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SB, Sigit Wisnu
Universitas Nusantara PGRI Kediri
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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The Influence of Transformational Leadership Style, Compensation and Work Environment on Employee Loyalty at PT Irfa'i Berkah Sejahtera Kediri Wulansari, Dewi; Bhirawa, Sigit Wisnu Setya
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.5795

Abstract

Research aim: This study aims to analyze the influence of transformational leadership style, compensation, and work environment on employee loyalty at PT Irfa'i Berkah Sejahtera Kediri. Design/Method/Approach : This investigation uses a descriptive quantitative methodology with a sample of 83 employees who have at least 3 years of experience, this is determined through a purposive sampling approach where data is analyzed using multiple linear regression with SPSS version 23. Research Findings : The results of the study show that transformational leadership styles, compensation, and work environment have a significant influence on employee loyalty. The contribution of these three variables to employee loyalty reached 68%. Theoretical contribution/originality : This study makes a theoretical contribution by combining three important variables in a model that explores employee loyalty in multi-sector companies, as well as providing new information about human resource dynamics. Practitioner/Policy Implications : The results of the study can facilitate companies in increasing their employee loyalty through the implementation of transformative leadership, effective compensation, and a pleasant work environment. Research limitations : This study was conducted at PT Irfa'i Berkah Sejahtera Kediri on employees with a minimum service period of three years, examining the influence of transformational leadership style, compensation, and work environment on employee loyalty.
THE INFLUENCE OF CONTENT MARKETING, SOCIAL MEDIA MARKETING, AND BRAND AWARENESS ON GEN-Z BUYING DECISIONS AT SHOPEE SYAKDIYAH, FIRA HIDAYATUS; Bhirawa, Sigit Wisnu Setya
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6059

Abstract

Research aim: The purpose of this study is to determine whether there is a significant partial and simultaneous influence between the variables of Content Marketing, Social Media Marketing, and Brand Awareness on Gen-Z Buying Decisions at Shopee for Management Students of Class 2021, UNP Kediri. Design/Method/Approach: This study uses a quantitative causality approach. The population of this study is management students of Class 2021, the sampling uses probability sampling with a simple random sampling technique, the number of samples is 80 respondents, data analysis uses classical assumption tests, multiple linear regression equations, determination coefficient tests, and hypothesis tests with SPSS 25 tools. Research Finding: The findings of this study indicate that there is a positive and significant influence of the content marketing and brand awareness variables on buying decisions, but there is no significant influence on the social media marketing variable on buying decisions. And there is a significant influence of the three variables simultaneously on buying decisions. Theoretical contribution/Originality: This study contributes to the digital marketing literature by highlighting how the combination of content marketing, social media marketing, and brand awareness variables influences buying decisions, especially for Gen-Z on the Shopee platform. Practitioner/Policy implication: These findings can be used as a guide for marketers on Shopee to improve the effectiveness of their digital strategies in attracting Gen-Z interest through optimizing content marketing, social media marketing, and increasing brand awareness. Research limitation: This study is limited to management students of the 2021 UNP Kediri Class Keywords: Content Marketing, Social Media Marketing, Brand Awareness, Buying Decision.
The Influence of Work Discipline, Work Environment and Work Motivation on Employee Performance On CV. Bayleaf.id Lukianti, Riris Anik; Bhirawa, Sigit Wisnu Setya
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/x960wh23

Abstract

Research aim: The aim of this study was to assess whether a partial or combined relationship exists between workplace culture, discipline, and motivation in relation to worker performance on CV. Bayleaf.id. Design/Method/Approach: This study project employs a design of causality and a quantitative methodology. All of the participants in this study were workers at CV.Bayleaf.id. This study involves a targeted selection of 40 respondents through purposive sampling. The analysis incorporates descriptive statistics, hypothesis testing, determination coefficients, multivariate linear regression, and traditional assumption tests using SPSSv27. Research Findings: The findings demonstrated that (1) work motivation, employee performance was impacted by the workplace, work ethics, and both at the same time, and (2) employee performance at CV.Bayleaf.id was positively and greatly influenced by factors related to job work discipline, work atmosphere, and motivation. Theoretical contribution/originality: This research will be useful to help CV. Bayleaf.id and can increase the reader’s insight and knowledge in employee performance, improve discipline, motivation and evaluate the work environment. Practitionel/policy implication: This research provides pract implicatoins for CV. Bayleaf.id in improving employee perfomance. Research limitations: This research has a small scope limitation because it only uses CV.Bayleaf.id as a sample of research objects so that it can beused as a research object.
The Influence of Copywriting, Content Marketing, and Social Media Marketing on Purchase Decisions in E-Commerce Zakaria, Putra Chevin; Bhirawa, Sigit Wisnu Setya
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6074

