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PENGARUH KERAGAMAN PRODUK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DAN MINAT BELI KONSUMEN SEBAGAI VARIABEL INTERVENING PADA TOKO MELINA PANJI SITUBONDO Zein, Achmad Faried; Karnadi, Karnadi; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 9 (2022): SEPTEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (734.498 KB) | DOI: 10.36841/jme.v1i9.2235

Abstract

Currently, the global industrial world is entering a new era known as the Industrial Revolution 4.0, where in this era the competition in the world of trade is getting tighter so that free trade is starting to emerge. To overcome the emergence of free trade, Indonesia needs real preparations, one of the strategies carried out by the government is the Strengthening of the SME Sector (Rachmat, et al., 2016). Strengthening this sector will run optimally if modern marketing concepts are added by setting consumers as the main concern. Therefore, to attract consumers' buying interest, SMEs must increase their creativity and be good at seeing market share opportunities. SMEs are said to be successful in trading competition when they can maintain customer buying interest through product marketing. The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that product diversity has a significant positive effect on consumer buying interest. Product quality has a significant negative effect on purchasing decisions. Product Diversity and Product Quality have a significant positive effect on Consumer Buying Interest. Consumer Buying Interest has a significant positive effect on Purchase Decisions. Product Diversity on Consumer Buying Interest through Purchase Decisions has a significant positive effect. Product Quality on Consumer Purchase Interest through Purchase Decision has a positive but not significant effect.
PENGARUH BRAND IMAGE DAN TRUST TERHADAP MINAT BELI ULANG SKINCARE MS GLOWMELALUI KEPUTUSAN PEMBELIAN AEBAGAI VARIABEL INTERVENING PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MINAT BELI ULANG SALEH SITUBONDO Hadi, Nihlah Rosanti Citra; Karnadi, Karnadi; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 3 (2022): MARET 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (783.543 KB) | DOI: 10.36841/jme.v1i3.2026

Abstract

Marketing is an important activity carried out by companies in any field, in order to earn a profit in accordance with the company's goals, marketing is a way of producing goods or services for companies so that they can market their products as much as possible. The purpose of this study is to determine how much influence Brand image and Trust have on repurchase intention through purchasing decisions. The data collection technique used is probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model Partial Least Square (PLS-SEM).The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Brand image has a significant positive effect on purchasing decisions, Trust has a significantly positive effect on purchasing decisions, Brand image has a significantly positive effect on repurchase intention, Trust has a significant positive effect on repurchase intentions, Decisions Purchasing has a significant positive effect on repurchase intention. The results of the indirect effect hypothesis test indicate that Brand image on repurchase interest through purchase decisions has a significant positive effect, Trust on repurchase interest through purchase decisions has a positive but significant effect.
PERAN KEPEMIMPINAN, PENDIDIKAN DAN BUDAYA ORGANISASI TERHADAP KINERJA PEGAWAI DI BAPENDA KABUPATEN SITUBONDO DAN BONDOWOSO DENGAN LOYALITAS KERJA SEBAGAIVARIABEL INTERVENNING Karim, Kurniawan; Karnadi, Karnadi; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 3 (2024): MARET 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i3.4851

Abstract

The aim of this research is to analyze the influence of variablesEducational Leadership and Organizational Culture on Employee Performance in the Situbondo and Bondowoso Regency Bapenda with Work Loyalty as an Intervening Variable. By using the Partial Least Square (PLS) Structural equation model. Results of direct influence hypothesis testing using the Smart PLS 3.0 application Leadership has a significant positive effect on Employee work loyalty, Education has a significant positive effect on Employee work Loyalty, Organizational culture has a significant positive effect on Employee work Loyalty, Leadership has a positive but not significant effect on Employee performance, Education has a significant positive effect on Employee Performance, Organizational culture has a significant positive effect on EmployeePerformance, Employee work loyalty has a significant positive effect on Employee Performance, Leadership has a positive but not significant effect on Employee Performance through Employee work Loyalty, Education has a positive but not significant effect on Employee Performance through Employeework Loyalty , and Organizational culture has a positive but not significant effect on Employee Performance through Employee work Loyalty.
PENGARUH KERAGAMAN PRODUK, DISTRIBUSI, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SEPEDA LISTRIK PADA TOKO SEPEDA GODA DI SITUBONDO DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING Riskiyani, Vivi; Karnadi, Karnadi; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 3 (2024): MARET 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i3.4871

