in Jakarta.

THE IMPACT OF ENTREPRENEURIAL ORIENTATION ON BUSINESS PERFORMANCE THROUGH ENTREPRENEURIAL COMPETENCY AS MEDIATION VARIABLE: A STUDY ON SMES IN CULINARY SECTOR IN JAKARTA Raymond, Yosafat; Selamat, Frangky
International Journal of Application on Economics and Business Vol. 1 No. 2 (2023): May 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i2.103-111

Enterprises with good business performance are enterprises that are able to survive in fast-moving market. In order to achieve maximum business performance, Small and Medium Enterprises (SMEs) need to have Entrepreneurial Orientation. This study aims to determine the effect of Entrepreneurial Orientation on business performance through Entrepreneurial Competency as a mediation variable among SMEs in culinary sector in Jakarta. The sample used in this study was 100 respondents who are owners of SME businesses in culinary sector in Jakarta. The sample selection technique used was purposive sampling and Smart Partial Least Square (PLS) software version 3.00 was used to make data analysis for this study. The results of this study indicate that innovation, risk taking and proactiveness (Entrepreneurial Orientation) have positive impact on business performance among SMEs in culinary sector in Jakarta.

THE ROLE OF SUBJECTIVE NORMS TO PREDICT EXPERIMENTAL BEHAVIOR THROUGH INTENTION OF SME OWNER IN JAKARTA Selamat, Frangky
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.1574-1580

The crisis due to the pandemic has had a great negative impact on the survival of small and medium enterprises (SMEs) in various regions in Indonesia. Some gave up and closed their businesses. Some still survive and even continue to grow until now. For SMEs that persist, it is suspected that they have carried out a series of experiments so that their business survives. Experimental activities are carried out from modifying the product to changing the business model. This study was conducted to analyze the effect of subjective norms, namely family and closest friends, on the experimental behavior of SMEs mediated by intention. The theory of planned behavior is used to explain the relationship between these variables. The survey respondents are SME actors, totaling 35 people and running their businesses in Jakarta. The results showed that experimental behavior was influenced by intention, but subjective norms did not affect intention significantly. The presence of friends and family has a weak impact on SMEs to conduct a series of experiments on their business in order to maintain business sustainability.

THE EFFECT OF EMPATHY AND PREVIOUS EXPERIENCES ON SOCIAL ENTREPRENEUR BEHAVIOR WITH SELF-EFFICACY, OUTCOME EXPECTATIONS AND SOCIAL SUPPORT AS MEDIATOR IN JAKARTA Sephira, Valerie; Selamat, Frangky
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.1603-1612

This study aims to empirically examine the effect of empathy and prior experience on social entrepreneurial behavior with self-efficacy, outcome expectation and perceived social support as mediator. The sampling technique used in this research is non-probability sampling using convenience sampling technique. Data collection using a google form questionnaire distributed through social media with a total of 200 respondents. Data processing in this study using SmartPLS software version 3.2.9. The sample in this study is social entrepreneur who live in Jakarta. The results of the analysis of this study are: 1) self-efficacy can positively and significantly effect on social entrepreneurial behavior, 2) outcome expectation can positively and significantly effect on social entrepreneurial behavior, 3) perceived social support can positively and significantly effect on social entrepreneurial behavior, 4) empathy can positively and significantly effect on social entrepreneurial behavior with self-efficacy, outcome expectation and perceived social support, 5) prior experience can positively and significantly effect on social entrepreneurial behavior with self-efficacy, outcome expectation and perceived social support.

PREDICTING AFFORDABLE LOSS BEHAVIOR USING THEORY OF PLANNED BEHAVIOR FOR SME OWNER IN JAKARTA GREATER AREA, INDONESIA Selamat, Frangky; Maupa, Haris; Taba, Muhammad Idrus
International Journal of Application on Economics and Business Vol. 2 No. 1 (2024): February 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i1.2863-2869

Entrepreneurs can take affordable loss actions when facing uncertain situations. This action is the entrepreneur's ability and willingness to lose or suffer losses from the entrepreneurial investment he makes. This behavior allows entrepreneurs to survive and even develop when facing an economic crisis due to the past Covid-19 pandemic. This study investigates the variables that influence the affordable loss behavior of SME owners in Jakarta, Greater Area using The Theory of Planned Behavior. Questionnaires were distributed to 200 SME owners engaged in the culinary, retail, service and manufacturing sectors. Data were analyzed using Partial Least Square. The results of this study indicate that attitudes and perceived behavioral control can be used to predict affordable loss behavioral intentions. Meanwhile, the subjective norm variable has insignificant predictive ability. The perceived behavioral control variable has the strongest association with behavioral intention. Entrepreneurs are encouraged to have positive views and attitudes towards their abilities and skills in order to be able to behave at an affordable loss, so that business continuity can be guaranteed.

