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All Journal Jurnal Agroekoteknologi Terapan AGRI-SOSIOEKONOMI Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)
Benu, Noortje Marsellanie
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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Analisis Pendapatan Usahatani Padi Sawah Di Desa Biontong Kecamatan Bolangitang Timur Kabupaten Bolaang Mongondow Utara Kantohe, Cheriyl; Sondakh, Mex Frans Lodwyk; Benu, Noortje Marsellanie
AGRI-SOSIOEKONOMI Vol. 20 No. 2 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i2.57894

Abstract

The purpose of this study was to determine how much income is obtained by wet-rice farmers in Biontong 1 Village, East Bolangitang District, North Bolaang Mongondow Regency. The analysis method used is profit analysis which calculates the difference between revenue and total costs incurred. The results of this study reveal that farming activities generate significant profits and are feasible to cultivate. The relatively high amount of income per hectare gives a positive indication of the profitability of the farm. Therefore, it can be concluded that paddy rice farming in Biontong Village, Bolangitang Timur Sub-district has good potential in providing economic benefits to farmers, and the sustainability of this activity can be considered.
Curahan Waktu Kerja Pemuda Pada Usahatani Jagung Di Desa Tompasobaru Satu Kecamatan Tompasobaru Kabupaten Minahasa Selatan Siwu, Anggi Andre; Benu, Noortje Marsellanie; Porajouw, Oktavianus
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 6 No. 2 (2024): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v6i2.56681

Abstract

The objective of this research is to determine the extent of work hour allocation by youth in corn farming in Tompasobaru Satu Village. The data analysis method used is quantitative to calculate the Work Hours Allocation in corn farming. The data utilized in this research includes primary data and secondary data. The primary data is obtained through interviews using questionnaires, while the secondary data is obtained from journals and theses. The research results indicate that the work hour allocation by youth in corn farming is 7 hours per day for each process of activities as follows: 7 hours per day for land preparation, 7 hours per day for planting, 3 to 6 hours per day for weeding, 7 hours per day for fertilization, 7 hours per day for pest and disease control, 7 hours per day for harvesting, 0 hours for husking, 3 to 5 hours per day for transportation, 7 hours per day for drying, 3 to 6 hours per day for sorting and grading, 7 hours per day for storage, and 1 hour per day for selling.
Faktor-Faktor Yang Mempengaruhi Produksi Tanaman Sayur Kubis (Barissca oleracea var. capitata) Di Kelurahan Rurukan Kecamatan Tomohon Timur Kota Tomohon Manaung, Elshaday Beckya; Benu, Noortje Marsellanie; Baroleh, Jenny
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 6 No. 3 (2024): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v6i3.57068

Abstract

This study aims to analyze the factors that influence the production of cabbage vegetable crops in Rurukan Village, East Tomohon District, Tomohon City. This research lasted for one month starting from April to May 2024. The data collected in this research the data used are primary data obtained from direct interviews with cabbage vegetable farmers is simple random sampling at 30 respondent, and secondary data obtained in this study are from the village office and extension center. The results showed that the most influential production factors in cabbage vegetable farming in the village of Rurukan were land area and pesticides with significance <0.05. While organic fertilizer, urea fertilizer, phonska fertilizer, herbicides and labor do not have a significant influence on the production of cabbage vegetable crops.
Persepsi Konsumen Terhadap Aspek Bauran Pemasaran (Marketing Mix 4p) Pada Rumah Kopi Tanjung Batu Di Megamas Kota Manado Sakulat, Stenli; Benu, Noortje Marsellanie; Wariki, Barce A. F.
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 6 No. 3 (2024): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v6i3.57652

Abstract

This research aims to determine and describe consumer perceptions of the marketing mix aspects (marketing mix 4P) offered by the Tanjung Batu Coffee House in Megamas, Manado City, which consist of product, price, place, promotion. . The research took place from April to June 2024. The method used in sampling is accidental sampling. The data used is primary data and secondary data. Primary data was obtained directly from consumers of the Tanjung Batu Coffee House in Megamas through interviews using a questionnaire, while secondary data was obtained from the Tanjung Batu Coffee House in Megamas in the form of business history, level of visits, incoming receipts, leadership structure, job descriptions, and types. products offered. The results of the research show that consumer perceptions of the product, price, place, promotion at the Tanjung Batu Megamas Coffee House, overall consumers are satisfied, both from the products offered, the prices set, the place given and promotions given. So that it achieves a total data collection score of 3,823 from the ideal score of 4,500 and shows that the consumer perception measurement index figure reaches 83.63% from 100% in the satisfied category.
Penentuan Harga Pokok Beras di Kelurahan Imandi Kecamatan Dumoga Timur Kabupaten Bolaang Mongondow Kolamban, Angreyani Prisilia; Katiandagho, Theodora Maulina; Benu, Noortje Marsellanie
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 6 No. 4 (2024): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v6i4.58158

