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All Journal JURNAL PENDIDIKAN TAMBUSAI Ekono Insentif JE (Journal of Empowerment) Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Dinasti International Journal of Digital Business Management RIO LAW JURNAL Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Jurnal Dimamu Jurnal AbdiMU Digital Transformation Technology (Digitech) Jurnal Pengabdian Tri Bhakti Jurnal Accounting Information System (AIMS) Jurnal Maps (Manajemen Perbankan Syariah) PESHUM International Journal of Linguistics, Communication, and Broadcasting
Suherman, Jajang
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Analysis of Customer Relationship Management in The Business to Business Segment at The Titan Division of PT. Novell Pharmaceutical Laboratories Suherman, Jajang; Shidiq, Rasyid Shidiq; Adung, A. Supriadi Adung
Jurnal Maps (Manajemen Perbankan Syariah) Vol. 9 No. 2 (2026)
Publisher : Masoem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/maps.v9i2.1909

Abstract

PT. Novell Pharmaceutical Laboratories is one of the national pharmaceutical companies that produces various types of medicines. To support its presence in the market, the company has several distribution branches, one of which is the Titan Division. In carrying out its duties, the Titan Division interacts directly with various professional parties in the health sector through a B2B approach, namely with hospitals. The presence of Customer Relationship Management (CRM) in the Titan Division becomes an important instrument in efforts to build more personal relationships and ensure product information can be conveyed accurately. The problem that occurred in the Titan Division is the lack of transparency in the reporting of prescription creation made by doctors, such as a scenario where a doctor has already made a prescription for a certain product, but the report that comes in is instead redirected to another user. Therefore, there is a need for neat digital record-keeping. The purpose of this research is to provide an overview of the strategies and impacts of CRM implementation on companies and related institutions. The research methods used in this study consist of several steps, namely a literature review, conducted by searching for supporting literature that can provide adequate information to complete this research and help reinforce existing theories. The implementation of CRM in the Titan Division provides tangible benefits, not only serving as an administrative tool but also in building closer relationships with business partners in the healthcare sector. From the research results, it can be concluded that CRM plays a significant role in increasing sales, strengthening partner trust, and creating loyal customers, thus becoming a long-term asset for the company.
The Influence of Digital Marketing and Perceived Ease of Use on Consumer Purchase Intention in the Shopee Marketplace Msarusu, armansyah; Suherman, Jajang; Latif, Mutiara Ramadhani Latif
Jurnal Maps (Manajemen Perbankan Syariah) Vol. 9 No. 2 (2026)
Publisher : Masoem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/maps.v9i2.1924

Abstract

The rapid development of digital technology has significantly influenced consumer shopping behavior, particularly through online marketplaces. This study aims to analyze the influence of digital marketing and perceived ease of use of the Shopee marketplace on consumer purchase intention. The research was conducted among Shopee users in Indonesia who had previously made transactions on the platform. A quantitative research design with a survey approach was employed, involving 110 respondents selected using purposive sampling. Data were collected through structured questionnaires and analyzed using multiple linear regression. The results show that digital marketing has a positive and significant effect on consumer purchase intention (? = 0.421; p < 0.05). Perceived ease of use also has a positive and significant effect on purchase intention (? = 0.356; p < 0.05). Furthermore, the simultaneous test indicates that digital marketing and perceived ease of use significantly influence consumer purchase intention (F = 42.317; p < 0.05). These findings highlight the importance of effective digital marketing strategies and user-friendly platform design in increasing consumers’ intention to purchase through online marketplaces.
Co-Authors Adung, A. Supriadi Adung Akmaliah, Miflahul Alpina Damayanti, Alpina Andani, Riva Andika Andika Asbaruna, Latifah Wulandari Binti Datau, Sjahriani Dikka Prasetyo Dwiputrianti, Septiana Fajar Aditya Fajri, Hillan Muhammad Fathianti, Nella Gaol, Selamat Lumban Hanafiansyah, Agis Hasgar A.S., A. Muhammad Hidayat, Freddy Iin, Iin Jalaluddin Jalaluddin Kusnara, Hasti Pramesti Latif, Mutiara Ramadhani Latif M Sarusu, Armansyah M. Sarusu, Armansyah M.Sarusu, Armansyah Msarusu, armansyah Muhyidin, Yusuf Mutakin, Asep Hilmi Nurfaiza, Zulfani Oktafiansyah, Okky Pendrian, Okder Rohmanto, Ricky Rosdianti, Heni Said Muhamad Rifad Saleh, Sonni Rahmat Saragih, Geofani Milthree Sarusu, Armansyah M. Shidiq, Rasyid Shidiq Suarna, Indri Ferdiani Trianto, Topan Wijana, Miki Yuni Mayanti