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All Journal JURNAL SISTEM INFORMASI BISNIS Jurnal Ilmiah Manajemen dan Bisnis (JIMB) JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) YUME : Journal of Management Jurnal Akuntansi Barelang JURNAL ILMIAH FEASIBLE (JIF) Jurnal Ekonomi Jurnal Ekonomi dan Manajemen Indonesia Jurnal Puan Indonesia Jurnal Penelitian Pendidikan Indonesia SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Wangdra, Yvonne
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH BRAND IMAGE, BRAND AWARENESS, DAN PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK CIPTADENT DI KOTA BATAM Tan, Kenzy; Wangdra, Yvonne
SCIENTIA JOURNAL Vol 7 No 5 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i5.10429

Abstract

In everyday life, people are expected to pay attention to their health and appearance, especially their dental and oral health. This study aims to determine the influence of brand image, brand awareness, and perceived quality on purchase decision for Ciptadent products in Batam City. Using quantitative methods, this study sampled 385 respondents with purposive sampling, with the criteria of people who have purchased Ciptadent products. The data collection was carried out by distributing questionnaires accessed through Google Forms. Data analysis includes validity test, reliability test, classical assumption test including normality tests, multicollinearity test and heteroscedasticity test, as well as multiple linear regression test, determinant coefficient analysis, t-test, and F-test. The results of the study indicate that each variable, such as brand image, brand awareness, and perceived quality, has a partial effect on purchase decision, and they also simultaneously influence purchase decision.
P ENGARUH CITRA MEREK, KEPERCAYAAN DAN E - WOM TERHADAP KEPUTUSAN PEMBELIAN PRODUK ORAL – B DI KOTA BATAM: bahasa indonesia Cendana, Christian; Wangdra, Yvonne
SCIENTIA JOURNAL Vol 7 No 5 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i5.10560

Abstract

This research aims to investigate whether brand image, trust, and electronic word of mouth (E-WOM) have an influence on purchase decisions for Oral-B toothbrush products in Batam City. The sample for this study consists of 383 respondents, selected using a purposive sampling technique. The criteria for respondents include individuals who have previously purchased Oral-B toothbrush products and who actively access social media platforms such as YouTube or Instagram. Data collection was conducted through a questionnaire distributed via Google Forms. The data analysis and testing were carried out using SPSS version 27. The stages of the research include descriptive data analysis, data quality testing, classical assumption testing, influence testing, and hypothesis testing. Based on the descriptive analysis, the responses indicated that the majority of respondents provided positive feedback on the statements presented in the questionnaire. The results of the regression analysis revealed that brand image, trust, and E-WOM collectively influence purchase decisions, with a contribution of 90.9%, while the remaining 9.1% is influenced by other variables not included in this study. Furthermore, hypothesis testing—both partial and simultaneous—demonstrated that brand image, trust, and E-WOM significantly affect consumers’ purchase decisions for Oral-B toothbrushes in Batam City. Keywords : Brand Image, Trust, E-WOM, Purchase Decisions
PEMBINAAN DIGITAL MARKETING DAN PEMBUATAN RENCANA ANGGARAN BIAYA UNTUK MENINGKATKAN KETERAMPILAN BERORGANISASI PADA SISWA/I SMA PUTRA BATAM Wangdra, Yvonne; Purwanti, Angel; Wangdra, Ronald; Wong, Angeline
PUAN INDONESIA Vol. 7 No. 2 (2026): Jurnal Puan Indonesia Vol 7 No 2 januari 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v7i2.504

Abstract

Using social media in marketing strategies offers consumers convenience, making transactions more effective and efficient. Today, social media is not just used for social purposes but also for business and commerce, known as digital marketing, to expand marketing efforts. Besides selecting an appropriate marketing strategy, budget planning is crucial; without proper planning, it’s difficult to identify profits and make the best use of financial resources in offers or activity proposals. Preparing the RAB (Budget Plan) can be challenging, especially for large-scale activities, given their scale and cost. This coaching includes material on marketing communication, digital marketing, RAB, and Google Sites, delivered to SMA Putra Batam students. Methods include lectures and practical exercises, ensuring students understand the material, can discuss, present, and speak confidently in real situations. Evaluation of the activity measures' achievement and guidance for future improvements, conducted before, during, and after. Initially planned for five days, the activity was condensed into a single day with five sessions, attended by Year 10 IPS students in the computer lab at SMA Putra Batam Batu Aji. The Google Sites session trained students to create websites using Google Sites—an easy, quick, free tool with templates. Students were tasked with designing promotional websites creatively, supported by examples of digital marketing and simple budget planning. As a token of appreciation, they received goodie bags from volunteers after answering questions.
Co-Authors Anthonny Ariany, Eka Cendana, Christian Fifi, Fifi Haldy, Muhammad Hikmah Hikmah Jupriyatmoko, Jupriyatmoko Lan, A Nanda, Marini Tree Novisagita, Eka Rili Petrus Petrus Purwanti, Angel Ridarti, Hidayah Fitri Ridarti Soemadijo, Pramita Studiviany Suhardi Suhardi Syahril Effendi Syastra, Muhammad Taufik Tan, Kenzy Vera wage, Sunarto Wangdra, Ronald Wangdra, Suvianto Wasiman, Wasiman Wibowo, Agung Edy WIJAYA, VANESSA Wiryanto, Ricky Wong, Angeline