Abstract

This study aims to calculate the cost of production of rice in Imandi Village and compare the cost of rice with market prices and prices set by the government. This research uses a quantitative descriptive approach method, data collection is primary and secondary by conducting interviews with rice farmers. This study shows that the results of the calculation of the cost of goods sold, the total cost of the total respondents is Rp270,095,155. and the amount of rice production produced is 39,452 kg so that the cost of goods sold of rice in Imandi Village is Rp6,846/kg.
Ketimpangan Sosial Pada Sumberdaya Pertanian di Desa Sawangan Kecamatan Tombulu Kabupaten Minahasa Seba, Tri Putra Kurnia; Memah, Melsje Yellie; Benu, Noortje Marsellanie
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 6 No. 4 (2024): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v6i4.58159

Abstract

This study aims to analyze social inequality in agricultural resources in Sawangan Village, Tombulu District, Minahasa Regency. This study was conducted from April 2024 to June 2024. The research method used is a descriptive method to analyze the existing data. The data used are primary data and secondary data. Primary data was obtained directly from respondents by conducting direct interviews using a prepared questionnaire, while secondary data was obtained from other information data related to this study. The results of the study showed the results of a total score of 2631 which was obtained from the total score of inequality in land, inequality in capital and inequality in technology and information so that social inequality in agricultural resources in Sawangan Village, Tombulu District was in the high inequality criteria.
Analisis Pendapatan Usahatani dan Pengolahan Tanaman Nilam di Desa Tompasobaru Dua Kecamatan Tompasobaru Kabupaten Minahasa Selatan Onibala, Semuel Alfa Yeheskiel; Memah, Melsje Yellie; Benu, Noortje Marsellanie
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 7 No. 1 (2025): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v7i1.59412

Abstract

This study aims to analyze the farming and processing income of patchouli plants in Tompasobaru Dua Village, Tompasobaru District, South Minahasa Regency. The research was conducted from May to July 2024 with data collection methods through direct interviews with patchouli farmers. Data analysis included the calculation of production costs, revenue, net income, and R/C ratio to assess economic efficiency. The results showed that the total net income of patchouli farming and processing per one harvest period (6 months) reached Rp923,342,751, with an average of Rp76,945,229 per farmer. Total production costs incurred by farmers amounted to Rp442,957,249 (an average of Rp36,913,104 per farmer), while total revenue reached Rp1,366,300,000 (an average of Rp113,858,333 per farmer). The R/C ratio value of 3 indicates that patchouli farming in the research location is economically feasible and profitable.
Identifikasi Bauran Pemasaran Pada Usaha Salad Buah "Bellfood" Di Desa Wasian Kecamatan Kakas Barat Kalengkongan, Gracia Natasya; Benu, Noortje Marsellanie; Tangkere, Ellen Grace
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 7 No. 1 (2025): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v7i1.60899

Abstract

This study aims to identify the marketing mix in the Fruit Salad Business “Bellfood” in Wasian Village, West Kakas District, Minahasa Regency. The research time was conducted for 3 months, namely from September to November 2023 from preparation to preparation of research reports. This research was conducted at Bellfood Fruit Salad which is located at Wasian Village, West Kakas District, Minahasa Regency. The data used in this research are primary data and secondary data. Primary data is obtained from direct observations and interviews with consumers, while secondary data is obtained from literature searches through books, literature, mass media, and writings related to the research topic. The results of the research on the Marketing Mix of the Bellfood Fruit Salad business in Wasian Village, West Kakas District, Minahasa Regency, that the Bellfood Fruit Salad business marketing mix of 4 variables and 11 indicators as benchmarks in this study product, price, promotion, place, which reached a total achievement of 989 and was classified as good.
Coconut Agribusiness Supply Chains and the Potential for Closed-Loop Models in North Sulawesi Pakasi, Caroline B. D.; Benu, Noortje Marsellanie; Sondakh , Mex Frans Lodwyk
Jurnal Agroekoteknologi Terapan (Applied Agroecotechnology Journal) Vol. 6 No. 2 (2025): ISSUE JULY-DECEMBER 2025
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/jat.v6i2.65858

