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All Journal MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya Jurnal The Messenger Jurnal Profetik Jurnal Bakti Masyarakat Indonesia Jurnal Pengabdian kepada Masyarakat Nusantara Sosial : Jurnal Ilmu-Ilmu Sosial MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Ezra Science Bulletin THE COMMERCIUM
Huda, Anam Miftakhul
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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EFEKTIVITAS TERPAAN MEDIA TIKTOK SEBAGAI SARANA PROMOSI PRODUK BITTERSWEET BY NAJLA SUKMAWATI, RISKI PRASETYO; HUDA, ANAM MIFTAKHUL
The Commercium Vol. 5 No. 1 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v5i1.44907

Abstract

EFEKTIVITAS MEDIA SOSIAL INSTAGRAM @LOKER_KOTASURABAYA DALAM PEMENUHAN KEBUTUHAN INFORMASI LOWONGAN PEKERJAAN DI SURABAYA Erfianah, Milani Eka; Huda, Anam Miftakhul
The Commercium Vol. 5 No. 2 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v5i2.47824

Abstract

This research is entitled "Effectiveness of Instagram @loker_kotasurabaya Social Media in Fulfilling Job Vacancies Information Needs in Surabaya". A study of the effectiveness of social media using Uses and Gratification Theory which is also to find out the gap between the amount of desire sought and the reality obtained. The theory that is considered relevant in this research is Uses and Gratification, where media users have an active right to choose what media is able to meet their needs. Determination of the sample using a random sampling technique from the population of followers of the Instagram account @loker_kotasurabaya. Data was collected using a survey method, namely by distributing questionnaires. While the data analysis was carried out through gap analysis, analysis of TCR values, hypothesis testing by calculating t-count and t-table which resulted in Ho being rejected, Ha accepted. Because, t-count = 0.04243 is smaller than t-table = 0.1166. And from the results of the TCR analysis, the Instagram account @loker_kotasurabaya is very effective in meeting the information needs of followers. The research indicators are Information with Accurate, Timely, Relevant, Complete markers measured in the Gratification Sought and Gratification Obtained Dimensions indicating the Very Effective category. With a percentage of the TCR Gratification Sought Value / Desire Wanted with a percentage of 92%. Meanwhile, at the Gratification Obtained level, the Information indicator gets a percentage of 87%. Keywords : Instagram Effectiveness, Uses and Gratification Theory, Gaps
POLA KOMUNIKASI PADA PAGUYUBAN FU HE AN DALAM REGENERASI KESENIAN WAYANG POTEHI DI KLENTENG HONG SAN KIONG KECAMATAN GUDO KABUPATEN JOMBANG Rohmah, Amalia Nur; Huda, Anam Miftakhul
The Commercium Vol. 5 No. 2 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v5i2.47876

Abstract

Research on Communication Patterns in the Fu He An Association in the Regeneration of Puppet Potehi Arts at the Hong San Kiong Temple, Gudo District, Jombang Regency. This study uses an ethnographic method of communication which will facilitate data collection. Through the Fu He An Association, researchers used the ethnographic method of communication by focusing on communication activities contained in the object of research, namely communication situations, communication events, and acts of communication. Data collection is done through interviews and also observation or observation. In this study, it is known that the communication pattern carried out by the Fu He An Association in regenerating the Wayang Potehi art is a wheel communication pattern and a star communication pattern with two-way or reciprocal communication flows. This communication pattern is found in the relationship between the leader of the association and the dalang, musician, and prospective dalang (wheel communication pattern) and the relationship between the dalang, musician, and prospective dalang in learning and performing Wayang Potehi performances (stellar communication pattern). Keywords: Communication Pattern, Fu He An Association, Regeneration, Potehi Puppet.
ADAPTASI KOMUNIKASI BUDAYA MAHASISWA ASING DI UNIVERSITAS NEGERI SURABAYA Listrikasari, Dian Rahmadani; Huda, Anam Miftakhul
The Commercium Vol. 8 No. 1 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i1.59182

Abstract

Universitas Negeri Surabaya is affiliated with such scholarships for foreign students for studying in Indonesia, affording them the opportunity to pursue similar academic programs as their domestic counterparts. However, this situation may lead to culture shock for international students. Culture shock was first introduced by Oberg in 1960 to describe the profound and negative response of depression, frustration, and disorientation experienced by individuals living in a new or different cultural environment from their place of origin. Samovar (2015) also suggests that the phenomenon of culture shock parallels someone feeling exhausted after engaging in various activities in a new environment that consume time, mental effort, and energy beyond what was anticipated. This research endeavors to gather and analyze the adaptation process of foreign students at Universitas Negeri Surabaya, aiming to identify the challenges and factors that affect the adaptation process. The study employs interview methods to capture the experiences of foreign students at Universitas negeri Surabaya. Using Samovar et al.'s (2015) culture shock theory, the research seeks to delineate the stages of culture shock experienced by students, identifying obstacles, and exploring the various strategies they employ to address these challenges. With using a qualitative phenomenological approach, the study seeks to provide a comprehensive understanding of the cultural communication adaptation of foreign students.
PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN ONLINE PRODUK MONITOR: Survei Kepada Anggota Forum Discord GTID Firdaus, Ivan Rizqi; Huda, Anam Miftakhul
The Commercium Vol. 8 No. 2 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i2.60547

