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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Abdimas Akademika Majority Science Journal KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis
SB, Sigit Wisnu
Universitas Nusantara PGRI Kediri
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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The Influence of Work Discipline, Work Environment and Work Motivation on Employee Performance On CV. Bayleaf.id Lukianti, Riris Anik; Bhirawa, Sigit Wisnu Setya
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/x960wh23

Abstract

Research aim: The aim of this study was to assess whether a partial or combined relationship exists between workplace culture, discipline, and motivation in relation to worker performance on CV. Bayleaf.id. Design/Method/Approach: This study project employs a design of causality and a quantitative methodology. All of the participants in this study were workers at CV.Bayleaf.id. This study involves a targeted selection of 40 respondents through purposive sampling. The analysis incorporates descriptive statistics, hypothesis testing, determination coefficients, multivariate linear regression, and traditional assumption tests using SPSSv27. Research Findings: The findings demonstrated that (1) work motivation, employee performance was impacted by the workplace, work ethics, and both at the same time, and (2) employee performance at CV.Bayleaf.id was positively and greatly influenced by factors related to job work discipline, work atmosphere, and motivation. Theoretical contribution/originality: This research will be useful to help CV. Bayleaf.id and can increase the reader’s insight and knowledge in employee performance, improve discipline, motivation and evaluate the work environment. Practitionel/policy implication: This research provides pract implicatoins for CV. Bayleaf.id in improving employee perfomance. Research limitations: This research has a small scope limitation because it only uses CV.Bayleaf.id as a sample of research objects so that it can beused as a research object.
The Influence of Copywriting, Content Marketing, and Social Media Marketing on Purchase Decisions in E-Commerce Zakaria, Putra Chevin; Bhirawa, Sigit Wisnu Setya
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6074

Abstract

Research aim : This study aims to analyze the influence of Copywriting, Content Marketing, and Social Media Marketing on purchase decisions in e-commerce. Design/Method/Approach : This study uses a causality quantitative method, where multiple linear regression analysis is applied, data is collected from 80 respondents selected using a simple random sampling technique from a population of 337 students of the Management study program of Universitas Nusantara PGRI Kediri class of 2021 who are actively using e-commerce platforms, research variables include purchase decisions as dependent variables, as well as copywriting, content marketing,  and social media marketing as independent variables. Research Finding : The results of the study show that copywriting does not have a significant effect on purchase decisions. In contrast, content marketing and social media marketing have a significant influence on purchasing decisions. Simultaneously, these three variables have a significant effect with a contribution of 58.8%. Theoretical contribution/Originality : This research emphasizes the importance of content marketing and social media marketing in digital marketing, especially in e-commerce and fills research gaps related to the combination of these three strategies. Practitionel/Policy implication : This research provides practical insights for e-commerce business people to prioritize content marketing and social media marketing strategies to increase the effectiveness of digital marketing campaigns. Research limitation : This research is limited to students as respondents so that the results can not be generalized.further research is recommended to expand the scope of respondents and explore additional variables that may influence purchase decisions.
The Effect of Work Stress, Work Competence and Work Motivation on the Performance of Employees of PT. Lancarjaya Mandiri Abadi (Kediri Branch Office) Afiatujana, Latifa Qori; Bhirawa, Sigit Wisnu Setya
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6087

Abstract

Research aim : The aim of the investigation was to determine whether employees performance at PT. Lancarjaya Mandiri Abadi (Kediri Branch Office) is simultaneously or partially correlated with job competence, work stress, and work motivation. Design/Method/Approach : The current investigation employs a causal research design and a quantitative methodology. Employees of PT. Lancarjaya Mandiri Abadi (Kediri Branch Office) made up the study's population. In order to gather 30 participants from 60 current populations, the sampling technique employs purposive sampling, which involves selecting samples according to specific criteria. Descriptive statistical data analysis approaches, multiple linear regression, coefficient of determination, traditional assumption tests, and SPSSv27 hypothesis testing are all used in this work.. Research Finding : The results showed that variables (1) work stress, work motivation, and work competence had a simultaneous effect on employees performance, (2) work stress, work competence and work motivation had a positively effect on employees performance at PT. Lancarjaya Mandiri Abadi (Kediri  Branch Office). Research limitation : This research has a small scope limitation because it only uses PT. Lancarjaya Mandiri Abadi (Kediri  Branch Office) as a sample of research objects so that it can beused as a research object.
The Effect of Service Quality, Price, and Product Completeness on Customer Satisfaction at Berkah Mandiri Mojo Supermarket Visesa, Yayang Nabia; Bhirawa, Sigit Wisnu Setya
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/b9mwza39

