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All Journal Interaksi : Jurnal Ilmu Komunikasi Jurnal The Messenger Jurnal Pengabdian kepada Masyarakat Nusantara Meyarsa:Jurnal Ilmu Komunikasi dan Dakwah JURNAL ILMIAH GLOBAL EDUCATION Jurnal Spektrum Komunikasi Tematik Jurnal Dinamika Ilmu Komunikasi Jurnal DIMASTIK
Saptiyono, Ami
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Peningkatan Mitigasi Bencana Banjir Melalui Media Digital di Kampung Tambakrejo, Tanjung Emas, Semarang Febriana, Kharisma Ayu; Setyowati, Retno Manuhoro; Saptiyono, Ami; Aprinta, Gita
Jurnal DIMASTIK Vol. 3 No. 2 (2025): Juli
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/dimastik.v3i2.12662

Abstract

Program Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk meningkatkan kapasitasbkomunikasi mitigasi bencana rob pada ibu rumah tangga di Tambakrejo, Tanjung Emas, Semarang yang rentan terhadap banjir rob tahunan. Komunitas perempuan, khususnya ibu rumah tangga, kerap tidak dilibatkan dalam proses mitigasi bencana, meskipun mereka memiliki peran penting dalam menjaga ketahanan keluarga saat krisis. Kegiatan ini merupakan respons terhadap tingginya risiko banjir yang dipicu oleh perubahan iklim dan naiknya permukaan air laut, serta minimnya akses informasi kebencanaan terhadap ibu ibu rumah tangga. Melalui pelatihan komunikasi mitigasi, sosialisasi dan praktik komunikasi darurat berbasis media digital dengan WhatsApp, program ini berupaya memperkuat kesiapsiagaan masyarakat. Ibu rumah tangga dilibatkan sebagai agen utama dalam menyebarkan informasi bencana kepada keluarga dan komunitasnya. Kegiatan dilakukan melalui ceramah, diskusi terarah, praktik langsung, dan evaluasi pre-post test. Hasil evaluasi menunjukkan peningkatan signifikan dalam pemahaman dan kemampuan peserta dalam menyampaikan informasi mitigasi, mengelola emosi keluarga, serta menyusun rencana evakuasi. Program ini menunjukkan bahwa komunikasi berbasis komunitas dapat meningkatkan kesiapsiagaan terhadap bencana rob dan memperkuat kohesi sosial di tingkat rumah tangga.
Peran Kredibilitas Akun Instagram, Persepsi Manfaat, dan Literasi Digital dalam Meningkatkan Kesadaran Gizi Publik Wiratama, Reva Andrea; Pamungkas, Yoma Bagus; Saptiyono, Ami
Jurnal Ilmiah Global Education Vol. 6 No. 4 (2025): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i4.4719

Abstract

This study investigates the effect of the National Nutrition Agency's Instagram account credibility on public awareness of the Free Nutritious Meal Program, mediated by perceived usefulness and digital literacy. Employing a quantitative associative causal design, data were collected from 384 Generation Z and millennial Instagram users in Indonesia using purposive sampling. The research instrument was a structured questionnaire with a 6-point Likert scale, and data were analyzed using Generalized Structured Component Analysis (GESCA). Results show that account credibility significantly increases public awareness, with perceived usefulness acting as the main mediator and digital literacy as a borderline mediator. The findings highlight that useful content and audience digital skills are crucial for effective digital health communication. In conclusion, credible government social media, relevant content, and improved digital literacy are essential for enhancing public awareness and participation in strategic health programs.
Pengaruh Kampanye Instagram Greenpeace Indonesia terhadap Perilaku Pro-Lingkungan: Mediasi Emosi dan Kesadaran Rafa, Ersa Nabalah; Pamungkas, Yoma Bagus; Saptiyono, Ami
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.5997

Abstract

This study aims to examine the influence of Greenpeace Indonesia's Instagram campaign on the pro-environmental behavior of the younger generation by highlighting the mediating role of ecological emotions and environmental awareness. Using a quantitative approach and the Generalized Structured Component Analysis (GSCA) method, this study involved 384 respondents aged 17–35 years who were active followers of @greenpeaceid accounts. The results of the analysis showed that Greenpeace Indonesia's digital campaign had a significant direct effect on pro-environmental behavior (β = 0.298; p 0.001). In addition, ecological emotions (β = 0.133; Z = 4.83) and environmental awareness (β = 0.139; Z = 6.06) was shown to partially mediate the relationship. These findings strengthen the integration of four main theories, namely the Elaboration Likelihood Model (ELM), Theory of Planned Behavior (TPB), Affective Response Theory (ART), and Value-Belief-Norm Theory (VBN), as a conceptual framework to understand the mechanism of behavior change based on social media campaigns. Theoretically, the study enriches the environmental communication literature by emphasizing the importance of emotional and cognitive aspects in the effectiveness of digital campaigns. By practical implication, environmental organizations and policymakers are advised to design communication strategies that combine emotional and educational visual elements to increase public awareness and engagement in sustainable pro-environmental action.
Co-Authors B Natalia Sari Pujiastuti Edi Nurwahyu Julianto, Edi Nurwahyu Emmanuella Setiawan, Annabelle Mavelline Errika Dwi Setya Watie, Errika Dwi Setya Fajriannoor Fanani, Fajriannoor Fitrianti, Ayang Gita Aprinta, Gita Indainanto, Yofiendi Indah Kharisma Ayu Febriana Laksono, Agus Edy Pamungkas, Yoma Bagus Rafa, Ersa Nabalah Retno Manuhoro Setyowati Retno Manuhoro Steyowati Sari, Lusyana Dewinta Setya Watie, Erika Dwi Suhariyanto Suhariyanto Suhariyanto Wiratama, Reva Andrea