Abstract

Abstract. Coconut is a key smallholder crop in North Sulawesi Province, Indonesia, yet the agribusiness system remains characterised by low on-farm value addition, quality losses and underutilised by-products. A closed-loop supply chain model, which integrates forward flows of primary products with reverse flows of by-products and residues, has been proposed as a way to improve efficiency, market access and price incentives for farmers. This study analyses the coconut agribusiness supply chain in two major producing districts, Minahasa Tenggara and Minahasa Selatan, focusing on current configurations and the potential implementation of a closed-loop model. An applied case-study design was used, combining secondary data with primary data collected through questionnaires and interviews with farmers, traders, micro, small and medium enterprises (MSMEs), processing companies and supporting institutions between March and October 2024. Qualitative mapping and descriptive quantitative analysis were employed to examine supply chain structure, coordination, by-product utilisation, market access and price incentives. The results show that Minahasa Tenggara still operates a conventional, trader-driven supply chain with limited processing and minimal integration of by-products, whereas Minahasa Selatan exhibits emerging closed-loop features through partnership schemes linking farmer groups, processing companies and MSMEs, including the utilisation of husk, shell and coconut water for cocopeat, coir products, charcoal, briquettes and liquid organic fertiliser. These arrangements provide a foundation for improved market access and potentially better price incentives for farmers, but benefits remain uneven and depend on institutional support and the strengthening of farmer organisations and MSMEs. Keywords: coconut; closed-loop supply chain; agribusiness; by-products; smallholder farmers.
Horizontal Diversification with Cayenne Pepper and Tomato and Its Farm Income Implications in North Sulawesi, Indonesia Rori, Yolanda P. I.; Lumingkewas, Jelly R. D.; Sondakh, Mex Frans L.; Benu, Noortje Marsellanie
Jurnal Agroekoteknologi Terapan (Applied Agroecotechnology Journal) Vol. 6 No. 2 (2025): ISSUE JULY-DECEMBER 2025
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/jat.v6i2.66119

Abstract

Cayenne pepper and tomato are important horticultural crops for smallholder farmers in North Sulawesi, Indonesia, yet their role within horizontally diversified farming systems is not well documented. This study analyses horizontal crop diversification as a strategy for strengthening household economies in Taraitak Satu Village, North Langowan District, Minahasa Regency. An exploratory case-study design was used, combining descriptive quantitative and qualitative approaches. Primary data were collected through structured interviews with ten purposively selected farmers who simultaneously cultivated cayenne pepper (Capsicum frutescens L.) and tomato (Solanum lycopersicum L.) on the same land during one production season. Information on land area, input use, production costs, yields, prices, revenues and capital sources was used to construct farm budgets for the diversified system. The results show that most farmers operate on less than 0.5 ha, yet the combined cayenne–tomato system generates relatively high net farm income. Total production cost for the ten farmers amounted to IDR 120,428,163, while total revenue reached IDR 905,842,000, resulting in a total net income of IDR 785,413,837. Individual net incomes ranged from IDR 21,965,000 to IDR 195,007,000 per season, with an average of about IDR 78.5 million per farmer. Some farmers relied on formal bank credit to finance input purchases and labour, reflecting the link between diversification and access to capital. The findings suggest that horizontal diversification with cayenne pepper and tomato can provide substantial income under favourable conditions, although the small sample size and single-season data mean that results should be interpreted as indicative rather than generalisable. Keywords: horizontal diversification; cayenne pepper; tomato; farm income; smallholder farmers.
Co-Authors Agnes E. Loho Budiman, Velicia Pingkan Caroline B. D. Pakasi, Caroline B. D. Damanik, Gracilia Jane Ellen G. Tangkere Elsje Pauline Manginsela Eyverson Ruauw Jenny Baroleh Juliana Ruth Mandei Kalengkongan, Gracia Natasya Kangki, Neyky Rayfi Kantohe, Cheriyl Katiandagho, Theodora Maulina Kolamban, Angreyani Prisilia Leonardus Ricky Rengkung Loho , Agnes Estephina Lontoh, Gabriel Anatasia Lumingkewas, Jelly R. D. Lumingkewas, Jelly Ribka Danaly Manaung, Elshaday Beckya Mangare, Andre Reynhart Manorek, Kresentia Gabigael Afni Memah, Melsje Yellie Modeong, Chelsea Pradita Oktavianus Porajouw Onibala, Semuel Alfa Yeheskiel Pabiaran, Melsi Syandika Pakasi, Caroline Betsi Diana Paoki, Nehemia Nafthalia Rasu, Andreas ., Rine Kaunang Rompas, Afny Rotinsulu , Hendro Novly Sakulat, Stenli Sasaerila, Yurike Seba, Tri Putra Kurnia Sherly G. Jocom Siwu, Anggi Andre Sondakh , Mex Frans Lodwyk Sondakh, Chiko Sondakh, Mex Frans L. Sondakh, Mex Frans Lodwyk Tarigan, Hemi Elda Br Timban, Jean Fanny Junita Wariki, Barce A. F. Yolanda P. I. Rori