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All Journal Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Bakti Masyarakat Indonesia Jurnal Manajerial Dan Kewirausahaan International Journal of Application on Economics and Business Jurnal Serina Ekonomi dan Bisnis
Selamat, Frangky
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences Other

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Intensi Membeli Produk Ramah Lingkungan pada Konsumen di Jakarta Wun, Grace Nathasya; Selamat, Frangky
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 1 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v8i1.36885

Abstract

Tujuan dari penelitian ini adalah untuk menguji environmental concern, subjective norms dan perceived behavioral control terhadap green purchase intention serta menguji attitude sebagai mediasi environmental concern, subjective norm dan perceived behavioral control dengan green purchase intention. Populasi dari penelitian ini adalah konsumen dari produk lingkungan yang berdomisili di Jakarta. Populasi yang digunakan dalam penelitian ini berjumlah 144 responden valid dari jumlah total sebanyak 150 responden. Penelitian ini menggunakan metode purposive sampling, dengan menyebarkan kuesioner secara online yang kemudian diolah menggunakan smartPLS-SEM. Hasil dari penelitian ini adalah environmental concern tidak dapat memengaruhi green purchase intention secara langsung, namun environmental concern dapat memengaruhi green purchase intention melalui attitude sebagai mediasi. Subjective norm dan perceived behavioral control dapat memengaruhi green purchase intention secara langsung, namun attitude tidak dapat memediasi hubungan antara subjective norm dengan green purchase intention. Sedangkan perceived behavioral control dapat memengaruhi green purchase intention dengan melalui attitude sebagai mediasi. The purpose of this research is to examine the effect environmental concerns, subjective norms and perceived behavioral control on green purchase intention and to test attitudes as mediation of environmental concerns, subjective norms and perceived behavioral control with green purchase intentions. The population of this study are green products consumers who live in Jakarta. The population used in this study was 144 valid respondents out of a total of 150 respondents. This study used a purposive sampling method, by distributing online questionnaires which were then processed using smartPLS-SEM. The results of this study are that environmental concerns cannot directly affect green purchase intention, but environmental concerns can affect green purchase intentions through attitude as mediation. Subjective norm and perceived behavioral control can directly influence green purchase intention, but attitude cannot mediate the relationship between subjective norm and green purchase intention. Meanwhile, perceived behavioral control can influence green purchase intention through attitude as mediation.
Pengaruh Pemasaran Media Sosial terhadap Niat Membeli Implusif dengan Mediasi Resonansi Merek dan Respons Emosional Lovely, Viandelya; Selamat, Frangky
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 1 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v8i1.36917

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran media sosial terhadap niat membeli impulsif online. Penelitian ini menggunakan metode kuantitatif melalui kuesioner yang disebarkan kepada pengguna aktif media sosial yang mengikuti akun merek tersebut. Teori Stimulus-Organism-Response (S-O-R) digunakan untuk menjelaskan pemasaran media sosial sebagai stimulus yang dapat mempengaruhi respons emosional dan resonansi merek, yang akan mempengaruhi niat membeli impulsif. Hasil penelitian menunjukkan bahwa pemasaran media sosial berpengaruh signifikan terhadap niat membeli impulsif online, dengan resonansi merek dan respons emosional berperan sebagai mediator yang signifikan. Selain itu, kecenderungan jejaring sosial terbukti berpengaruh signifikan langsung terhadap niat membeli impulsif. Temuan ini memberikan wawasan bahwa pemasaran media sosial dapat mendorong pembelian impulsif secara online. This research paper is to analyze the influence of social media marketing on online impulse buying intentions. This study uses a quantitative method through a questionnaire distributed to active social media users who follow that brand accounts. The Stimulus-Organism-Response (S-O-R) theory is used to explain social media marketing as a stimulus that can affect a emotional response and brand resonance, which in turn will affect impulsive purchase intent. The results showed that social media marketing had a significant effect on impulse purchase intent online, with brand resonance and emotional response acting as significant mediators. In addition, social network proneness have been shown to have a direct significant effect on impulse buying intentions. These findings provide insight into how social media marketing can drive impulse purchases online.
Co-Authors Angelina, Helen Angelina, Shelli Astuti, Nita Talia Cahyadi, Febrianne Clarissa Chairy Chairy Dimas Pratama, Dimas Fernanda, Theresia Haris Maupa Herfendi, Daniel Hetty Karunia Tunjungsari Julia, Selvy Khonada, Sheillya Linadi, Clarissa Lovely, Viandelya Michaela, Rachel Muhammad Idrus Taba Octaviani, Felly Raymond, Yosafat Sarta, Raymond Win Sephira, Valerie Suryadi, Farren Aurelia Syahrivar, Jhanghiz Tommy Setiawan Ruslim, Tommy Setiawan Wun, Grace Nathasya