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All Journal MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya Jurnal The Messenger Jurnal Profetik Jurnal Bakti Masyarakat Indonesia Jurnal Pengabdian kepada Masyarakat Nusantara Sosial : Jurnal Ilmu-Ilmu Sosial MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Ezra Science Bulletin THE COMMERCIUM
Huda, Anam Miftakhul
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : THE COMMERCIUM

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POLA KOMUNIKASI TEMAN SEBAYA PADA PENYINTAS ORANG DENGAN GANGGUAN JIWA Zardy, Faiz Atharian; Huda, Anam Miftakhul
The Commercium Vol. 8 No. 3 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i3.63199

Abstract

This research aims to find out how peers interact with people with mental disorders (ODGJ). These interactions develop communication patterns. This research uses a qualitative approach with phenomenological methods to gain an in-depth understanding of ODGJ's life experiences in interacting with their surrounding environment, especially their peers. The peers as informants were friends from childhood until this research was conducted. This research found three main themes of chats: hobbies (playing online games), personal (family stories and personal experiences), and random (joking around without a specific theme). Peers show two communication behaviors: restraint and candidness. Self- restraint is used to maintain the emotional stability of ODGJ by choosing words and gestures that are not offensive, while the actual behavior shows natural interactions without any restrictions, often in the context of joking. Peers feel responsible for supporting ODGJ toward recovery even though they have limited knowledge about mental disorders. This research highlights the importance of social support from peers and provides recommendations for expanding research further with more diverse sources and data.
Strategi Komunikasi Pemasaran Business To Business Perusahaan AsiaCommerce Dalam Meningkatkan Penjualan Harliandini, Rahmah; Huda, Anam Miftakhul
The Commercium Vol. 9 No. 2 (2025): The Commercium - April 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v9i2.66514

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan strategi komunikasi pemasaran Business to Business (B2B) yang diterapkan oleh perusahaan AsiaCommerce dalam upaya meningkatkan penjualannya. Pengumpulan data dilakukan dengan metode wawancara mendalam, observasi, dan analisis data perusahaan. Temuan penelitian mengungkapkan bahwa AsiaCommerce menerapkan tiga strategi utama dalam pemasaran Business to Bussiness (B2B), yaitu media digital, komunitas, dan personal selling. Media digital memungkinkan perusahaan untuk menjangkau audiens yang lebih luas melalui berbagai platform, seperti iklan online dan email marketing. Pendekatan berbasis komunitas digunakan untuk memperkuat hubungan dengan pelanggan melalui kegiatan seperti forum diskusi, kegiatan amal, perkumpulan tatap muka untuk menjalin relasi bisnis dan webinar. Sementara itu, personal selling menjadi metode yang efektif untuk memberikan pendekatan langsung kepada klien, memahami kebutuhan mereka secara lebih mendalam, dan menawarkan solusi yang tepat. Ketiga strategi ini saling mendukung dalam menciptakan hubungan yang lebih erat dengan pelanggan serta meningkatkan efektivitas penjualan perusahaan AsiaCommerce. Dengan demikian, penerapan strategi komunikasi pemasaran yang tepat terbukti berkontribusi pada keberhasilan dalam meningkatkan penjualan.
MOTIF DRIVER PEREMPUAN OJEK ONLINE DI KOTA SURABAYA DALAM PERSPEKTIF BUDAYA JAWA: Motif, Ojek Perempuan, Budaya Jawa Rainrizky, Vhiordy Mitha; Huda, Anam Miftakhul
The Commercium Vol. 6 No. 2 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i2.50697

Abstract

The motives of female online motorcycle taxi drivers in the city of Surabaya are quite diverse, where each individual has their own motivation to choose to work as an online motorcycle taxi driver. However, the actions that women choose to become online ojek drivers are different from the stigma in Javanese culture, Javanese culture places women as kanca wingking more than men and women are seen as only able to macak, manak, cook. This study aims to determine the motives of female online motorcycle taxi drivers in the city of Surabaya from a Javanese cultural perspective. This research is a qualitative research using phenomenological methods. The data collection technique in this study was carried out by means of in-depth interviews targeted at five female online motorcycle taxi drivers. Data analysis in this study was done by reducing data, presenting data, and drawing conclusions. The findings from this study are that the informants have different motives, namely the mindset to always be productive and economic factors. This is certainly not in harmony with the stigma of Javanese culture that has developed in society regarding the view that women who become online motorbike taxi drivers are a taboo.
EFEKTIVITAS TERPAAN MEDIA TIKTOK SEBAGAI SARANA PROMOSI PRODUK BITTERSWEET BY NAJLA SUKMAWATI, RISKI PRASETYO; HUDA, ANAM MIFTAKHUL
The Commercium Vol. 5 No. 1 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v5i1.44907

Abstract

EFEKTIVITAS MEDIA SOSIAL INSTAGRAM @LOKER_KOTASURABAYA DALAM PEMENUHAN KEBUTUHAN INFORMASI LOWONGAN PEKERJAAN DI SURABAYA Erfianah, Milani Eka; Huda, Anam Miftakhul
The Commercium Vol. 5 No. 2 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v5i2.47824