Abstract

The aim of this research is to analyze the influence of product diversity, distribution and word of mouth on the decision to purchase an electric bicycle at the Goda bicycle shop in Situbondo with purchase intention as an intervening variable. The sampling technique was determined by simple random sampling. The data analysis and hypothesis testing in this research used the Partial Least Square Structural Equation Model (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application show that product diversity has a significant positive effect on buying interest. The distribution has a positive but not significant effect on purchasing interest. The Information by Word of Mouth has a significant positive effect on buying interest. The product diversity has a positive but not significant effect on purchasing decisions. The distribution has a positive but not significant effect on purchasing decisions. The Information by Word of Mouth has a significant positive effect on purchasing decisions. The purchase interest has a significant positive effect on purchasing decisions. The product diversity has a significant positive effect on purchasing interest through purchasing decisions. The distribution has a positive but not significant effect on buying interest through purchasing decisions. The Information by Word of Mouth has a significant effect on buying interest through purchasing decisions.
PENGARUH KOMPETENSI DAN PENGALAMAN KERJA TERHADAP KINERJA KARYAWAN MELALUI MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING (STUDI PADA PT. PEGADAIAN CABANG PEMBANTU ASEMBAGUS) Pandhita, Aldhi; Karnadi, Karnadi; Tulhusnah, Lusiana
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 7 (2022): JULI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (534.67 KB) | DOI: 10.36841/jme.v1i7.2198

Abstract

The purpose of this study was to analyze the effect of the variable influence of Competence and Work Experience on Employee Perfomance Through Work Motivation as an Intervening Variable (Study at PT. Pegadaian Branch Asembagus) By using the Structrural Equation Model Partial Least Square (PLS) The result of the direct influence hypothesis test using the Smart PLS 3.0 application Competence has a significant effect on work motivation (H1 is a accepted), Work experience has a significant effect on work motivation, (H2 is accepted), Competence has a significant effect on employee perfomance, (H3 is a accepted), Work experience has a positive but not signifikan effect on performance employee, (H4 rejected), Work motivation has a significant efeect on performance employee, (H5 is a accepted), Competence has a significant effect on perfomance employee through work motivation, (H6 is a accepted), and Work eperience significant effect on employee performance through work motivation, (H7 is a accepted).
ANALISIS GAYA KEPEMIMPINAN DAN MOTIVASI KERJA TERHADAP KINERJA PERANGKAT DESA DI KECAMATAN CERMEE KABUPATEN BONDOWOSO DENGAN DISIPLIN KERJA Zainullah, Muhammad; Karnadi, Karnadi; Tulhusnah, Lusiana
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 8 (2023): AGUSTUS 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i8.3572

Abstract

A village office is a building or room that is used as a village-level government administration center. The village office functions as a gathering place for village government officials, including the village head, village administration staff, as well as various sections or units related to public services and the interests of village communities. This research aims to investigate the influence of leadership style and work motivation on the performance of village officials in Cermee District, Bondowoso Regency. The aims of this research is to find out whether work discipline mediates the relationship between leadership style and work motivation and the performance of village officials. The population in this research is the Banyuputih District Village apparatus. The sampling technique uses saturated sampling. Data analysis and hypothesis testing in this research used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application show that . Leadership style has a significant effect on work discipline, work motivation has a significant effect on work discipline, leadership style has a significant effect on performance, work motivation has an insignificant effect on performance, work discipline has an insignificant effect on performance. The results of the indirect influence hypothesis test show that the leadership style variable has no significant effect on performance through work discipline, work motivation has no significant effect on performance through work discipline.
PENGARUH BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI SEBAGAI VARIABEL INTERVENING PADA PT. BANK NEGARA INDONESIA DI SITUBONDO Pratiwi, Sonya Dita; Karnadi, Karnadi; Pramesthi, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 9 (2022): SEPTEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (632.828 KB) | DOI: 10.36841/jme.v1i9.2239

