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All Journal Journal The Winners MUDRA Jurnal Seni Budaya Jurnal Abadimas Adi Buana Visualita : Jurnal Online Desain Komunikasi Visual Ultimart: Jurnal Komunikasi Visual Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan DESKOVI : Art and Design Journal Jurnal Seni Nasional Cikini Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) VCD : Journal of Visual Communication Design Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal SASAK : Desain Visual dan Komunikasi Randwick International of Social Science Journal Jurnal Titik Imaji IJORER : International Journal of Recent Educational Research de-lite Jurnal Desain Komunikasi Visual Nirmana Jurnal Dimensi DKV Seni Rupa dan Desain Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Jurnal Vicidi Jurnal Bahasa Rupa Deskomvis: Jurnal Ilmiah Desain Komunikasi Visual, Seni Rupa dan Media Jurnal bahasa, sastra, seni, dan pengajarannya Jurnal Desain Journal of Innovation and Community Engagement
Marina Wardaya
Universitas Ciputra Surabaya
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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DIGITAL CULTURAL REPRESENTATION OF PEKING OPERA THROUGH YUN JIN CHARACTER IN GENSHIN IMPACT Shienny Megawati Sutanto; Marina Wardaya
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 11 No 2 (2026): demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v11i2.10740

Abstract

This study explores how the video game Genshin Impact functions as a digital platform for cultural storytelling by examining the character Yun Jin, who is modelled after traditional Peking Opera performers. Focusing on character design, animation, and narrative construction, this research analyses how Yun Jin serves as a digital cultural representation of Peking Opera within a global fantasy universe. Drawing on visual semiotics and soft power theories, the study investigates how elements of traditional cultural heritage are adapted into interactive digital media and how global players perceive this cross-cultural representation. Using qualitative analysis and audience responses, the findings indicate that Yun Jin not only enhances player engagement but also functions as a form of cultural mediation that introduces traditional Chinese performing arts to international audiences. The study addresses a research gap regarding the integration of traditional performance art into interactive entertainment media. The findings highlight the potential of video games to preserve, reinterpret, and promote cultural heritage through immersive storytelling. These results provide implications for visual communication designers regarding the integration of cultural heritage into digital entertainment while maintaining cultural authenticity and global accessibility.
Co-Authors Acep Iwan Saidi Anak Agung Gde Bagus Udayana Angela Priscila Montolalu Aura Dhiya Ulhaq Calista Valencia Calvin, Adiel Chatrine Putri Cherish Catherine Agatha Devi Permatasari Wijoyo Elizabeth, Gracelyn Evan Raditya Pratomo Fitria, Viny Fransisca Suyanto Pangemanan Graciella Tirza Zuriel Hanna Tabita Hasianna Silitonga Hebert Adrianto Hutomo Setia Budi I Nyoman, suardina I Wayan Adnyana I Wayan Mudra, I Wayan Inez Zaneta Aprilia Jessica Debra Sentono Jessica Patrice Joy Christy Fidelin Nicolay Kathleen Angelita Kurniawan Lenial, Lovjoyla Belinda Lennial, Lovjoyla Belinda Limantara, Quina Reivaldi Marcelina Hartono Marcella Calisya Howard Maria Riezqie Firnanda Marina Sanarkoputri Maureen Tirza Megawati , Shienny Michael Prayogo Santosa Natania Edelynn Fidelia Allen Nicklaus Arthur Otje Herman Wibowo Pandu Rukmi Utomo Patrisia Amanda Pascarina Pek Natalia Radiyta Pratomo, Evan Rarome, Berlian Beatrix Rendy Iswanto Ruth Nehemia Staal Senna Satrio Shafira Qiddist Sayyida Shienny Megawati Sutanto Silviani Saputra Soetio, Dylan Sebastian Stephanie Wijaya Sudharsana, Komang Trisna Saraswati Sutanto, Shienny Utomo, Connie Wijaya Valencia, Calista Victor Kurniawan Yuwono Wegig Murwonugroho Wijaya, Fenie Fedora Willyam, Selena Cheryl Wira Widjaja Lindarto