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All Journal AGRI-SOSIOEKONOMI Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)
Waney, Nordy Fritsgerald Lucky
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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Faktor-Faktor Yang Mempengaruhi Loyalitas Pelanggan Di Kopi Kenangan Bahu Kota Manado Pangerapan, Angel Sharen; Kaunang, Rine; Waney, Nordy Fritsgerald Lucky
AGRI-SOSIOEKONOMI Vol. 20 No. 1 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i1.54166

Abstract

This research aims to analyze the factors influencing customer loyalty at Kopi Kenangan Bahu Kota Manado. The study was conducted from May to June 2023, and respondent selection was done randomly. Both primary and secondary data were utilized in the research. Primary data were collected through interviews based on questionnaires from 58 consumers at Kopi Kenangan Bahu Kota Manado. Secondary data were obtained from Kopi Kenangan Bahu and through relevant journal articles and theses related to the research topic, which is Factors Affecting Customer Loyalty. The research findings indicate that the quality of products and services at Kopi Kenangan Bahu does not significantly affect customer loyalty. On the other hand, promotions through social media, such as discount offers and loyalty programs, play a significant role in building and maintaining customer loyalty. The analysis results reveal that promotions have the highest coefficient value, indicating that this promotional strategy is a key factor that Kopi Kenangan Bahu should pay attention to in order to maintain a positive relationship with customers.
Analisis Pendapatan Petani Kentang Dengan Dan Tanpa Menerima Manfaat Program Upland di Desa Mokobang Kecamatan Modoinding Russu, Saskia Tessa Dhea; Waney, Nordy Fritsgerald Lucky; Pangemanan, Paulus Adrian
AGRI-SOSIOEKONOMI Vol. 19 No. 3 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i3.54333

Abstract

This study aims to calculate the consumers of potato farmers with and without receiving the benefits of the dry land program in Mokobang Village, Modoinding District. This research was conducted for 3 months from June to August 2023. This study uses 2 types of data, namely primary and secondary data. Primary data was collected through direct interviews with respondents using a list of questions and secondary data obtained from related institutions and previous studies. Sampling of farmers was carried out purposively (Purposive Sampling), namely sampling occurred in 5 groups of farmer beneficiaries of the highland program, each group of 1 farmer, so that the number of respondents was 5 people and the data to be collected was data from 2021-2023. The data analysis used is an analysis of the impact of the highlands program using the income method with and without receiving the benefits of the highlands program. The results of research and writing show that the income of potato farmers with and without receiving the benefits of the highland program in Mokobang Village, Modoinding District, it can be concluded that the income of potato farmers without receiving the benefits of the highland program is IDR 9,748,925 and with receiving the highland program benefits of IDR 37,119,401. The income of potato farmers in Mokobang Village has increased with receiving the benefits of the highland program.
Dampak Pandemi Covid 19 Terhadap Keuntungan Usaha Kacang Sangrai UD. Merpati Di Desa Tombasian Atas Kecamatan Kawangkoan Barat Mundung, Maurent Claudya; Maweikere, Audrey Julia Maria; Waney, Nordy Fritsgerald Lucky
AGRI-SOSIOEKONOMI Vol. 19 No. 3 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i3.54334

Abstract

This study aims to determine the impact of the covid 19 pandemic on the profits of UD. Merpati's roasted peanut business. This research was conducted for 3 months in Tombasian Atas Village, West Kawangkoan District. The data analysis used in this research is descriptive data analysis, and primary data is used, where the data collected is studied and analyzed descriptively and presented in tabular form, to determine the difference between revenue and the amount of costs incurred. Based on the results of the study, the impact of the Covid-19 pandemic on the profit of UD Merpati's roasted peanut business shows that there are no negative results, in fact, it has a very positive impact on the business place where the profit of UD Merpati's roasted peanut business has increased by 88.32 percent, where before Covid-19 the profit of the roasted peanut business was IDR 3,399,794 and during Covid-19 the profit of the roasted peanut business was IDR 29,116,294.
Kontribusi Tenaga Kerja Perempuan Pada Usahatani Jahe Merah Di Desa Mokobang Kecamatan Modoinding Kabupaten Minahasa Selatan Maleke, Reginal Francois; Waney, Nordy Fritsgerald Lucky; Wariki, Barce A.F.
AGRI-SOSIOEKONOMI Vol. 19 No. 3 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i3.54344

