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All Journal Jurnal Abdi: Media Pengabdian Kepada Masyarakat Journal Intellectual Sufism Research Enrichment : Journal of Management Prosiding University Research Colloquium Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia LOGIC : Jurnal Ilmu Komputer dan Pendidikan Bustanul Ulum Journal of Islamic Education Indonesian Journal of Education and Social Humanities
ALIYAH, HIMATUL
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Religion Arts Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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Empowerment of MSMEs Kube Lestari and Ngudi Mulyo through the Universitas Ahmad Dahlan PMM Program: Implementing Technopreneurship and Digital Marketing Strategies Robi'in, Bambang Robi'in,; Prathisara, Gibbran; Pungkiawan, Pius Rino; Hakiki, Qori Alfiani; Aliyah, Himatul
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 5, No 1 (2026): January 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v5i1.7212

Abstract

The Community Empowerment Program by Students (PMM) of Universitas Ahmad Dahlan was conducted in Triwidadi Village, Pajangan Subdistrict, Bantul Regency, in collaboration with two local MSME partners, Kube Lestari and Ngudi Mulyo. The program aimed to enhance entrepreneurial capacity and strengthen the competitiveness of local products through a technopreneurship and digital marketing approach. Based on the situational analysis, both partner groups showed strong economic potential in the production of emping and palm sugar but faced challenges in production management, business governance, and digital promotion. The implementation consisted of five stages: socialization, training, technology application, mentoring, and evaluation for sustainability. The training covered topics on online advertising strategies, packaging design, product branding, and promotional photography, involving MSME members from two hamlets—Polaman and Butuh Kidul. The results indicated significant improvements in partners’ abilities to design better packaging, utilize social media and online marketplaces, and create engaging digital promotional content. Furthermore, participants demonstrated increased motivation and confidence in managing their businesses and expanding their markets through technology-based solutions. Overall, the program successfully fostered independence and professionalism among local MSMEs, guiding them toward a sustainable model of digital entrepreneurship.
PEMANFAATAN BALAI DUSUN SEBAGAI RUANG BACA DESA UNTUK ANAK USIA SEKOLAH DI DESA TAWANGREJO Aliyah, Himatul; Akhmad, Fauzi; Fina Surya, Anggraini
Jurnal ABDI: Media Pengabdian Kepada Masyarakat Vol. 11 No. 2 (2026): JURNAL ABDI : Media Pengabdian Kepada masyarakat
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abdi.v11i2.40574

Abstract

Drug abuse among teenagers is increasing. The rise of this behavioral deviation also occurs in Tawangrejo Village, especially among school-age children. This not only raises concerns, but can also threaten health, disrupt stability and endanger the sustainability of the nation’s generation. One of the preventive efforts that can be done is by providing alternative positive and productive activities such as reading rooms. This service focuses on utilizing the hamlet hall as a village reading room for school-age children. The service method used is the ABCD (Asset Based Community Development) approach which emphasizes community empowerment by utilizing and developing local assets in Tawangrejo Village to achieve common goals. The result of this service is the utilization of the hamlet hall as a comfortable and affordable reading room, so that children have better access to useful reading materials. The reading room is expected to increase children’s interest in reading and literacy skills, as well as become a safe and productive place that can have a positive impact on drug abuse prevention.
Co-Authors A'yun, Qurrotul Akhmad, Fauzi Annisa Burairoh, Siti Ardyani Munandar, Thiana Asy'arie, Bima Fandi Azizah, Nilatul Baihaki, Putik Eka Pariyanti Faridah, Ida Fina Surya, Anggraini Gibbran Prathisara Hakiki, Qori Alfiani Hartono, Djoko Irmanto Khusna Santika Rahmasari Mariyana, Weni MAULANA, YOGI Nuraqilah, Maisarah Pius Rino Pungkiawan Puspita, Nur Layli Indah Rahmatullah, ST. Rahmawati, Nur Indah Robi'in, Bambang Robi'in, ROUDLOTUL JANNAH S Slamet, S sholikhah, Qurrotul Ainin Supriyadi Supriyadi