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All Journal Jurnal Ekonomika Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi SEIKO : Journal of Management & Business CARADDE: Jurnal Pengabdian Kepada Masyarakat JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Borneo Humaniora Jurnal Pengabdian kepada Masyarakat Nusantara ARSY : Jurnal Aplikasi Riset kepada Masyarakat Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Bima Journal : Business, Management and Accounting Journal Indonesian Collaboration Journal of Community Services (ICJCS) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori Jurnal Ilmiah Pengabdian dan Inovasi Abdi Wina : Jurnal Pengabdian Kepada Masyarakat Universitas Kristen Wira Wacana Sumba AMMA : Jurnal Pengabdian Masyarakat Journal of Applied Economics in Developing Countries INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen
Rahmawati, Meylin
Fakultas Ekonomi Universitas Boreno Tarakan
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Journal : Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora

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UMKM Cakap Digital melalui Penerapan E-Commerce: Studi Empiris di Kota Tarakan Meylin Rahmawati; Sulistya Rini Pratiwi; Rika Wahyuni; Kartini, Kartini; Istianah Asas
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 10 No. 2 (2024): Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v10i2.2790

Abstract

Measuring the effectiveness of e-commerce implementation is important to ensure online strategies meet MSME business goals. It helps evaluate whether investments in e-commerce are producing expected results, identify areas that need improvement, and adjust marketing approaches to increase sales and customer satisfaction. Effective measurement enables MSMEs to make data-driven decisions, maximize resources and strengthen their competitive position in the digital market. Based on this, this study aims to identify the benefits and barriers and measure effectiveness in implementing e-commerce. The method used in this research is effectiveness and a mix methods approach regarding barriers and benefits. The results show that the most perceived benefit is being able to expand the market, with the highest obstacle being low understanding of technology. The effectiveness ratio of implementing e-commerce in Tarakan City is 73%, which is in the quite effective category. Meanwhile, government support for the implementation of e-commerce by MSMEs is in the ineffective category.
DAMPAK STRATEGI GREEN MARKETING, KUALITAS PRODUK DAN BRAND IMAGE TERHADAP PERILAKU KONSUMEN Rahmawati, Meylin
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 8 No. 2 (2022): Jurnal Alwatzikhoebillah: Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v8i2.1830

Abstract

This study aims to examine the effect of green marketing, product quality, and brand image on purchasing decisions for Oriflame products (a case study of female students in Tarakan City). In this study, we used a quantitative approach to the survey method by using a questionnaire. The sampling method used is nonprobability sampling with purposive sampling technique. The sample in this study was composed of female students in Tarakan City who had used, bought, and knew about Oriflame cosmetic products, with a total sample size of 190 respondents. The analytical method used is multiple regression analysis with the help of the SPSS version 21 program. The results of this study indicate that the variables green marketing, product quality, and brand image have a positive and significant effect on purchasing decisions for Oriflame products.
Co-Authors Agus Tri Darmawanto Agusriyanti Irna, Rizky Agusriyanti, Rizky Al Zahra, Maya Nur Al’idrus, Muhammad Awaludin, Awaludin Ayuningtyas, Niken Balloteng, Bunga Najwa Charitin Devi Charitin Devi Christinawati Putri, Ferica Dedy Harto Devi, Charitin Dwi Wulandari, Rizki Eko Prihartanto, Eko Ersah Atthbarry Rahmadinata Evi Gravitiani, Evi Ferica Christinawati Putri Ferrica Christinawati Putri Hasbi Ananta, Nadila hatta, djuanda Irna, Mardiyah Irwana Irwana Istianah Asas Jasmine, Nur Azizah Sekar Kartini KARTINI Kartini Kartini Lisdawati Lisdawati Malik, Aan Digita Marvin, Miranda Maulianawati, Diana Muhammad Muaz Ihsan Muhammad Tharmizi Junaid MULYADI Nainggolan, Yohanna Thresia Najwa Balloteng, Bunga Nova Fitriana Nursia Nursia Nursia, Nursia Nurtang Marlianti Pratiwi, Sulistya Rini Pratiwi, sulistya rini Pratiwi, Sulitya Rini Putri, Ferica C Putri, Ferica Christinawati Rahmawati, Kartini Rahmi Nur Islami Rika Wahyuni Rini Pratiwi, Sulistya Rizky Agusrianti Irna Rizky Agusriyanti Rizky Agusriyanti Irna Septian, Septian Sulistya Rini Pratiwi Sulistya Rini Pratiwi Sulistya Rini Pratiwi Sulistya Rini Pratiwi Sulistya Rini Pratiwi Suriani Tanti Try Lestari Thresia Nainggolan, Yohanna Usman, Said Utomo, Mohamad Nur Wahyuni Arsianti, Rika Winata, Michelle Yohanna Thresia Nainggolan Yohanna Thresia Nainggolan Yohanna Thresia Nainggolan