EXPLORING ENTREPRENEURIAL INTENTION IN WOMEN CULINARY ENTREPRENEURS IN JAKARTA: THE INTERPLAY OF GENDER STEREOTYPES, SOCIAL SUPPORT, CULTURE, AND SELF-EFFICACY Khonada, Sheillya; Selamat, Frangky
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 9 No. 2 (2025): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v9i2.35353

Secara global, kewirausahaan dianggap sebagai kunci dari perkembangan ekonomi dan sosial yang menghasilkan inovasi, kompetisi, penciptaan lapangan kerja, dan pemenuhan diri. Di Indonesia, kewirausahaan dianggap sangat penting dalam pembangunan ekonomi nasional. Wanita mendominasi usaha mikro di Indonesia, dengan 52% dari usaha tersebut dikelola oleh wanita. Namun, partisipasi wanita masih rendah di bidang usaha menengah, hanya di angka 34% dari total usaha menengah. Bisnis yang dijalankan wanita di Indonesia cenderung masih dalam skala kecil dan bersifat informal. Penurunan intensi berwirausaha wanita mungkin menjadi alasan mengapa tingkat partisipasi wanita di bidang usaha menengah masih sangat rendah. Di Indonesia sendiri, beberapa alasan utama penurunan intensi berwirausaha wanita Indonesia adalah adanya stereotip jender, kurangnya dukungan sosial dan efikasi diri, serta perbedaan budaya. Penelitian ini ditujukan pada wanita pemilik usaha kuliner mikro dan kecil di Jakarta untuk mengetahui faktor-faktor yang memengaruhi intensi berwirausaha wanita. Sampel sebanyak 240 wanita dipilih dengan menggunakan metode nonprobability sampling dengan teknik purposive sampling. Dengan menggunakan analisis PLS diperoleh hasil bahwa persepsi stereotip jender, dukungan sosial yang dirasakan, dan aspek budaya uncertainty avoidance dapat memengaruhi intensi berwirausaha wanita, sementara aspek budaya lain memiliki pengaruh yang tidak signifikan terhadap intensi berwirausaha wanita. Efikasi diri memiliki peran moderasi yang signifikan dalam hubungan persepsi stereotip jender dan dukungan sosial yang dirasakan dengan intensi berwirausaha wanita. Dukungan sosial yang dirasakan tidak memiliki moderasi yang signifikan terhadap hubungan antara budaya dengan intensi berwirausaha wanita. Wanita diharapkan mencari dukungan sosial karena hal tersebut akan meningkatkan efikasi diri dan intensi berwirausaha. Entrepreneurship is globally recognized as a key driver of economic and social development, fostering innovation, competition, job creation, and overall well-being. In Indonesia, entrepreneurship plays a crucial role in supporting national economic growth. Women dominate the micro-business sector in Indonesia, accounting for approximately 52% of enterprises at this level. However, their participation in the medium-sized business sector remains relatively low, representing only 34% of total medium enterprises. Women-led businesses in Indonesia are generally small-scale and informal in nature. The limited entrepreneurial intention among women may partly explain their low participation in medium-sized enterprises. In the Indonesian context, several factors contribute to the decline in women’s entrepreneurial intention, including gender stereotypes, lack of social support, low self-efficacy, and cultural constraints. This study focuses on women entrepreneurs who own micro and small culinary enterprises in Jakarta, with the aim of identifying factors that influence their entrepreneurial intentions. A total of 240 women were selected using a non-probability sampling method with a purposive sampling technique. Employing Partial Least Squares (PLS) analysis, the findings reveal that perceived gender stereotypes, perceived social support, and the cultural dimension of uncertainty avoidance significantly predict women’s entrepreneurial intentions. Conversely, other cultural dimensions were found to have no significant effect. Furthermore, self-efficacy plays a significant moderating role in the relationships between perceived gender stereotypes, perceived social support, and entrepreneurial intention. However, perceived social support does not significantly moderate the relationship between cultural factors and entrepreneurial intention. The results suggest that women are encouraged to actively seek social support, as it enhances self-efficacy and, in turn, strengthens entrepreneurial intention.

Title

Found 20 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 20 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 20 Documents
Search