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PERAN KEPUASAN PELANGGAN DALAM MEMEDIASI LIFESTYLE, CITRA TOKO, DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN ULANG PADA BUTIK HIJAB BILLAH DI SITUBONDO Qomariah, Isti; Karnadi, Karnadi; Syahputra, Hendra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 1 (2024): JANUARI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4679

Abstract

The aim of this research is to determine the role of customer satisfaction in mediating lifestyle, store image and digital marketing on repurchase decisions at Hijab Billah store in Situbondo. The population of this research is all Hijab Billah customers. The sampling technique applied in this research is the probability sampling method using random sampling technique. Data analysis and hypothesis test in this research used the Partial Least Squares - Structural Equation Modeling (PLS-SEM). The results of the research showed that lifestyle had a positive and significant effect on customer satisfaction, store image had a positive but not significant effect on customer satisfaction, digital marketing had a positive and significant effect on customer satisfaction, lifestyle had a positive and significant effect on repurchase decisions, store image had a positive and significant effect on repurchase decisions, digital marketing had a positive but not significant effect on repurchase decisions, customer satisfaction had a positive and significant effect on repurchase decisions, lifestyle had a positive but not significant effect on repurchase decisions through customer satisfaction, store image had a positive but not significant effect on repurchase decisions through customer satisfaction, and digital marketing had a positive but not significant effect on repurchase decisions through customer satisfaction.
PENGARUH KEPUASAN KERJA TERHADAP KINERJA KARYAWAN MELALUI PRESTASI KERJA SEBAGAI VARIABEL INTERVENING PADA BADAN PERTANAHAN NASIONAL (BPN) DI SITUBONDO Istiqomaria, Eka Yulia; Pramesthi, Riska Ayu; Karnadi, Karnadi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): APRIL 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (682.441 KB) | DOI: 10.36841/jme.v1i4.2118

Abstract

BPN (National Land Agency) is a non-ministerial government Agency in Indonesia which has thetask of carrying out government duties in the land sector in accordance with the provisions of thelegislation. The purpose of this study was to analyze and examine the effect of job satisfaction on employee performance through job performance as an intervening variable (study at the National Land Agency of Situbondo Regency). The sampling technique used was the saturated sampling technique. Data analysis and hypothesis testing in this study used the Structural Equation - PartialLeast Square (PLS-SEM) model. The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that job satisfaction has a significant effect on job performance, job satisfaction has a signifikan effect on performance, job performance has a significant effect on performance. The results of the indirect effect hypothesis test show that the variabel job satisfaction on performance through work commitment has a significant positive effect.
PENGARUH PENGETAHUAN INVESTASI DAN LITERASI KEUANGAN TERHADAP KEPUTUSAN INVESTASI PADA NASABAH BANK JATIM JEMBER DENGAN INKLUSI KEUANGAN SEBAGAI VARIABEL INTERVENING Bastarani, Penny Siska; Karnadi, Karnadi; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 11 (2023): NOVEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i11.3719

Abstract

The research objective is to determine the effect of investment knowledge and financial literacy on investment decisions for customers of Bank Jatim Jember with financial inclusion as an Intervening variable. Abdurachman Saleh University, Situbondo. The sampling technique used in this study was simple random sampling using the Slovin formula with a tolerable error rate of 10% for 96 customers. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM)The results of the direct effect hypothesis test using the Smart PLS 3.0 application, show that investment knowledge has a positive and significant effect on financial inclusion, financial literacy has a positive and significant effect on financial inclusion, investment knowledge has a positive and significant effect on investment decisions, financial literacy has a negative and insignificant effect on investment decisions, financial inclusion has a positive and significant effect on investment decisions, investment knowledge has a positive and significant effect on investment decisions through financial inclusion, financial literacy has a positive and significant effect on investment decisions through financial inclusion.
PENGARUH SEMANGAT KERJA DAN KEMAMPUAN KERJA TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA PT. MANDIRI UTAMA FINANCE SITUBONDO Nise’, Ahmad; Karnadi, Karnadi; Pramesthi, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 9 (2022): SEPTEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.649 KB) | DOI: 10.36841/jme.v1i9.2241