Abstract

The background to this research began with the existence of an online discussion place through an application called Discord, where the online discussion place was formed by GTID with a total of 46,884 members. In the GTID Discord, information is exchanged about electronic products, one of which is monitors, where the information is provided by members who need information about certain monitor products. This research aims to find out how much the Discord GTID discussion forum can influence online purchasing decisions for monitor products.The research uses Stimulus Response theory, with a quantitative approach. Sample determination uses purposive sampling techniques with the criteria of GTID Discord members, wanting to buy monitors online, having interacted in searching for information about monitors. Data collection was carried out using a survey method, namely by distributing questionnaires via Google Form, the analysis used was a simple linear regression analysis method which was processed using the SPSS application with hypothesis testing, namely the t test with t-count calculations.Based on the presentation of the results of the hypothesis test which has been carried out using a simple linear regression test method, it can be seen that the resulting R square value is 0.350, which means 35% of online, by obtaining the regression equation Y 17.278 + 0.874X with the results of the t test where .
ANALISIS FRAMING MEDIA NASIONAL DAN LOKAL DALAM PEMBERITAAN PROGRAM MAKAN BERGIZI GRATIS Cornelius, Kenard Joshua Cornelius; Huda, Anam Miftakhul
The Commercium Vol 10 No 1 (2026): The Commercium - Januari 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v10i1.75394

Abstract

Program Makan Bergizi Gratis merupakan kebijakan prioritas pemerintah yang memiliki implikasi luas serta dikonstruksikan melalui pemberitaan media massa. Penelitian ini bertujuan menganalisis pola framing media nasional dan media lokal dalam memberitakan Program Makan Bergizi Gratis serta implikasinya terhadap legitimasi kebijakan. Penelitian menggunakan pendekatan kualitatif dengan metode analisis framing Robert N. Entman yang meliputi define problem, diagnose cause, make moral judgment, dan treatment recommendation. Objek penelitian meliputi pemberitaan Tempo.co sebagai media nasional dan Surya.co.id sebagai media lokal. Hasil penelitian menunjukkan perbedaan framing yang signifikan. Tempo.co membingkai program secara kritis dan evaluatif dengan menekankan risiko implementasi, kesiapan sistem, dan tantangan struktural, sehingga membentuk legitimasi bersyarat berbasis rasionalitas kebijakan. Sebaliknya, Surya.co.id menekankan aspek pengalaman lokal, respons pemerintah daerah, dan pengelolaan teknis, yang berkontribusi pada penguatan legitimasi kebijakan di tingkat lokal. Temuan ini menegaskan bahwa framing media berperan aktif dalam membentuk legitimasi kebijakan publik secara kontekstual.  
Strategi Komunikasi Pemasaran yang Diterapkan Brain Coffee Dalam Membangun Brand Awareness Risala Putra, M. Avie Krisna; Huda, Anam Miftakhul
The Commercium Vol 10 No 1 (2026): The Commercium - Januari 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v10i1.75514

Abstract

Brand awareness merupakan elemen penting dalam membangun posisi dan kekuatan merek di benak konsumen. Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran berbasis Integrated Marketing Communication (IMC) yang diterapkan oleh Brain Coffee Surabaya dalam membangun brand awareness. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara, observasi lapangan, dan dokumentasi. Teori yang digunakan dalam penelitian ini adalah konsep IMC menurut Kotler dan Keller serta teori brand awareness menurut Aaker sebagai dasar analisis. Hasil penelitian menunjukkan bahwa Brain Coffee menerapkan beberapa strategi komunikasi, meliputi digital marketing, advertising, public relations, event marketing, personal selling, dan word of mouth. Digital marketing melalui Instagram menjadi strategi yang paling dominan dalam memperluas jangkauan audiens. Sementara itu, pelayanan interpersonal dan rekomendasi pelanggan (word of mouth) berperan signifikan dalam memperkuat persepsi merek dan mendorong kunjungan ulang. Selain itu, pelaksanaan event berskala kecil dan kolaborasi dengan komunitas turut berkontribusi dalam meningkatkan pengalaman merek (brand experience). Berdasarkan analisis brand awareness, Brain Coffee telah mencapai tahap brand recognition dan sebagian brand recall, meskipun belum sepenuhnya mencapai posisi top of mind.Penelitian ini menyimpulkan bahwa penerapan strategi komunikasi yang dilakukan secara konsisten berkontribusi positif terhadap peningkatan brand awareness Brain Coffee. Dengan penguatan promosi digital, konsistensi visual merek, serta keterlibatan komunitas, Brain Coffee memiliki potensi untuk membangun brand awareness yang lebih kuat di tengah persaingan industri coffee shop di Surabaya.
PELATIHAN TENTANG PENGGUNAAN MEDIA SOSIAL YANG BIJAK UNTUK MENINGKATKAN KESADARAN NASIONAL BAGI IMIGRAN INDONESIA DI MALAYSIA Huda, Anam Miftakhul; Nasution; Ita Mardiani Zain; Maya Mustika Kartika Sari; Agus Suprijono; Sukma Perdana Prasetya; Agung Stiawan; Ajeng Ulima Athaillah Kelana
EZRA SCIENCE BULLETIN Vol. 4 No. 1 (2026): January-June 2026
Publisher : Kirana Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/ezrasciencebulletin.v4i1.533

