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PENGARUH HARGA DAN LOKASI TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA WISATA KK26 SITUBONDO S, Yayuk; Karnadi, Karnadi; Harisandi, Yudhistira
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 2 (2022): FEBRUARI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.052 KB) | DOI: 10.36841/jme.v1i2.1906

Abstract

Marketing is an interconnected activity between companies and consumers as a system to generate profits, for that the right marketing strategy can increase tourist attractiveness through Price, Location, Consumer Satisfaction and Loyalty of KK26 tourism consumers in Situbondo Regency. The purpose of this study was to analyze and test the effect of price and location in determining consumer loyalty with consumer satisfaction as an intervening variable. The population in this study are KK26 tourism consumers in Situbondo Regency. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that price has a significant positive effect on consumer satisfaction, location has a significant positive effect on consumer satisfaction, price has a positive but not significant effect on consumer loyalty, location has a positive but not significant effect on consumer loyalty, satisfaction consumers have a significant positive effect on consumer loyalty. The results of the indirect influence hypothesis show that the price variable on consumer loyalty through consumer satisfaction has a significant positive effect, location on consumer loyalty through consumer satisfaction has a significant positive effect.
PENGARUH INTENSITAS MODAL DAN LEVERAGE TERHADAP KINERJA KEUANGAN DENGAN NILAI PERUSAHAAN SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2019-2021 Safitri, Vira Dianita; Karnadi, Karnadi; Subaida, Ida
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 9 (2023): SEPTEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i9.3610

Abstract

This study aims to determine the effect of capital intensity and leverage on company value through financial performance as an intervening variable in food and beverage companies listed on the Indonesia Stock Exchange for the 2019-2021 periods. This study used a sample of 11 food and beverage companies with a three-year period from 2019-2021 which were selected using a purposive sampling technique. Collection techniques are obtained through the official IDX website: www.idx.co.id. Data analysis and hypothesis testing in this study used the Smart PLS 3.0 Equation Method (Partial Least Square). The results of the direct effect hypothesis test using the Smart PLS 3.0 application indicate that capital intensity has a significant effect on financial performance. Leverage has a significant effect on financial performance. Capital intensity has a significant effect on company value. Leverage has a significant effect on company value. Financial performance has a significant effect on company value. Capital intensity has a significant effect on company value through financial performance. Leverage has a significant effect on company value through financial performance.
ANALISIS TOTAL ASSETS TURN OVER DAN CURRENT RATIO TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN Tbk SEKTOR PERTANIAN YANG TERDAFTAR DI BURSA EFEK INDONESIA DENGAN RETURN ON EQUITY SEBAGAI VARIABEL INTERVENING Ulfa, Maria; Karnadi, Karnadi; Sari, Lita Permata
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 7 (2023): JULI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i7.3556

Abstract

The activity ratio is an illustration of the extent to which a company manages its assets in order to maximize the company's activities. In this study, the activity ratio as a proxy for Total assets turnover is used to calculate the rotation of all company-owned assets and to calculate all sales generated from these assets so that it will be known how effectively the company uses its asset sources. If the value of total asset turnover is high, the company's assets will be better in earning profits, this is an opportunity for investors to invest and trigger an increase in the market price of a company's shares. The purpose of this study is to determine the analysis of total assets turnover and current ratio to firm value in agricultural sector listed companies on the Indonesia Stock Exchange with return on equity as an intervening variable. Random sampling method (simple probability sampling) without regard to strata in the population in this study. Data analysis and hypothesis testing in this study used the Structural-partial Least square equation model (PLS-SEM). The results of the hypothesis test have a direct effect using the smart PLS 3.0 application, indicating that Total Asset Turn Over has a significant negative effect on the Ratio on Equity. Current Assets have a significant positive effect on the Ratio on Equity. Total Asset Turn Over has a significant positive effect on Firm Value. Current Assets have a significant negative effect on Firm Value. The ratio on Equity has a significant positive effect on Firm Value. Total Asset Turn Over has no significant negative effect on Firm Value through the Ratio on Equity. Current Assets have no significant positive effect on Firm Value through the Ratio on Equity.
PERAN LINGKUNGAN KERJA DAN INSENTIF TERHADAP KINERJA KARYAWAN PADA PT. WINDU RAYA DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Agam, Gitra; Karnadi, Karnadi; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 5 (2023): MEI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i5.3532

