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Empowerment of MSMEs Kube Lestari and Ngudi Mulyo through the Universitas Ahmad Dahlan PMM Program: Implementing Technopreneurship and Digital Marketing Strategies Robi'in, Bambang Robi'in,; Prathisara, Gibbran; Pungkiawan, Pius Rino; Hakiki, Qori Alfiani; Aliyah, Himatul
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 5, No 1 (2026): January 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v5i1.7212

Abstract

The Community Empowerment Program by Students (PMM) of Universitas Ahmad Dahlan was conducted in Triwidadi Village, Pajangan Subdistrict, Bantul Regency, in collaboration with two local MSME partners, Kube Lestari and Ngudi Mulyo. The program aimed to enhance entrepreneurial capacity and strengthen the competitiveness of local products through a technopreneurship and digital marketing approach. Based on the situational analysis, both partner groups showed strong economic potential in the production of emping and palm sugar but faced challenges in production management, business governance, and digital promotion. The implementation consisted of five stages: socialization, training, technology application, mentoring, and evaluation for sustainability. The training covered topics on online advertising strategies, packaging design, product branding, and promotional photography, involving MSME members from two hamlets—Polaman and Butuh Kidul. The results indicated significant improvements in partners’ abilities to design better packaging, utilize social media and online marketplaces, and create engaging digital promotional content. Furthermore, participants demonstrated increased motivation and confidence in managing their businesses and expanding their markets through technology-based solutions. Overall, the program successfully fostered independence and professionalism among local MSMEs, guiding them toward a sustainable model of digital entrepreneurship.
PEMANFAATAN BALAI DUSUN SEBAGAI RUANG BACA DESA UNTUK ANAK USIA SEKOLAH DI DESA TAWANGREJO Aliyah, Himatul; Akhmad, Fauzi; Fina Surya, Anggraini
Jurnal ABDI: Media Pengabdian Kepada Masyarakat Vol. 11 No. 2 (2026): JURNAL ABDI : Media Pengabdian Kepada masyarakat
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abdi.v11i2.40574

Abstract

Drug abuse among teenagers is increasing. The rise of this behavioral deviation also occurs in Tawangrejo Village, especially among school-age children. This not only raises concerns, but can also threaten health, disrupt stability and endanger the sustainability of the nation’s generation. One of the preventive efforts that can be done is by providing alternative positive and productive activities such as reading rooms. This service focuses on utilizing the hamlet hall as a village reading room for school-age children. The service method used is the ABCD (Asset Based Community Development) approach which emphasizes community empowerment by utilizing and developing local assets in Tawangrejo Village to achieve common goals. The result of this service is the utilization of the hamlet hall as a comfortable and affordable reading room, so that children have better access to useful reading materials. The reading room is expected to increase children’s interest in reading and literacy skills, as well as become a safe and productive place that can have a positive impact on drug abuse prevention.
Efektivitas Modul Ipa Pbl-Steam Untuk Mengembangkan Keterampilan Proses Sains Siswa Dalam Pemecahan Masalah Pesawat Sederhana Aliyah, Himatul; Saputro, Sulistyo; Sarwanto, Sarwanto
Proceeding Biology Education Conference: Biology, Science, Enviromental, and Learning Vol 22, No 1 (2025): Proceeding Biology Education Conference
Publisher : Universitas Sebelas Maret

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Abstract

This study tested the effectiveness of PBL-STEAM-based science modules (Problem-Based Learning - Science, Technology, Engineering, Arts, and Mathematics) in developing Science Process Skills (KPS) for students with simple airplane materials. Initial observations show the urgency of increasing student PPP in solving complex problems. This module is designed based on the PBL-STEAM syntax i.e. orientation; exploration and investigation; guided research; product creation, production, and presentation; product and process evaluation. The development research (R&D) using the Thiagarajan 4D model, involved grade VIII students of SMP Negeri 2 Balen, Bojonegoro, with one control class and two experimental classes. KPS data is collected through test instruments. Quantitative analysis includes prerequisite tests (normality, homogeneity) and independent sample t-test. The results of the Shapiro-Wilk normality test (p > 0.05) showed that all data were distributed normally. The results of the Levene's Test homogeneity test showed homogeneous pre-test data, with a significance value of 0.709 > 0.05. However, for post-test scores, the test results showed a significance of 0.000 < 0.05, indicating that the post-test data was not homogeneous, even though the independent sample t-test test could still be applied, The t-test results showed significant differences between the two groups, so that the IPA PBL-STEAM module proved to be effective and had a positive impact on improving students' KPS.