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All Journal Aquacoastmarine Indonesian Journal of Conservation Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) International Journal of Cultural and Art Studies (IJCAS) Jurnal Sosiologi Andalas Journal of Peasants' Rights Journal of Sumatera Sociological Indicators Langgas: Jurnal Studi Pembangunan Mitra Abdimas: Jurnal Pengabdian kepada Masyarakat West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies Research Horizon West Science Interdisciplinary Studies Journal of Sustainable Economics Journal Business Administration (JBA): Entrepreneurship and Creative Indutry AQUACOASTMARINE: Journal of Aquatic & Fisheries Sciences CONTENT: Journal of Communication Studies
Harahap, Rahma Hayati
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Tiktok and Beauty in the Age of Gen Z: A Baudrillard Economic Sociological Analysis Harahap, Rahma Hayati; Asengbaramae, Rowiyah; Karindra, Nadia Aulia
Journal of Sustainable Economics Vol. 2 No. 1 (2024): Journal of Sustainable Economics
Publisher : TALENTA PUBLISHER UNIVERSITAS SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jse.v2i1.16296

Abstract

Through influencers and E-WoM, TikTok creates a favourable environment for users in adapting and trying new things, both in terms of consuming products and marketing products. Through Baudrillard's theory, it can be seen that Gen Z consumption culture is influenced by their self-representation on social media. The background of this research lies in a shift in the paradigm of beauty consumption in the era of Generation Z. TikTok users quickly promoted and adopted a variety of beauty trends, creating a foundation for understanding the symbolic meaning created by the Gen Z consumption culture. The theory used is Jean Baudrillard's theory of consumer society. In this theory, consumer society no longer consume objects based on exchange values or usage values, but because of symbolic values which are abstract and constructed in nature. This article uses a literary study research method that involves searching and critically analysing relevant literature related to the title of the article. This study aims to explain Gen Z consumption culture on Tiktok beauty trend through Baudrillard's sociological economic perspective. Therefore, this article not only explains the beauty trends that are emerging in TikTok, but also opens up a discussion about how tikTok contributes to the formation of Gen Z identity and consumption culture.
Co-Authors Annisa, Silvia Asengbaramae, Rowiyah Destrianti, Febrina Dony Saputra HUTAJULU, CRISTINE PRATIDINE Hutapea, Endang Jasmine, Humaira Judijanto, Loso Karindra, Nadia Aulia Kartika, Silvia Dwi Marpaung, Nahwa Zainab Musprihadi, Ribut Nahampun, Tiffanyia Putri, Karimah Kinanti Putri, Nurul Inayah Ramli Semmawi Ririn, Hasrinah Rissa Megavitry Ritonga, Fajar Utama Saharani, Noni Arnisa Saladin, T. Ilham Saladin, Teuku Ilham Simangunsong, Cindy Claudya Sinaga, Octaviana Gabriella Sudarwati, Lina Wijaya, Audey Ichwan Faried Zikri, Muhammad Adfhol