Abstract

The purpose of the study was to determine the effect of work morale and work ability on employee performance with job satisfaction as an intervening variable at PT. Mandiri Utama Finance Situbondo. The sample in this study were 46 employees of PT. Mandiri Utama Finance Situbondo. The sampling technique was determined by the saturated sample. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that work enthusiasm has a positive and significant effect on job satisfaction, work ability has a positive and significant effect on job satisfaction, work spirit has a positive and significant effect on employee performance, work ability has a positive but not significant effect on employee performance, job satisfaction has a negative but significant effect on employee performance, work morale has a negative but significant effect on employee performance through job satisfaction, work ability has a negative and insignificant effect on employee performance through job satisfaction
PERAN KEPEMIMPINAN DAN PENGALAMAN KERJA TERHADAP KINERJA ASN DI KEMENTERIAN AGAMA KABUPATEN SITUBONDO DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Anggraini, Yunita Merdiana; Karnadi, Karnadi; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 4 (2023): APRIL 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i4.3483

Abstract

The purpose of this study is to analyze the effect of the variables Role of Leadership and Work Experience on ASN Performance at the Ministry of Religion of Situbondo Regency with Job Satisfaction as an Intervening Variable by using the Partial Least Square (PLS) structural equation model. The results of the direct effect hypothesis test using the Smart PLS 3.0 application. Leadership has a significant positive effect on job satisfaction (H1 is accepted), work experience has a significant positive effect on job satisfaction (H2 is accepted), leadership has a significant positive effect on ASN performance (H3 is accepted), work experience has a positive but not significant effect on ASN performance (H4 is rejected ), Job satisfaction has a significant positive effect on ASN performance (H5 is accepted), Leadership has a significant positive effect on ASN performance through job satisfaction (H6 is accepted), and work experience has a positive but not significant effect on ASN performance through job satisfaction (H7 is rejected).
PENGARUH PENGALAMAN KERJA DAN FASILITAS KERJA TERHADAP KINERJA KARYAWAN MELALUI MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING PADA KSP PEKALI 99 KABUPATEN SITUBONDO Mustaqimah, Siti; Karnadi, Karnadi; Pramesthi, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 1 (2022): JANUARI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (327.688 KB) | DOI: 10.36841/jme.v1i1.1779

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The purpose of the study was to determine the effect of work experience and work facilities on employee performance through work motivation as an Intervening Variable at KSP Pekali 99 Situbondo Regency. The sample in this study were 50 employees of KSP Pekali 99 Situbondo Regency. The sampling technique was determined with a saturated sample. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM) The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that work experience has a positive but not significant effect on work motivation, work facilities have a positive and significant effect on work motivation, work experience has a positive and significant effect on employee performance, work facilities have a positive and significant effect on employee performance, work motivation has a positive and significant effect on employee performance. The results of the indirect hypothesis test show that work experience has no positive but not significant effect on employee performance through work motivation, work facilities have a positive and significant effect on employee performance through work motivation
PERAN DISIPLIN KERJA DAN KOMPENSASI DALAM MEMPENGARUHI KINERJA ASN PADA RSUD BESUKI DENGAN MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING Cahyani, Diah Dwi Ari; Karnadi, Karnadi; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 7 (2023): JULI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i7.3568

Abstract

Work discipline is the most importannt element in employee performance, in this case civil servants who work in goverment agencies, especially in the health sector. Hospitals have an important role in increasing human life expectancy, for this reason hospitals really need qualified civil servants.Civil servants in hospital must be superior and competitive human resources as shown by work discipline and high work motivation. The purpose of this study was to analyze the influence of work discipline and compensation variables on the performance of civil servants at Besuki Regional Hospital with work motivation as an intervening variable. This research is explanatory research. The population is in the study civil servants at Besuki Regional Hospital. The sampling technique used total sampling. Data analysis and hypothesis testing in this study used the Partial Least Square – Structural Equation Model (PLS-SEM). This resultof the direct influence hypothesis test using the Smart PLS 3.0 application showed that work discipline had a significant effect on work motivation, compensation had a significant effect on work motivation, work discipline had a significant effect on performance, and compensation was not proven to have a significant effect on performance. The result of indirect influence hypothesis test showed that the variable work discipline on performance through work motivation had a positive but not significant effect, compensation on performance through work motivation had a significant positive effect.
PENGARUH GAJI DAN INSENTIF TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA PT. PBM ADHIGUNA PUTERA KABUPATEN PROBOLINGGO Aprilia, Dina Dwi; Karnadi, Karnadi; Tulhusnah, Lusiana
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 8 (2022): AGUSTUS 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (584.791 KB) | DOI: 10.36841/jme.v1i8.2208