Abstract

This research is entitled "Effectiveness of Instagram @loker_kotasurabaya Social Media in Fulfilling Job Vacancies Information Needs in Surabaya". A study of the effectiveness of social media using Uses and Gratification Theory which is also to find out the gap between the amount of desire sought and the reality obtained. The theory that is considered relevant in this research is Uses and Gratification, where media users have an active right to choose what media is able to meet their needs. Determination of the sample using a random sampling technique from the population of followers of the Instagram account @loker_kotasurabaya. Data was collected using a survey method, namely by distributing questionnaires. While the data analysis was carried out through gap analysis, analysis of TCR values, hypothesis testing by calculating t-count and t-table which resulted in Ho being rejected, Ha accepted. Because, t-count = 0.04243 is smaller than t-table = 0.1166. And from the results of the TCR analysis, the Instagram account @loker_kotasurabaya is very effective in meeting the information needs of followers. The research indicators are Information with Accurate, Timely, Relevant, Complete markers measured in the Gratification Sought and Gratification Obtained Dimensions indicating the Very Effective category. With a percentage of the TCR Gratification Sought Value / Desire Wanted with a percentage of 92%. Meanwhile, at the Gratification Obtained level, the Information indicator gets a percentage of 87%. Keywords : Instagram Effectiveness, Uses and Gratification Theory, Gaps
POLA KOMUNIKASI PADA PAGUYUBAN FU HE AN DALAM REGENERASI KESENIAN WAYANG POTEHI DI KLENTENG HONG SAN KIONG KECAMATAN GUDO KABUPATEN JOMBANG Rohmah, Amalia Nur; Huda, Anam Miftakhul
The Commercium Vol. 5 No. 2 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v5i2.47876

Abstract

Research on Communication Patterns in the Fu He An Association in the Regeneration of Puppet Potehi Arts at the Hong San Kiong Temple, Gudo District, Jombang Regency. This study uses an ethnographic method of communication which will facilitate data collection. Through the Fu He An Association, researchers used the ethnographic method of communication by focusing on communication activities contained in the object of research, namely communication situations, communication events, and acts of communication. Data collection is done through interviews and also observation or observation. In this study, it is known that the communication pattern carried out by the Fu He An Association in regenerating the Wayang Potehi art is a wheel communication pattern and a star communication pattern with two-way or reciprocal communication flows. This communication pattern is found in the relationship between the leader of the association and the dalang, musician, and prospective dalang (wheel communication pattern) and the relationship between the dalang, musician, and prospective dalang in learning and performing Wayang Potehi performances (stellar communication pattern). Keywords: Communication Pattern, Fu He An Association, Regeneration, Potehi Puppet.
ADAPTASI KOMUNIKASI BUDAYA MAHASISWA ASING DI UNIVERSITAS NEGERI SURABAYA Listrikasari, Dian Rahmadani; Huda, Anam Miftakhul
The Commercium Vol. 8 No. 1 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i1.59182

Abstract

Universitas Negeri Surabaya is affiliated with such scholarships for foreign students for studying in Indonesia, affording them the opportunity to pursue similar academic programs as their domestic counterparts. However, this situation may lead to culture shock for international students. Culture shock was first introduced by Oberg in 1960 to describe the profound and negative response of depression, frustration, and disorientation experienced by individuals living in a new or different cultural environment from their place of origin. Samovar (2015) also suggests that the phenomenon of culture shock parallels someone feeling exhausted after engaging in various activities in a new environment that consume time, mental effort, and energy beyond what was anticipated. This research endeavors to gather and analyze the adaptation process of foreign students at Universitas Negeri Surabaya, aiming to identify the challenges and factors that affect the adaptation process. The study employs interview methods to capture the experiences of foreign students at Universitas negeri Surabaya. Using Samovar et al.'s (2015) culture shock theory, the research seeks to delineate the stages of culture shock experienced by students, identifying obstacles, and exploring the various strategies they employ to address these challenges. With using a qualitative phenomenological approach, the study seeks to provide a comprehensive understanding of the cultural communication adaptation of foreign students.
PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN ONLINE PRODUK MONITOR: Survei Kepada Anggota Forum Discord GTID Firdaus, Ivan Rizqi; Huda, Anam Miftakhul
The Commercium Vol. 8 No. 2 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i2.60547

Abstract

The background to this research began with the existence of an online discussion place through an application called Discord, where the online discussion place was formed by GTID with a total of 46,884 members. In the GTID Discord, information is exchanged about electronic products, one of which is monitors, where the information is provided by members who need information about certain monitor products. This research aims to find out how much the Discord GTID discussion forum can influence online purchasing decisions for monitor products.The research uses Stimulus Response theory, with a quantitative approach. Sample determination uses purposive sampling techniques with the criteria of GTID Discord members, wanting to buy monitors online, having interacted in searching for information about monitors. Data collection was carried out using a survey method, namely by distributing questionnaires via Google Form, the analysis used was a simple linear regression analysis method which was processed using the SPSS application with hypothesis testing, namely the t test with t-count calculations.Based on the presentation of the results of the hypothesis test which has been carried out using a simple linear regression test method, it can be seen that the resulting R square value is 0.350, which means 35% of online, by obtaining the regression equation Y 17.278 + 0.874X with the results of the t test where .
ANALISIS FRAMING MEDIA NASIONAL DAN LOKAL DALAM PEMBERITAAN PROGRAM MAKAN BERGIZI GRATIS Cornelius, Kenard Joshua Cornelius; Huda, Anam Miftakhul
The Commercium Vol 10 No 1 (2026): The Commercium - Januari 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v10i1.75394