Abstract

Research aim : This study aims to analyze the influence of Copywriting, Content Marketing, and Social Media Marketing on purchase decisions in e-commerce. Design/Method/Approach : This study uses a causality quantitative method, where multiple linear regression analysis is applied, data is collected from 80 respondents selected using a simple random sampling technique from a population of 337 students of the Management study program of Universitas Nusantara PGRI Kediri class of 2021 who are actively using e-commerce platforms, research variables include purchase decisions as dependent variables, as well as copywriting, content marketing,  and social media marketing as independent variables. Research Finding : The results of the study show that copywriting does not have a significant effect on purchase decisions. In contrast, content marketing and social media marketing have a significant influence on purchasing decisions. Simultaneously, these three variables have a significant effect with a contribution of 58.8%. Theoretical contribution/Originality : This research emphasizes the importance of content marketing and social media marketing in digital marketing, especially in e-commerce and fills research gaps related to the combination of these three strategies. Practitionel/Policy implication : This research provides practical insights for e-commerce business people to prioritize content marketing and social media marketing strategies to increase the effectiveness of digital marketing campaigns. Research limitation : This research is limited to students as respondents so that the results can not be generalized.further research is recommended to expand the scope of respondents and explore additional variables that may influence purchase decisions.
The Effect of Work Stress, Work Competence and Work Motivation on the Performance of Employees of PT. Lancarjaya Mandiri Abadi (Kediri Branch Office) Afiatujana, Latifa Qori; Bhirawa, Sigit Wisnu Setya
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6087

Abstract

Research aim : The aim of the investigation was to determine whether employees performance at PT. Lancarjaya Mandiri Abadi (Kediri Branch Office) is simultaneously or partially correlated with job competence, work stress, and work motivation. Design/Method/Approach : The current investigation employs a causal research design and a quantitative methodology. Employees of PT. Lancarjaya Mandiri Abadi (Kediri Branch Office) made up the study's population. In order to gather 30 participants from 60 current populations, the sampling technique employs purposive sampling, which involves selecting samples according to specific criteria. Descriptive statistical data analysis approaches, multiple linear regression, coefficient of determination, traditional assumption tests, and SPSSv27 hypothesis testing are all used in this work.. Research Finding : The results showed that variables (1) work stress, work motivation, and work competence had a simultaneous effect on employees performance, (2) work stress, work competence and work motivation had a positively effect on employees performance at PT. Lancarjaya Mandiri Abadi (Kediri  Branch Office). Research limitation : This research has a small scope limitation because it only uses PT. Lancarjaya Mandiri Abadi (Kediri  Branch Office) as a sample of research objects so that it can beused as a research object.
The Effect of Service Quality, Price, and Product Completeness on Customer Satisfaction at Berkah Mandiri Mojo Supermarket Visesa, Yayang Nabia; Bhirawa, Sigit Wisnu Setya
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/b9mwza39

Abstract

Research aim: The purpose of this study was to analyze the effect of service quality, price and product completeness partially and simultaneously on customer satisfaction at Berkah Mandiri Mojo supermarket. Design/Method/Approach: This research uses a quantitative approach and the technique used is causality. The population of this research is all consumers of Berkah Mandiri Mojo supermarket and the sample used in the study was 100 respondents and analyzed using multiple linear regression methods. Research Finding: The results of this study are service quality and product completeness partially have a positive and significant effect. Partially price has no positive and significant effect. While simultaneously service quality, price and product completeness have a significant effect on customer satisfaction. Theoretical contribution/Originality: This research provides understanding and insight related to service quality, price and product completeness to achieve success in the market. Practitionel/Policy implication: Can be useful for marketing services and products in stores or supermarkets Research limitation: the limitation of this study is the difficulty of sampling because respondents do not have enough time for us to give questionnaires.
Optimization Strategy for the Use of Instagram Reels Feature to Increase Consumer Interest and Competitiveness in Star Clown MSMEs in Kediri City Wulandari, Anggi Marta; Bhirawa, Sigit Wisnu Setya; Hakimah, Ema Nurzainul
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/g4p0f743