Abstract

The research objective is to determine the effect of salary and incentives on employee performance with job satisfaction as an intervening variable at PT. PBM Adhiguna Putera, Probolinggo Regency. The sampling technique used in this study is a saturated sample. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results show that salary has a positive and significant effect on job satisfaction, incentives have a positive and significant effect on job satisfaction, salary has a positive and significant effect on employee performance, incentives have a positive and significant effect on employee performance, job satisfaction has a negative but significant effect on employee performance, Salary has a negative but significant effect on employee performance through job satisfaction, incentives have a negative and insignificant effect on employee performance through job satisfaction.
PENGARUH WORD OF MOUTH, CITA RASA, DAN LOKASI TERHADAP LOYALITAS PELANGGAN PADA PENJUALAN MIE SEM BELIBIS DI ASEMBAGUS DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Kholida, Firda Ulfatul; Karnadi, Karnadi; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 9 (2024): SEPTEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i9.5202

Abstract

Marketing is a common activity undertaken by many individuals. Over the years, it has evolved significantly, as exemplified by the culinary business Mie Sem Belibis, which offers customizable levels of spiciness to suit consumer preferences. This study aims to analyze and examine the impact of word of mouth, taste, and location on customer loyalty in the sales of Mie Sem Belibis in Asembagus, with customer satisfaction as an intervening variable. This research employs a quantitative approach. The study's population comprises customers of Mie Sem Belibis, with a sample selected through random sampling. Data analysis and hypothesis testing are conducted using the Structural Equation Modeling - Partial Least Square (PLS-SEM) method. The results of the hypothesis testing for direct effects, conducted using the Smart PLS 3.0 application, reveal that word of mouth significantly influences customer satisfaction, taste significantly influences customer satisfaction, and location significantly influences customer satisfaction. However, word of mouth does not significantly influence customer loyalty, and taste does not significantly influence customer loyalty, whereas location significantly influences customer loyalty. Additionally, customer satisfaction significantly influences customer loyalty. The results of the hypothesis testing for indirect effects indicate that word of mouth significantly and positively influences customer loyalty through customer satisfaction, taste significantly and positively influences customer loyalty through customer satisfaction, and location significantly and positively influences Customer Loyalty through Customer Satisfaction.
PENGARUH KERAGAMAN PRODUK, KUALITAS PRODUK, DAN PROMOSI TERHADAP KEPUASAN KONSUMEN PADA RN DONUTS BAKERY DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING Ningrum, Rafika Febri Pristika; Karnadi, Karnadi; Syahputra, Hendra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 6 (2024): JUNI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i6.5025