Abstract

One of the important factors in the field of human resources is to create an Organizational Culture and motivation in the company which is the right of employees and the obligation of the company to support the contribution of workers in order to achieve predetermined goals. The purpose of this study is to analyze and test the influence of Organizational Culture on Employee Performance through Motivation as an Intervening Variable in PT. Bnak Negara Indonesia. The population in this study were permanent employees of PT. State Bank of Indonesia. The sampling method is determined by a saturated system. Data analysis and hypothesis testing in the study using structural equation model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, showed that Organizational Culture has a significant positive effect on Motivation, Organizational Culture has a positive but not significant effect on employee performance, Motivation has a significant positive effect on employee performance, Organizational Culture has a positive but insignificant effect on employee performance through motivation.
PENGARUH KOMPETENSI DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PADA KANTOR PEGADAIAN KOTA PROBOLINGGO DENGAN MOTIVASI SEBAGAI VARIABEL INTERVENING Firdaus, Aditya Abzar; Karnadi, Karnadi; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 11 (2023): NOVEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i11.3741

Abstract

The purpose of this research is to analyze the influence of variablesThe Influence of Competence and Compensation on Employee Performance at Pawnshops in Probolinggo City With Motivation as an Intervening Variable. By using the Partial Least Square (PLS) structural equation model. The results of the direct effect hypothesis test using the Smart PLS 3.0 application. Competence has a significant positive effect on Motivation (H1 is accepted), Compensation has a significant positive effect on Motivation (H2 is accepted), Competence has a significant positive effect on Employee Performance (H3 is accepted), Compensation has a significant positive effect on Employee Performance (H4 is accepted), Motivation has a significant positive effect on Employee Performance (H5 is accepted), Competence has a significant positive effect on Employee Performance through Motivation (H6 is accepted), and Compensation has a positive but not significant effect on Employee Performance through Motivation (H7 is rejected).
PENINGKATAN MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI MELALUI KEPUASAN KERJA PEGAWAI PADA KELURAHAN ARDIREJO DAN KELURAHAN MIMBAAN KECAMATAN PANJI KABUPATEN SITUBONDO Andriawan, Dio Bagus; Karnadi, Karnadi; Minullah, Minullah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 4 (2023): APRIL 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i4.3485

Abstract

Human resources are individuals capable of and willing to assist an organization in achieving its goals. The purpose of this research is to determine the improvement of motivation, work discipline, and job satisfaction, as well as the performance of human resources in Ardirejo Village and Mimbaan Village of Panji Sub-District. The population in this study consists of all employees of Ardirejo Village and Mimbaan Village in Panji Sub-District, totaling 38 employees, both civil servants (ASN) and non-civil servants. The sampling technique is determined by purposive sampling. The data analysis and hypothesis testing of this research employed Partial Least Square-Structural Equation Modeling (PLS-SEM). The results of hypothesis testing for direct effects using Smart PLS 3.0 application indicate that motivation has a significant positive influence on job satisfaction. Work discipline has a negative influence on job satisfaction, but it is not significant. Motivation has a significant positive influence on performance. Work discipline has a negative influence on performance, but it is not significant. Job satisfaction has a negative influence on performance, but it is not significant. The results of hypothesis testing for indirect effects show that motivation does not significantly affect performance through job satisfaction. Work discipline does not significantly affect performance through job satisfaction.
PENGARUH LOKASI DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA LL PARFUM SITUBONDO Umam, Rizal; Karnadi, Karnadi; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 11 (2022): NOPEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (578.597 KB) | DOI: 10.36841/jme.v1i11.2266