Abstract

This study aimed to analyze the variable influence of the Role of the Work Environment and Incentives on Employee Performance at PT Windu Raya, with Job Satisfaction as an Intervening Variable, by using the Partial Least Square (PLS) Structural equation model. The results of the direct effect hypothesis test using the Smart PLS 3.0 application. The work environment has a significant positive effect on job satisfaction (H1 accepted), incentives have a significant positive effect on job satisfaction (H2 accepted), the work environment has a positive but insignificant effect on employee performance (H3 rejected), incentives have a positive but insignificant effect on employee performance (H4 rejected), job satisfaction has a significant positive effect on employee performance (H5 accepted), the work environment has a significant positive effect on employee performance through job satisfaction (H6 accepted), and incentives have a significant positive effect on employee performance through job satisfaction (H7 accepted).
PENGARUH UKURAN PERUSAHAAN, LEVERAGE DAN PERTUMBUHAN PENJUALAN TERHADAP NILAI PERUSAHAAN DENGAN KINERJA KEUANGAN SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN MANUFAKTUR SEKTOR INDUSTRI DASAR DAN KIMIA YANG TERDAFTAR DI BEI PERIODE TAHUN 2020-2022 Kholifah, Siti Nor; Karnadi, Karnadi; Ariyantiningsih, Febri
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 11 (2024): NOVEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i11.5313

Abstract

Primary industry and chemical sector companies are manufacturing companies that convert raw materials into semi-finished products. This study aims to determine the effect of Company Size, Leverage, and Sales Growth on Company Value with Financial Performance as an Intervening Variable. In Basic Industry and Chemical Sector Manufacturing Companies Listed on the IDX for the 2020-2022 Period. This research method uses quantitative methods. This study's data analysis and hypothesis testing used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of direct influence hypothesis testing using the Smart PLS 3.0 application show that company size has a negative and significant effect on financial performance, leverage has a negative and significant effect on financial performance, sales growth has a positive and significant effect on financial performance, company size has a positive and significant effect on company value, leverage has a positive and significant effect on company value, sales growth has a negative and significant effect on company value, and financial performance has a positive and significant effect on company value. The results of the indirect effect hypothesis test show that the company size variable has a negative and significant effect on company value through financial performance, leverage has a negative and significant effect on company value through financial performance, and sales growth has a positive and significant effect on company value through financial performance.
PERAN LIFE STYLE DALAM MEMODERASI PENGARUH PROMOSI DAN BRAND IMAGE TERHADAP MINAT BELI DAN KEPUTUSAN PEMBELIAN PADA ROTI BAKAR BANDUNG BONDOWOSO DI SITUBONDO Syama, Nur Izzuddien; Karnadi, Karnadi; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 10 (2024): OKTOBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i10.5288

Abstract

Roti Bakar Bandung Bondowosois micro/small/medium enterprises (MSMEs) engaged in the culinary field. Roti Bakar Bandung Bondowoso is known to have good product quality and comfortable taste, so it is liked by many people who already know it. This study aims to analyze the role of Lifestyle in moderating the influence of Promotion and Brand image on buying interest and purchasing decisions for Roti Bakar Bandung Bondowoso in Situbondo. The data collection method uses quantitative methods and nonprobability sampling, with purposive sampling being the method technique. This study's data analysis and hypothesis testing used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of direct influence hypothesis testing using the Smart PLS 3.0 application show that promotion significantly positively affects buying interest. Brand image has a significant positive effect on purchase intention. Promotion has a significant positive impact on purchasing decisions. Brand image has a significant positive effect on buying decisions. Promotion moderated by Lifestyle has a positive but insignificant impact on purchasing decisions. Promotion of purchasing decisions through buying interest has a significant positive effect. The promotion of purchasing decisions through buying interest has a significant positive impact. Brand image on purchasing decisions through buying interest has a significant positive effect.
ANALISIS PERUBAHAN HARGA SAHAM YANG MEMEDIASI FAKTOR-FAKTOR KEUANGAN TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI TAHUN 2018-2021 Aiji, Annisa Berliana Rantinur; Wiryaningtyas, Dwi Perwitasari; Karnadi, Karnadi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 11 (2023): NOVEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i11.3728

