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All Journal Paradigma : Journal of Science, Religion and Culture Studies I-ECONOMICS: A Research Journal on Islamic Economics Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI International Journal of Supply Chain Management JOURNAL OF SCIENCE AND SOCIAL RESEARCH Dinasti International Journal of Management Science Jurnal Ners International Journal of Demos Dinasti International Journal of Digital Business Management Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) JURNAL ILMIAH GLOBAL EDUCATION Journal of Computer Science and Informatics Engineering AGRITEKH (Jurnal Agribisnis dan Teknologi Pangan) JURNAL ECONOMINA Junior Medical Journal Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Penelitian dan Pengabdian Masyarakat Journal of Entrepreneurship and Community Innovations I-Con Media AKSIOMA : Jurnal Sains Ekonomi dan Edukasi UNIVERSUM : Jurnal KeIslaman dan Kebudayaan
Gunawan, Andri
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Journal : I-Con Media

 1 
STRATEGI PEMASARAN IKAN NILA HASIL BUDIDAYA KERAMBA JARING APUNG PADA KELOMPOK POKDAKAN PEMUDA KBR TENGGARONG Gunawan, Andri; Wijayanti, Silvana Kardinar; Fahleti, Widya Hana
I-Con Media مجلد 5 عدد 2 (2022): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM5263

Abstract

This study aims to find out what marketing strategies are effective for increasing sales of tilapia from floating net cage cultivation in the KBR Youth Pokdakan Group through SWOT analysis. This study uses a qualitative research type. Primary data was collected through interviews with several stakeholders of the KBR Youth Pokdakan Group, namely Mr. Susanto (Chairman of the KBR Youth Pokdakan Group), Mr. Subli (Secretary of the KBR Youth Pokdakan Group), Mr. Doni (Marketing Section of the KBR Youth Pokdakan Group). In addition to the interview method, the author also uses the observation method to deepen the data obtained. Secondary data was obtained through a literature study from the KBR Youth Pokdakan Group and the author's documentation. The data that has been collected is then analyzed using the SWOT method.
Co-Authors Achya, Vioni Alvida Agus Purnomo Albana, Ikhsan Aldayanti, Ulfa ANDIKA SAPUTRA Ani, Serli Arindi Anizar Anizar Aziza, Rohana Nur Azzahra, Shabrina Budiantoro, Harry Cahyono, Ugik Challen, Auliffi Ermian Dhani Alfarhabi, Ikhwan Dwi Novirani Edi Prasetyo Edward Syam Fahleti, Widya Hana farrah fadillah, ara Fatimah Eliana, Fatimah Fredy Maradona, Agus Gorda, A.A.A. Ngr Sri Rahayu Haerudjaman, R. Hendrik Kurniawan Hidayat, Muhammad Ayat Idhar Yahya Jauchar B Kelik Putranto, Kelik Khawarita Siregar Kinanti, Sekar Kusumadewi Sumarna, Merry Laing, Piter Lapae, Kanaya Latupeirissa, Jonathan Jacob Paul Lestari, Nita Septiani Mahbub Elby, Muhammad Khairil Muhammad Akhyar Adnan Muhammad Syahputra Novelan Muhammad Zen, Muhammad Ningsih, Hestin Agus Tantri Nurjanah, Feby Prastyantoro, Riharsono Qomariyah R.S Qomqriyah Rambe, Uqbatul Khoir Rasyid, Muksin Rizda Hayyu Rizqi Mumtaz, Nada Rucika, Nyoman Gde Dewa Samuel Horas Sarjana Sardjana, Samuel Horas Siti Nurul Khotimah Sri Utami Sri Utami Sri Utami, Sri Utami Subing, Hesty Juni Tambuati Supriono Supriono Supriyadinatha Gorda, A.A.N. Eddy Suryadinata Gorda, A.A.N. Oka Tamrin, Andi Mohammad Arief Tjandra Yoga Aditama Wijayanti, Silvana Kardinar Zhafiraah, Nazma Riska