Abstract

This study aims to determine the contribution of female labor to ginger farming in Mokobang Village, Modoinding Sub-district, South Minahasa Regency. The research was conducted for three months from May to July 2023. The location was determined purposively, the research was conducted in Mokobang Village, Modoinding Sub-district, South Minahasa Regency. The data used in this research are primary and secondary data. Primary data was obtained from direct interviews with farmers using a list of questions that had been prepared. Secondary data were obtained from relevant agencies, as well as other literature related to the research. The method used in sampling is by purposive sampling. Intentional sampling or purposive sampling based on criteria. Some of the farmer criteria taken such as red ginger farmers in Mokobang Village who employ female labor. The number of samples in this study was 15 respondents from a population of 105 farmers. The data analysis method used in this research is descriptive analysis. The contribution of female labor to red ginger farming in Mokobang Village is 51.98%. The contribution of female labor in red ginger farming is greater than male labor.
Persepsi Mahasiswa Jurusan Sosial Ekonomi Fakultas Pertanian Universitas Sam Ratulangi Tentang E-Commerce Melalui Facebook Sereh, Didit Saputra; Waney, Nordy Fritsgerald Lucky; Baroleh, Jenny
AGRI-SOSIOEKONOMI Vol. 19 No. 3 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i3.54379

Abstract

This study aims to describe students' perceptions of e-commerce through Facebook. The research was conducted at during to Juni 2023. The data collected is primary data obtained from direct interviews with student of the Department of Socio-Economics Faculty of Agriculture Sam Ratulangi University. Secondary data is obtained from journals, research reports taken from the internet. The data collected of the study were analyzed by descriptif. The results showed that the perceptions on the doubling of Facebook functions as social media into e-commerce facilities received good appreciation because it made it easier and helped save time, money and energy. Student’s perceptions of using Facebook e-commerce, namely buying and selling goods through Facebook e-commerce is very easy because the transaction method is the same as using Facebook in general, so they have almost no obstacles in carrying out e-commerce activities through Facebook. Students' perceptions of e-commerce services through Facebook are very good because in conducting e-commerce activities through Facebook, buyers and sellers always prioritize friendliness and courtesy when interacting in terms of bargaining activities.
Analisis Keuntungan Pedagang Bunga Potong Krisan Di Kakaskasen Raya Kecamtan Tomohon Utara Kota Tomohon Kambu, Devis Alfardo; Rengkung, Leonardus Ricky; Waney, Nordy Fritsgerald Lucky
AGRI-SOSIOEKONOMI Vol. 20 No. 1 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i1.54448

Abstract

The aim of this research is to analyze the business profits of cut chrysanthemum traders in Kakaskasen Raya, North Tomohon District. The research was carried out for two months from April to May 2022. Sample collection was carried out by census method and 15 respondents were obtained. This research method uses descriptive analysis by calculating profits supported by primary and secondary data. The results of the research show that the income from all businesses of cut chrysanthemum traders per week in Kakaskasen Raya, North Tomohon District in one week of the trading process is IDR 3,533,333 and the average per trader is IDR 2,021,237. The efficiency of the chrysanthemum cut flower business obtained through R/C analysis produces a value greater than one, namely 1.75. This means that the cut chrysanthemum flower business in Kakaskasen Raya, North Tomohon District is relatively profitable.
Pendapatan Usahatani Menurut Jenis Tanaman Di Desa Lembah Asri Kecamatan Weda Selatan Kabupaten Halmahera Tengah Alting, Danuarta; Waney, Nordy Fritsgerald Lucky; Mandei, Juliana Ruth
AGRI-SOSIOEKONOMI Vol. 20 No. 1 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of the research is to calculate and analyze the income from lowland rice, corn and orange farming in Lembah Asri Village. The research was carried out for 3 months, namely from August to October 2023, starting from preparation to preparing the research report. The data used in this research are primary and secondary data. Primary data was obtained in the research field, namely from interviews with lowland rice farmers, while secondary data was obtained from agencies related to the research. The sample used was purposive sampling (intentionally). The farmers sampled were 5 respondents for lowland rice farming, 5 respondents for corn and 5 respondents for Siamese orange farming. From the results of research conducted in Lembah Asri Village, South Weda District, Central Halmahera Regency, Siamese Orange Farming has a very large income, namely IDR27,233,140.6 per farmer with an R/C Ratio of 3.36, then followed by lowland rice farming with an income of IDR13,078,263 per farmer with an R/C Ratio of 3.94 and the lowest income is corn farming of IDR10,449,063.6 with an R/C Ratio of 3.94.
Strategi Pemasaran Kedai Kopi Janji Jiwa Tondano Jilid 571 Mambu, Tesalonika Chievo; Montolalu, Maya Hendrietta; Waney, Nordy Fritsgerald Lucky
AGRI-SOSIOEKONOMI Vol. 20 No. 1 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i1.54563