Abstract

The purpose of the study was to determine the effect of location and service quality on repurchase intention through consumer satisfaction as an intervening variable in LL Parfum Situbondo. The sampling technique used in this study is probability sampling with a simple random sampling technique with the Slovin formula with a tolerable error rate of 10% as many as 98 people. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that location has a positive and significant effect on consumer satisfaction, service quality has a positive and significant effect on consumer satisfaction, location has a positive and significant effect on repurchase interest, service quality has a positive and significant effect on interest repurchase, consumer satisfaction has a positive and significant effect on repurchase intention, location has a positive but not significant effect on repurchase interest through consumer satisfaction, service quality has a positive and significant effect on repurchase interest through consumer satisfaction.
Co-Authors A, Muhammad Iqbal Adhadi, Rifki Adhitya, Dhimas Agam, Gitra Agnes, Sofia Agusta, Kuku Agustyono, Dandy Dwi Kurniawan Aiji, Annisa Berliana Rantinur Amani, Tatik Amin, Al Andreawan, Rama Andriawan, Dio Bagus Anggraini, Yunita Merdiana Anshory, Muhammad Iqbal Aprilia, Dina Dwi Arfandi, Achmad Arief, Hanief Ariyantiningsih, Febri Arrasyd, Humam Mujib As’adiyah, Bunga Banafsaj Amiratul Bastarani, Penny Siska Berlian, Dinda Trisa Cahyani, Diah Dwi Ari Camila, Melda Nahda Chairu, Trida Choiruddin, Choiruddin Diana Susilowati Dwi Istiyani Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Ediyanto Erlangga, Yogha Fajrie Agus Dwino Putra Fandiyanto, Randika Fatimatus Zahro, Fatimatus Fattah, Rozikin Miftahul Feri, Feri Firdaus, Aditya Abzar Fitria, Dessy Wahyu Fitriya, Heni Hadi, Nihlah Rosanti Citra Haris, R Abdul Haris, R. Abdul Harisandi, Yudhistira Hartini Hartini Hidayat, Abdul Choliq Ida Ayu Putu Sri Widnyani irfansyah, Moehammad Istiqomaria, Eka Yulia Jannah, Fenina Wierdatul Jimmie Jimmie Jimmie, Jimmie Kamalisa, Dewi Karim, Kurniawan Kholida, Firda Ulfatul Kholifah, Siti Nor Kiswanto, Feri Kurniawan, Bagas Kusuma, Diva Dwi Lita Permata Sari Luh Putu Ratna Sundari Lusiana Tulhusnah Maltuf, Faqih Maria Ulfa Masarif, Ananda Fibiola Masayu Rosyidah Meidy Saputra, Meilyana Winda Minullah, Minullah Mustaqimah, Siti Muzakir, M Athar Natania, Fela Olivia Nilawati, Dian Wahyu Ningrum, Rafika Febri Pristika Nise’, Ahmad Nofiantari, Efi Oktariani, Nandita Pandhita, Aldhi Perdana, Meilyana Winda Pramesthi, Riska Ayu Pranata, Agustinus Pratiwi, Diah Restu Pratiwi, Sonya Dita Pribadi, Akhmad Ribut Putri, Arinda Sinta Putri, Dinda Purnama Qomariah, Isti Radiwan, Radiwan Rahayu Ningsih Rahmah, Yasyfi Aufa Rahman S, Firman Fathor Rini Kartika Sari Riskiyani, Vivi Rismayati, Ade Imas S, Yayuk Safira, Cinthia Bella Safitri, Vira Dianita Salamatun Asakdiyah, Salamatun Samsuri, Moh Sanjaya, Lely Darmawan Parawangsa Septiawati, Rizky Aulia Soeliha, Siti Soni Soni, Soni Sri Primaini Agustanti Stefen Alvayen Subaida, Ida Sudarwanto, Sudarwanto Suryapranata, Dicky Syama, Nur Izzuddien Syarifa, Lailatus Teguh Widodo Toyyibah, Ni'matut Triska Dewi Pramitasari Umam, Rizal Virgana, Wempy Wicaksono, Ilham Winda, Meilyana Yakin, Ainol Yoga, Yunaz Farada Yogi Candra Pratama Yudha Praja, Yudha Zainiyah, Siti Zainullah, Muhammad Zein, Achmad Faried Zulhipni Reno Saputra Zulhipni Reno Saputra Els