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Journal : Generation Journal

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Analysis of the Effect of Dynamic Pricing Based on Intelligent Transportation Systems on User Preferences for Online Transportation Modes Azzah Ula Nabillah Yoni; Mega Sintya Ose Attawuwue; Rizal Aprianto
Generation Journal Vol 9 No 2 (2025): Generation Journal
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/gj.v9i2.25881

Abstract

The development of digital technology in the transportation sector has led to the emergence of online transportation services with the application of dynamic pricing based on Intelligent Transportation Systems (ITS). This study aims to analyze the influence of perceptions toward dynamic pricing and ITS on users' preferences in choosing online transportation modes. The method used is quantitative descriptive, with a questionnaire distributed to 81 PKTJ Tegal students as the sample, selected through purposive sampling technique. Data were analyzed using descriptive statistics via SPSS to identify trends in respondents' perceptions and preferences. Results indicate that perceptions of ITS have a high average score (4.04), followed by preferences for using online transportation modes (3.97), and perceptions of dynamic pricing (3.62). These findings indicate that fares are fluctuating, and users' trust in the efficiency and fairness of the ITS system remains high for online transportation services. This study contributes to providing an empirical overview of the importance of ITS in improving service quality and user preferences, as well as offering recommendations for the broader development of ITS-based transportation systems, particularly in developing cities like Tegal
Co-Authors Abdul Rokhim Abdul Rokhim Ahmad Basuki Ahmad Basuki Akbar, Alfino Pramuji Al Humairi, Windy Kultsum Andyta Putra Caesara Anindira, Shaveila Putri Anindita, Reza Yoga Ariffansyah, Yunindra Eka Aulia, Yuris Azel Rizal Jovian Azza, Ziadatul Azzah Ula Nabillah Yoni Bahrelsi, Damar Risky Bhisma Adiyansah Dandy Aji Saputra Dewi, Marsya Fadlillah Kurnia Edi Purwanto Fadhilah, Shinta Nur Fadia Qatrunada Finata Dwi Putri Frans Tohom Inayati, Nabilla Rahma Irianti Dwi Prasetyaningsih Izza Aulia, Rofiul Joko Siswanto Luis, Jihan Masuang, Raynaldi Saputra Mega Sintya Ose Attawuwue Mufid, Satria Tegar Basudewa Muhammad Aryant Setya Pambudi Muhammad Nur Ardiansyah Nuranisa Dwiodiva Panuluh Nurcahyono, Reza Fitrama Oktaviandini, Eren P, Fatkhur Rohman Eko Panuntun, Arga Satria Pratama, Yudha Pratma, Najwan Putri Ayu Lestari Rahmat Fauzan Cahya Gumilang Ramadhan Dwi Prasetyo Reza Yoga Anindhita Riza Phahlevi Marwanto Saputra, Patrio Shelia Ayu Rida Hanida Siti Maimunah Siti Shofiah Sugiyarto Sugiyarto Sugiyarto Sugiyarto Suprapto Hadi Suprapto Hadi Syaban, Alfath Satria Negara Syafriyanto, Rui Hanan Wijayanti, Fausta Patricia Yulfa, Aqilla Azian Zahrotul Fadilah