Abstract

Research aim: The purpose of this study was to analyze the effect of service quality, price and product completeness partially and simultaneously on customer satisfaction at Berkah Mandiri Mojo supermarket. Design/Method/Approach: This research uses a quantitative approach and the technique used is causality. The population of this research is all consumers of Berkah Mandiri Mojo supermarket and the sample used in the study was 100 respondents and analyzed using multiple linear regression methods. Research Finding: The results of this study are service quality and product completeness partially have a positive and significant effect. Partially price has no positive and significant effect. While simultaneously service quality, price and product completeness have a significant effect on customer satisfaction. Theoretical contribution/Originality: This research provides understanding and insight related to service quality, price and product completeness to achieve success in the market. Practitionel/Policy implication: Can be useful for marketing services and products in stores or supermarkets Research limitation: the limitation of this study is the difficulty of sampling because respondents do not have enough time for us to give questionnaires.
Optimization Strategy for the Use of Instagram Reels Feature to Increase Consumer Interest and Competitiveness in Star Clown MSMEs in Kediri City Wulandari, Anggi Marta; Bhirawa, Sigit Wisnu Setya; Hakimah, Ema Nurzainul
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/g4p0f743

Abstract

Research Objectives : The purpose of this research is to optimize the digital marketing mix by utilizing the Instagram reels feature to increase consumer interest and competitiveness in Star Clown MSMEs in Kediri City. Design/Method/Approach : The descriptive qualitative method uses data source triangulation techniques with a phenomological approach, conducting interviews with 4 informants according to the recommendation criteria from the owner of Star Clown MSMEs. Research Findings : The results of this study Star Clown MSMEs face challenges in marketing, by using the latest digital marketing with Instagram social media that focuses on the reels feature to be effective access in the current era. This study shows that the impact of MSME development is very influential in identifying the extent to which the use of marketing mix can optimize digital marketing, attract consumer attentio  and increase competitiveness to reach a wider market. Theoretical Contribution / Originality : This study is expected to provide additional information for business actors who are still using traditional marketing and provide an overview so that they can develop their business by raising the level of digital marketing strategies of interest and can increase competitiveness in business. Practitioner / Policy Implications : This research is expected to provide input in the form of information suggestions for MSME owners regarding the use of Instagram social media digital technology to increase consumer interest and competitiveness. For readers, this research is expected to be an additional reference regarding the mix of digital marketing strategies through Instagram for MSMEs. Research limitations : In this study, there is a lack of detailed and detailed data information, because actors of Star Clown MSMEs in Kediri City do not do bookkeeping regularly.
Influence of Material Quality, Shopping Experience and Customer Reviews on the Interest in Buying Shoes Ventela among Generation Z Wahid, Muklas Sarifudin; Hakimah² , Ema Nurzainul; Bhirawa, Sigit Wisnu Setya
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/c858y485