Abstract

Permasalahan yang menjadi prioritas saat ini yakni (1) mudahnya pengaksesan informasi melalui media sosial tampaknya belum dilakukan bijak oleh para imigran Indonesia di Malaysia, (2) sehingga diperlukan edukasi dan kesadaran bagi mereka dalam menggunakan media sosial di berbagai platform online tanpa terkecuali. Tujuan kegiatan ini adalah (1) meningkatkan pengetahuan dan pemahaman mengenai penggunaan media sosial yang bijak untuk memaksimalkan wawasan kebangsaan imigran Indonesia di Malaysia. Sasaran kegiatan ini adalah para imigran Indonesia yang berada di Malaysia. Manfaat kegiatan ini adalah (1) meningkatkan pengetahuan dan pemahaman mengenai penggunaan media sosial yang bijak untuk memaksimalkan wawasan kebangsaan imigran Indonesia di Malaysia, (2) meningkatkan rasa nasionalisme dan kreativitas imigran Indonesia. Luaran yang akan dihasilkan pada kegiatan PKM ini yaitu peningkatan dalam menggunakan media sosial dengan bijak sehingga wawasan kebangsaan imigran Indonesia yang berada di Malaysia terbentuk secara optimal. Metode untuk menyelesaikan permasalahan yang dihadapi yaitu dengan diadakannya workshop pelatihan penggunaan media sosial budaya multikultural Indonesia yang ditemui di Malaysia. Rancangan Monitoring dan Evaluasi dilakukan secara kuantitatif maupun kualitatif, segera setelah pelatihan dilaksanakan dan setelah tenggang waktu tertentu. Luaran Kegiatan Berupa pelatiahan untuk imigran, publikasi dimedia massa serta artikel internasional.
STRATEGI KOMUNIKASI REPOSITIONING PERSADA INDONESIA SEBAGAI TRAVEL UMRAH PELAYANAN BERBASIS DIGITAL DAN TRANSPARANSI BIAYA Maharani, Rafa Afifa; Huda, Anam Miftakhul
The Commercium Vol 10 No 2 (2026): The Commercium - April 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v10i2.76276

Abstract

Perkembangan teknologi digital dan meningkatnya penetrasi internet di Indonesia mendorong perubahan strategi komunikasi pemasaran, termasuk pada industri umrah yang menghadapi isu transparansi dan kepercayaan. Penelitian ini bertujuan menganalisis penerapan Integrated Marketing Communication (IMC) oleh Persada Indonesia dalam melakukan repositioning sebagai travel umrah berbasis teknologi dan transparansi biaya. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus deskriptif. Data diperoleh melalui wawancara semi-terstruktur, observasi channel digital, dan dokumentasi, kemudian dianalisis melalui reduksi, penyajian, dan penarikan kesimpulan dengan triangulasi sumber dan metode. Hasil penelitian menunjukkan repositioning dilakukan melalui empat tahap: pembangunan awareness melalui video manifesto, penguatan kredibilitas melalui peluncuran fitur aplikasi, edukasi melalui talkshow radio, dan pembuktian melalui simulasi fitur saat manasik. Digitalisasi dan transparansi biaya diintegrasikan dalam layanan sehingga repositioning bersifat implementatif. Namun, integrasi komunikasi lintas kanal belum sepenuhnya konsisten. Strategi IMC dinilai relevan, tetapi memerlukan penguatan konsistensi dan diferensiasi berbasis pengalaman jamaah.
Co-Authors Agung Stiawan Agus Suprijono Ajeng Ulima Athaillah Kelana Aji, Gilang Gusti Ana, Rani Rusdi Asep Saeful Muhtadi, Asep Saeful Asmaranti, Anisa Dwi Atwar Bajari Cornelius, Kenard Joshua Cornelius Erfianah, Milani Eka Farah Nabila Rahmawati Ferina, Anggia Citra Okta Firdaus, Ivan Rizqi Firmannandya, Ade Fitrie, Revienda Anita Harliandini, Rahmah Indrajayani, Galuh Gita Ita Mardiani Zain Listrikasari, Dian Rahmadani Maharani, Rafa Afifa MAYA MUSTIKA KARTIKA SARI, MAYA Megawati, Suci Mutiah Muzayanah Muzayanah Nadia Putri NASUTION Rahmat, Dadang Rahmayanti, Dewi Rahmayanti Rainrizky, Vhiordy Mitha Risala Putra, M. Avie Krisna Rohmah, Amalia Nur Sajida, Rania Hanin Setianingrum, Vinda Maya Setyowati, Raden Roro Nanik Shobirin, Dewi Rahma Sukma Perdana Prasetya SUKMAWATI, RISKI PRASETYO Wahyuni, Jauhar Zardy, Faiz Atharian