Abstract

Research Objectives : The purpose of this research is to optimize the digital marketing mix by utilizing the Instagram reels feature to increase consumer interest and competitiveness in Star Clown MSMEs in Kediri City. Design/Method/Approach : The descriptive qualitative method uses data source triangulation techniques with a phenomological approach, conducting interviews with 4 informants according to the recommendation criteria from the owner of Star Clown MSMEs. Research Findings : The results of this study Star Clown MSMEs face challenges in marketing, by using the latest digital marketing with Instagram social media that focuses on the reels feature to be effective access in the current era. This study shows that the impact of MSME development is very influential in identifying the extent to which the use of marketing mix can optimize digital marketing, attract consumer attentio  and increase competitiveness to reach a wider market. Theoretical Contribution / Originality : This study is expected to provide additional information for business actors who are still using traditional marketing and provide an overview so that they can develop their business by raising the level of digital marketing strategies of interest and can increase competitiveness in business. Practitioner / Policy Implications : This research is expected to provide input in the form of information suggestions for MSME owners regarding the use of Instagram social media digital technology to increase consumer interest and competitiveness. For readers, this research is expected to be an additional reference regarding the mix of digital marketing strategies through Instagram for MSMEs. Research limitations : In this study, there is a lack of detailed and detailed data information, because actors of Star Clown MSMEs in Kediri City do not do bookkeeping regularly.
Influence of Material Quality, Shopping Experience and Customer Reviews on the Interest in Buying Shoes Ventela among Generation Z Wahid, Muklas Sarifudin; Hakimah² , Ema Nurzainul; Bhirawa, Sigit Wisnu Setya
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/c858y485