Abstract

Research aim : The purpose of this study is to find out the influence of material quality, shopping experience and customer reviews on the buying interest of generation Z consumers in choosing Ventela shoes. Design/Methode/Approach : This study uses a quantitative approach with primary data obtained from questionnaires. The number of respondents in this study was 40 obtained using the purposive sampling technique. Multiple linear regression analysis as a technique to explore the problems in this study, accompanied by a test-t. Research Finding : In this study, material quality and shopping experience have a significant effect on the interest in buying Ventela shoes, while customer reviews do not have a significant effect. As for the three variabel as a whole, they have a significant influence of 54.2% on buying interest. Theoretical contribution/Originality : But for Generation Z, customer reviews are very close and tend to use digital marketing, but customer reviews as a feature of online shopping do not have a significant effect. Practitionel/Policy implication : The findings in this study are that Ventela needs to improve material quality and shopping experience, while customer reviews also need to be managed properly to build trust. Research limitation : The limitation in this study is that the number of samples is too small and only examines 3 variables that are considered in the interest in purchasing a product
PEMODELAN REGRESI PADA PRODUKTIVITAS KERJA KARYAWAN USAHA FURNITURE BERDASARKAN PENGAWASAN, KEDISIPLINAN, DAN LINGKUNGAN KERJA Soedjoko, Dodi Kusuma Hadi; Purnomo, Hery; Bhirawa, Sigit Wisnu Setya; Tohari, Amin
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 1 (2020): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2020
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The purpose of this study was to determine the effect of supervision, discipline and work environment on employee work productivity at VIT Furniture, partially and simultaneously. The results of observations shown that most of the employees often arrive late, often permit during work hours and the work environment is uncomfortable. The research approach used a quantitative descriptive approach, the research sampling technique used a saturated sample, with 40 respondents and analyzed using multiple linear regression. The conclusion of this study is that there is a partial influence between supervision, discipline and work environment on work productivity. And there is a significant effect simultaneously between supervision, discipline, and work environment on work productivity.
ANALISIS PENERAPAN PROMOSI DI INSTAGRAM DALAM MENINGKATKAN PENDAPATAN BENGKEL CAT KK-PAINT KOTA KEDIRI Mukmin, Dedy Eka Septian Alief; Bhirawa, Sigit Wisnu Setya
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Perkembangan dunia usaha saat ini memunculkan persaingan yang semakinketat sehingga membuat para pengusaha mencari strategi yang tepat untukmengelola kelangsungan usahanya. Banyaknya jenis media sosial saat ini seperti,Youtube, Facebook, Instagram, dan Twitter. Perusahaan pada dasarnya didirikandengan tujuan untuk mendapatkan keuntungan dengan jalan menyediakan jasa yangsesuai dengan kebutuhan masyarakat. Keuntungan dapat diperoleh apabilaperusahaan bisa mencapai pendapatan yang lebih daripada tahun ketahun.Tujuan penelitian ini adalah untuk menganalisis penerapan promosimenggunakan media Instagram dalam meningkatkan Pendapatan BengkelKKpaint. Berhubung penelitian dilakukan pada bengkel yang dalam usia masihmuda,dengan temuan-temuan yang ada diharapkan dapat menambah pengetahuanmengenai media sosial yang digunakan sebagai media berpromosi untukmenawarkan jasanya.Pendekatan dalam penelitian ini menggunakan pendekatan kualitatif denganteknik pengumpulan data yaitu berupa wawancara dengan pengelola dan pelangganBengkel KK-Paint. Teknik analisis data menggunakanreduksi data, penyajian data,penarikan kesimpulan. Sumber data yang digunakan yaitu sumber data primer dansekunder.Kesimpulan dalam penlitian ini adalah: (1) Bengkel KK-Paint telahmemanfaatkan jejaring sosial Instagram sebagai media promosi, karena jejaringsosial Instagram telah membantu dalam kegiatan promosi Bengkel KK-Paintsebagai pelaku usaha bisnis dibidang jasa pengecatan dengan target pasar yang telahmereka tentukan, karena Instagram dianggap lebih dapat diandalkan dibandingmediasosial yang lainnya. (2) Bukan hanya Instagram tetapi juga menggunakanmedia sosial seperti facebook, tetapi dalam pengertian fitur lebih banyak Instagram.