Abstract

The purpose of this research is to determine the influence of product diversity, product quality, and promotion on consumer satisfaction at RN Donuts Bakery with purchasing decisions as an intervening variable. The population used in the research used all consumers at RN Donuts Bakery. The sampling technique uses simple random sampling technique. Data analysis and hypothesis testing in research uses Structural Equation Models - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that product diversity has a significant positive effect on purchasing decisions, product diversity has a significant positive effect on consumer satisfaction, product quality has a significant positive effect on purchasing decisions, product quality has a positive but not significant effect on consumer satisfaction. , Promotion has a positive but not significant effect on purchasing decisions, Promotion has a positive but not significant effect on consumer satisfaction, Purchasing decisions have a significant positive effect on consumer satisfaction. The results of the indirect influence hypothesis test show that the product diversity variable has a positive but not significant effect on consumer satisfaction through purchasing decisions, product quality has a positive but not significant effect on consumer satisfaction through purchasing decisions, Promotion has a positive but not significant effect on consumer satisfaction through purchasing decisions.
Co-Authors A, Muhammad Iqbal Adhadi, Rifki Adhitya, Dhimas Agam, Gitra Agnes, Sofia Agusta, Kuku Agustini, Martanti Agustyono, Dandy Dwi Kurniawan Aiji, Annisa Berliana Rantinur Amani, Tatik Amin, Al Andreawan, Rama Andriawan, Dio Bagus Anggraini, Yunita Merdiana Anshory, Muhammad Iqbal Aprilia, Dina Dwi Arfandi, Achmad Arief, Hanief Ariyantiningsih, Febri Arrasyd, Humam Mujib As’adiyah, Bunga Banafsaj Amiratul Bastarani, Penny Siska Berlian, Dinda Trisa Cahyani, Diah Dwi Ari Camila, Melda Nahda Chairu, Trida Choiruddin, Choiruddin Damayanti, Rd. Ranie Diana Susilowati Dwi Istiyani Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Ediyanto Erlangga, Yogha Erna Melastuti, Erna Fajrie Agus Dwino Putra Fandiyanto, Randika Fatimatus Zahro, Fatimatus Fattah, Rozikin Miftahul Feri, Feri Firdaus, Aditya Abzar Fitria, Dessy Wahyu Fitriya, Heni Hadi, Nihlah Rosanti Citra Haris, R Abdul Haris, R. Abdul Harisandi, Yudhistira Hartini Hartini Herry Susanto Hidayat, Abdul Choliq Ida Ayu Putu Sri Widnyani irfansyah, Moehammad Istiqomaria, Eka Yulia Jannah, Fenina Wierdatul Jimmie Jimmie Jimmie, Jimmie Juliansyah, Ferro Luis Kamalisa, Dewi Karim, Kurniawan Kholida, Firda Ulfatul Kholifah, Siti Nor Kiswanto, Feri Kurniawan, Bagas Kurniawan, Moch Anas Kusuma, Diva Dwi Lita Permata Sari Luh Putu Ratna Sundari Lusiana Tulhusnah Maltuf, Faqih Maria Ulfa Martina, Sri Masarif, Ananda Fibiola Masayu Rosyidah Meidy Saputra, Meilyana Winda Meirilia, Niken Minullah, Minullah Misyana, Misyana Mohamad Syarif Sumantri Mustaqimah, Siti Muzakir, M Athar Natania, Fela Olivia Nilawati, Dian Wahyu Ningrum, Rafika Febri Pristika Nise’, Ahmad Nofiantari, Efi Nurbiana Dhieni Oktariani, Nandita Pandhita, Aldhi Perdana, Meilyana Winda Pramesthi, Riska Ayu Pranata, Agustinus Pratiwi, Diah Restu Pratiwi, Sonya Dita Pribadi, Akhmad Ribut Putri Dwi Putri, Arinda Sinta Putri, Dinda Purnama Qomariah, Isti Radiwan, Radiwan Rahayu Ningsih Rahmah, Yasyfi Aufa Rahman S, Firman Fathor Rianti, Sheilla Maulida Rini Kartika Sari Riskiyani, Vivi Rismayati, Ade Imas S, Yayuk Safira, Cinthia Bella Safitri, Vira Dianita Salamatun Asakdiyah, Salamatun Samsuri, Moh Sanjaya, Lely Darmawan Parawangsa Sayuti, Muhamad Septiawati, Rizky Aulia Silalahi, Amin Soeliha, Siti Soni Soni, Soni Sri Primaini Agustanti Stefen Alvayen Sudarwanto, Sudarwanto Suryapranata, Dicky Suyanto Suyanto Syama, Nur Izzuddien Syarifa, Lailatus Teguh Widodo Toyyibah, Ni'matut Triska Dewi Pramitasari Umam, Rizal Virgana, Wempy Wakhyudi, Tri Watunglawar, Balthasar Wicaksono, Ilham Winda, Meilyana Yakin, Ainol Yoga, Yunaz Farada Yogi Candra Pratama Yudha Praja, Yudha Zainiyah, Siti Zainullah, Muhammad Zein, Achmad Faried Zulhipni Reno Saputra Zulhipni Reno Saputra Els