Abstract

Research aim : The purpose of this study is to find out the influence of material quality, shopping experience and customer reviews on the buying interest of generation Z consumers in choosing Ventela shoes. Design/Methode/Approach : This study uses a quantitative approach with primary data obtained from questionnaires. The number of respondents in this study was 40 obtained using the purposive sampling technique. Multiple linear regression analysis as a technique to explore the problems in this study, accompanied by a test-t. Research Finding : In this study, material quality and shopping experience have a significant effect on the interest in buying Ventela shoes, while customer reviews do not have a significant effect. As for the three variabel as a whole, they have a significant influence of 54.2% on buying interest. Theoretical contribution/Originality : But for Generation Z, customer reviews are very close and tend to use digital marketing, but customer reviews as a feature of online shopping do not have a significant effect. Practitionel/Policy implication : The findings in this study are that Ventela needs to improve material quality and shopping experience, while customer reviews also need to be managed properly to build trust. Research limitation : The limitation in this study is that the number of samples is too small and only examines 3 variables that are considered in the interest in purchasing a product
PEMODELAN REGRESI PADA PRODUKTIVITAS KERJA KARYAWAN USAHA FURNITURE BERDASARKAN PENGAWASAN, KEDISIPLINAN, DAN LINGKUNGAN KERJA Soedjoko, Dodi Kusuma Hadi; Purnomo, Hery; Bhirawa, Sigit Wisnu Setya; Tohari, Amin
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 1 (2020): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2020
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the effect of supervision, discipline and work environment on employee work productivity at VIT Furniture, partially and simultaneously. The results of observations shown that most of the employees often arrive late, often permit during work hours and the work environment is uncomfortable. The research approach used a quantitative descriptive approach, the research sampling technique used a saturated sample, with 40 respondents and analyzed using multiple linear regression. The conclusion of this study is that there is a partial influence between supervision, discipline and work environment on work productivity. And there is a significant effect simultaneously between supervision, discipline, and work environment on work productivity.
ANALISIS PENERAPAN PROMOSI DI INSTAGRAM DALAM MENINGKATKAN PENDAPATAN BENGKEL CAT KK-PAINT KOTA KEDIRI Mukmin, Dedy Eka Septian Alief; Bhirawa, Sigit Wisnu Setya
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan dunia usaha saat ini memunculkan persaingan yang semakinketat sehingga membuat para pengusaha mencari strategi yang tepat untukmengelola kelangsungan usahanya. Banyaknya jenis media sosial saat ini seperti,Youtube, Facebook, Instagram, dan Twitter. Perusahaan pada dasarnya didirikandengan tujuan untuk mendapatkan keuntungan dengan jalan menyediakan jasa yangsesuai dengan kebutuhan masyarakat. Keuntungan dapat diperoleh apabilaperusahaan bisa mencapai pendapatan yang lebih daripada tahun ketahun.Tujuan penelitian ini adalah untuk menganalisis penerapan promosimenggunakan media Instagram dalam meningkatkan Pendapatan BengkelKKpaint. Berhubung penelitian dilakukan pada bengkel yang dalam usia masihmuda,dengan temuan-temuan yang ada diharapkan dapat menambah pengetahuanmengenai media sosial yang digunakan sebagai media berpromosi untukmenawarkan jasanya.Pendekatan dalam penelitian ini menggunakan pendekatan kualitatif denganteknik pengumpulan data yaitu berupa wawancara dengan pengelola dan pelangganBengkel KK-Paint. Teknik analisis data menggunakanreduksi data, penyajian data,penarikan kesimpulan. Sumber data yang digunakan yaitu sumber data primer dansekunder.Kesimpulan dalam penlitian ini adalah: (1) Bengkel KK-Paint telahmemanfaatkan jejaring sosial Instagram sebagai media promosi, karena jejaringsosial Instagram telah membantu dalam kegiatan promosi Bengkel KK-Paintsebagai pelaku usaha bisnis dibidang jasa pengecatan dengan target pasar yang telahmereka tentukan, karena Instagram dianggap lebih dapat diandalkan dibandingmediasosial yang lainnya. (2) Bukan hanya Instagram tetapi juga menggunakanmedia sosial seperti facebook, tetapi dalam pengertian fitur lebih banyak Instagram.
Co-Authors Afiatujana, Latifa Qori Amin Tohari Andy Kurniawan, Andy Aprilianti, Riska Arely, Benedikta Dea Arfiansyah, Evin Rachmad Basthoumi Muslih Bukhorida, Febby Faradella Chahyanti, Avid Millatur Eka Dandi, Ahmad Danty, Tasya Rahmania DEWI WULANSARI Dian Kusumaningtyas, Dian Ema Nurzainul Hakimah, Ema Nurzainul Fadila, Afrilia Ziam Faliana, Tara Indi Febriasari, Icha Parlista Fidianingsih, Yola Ayu Hakimah² , Ema Nurzainul Hery Purnomo Indrawati, Navita Candra Janah, Shinta Faiqotul Korsini, Andreas Kusuma, Bela Larasati, Dyah Siti Ayu Larassati, Alfiyyah Linawati Linawati Lukianti, Riris Anik Maharani, Dinda Putri Malinda, Puput Ayu Melina, Restin Monika, Mirna muhibbin, ahmad manarul Mukmin, Dedy Eka Septian Alief Mustika, Miftachul Ayu Mustofa, Audi Yosrul Nugraha, Galih Punta Indra Oktaviani, Yeni Aprilia Prasetyo, Audimas Leo Prayogy, Mia Dwi Puji Astuti Putri, Elvika Nungki Chintia Putri, Karina Widya RESTIN MEILINA Rino Sardanto Rosalinda, Nike Ana Saputra, Dhiki Hendra Saputra, Ricky Joko Shintaro, Margareta Silvia Anitasari, Silvia Soedjoko, Dodi Kusuma Hadi Soeprajitno, Edy Djoko Subagyo Subagyo Subekti, Crystian Sugiono, Sugiono Suhardi Suhardi Susi Damayanti, Susi SYAKDIYAH, FIRA HIDAYATUS Trilestari, Ika Triwahyudi, Ade Visesa, Yayang Nabia Wahid, Muklas Sarifudin Wahyu Widodo Widiawati, Hestin Sri Wihani, Adinda Aprilia Wulandari, Anggi Marta Wulansari, Nofita Penti Zakaria, Putra Chevin Zulistiani, Zulistiani