Abstract

Program Makan Bergizi Gratis merupakan kebijakan prioritas pemerintah yang memiliki implikasi luas serta dikonstruksikan melalui pemberitaan media massa. Penelitian ini bertujuan menganalisis pola framing media nasional dan media lokal dalam memberitakan Program Makan Bergizi Gratis serta implikasinya terhadap legitimasi kebijakan. Penelitian menggunakan pendekatan kualitatif dengan metode analisis framing Robert N. Entman yang meliputi define problem, diagnose cause, make moral judgment, dan treatment recommendation. Objek penelitian meliputi pemberitaan Tempo.co sebagai media nasional dan Surya.co.id sebagai media lokal. Hasil penelitian menunjukkan perbedaan framing yang signifikan. Tempo.co membingkai program secara kritis dan evaluatif dengan menekankan risiko implementasi, kesiapan sistem, dan tantangan struktural, sehingga membentuk legitimasi bersyarat berbasis rasionalitas kebijakan. Sebaliknya, Surya.co.id menekankan aspek pengalaman lokal, respons pemerintah daerah, dan pengelolaan teknis, yang berkontribusi pada penguatan legitimasi kebijakan di tingkat lokal. Temuan ini menegaskan bahwa framing media berperan aktif dalam membentuk legitimasi kebijakan publik secara kontekstual.  
Strategi Komunikasi Pemasaran yang Diterapkan Brain Coffee Dalam Membangun Brand Awareness Risala Putra, M. Avie Krisna; Huda, Anam Miftakhul
The Commercium Vol 10 No 1 (2026): The Commercium - Januari 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v10i1.75514

Abstract

Brand awareness merupakan elemen penting dalam membangun posisi dan kekuatan merek di benak konsumen. Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran berbasis Integrated Marketing Communication (IMC) yang diterapkan oleh Brain Coffee Surabaya dalam membangun brand awareness. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara, observasi lapangan, dan dokumentasi. Teori yang digunakan dalam penelitian ini adalah konsep IMC menurut Kotler dan Keller serta teori brand awareness menurut Aaker sebagai dasar analisis. Hasil penelitian menunjukkan bahwa Brain Coffee menerapkan beberapa strategi komunikasi, meliputi digital marketing, advertising, public relations, event marketing, personal selling, dan word of mouth. Digital marketing melalui Instagram menjadi strategi yang paling dominan dalam memperluas jangkauan audiens. Sementara itu, pelayanan interpersonal dan rekomendasi pelanggan (word of mouth) berperan signifikan dalam memperkuat persepsi merek dan mendorong kunjungan ulang. Selain itu, pelaksanaan event berskala kecil dan kolaborasi dengan komunitas turut berkontribusi dalam meningkatkan pengalaman merek (brand experience). Berdasarkan analisis brand awareness, Brain Coffee telah mencapai tahap brand recognition dan sebagian brand recall, meskipun belum sepenuhnya mencapai posisi top of mind.Penelitian ini menyimpulkan bahwa penerapan strategi komunikasi yang dilakukan secara konsisten berkontribusi positif terhadap peningkatan brand awareness Brain Coffee. Dengan penguatan promosi digital, konsistensi visual merek, serta keterlibatan komunitas, Brain Coffee memiliki potensi untuk membangun brand awareness yang lebih kuat di tengah persaingan industri coffee shop di Surabaya.
Co-Authors Agung Stiawan Agus Suprijono Ajeng Ulima Athaillah Kelana Aji, Gilang Gusti Ana, Rani Rusdi Asep Saeful Muhtadi, Asep Saeful Asmaranti, Anisa Dwi Atwar Bajari Cornelius, Kenard Joshua Cornelius Erfianah, Milani Eka Farah Nabila Rahmawati Ferina, Anggia Citra Okta Firdaus, Ivan Rizqi Firmannandya, Ade Fitrie, Revienda Anita Harliandini, Rahmah Indrajayani, Galuh Gita Ita Mardiani Zain Listrikasari, Dian Rahmadani MAYA MUSTIKA KARTIKA SARI, MAYA Megawati, Suci Mutiah Muzayanah Muzayanah Nadia Putri NASUTION Rahmat, Dadang Rahmayanti, Dewi Rahmayanti Rainrizky, Vhiordy Mitha Risala Putra, M. Avie Krisna Rohmah, Amalia Nur Sajida, Rania Hanin Setianingrum, Vinda Maya Setyowati, Raden Roro Nanik Shobirin, Dewi Rahma Sukma Perdana Prasetya SUKMAWATI, RISKI PRASETYO Wahyuni, Jauhar Zardy, Faiz Atharian