PENERAPAN SISTEM MANAJEMEN KESEHATAN DAN KESELAMATAN KERJA DI KANTOR DLHKP KOTA KEDIRI Malinda, Puput Ayu; Kusumaningtyas, Dian; Bhirawa, Sigit Wisnu Setya
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Setiap jenis pekerjaan selalu dihadapkan dengan berbagai risiko, baik risiko terhadap tenaga kerja, alat kerja maupun material kerja. Penelitian ini dilakukan di Kantor Dinas Lingkungan Hidup, Kebersihan dan Pertamanan (DLHKP) Kota Kediri. Penelitian ini bertujuan untuk mengevaluasi penerapan sistem manajemen kesehatan dan keselamatan kerja (SMK3) di Dinas Lingkungan Hidup, Kebersihan dan Pertamanan Kota Kediri. Penelitian ini menggunakan pendekatan kualitatif.Jenis penelitian yang digunakan adalah Studi Kasus. Teknik analisis data menggunakan triangulasi. Hasil penelitian ini menunjukkan bahwa Sistem manajemen keselamatan dan kesehatan kerja Dinas Lingkungan Hidup, Kebersihan dan Pertamanan Kota Kediri telah direncanakan dan diterapkan dengan baik. Hal tersebut terlihat dari hasil wawancara, observasi serta kelengkapan prosedur-prosedur untuk mengatur terlaksananya pekerjaan dengan aman dan efisien.
PENGENDALIAN PERSEDIAAN BAHAN BAKU MENGGUNAKAN METODE EOQ PADA INDUSTRI PRIMER HASIL HUTAN KAYU (IPHHK) Wihani, Adinda Aprilia; Bhirawa, Sigit Wisnu Setya
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Abstrak Mengendalikan persediaan bahan baku bukanlah hal yang mudah, karena apabila jumlah persediaan terlalu besar maka akan mengakibatkan biaya persediaan yang terlalu besar, tingginya dana menganggur yang tertanam dalam persediaaan, meningkatnya biaya penyimpanan, bahkan resiko kerusakan bahan baku juga akan lebih besar. Salah satu metode pengendalian persediaan bahan baku yang bisa digunakan adalah metode EOQ (Economic Order Quantity). Tujuan penelitian ini adalah untuk mengetahui pengendalian persediaan bahan baku menggunakan metode EOQ (Economic Order Quantity) pada industri primer hasil hutan kayu (IPHHK) PT. Albizzia Sinar Lestari Indah Kediri. Hasilnya, Berdasarkan metode EOQ, jumlah pembelian yang optimal bahan baku kayu veneer PT. Albizzia Sinar Lestari Indah setiap kali pesan pada tahun 2020 adalah sebesar 1270,011 m3. Frekuensi ekonomis pembelian bahan baku kayu veneer adalah sebanyak 3 kali dalam setahun. Besarnya kuantitas (safety stock) optimal bahan baku kayu veneer yang harus tersedia di gudang PT. Albizzia Sinar Lestari Indah adalah sebesar 58 m3. Keywords: metode EOQ, persediaan
Co-Authors Afiatujana, Latifa Qori Amin Tohari Andy Kurniawan, Andy Aprilianti, Riska Arely, Benedikta Dea Arfiansyah, Evin Rachmad Basthoumi Muslih Bukhorida, Febby Faradella Chahyanti, Avid Millatur Eka Dandi, Ahmad Danty, Tasya Rahmania DEWI WULANSARI Dian Kusumaningtyas, Dian Ema Nurzainul Hakimah, Ema Nurzainul Fadila, Afrilia Ziam Faliana, Tara Indi Febriasari, Icha Parlista Fidianingsih, Yola Ayu Firmansyah, Dicky Wahyu Hakimah² , Ema Nurzainul Hermawan, Robbi Adi Hernanda, Sultanu Ahmaddiva Hery Purnomo Indrawati, Navita Candra Janah, Shinta Faiqotul Korsini, Andreas Kurniawan, Rony Larassati, Alfiyyah Leksono, Poniran Yudho Linawati Linawati Lukianti, Riris Anik Maharani, Dinda Putri Malinda, Puput Ayu Melina, Restin Monika, Mirna Muaddab, Muhammad Dzulhal muhibbin, ahmad manarul Mukmin, Dedy Eka Septian Alief Mustika, Miftachul Ayu Mustofa, Audi Yosrul Nugraha, Galih Punta Indra Nurullah, Dwi Sutriodani Oktaviani, Yeni Aprilia Prasetyo, Audimas Leo Prayogy, Mia Dwi Puji Astuti Putri, Karina Widya RESTIN MEILINA Rino Sardanto Rosalinda, Nike Ana Saputra, Dhiki Hendra Saputra, Ricky Joko Shintaro, Margareta Sigit Ratnanto Soedjoko, Dodi Kusuma Hadi Soeprajitno, Edy Djoko Subagyo, Subagyo Subekti, Crystian Sugiono, Sugiono Suhardi Suhardi Susi Damayanti, Susi SYAKDIYAH, FIRA HIDAYATUS Trilestari, Ika Triwahyudi, Ade Vijaya, Rahul Visesa, Yayang Nabia Wahid, Muklas Sarifudin Wahyu Widodo Widiawati, Hestin Sri Wihani, Adinda Aprilia Wulandari, Anggi Marta Wulansari, Nofita Penti Zakaria, Putra Chevin Zulistiani, Zulistiani