Abstract

The food and beverage sector is the most important element for survival because it is included in one of the needs that must be met, so that this sector is easy to experience sustainable growth. The studies aimed to anatomize the influence of Return on asset,Debt to equity ratio, and Total asset turnover that influence the enterprise value with share price as an mediation variable at food and beverage enterprise listed at the Indonesia Stock Exchange in 2018-2021. This research is a quantitative research. The population in this research is all enterprise in the food and beverage enterprise listed at the Indonesia Stock Exchange in 2018-2021 into 72 companies . Sampling in this studies used purposive sampling which is obtained samples into 10 companies. The result of the analyze use the smart partial least square (PLS) 3.0 software, show the return on asset has a significant influence on share price, debt to equity ratio has a significant influence on share price, total asset turnover has no significant influence on share price, return on asset has a significant influence on enterprise value, debt to equity ratio has a significant influence on enterprise value, total asset turnover has a significant influence on enterprise value, and stock price has a significant influence on enterprise value. The yield of the indirect effect hypothesis test show that return on assets has a negative and significant influence on enterprise value through share price, debt to equity ratio has a negative and significant influence on enterprise value through share price, and total asset turnover has no significant influence on enterprise value through share price.
PENGARUH DIVERSIFIKASI PRODUK YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN DENGAN MEDIASI KEPERCAYAAN KONSUMEN PADA TOKO UD SUBUR DI KABUPATEN BONDOWOSO Septiawati, Rizky Aulia; Karnadi, Karnadi; Wiryaningtyas, Dwi Perwitasari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 5 (2022): MEI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (628.407 KB) | DOI: 10.36841/jme.v1i5.2146

Abstract

Product diversification is an effort made by the company to diversify products or services by creating new products or services to suit the taste and needs of consumers so as to increase sales. The purpose of this stufy was to analyze and examine the effect of product diversification that influences purchasing decisions by mediating consumer trust at the UD Subur store in Bondowoso regency. The pupolation in this study were UD Subur consumers, the sampling technique was determined by probability sampling. Analyze of data and hypotheses in this study used the Structural Equation- Partial Least Square (PLS-SEM) model. Hypotheses test result directly using the Smart PLS 3.0 application. Show that product diversification has a significant positive effect on consumers confidence, product diversification has significant positive effect on purchasing decisions. The result of the indirect effect test show that the product diversification variable on purchasing decisions through consumer trust has a significant positive effect.
PENGARUH HARGA, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA "PERCETAKAN KUSUMA" SITUBONDO Fattah, Rozikin Miftahul; Karnadi, Karnadi; Ariyantiningsih, Febri
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 5 (2024): MEI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i5.4940

Abstract

Developments in the printing industry have experienced good growth in the current digital era, banners or billboards are plastered on almost every street and sales are increasing which involve printing as a medium, especially in printing books, newspapers and comics which are often read by the public. The aim of this research is to analyze and test the influence of price, product quality and service quality on loyalty through consumer satisfaction as an intervening variable at Kusuma Printing in Situbondo. The target respondents for this research are Kusuma Printing consumers using a simple random sampling method. The data analysis and hypotheses used the Structural Equation Model–Partial Leas Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application show that price has a positive but not significant effect on consumer satisfaction. The product quality has a significant positive effect on consumer satisfaction. The service quality has a significant positive effect on consumer satisfaction. The price has a negative but not significant effect on Loyalty. The product quality has a positive but not significant effect on Loyalty. The service quality has a negative but not significant effect on loyalty. The consumer satisfaction has a significant positive effect on Loyalty. The price has a positive but not significant effect on consumer satisfaction. The product quality has a positive but not significant effect on loyalty through consumer satisfaction. The service quality has a significant positive effect on loyalty through consumer satisfaction.
PENGARUH PENDIDIKAN-PELATIHAN (DIKLAT) DAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR TERHADAP KINERJA APARATUR SIPIL NEGARA DENGAN MEDIASI KOMPETENSI PADA DINAS KOPERASI, PERINDUSTRIAN DAN PERDAGANGAN KABUPATEN SITUBONDO Adhadi, Rifki; Karnadi, Karnadi; Pramesthi, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 1 (2022): JANUARI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (245.191 KB) | DOI: 10.36841/jme.v1i1.1775