Abstract

The research objectives were to identify the product life cycle phase of the café business and identify the marketing strategy of Kedai Kopi Janji Jiwa Tondano Jilid 571. The research was conducted for 3 months from June 2023 to August 2023. The research took place at Kedai Kopi Janji Jiwa Tondano Jilid 571, Liningaan Village, East Tondano District, Minahasa Regency. This research uses two types of data, namely primary data obtained through observation, interviews and questionnaires. Secondary data were obtained from company documents, seminar papers, and literature relevant to the research. Sampling using purposive sampling and the research sample taken was 40 people. The results showed that the product life cycle of Kedai Kopi Janji Jiwa Tondano Jilid 571 is in the maturity stage, especially at the stable maturity stage, namely sales that have reached their peak or are still growing or decreasing and do not have daily, monthly or annual targets. Marketing strategies based on the aspects of place and people aspects are a good choice of consumers because all consumers answer 100% good, and the less good ones are in the promotion aspect, due to the lack of promotion carried out and not many consumers know.
Analisis Tren Nilai Tukar Petani Antar Subsektor Pertanian Di Provinsi Sulawesi Utara Katadi Saraba, Angel; Waney, Nordy Fritsgerald Lucky; Rumagit, Grace Adonia Josephine
AGRI-SOSIOEKONOMI Vol. 20 No. 2 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i2.54987

Abstract

This study aims to analyze the trend of Farmer Exchange Rate between five agricultural subsectors in North Sulawesi Province in 2013-2022. The data collection method in this research is the secondary data survey method. This research uses time series data in 2013-2022 obtained from the North Sulawesi Central Bureau of Statistics. Data analysis in this study used trend analysis with the least square method. The results showed an increasing trend in the five subsectors in the future. The trend analysis formula formed in the food crop subsector is 98.10 + 0.38x, in the horticulture subsector is 101.55 + 0.41x, in the plantation subsector 96.85 + 0.46x, in the livestock subsector is 102.21 + 0.28x, and in the fisheries subsector is 104.049 + 0.34x. The subsector that showed the highest increase was the plantation subsector. The subsector that experienced the lowest increase was the livestock subsector.
DAMPAK PANDEMI COVID-19 TERHADAP KEUNTUGAN USAHA NASI KUNING KIOS YU CHIA DI KELURAHAN BANJER KECAMATAN TIKALA KOTA MANADO Lumintang, Friski Kiki; Loho, Agnes Estephina; Waney, Nordy Fritsgerald Lucky
AGRI-SOSIOEKONOMI Vol. 18 No. 1 (2022)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v18i1.55195

Abstract

This study aims to determine the impact of the Covid-19 pandemic on the Yu Chia yellow rice stall Business Profits in Banjer Village, Tikala District, Manado City. This research was carried out from July to September 2021. The data used were primary data and secondary data. Primary data were collected through interviews, giving questionnaires, and direct observation to the owner of the Yu Chia Kiosk business. While secondary data was taken from previous research that took data before the pandemic. The results showed that the impact of the Covid-19 pandemic had slightly changed the recipe used, the decrease in profit per unit decreased by 73.29% compared to before the covid-19 pandemic. The Covid-19 pandemic had no effect on the recipe used in making yellow rice because Yu Chia yellow rice stall wanted to maintain quality and characteristics of yellow rice.
Co-Authors Agnes E. Loho Alting, Danuarta Arie, Mona Cintya Beslar, Chris Wilson Celcius Talumingan Dedie Tooy Dumais, Joachim Noch Karel Elsje Pauline Manginsela Eyverson ., Ruauw, Eyverson ., Jenny Baroleh Juliana Ruth Mandei Kaemba, Adrian Kalupa, Elsavera Yuliafni Kambu, Devis Alfardo Katadi Saraba, Angel Katiandago, Theodora Maulina Kawengian, Trifly ., Kodongan, Friska Korompis, Agnes Kudibay, Isabella Kumalatina, Rr. Fitrin Leonardus Ricky Rengkung Losoh, Miranti Lumingkewas, Jelly Ribka Danaly Lumintang, Friski Kiki Maleke, Reginal Francois Mambu, Tesalonika Chievo Mamonto, Ersa Mandagi, Reinhard Vladimir Mandey, Juliana Ruth Maramis, Rosalina Yohana Maweikere, Audrey Julia Maria Menang, Aldi Dian Sahputra Montolalu, Maya Montolalu, Maya Hendrietta Mundung, Maurent Claudya Oktavianus Porajouw Pakasi, Sandra Engelin Pangerapan, Angel Sharen Pianaung, Novia Putri Raranta, Juliana ., Retor, Alexander Christoffel Rine Kaunang Rumagit, Grace Adonia Josefina Rumambi, David Paul Russu, Saskia Tessa Dhea Samuna, Dicky Ocniel Aji Sendow, Martha Mareyke Sereh, Didit Saputra Sondakh, Mex Frans Lodwyk Tarore , Melissa Lady Gisela Taroreh, Melissa Lady Gisela Tatukode, Marlinda Felia Tuju, Natalia Nadia Walangare, Miranda Evryl Wariki , Barce Andries Feriano Watuseke, Andre Pinontoan Fadli Wosal, Rian Jetsi