Abstract

The human resources needed today are human resources who have the knowledge, abilities, skills and good attitudes at work. The purpose of this study was to analyze and examine the effect of education-training (Training) and Organizational citizenship behavior on the performance of ASN with competence mediation. This research is an explanatory research. The population in this study is the state civil apparatus of the Department of Cooperatives, Industry and Trade, Situbondo Regency. The sampling technique used was saturated sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Education-training (Training) has a significant effect on Competence, Organizational Citizenship Behavior has a significant effect on Competence, Education-training (Training) has a significant effect on ASN Performance, Organizational Citizenship Behavior has no proven effect significant effect on ASN Performance, Competence has a significant effect on ASN Performance. The results of the indirect effect hypothesis test show that the variable Education-training (Training) on ​​ASN Performance through Competence has a significant positive effect, Organizational citizenship behavior on ASN Performance through Competence has a significant positive effect.
Co-Authors A, Muhammad Iqbal Adhadi, Rifki Adhitya, Dhimas Agam, Gitra Agnes, Sofia Agusta, Kuku Agustini, Martanti Agustyono, Dandy Dwi Kurniawan Aiji, Annisa Berliana Rantinur Amani, Tatik Amin, Al Andreawan, Rama Andriawan, Dio Bagus Anggraini, Yunita Merdiana Anshory, Muhammad Iqbal Aprilia, Dina Dwi Arfandi, Achmad Arief, Hanief Ariyantiningsih, Febri Arrasyd, Humam Mujib As’adiyah, Bunga Banafsaj Amiratul Bastarani, Penny Siska Berlian, Dinda Trisa Cahyani, Diah Dwi Ari Camila, Melda Nahda Chairu, Trida Choiruddin, Choiruddin Damayanti, Rd. Ranie Diana Susilowati Dwi Istiyani Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Ediyanto Erlangga, Yogha Erna Melastuti, Erna Fajrie Agus Dwino Putra Fandiyanto, Randika Fatimatus Zahro, Fatimatus Fattah, Rozikin Miftahul Feri, Feri Firdaus, Aditya Abzar Fitria, Dessy Wahyu Fitriya, Heni Hadi, Nihlah Rosanti Citra Haris, R Abdul Haris, R. Abdul Harisandi, Yudhistira Hartini Hartini Herry Susanto Hidayat, Abdul Choliq Ida Ayu Putu Sri Widnyani irfansyah, Moehammad Istiqomaria, Eka Yulia Jannah, Fenina Wierdatul Jimmie Jimmie Jimmie, Jimmie Juliansyah, Ferro Luis Kamalisa, Dewi Karim, Kurniawan Kholida, Firda Ulfatul Kholifah, Siti Nor Kiswanto, Feri Kurniawan, Bagas Kurniawan, Moch Anas Kusuma, Diva Dwi Lita Permata Sari Luh Putu Ratna Sundari Lusiana Tulhusnah Maltuf, Faqih Maria Ulfa Martina, Sri Masarif, Ananda Fibiola Masayu Rosyidah Meidy Saputra, Meilyana Winda Meirilia, Niken Minullah, Minullah Misyana, Misyana Mohamad Syarif Sumantri Mustaqimah, Siti Muzakir, M Athar Natania, Fela Olivia Nilawati, Dian Wahyu Ningrum, Rafika Febri Pristika Nise’, Ahmad Nofiantari, Efi Nurbiana Dhieni Oktariani, Nandita Pandhita, Aldhi Perdana, Meilyana Winda Pramesthi, Riska Ayu Pranata, Agustinus Pratiwi, Diah Restu Pratiwi, Sonya Dita Pribadi, Akhmad Ribut Putri Dwi Putri, Arinda Sinta Putri, Dinda Purnama Qomariah, Isti Radiwan, Radiwan Rahayu Ningsih Rahmah, Yasyfi Aufa Rahman S, Firman Fathor Rianti, Sheilla Maulida Rini Kartika Sari Riskiyani, Vivi Rismayati, Ade Imas S, Yayuk Safira, Cinthia Bella Safitri, Vira Dianita Salamatun Asakdiyah, Salamatun Samsuri, Moh Sanjaya, Lely Darmawan Parawangsa Sayuti, Muhamad Septiawati, Rizky Aulia Silalahi, Amin Soeliha, Siti Soni Soni, Soni Sri Primaini Agustanti Stefen Alvayen Sudarwanto, Sudarwanto Suryapranata, Dicky Suyanto Suyanto Syama, Nur Izzuddien Syarifa, Lailatus Teguh Widodo Toyyibah, Ni'matut Triska Dewi Pramitasari Umam, Rizal Virgana, Wempy Wakhyudi, Tri Watunglawar, Balthasar Wicaksono, Ilham Winda, Meilyana Yakin, Ainol Yoga, Yunaz Farada Yogi Candra Pratama Yudha Praja, Yudha Zainiyah, Siti Zainullah, Muhammad Zein, Achmad Faried Zulhipni Reno Saputra Zulhipni Reno Saputra Els