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All Journal SOSIALITAS (Jurnal Ilmiah Pend. Sos-Ant) Kopasta: Jurnal Program Studi Bimbingan Konseling SEIKO : Journal of Management & Business JMD: Jurnal Riset Manajemen & Bisnis Dewantara International Journal of Economics (IJEC) Jurnal Ilmia Widya Pustaka Pendidikan Eduvest - Journal of Universal Studies AMMA : Jurnal Pengabdian Masyarakat Socius: Social Sciences Research Journal Jurnal Edukasi Pengabdian Masyarakat: EDUABDIMAS Mandalika Journal of Business and Management Studies Jurnal Ekonomi Pertanian dan Agribisnis Journal of Knowledge and Collaboration JOAPE International Journal of Business and Management Technology in Society (IJBMTS)
Safitri, Ika
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Nursing Social Sciences Other

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KEY DETERMINANTS OF CASH RESERVES IN MANUFACTURING FIRMS DURING COVID-19 IN INDONESIA: Cash Holding, COVID-19, Indonesian Stock Exchange, Manufacturing Firm Cempaka, Santy Dwi; Hakim, Muhammad Saiful; Zharifa, Naila Qanita; Safitri, Ika; Jauhari, Muhammad Haris; Kunaifi, Aang
JMD : Jurnal Riset Manajemen & Bisnis Dewantara Vol. 7 No. 2 (2024): Juli (2024) - Desember (2024)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/jmd.v7i2.1339

Abstract

This study investigates the effects of the COVID-19 pandemic on cash reserves in Indonesian manufacturing companies. The research assesses cash levels before, during, and after the pandemic, and identifies key factors influencing cash holdings. Data from publicly listed manufacturing companies in Indonesia were analyzed, focusing on financial metrics such as earnings before interest, taxes, depreciation, and amortization (EBITDA), sales volatility, and net working capital. The findings reveal significant differences in cash, EBITDA, and sales volatility between the pre-crisis (2018-2019) and crisis periods horizons I (2020-2021) and II (2022). The primary determinants of cash holdings were found to be sensitivity of cash flow, capital expenditure, cash flow volatility, net working capital, and debt levels. These factors are crucial in understanding the impact of the pandemic on cash management in Indonesian manufacturing companies.
Examining the Determinants of Purchase Intention: A Survey Study on Jago Coffee Consumers in Jakarta Saiful Hakim, Muhammad; Jauhari, Muhammad Haris; Safitri, Ika
Eduvest - Journal of Universal Studies Vol. 5 No. 6 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i6.51478

Abstract

The rapid evolution of Indonesia’s coffee industry has fostered innovative business models such as Café on Wheels, exemplified by Jago Coffee’s mobile operations using electric vehicles (EVs). Despite its novelty, this model faces challenges in maintaining consumer interest and market competitiveness. This study analyzes the impact of Content Marketing, electronic word-of-mouth (eWOM), and Perceived Quality on Brand Awareness and Purchase Intention, with Brand Awareness as a mediating variable. Employing a quantitative survey method, data were collected from 399 active social media users (Instagram and TikTok) and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings indicate that both Content Marketing and eWOM significantly enhance Brand Awareness and directly influence Purchase Intention. Perceived Quality positively affects Brand Awareness but exhibits no significant direct impact on Purchase Intention. However, Perceived Quality indirectly contributes to Purchase Intentions through Brand Awareness. These results underscore social media engagement’s pivotal role in shaping consumer behavior within mobile coffee ventures. The study recommends that businesses like Jago Coffee prioritize Brand Awareness strategies via engaging digital content and user-driven eWOM to sustain growth and strengthen consumer loyalty. Future research should explore longitudinal impacts and additional mediating factors.
Analisis Strategi Perluasan Pemasaran Cabai di Kecamatan Baros Kabupaten Serang Provinsi Banten Rizka Febrina Dzikri; Safitri, Ika; Aliudin, Aliudin; Aliah, Aliah; Imania, Renita
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 2 No. 2 (2025): Januari - Juni
Publisher : CV.ITTC INDONESIA

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Abstract

This study aims to analyze the marketing expansion strategy of chili commodities in Baros District, Serang Regency. The research employs a qualitative approach with data collected through in-depth interviews with four chili farmers as the primary respondents. Informants were selected using purposive and snowball sampling techniques. The interviews were conducted semi-structurally using open-ended question guides to explore information on marketing strategies, challenges faced, and steps taken to expand market reach. The results of the study indicate that the main challenges faced by farmers in expanding chili marketing in Baros District include price fluctuations, limited market access, lack of business capital, and insufficient support or assistance from the government in terms of financing and marketing support facilities. This research is expected to serve as a consideration for farmers and related stakeholders in formulating effective and sustainable marketing strategies.
PEMANFAATAN TANAMAN SERAI SEBAGAI OBAT PENGUSIR NYAMUK UNTUK PENCEGAHAN DBD MANDIRI DI DESA TEGALREJO Ashiyam, Inayatul Nur; Safitri, Ika; Sholikhah, Nur Lailatus; Nugraheni, Nita Murti; Hidayanti, Latifah; Alifah, Fatih; Khusnurrijal, Khusnurrijal; Triastati, Triastati; Udiyono, Udiyono; Widodo, Lukman Bastiyar; Khafiyurrohman, Muhamad; Lutfi, Muhamad; Arrosyid, Khabib Huda; Lestarini, Wiji
Jurnal Edukasi Pengabdian Masyarakat Vol 4 No 2 (2025): APRIL 2025
Publisher : FIP UNIRA MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/eduabdimas.v4i2.6596

Abstract

Nyamuk adalah salah satu jenis insektan yang merugikan manusia terlebih nyamuk betina yang dapat menyebabkan penyakit debab berdarah dengue (DBD) dan malaria. Nyamuk berkembang biak di genangan air sehingga pada musim hujan penyakit DBD akan lebih meningkat. Sebenarnya penyebaran nyamuk dapat di lakukan pencegahan melalui langkah 3 (menguras,menutup,mengubur). Hal ini di lakukan untuk memotong siklus hidup nyamuk pada fase telur . sedangkan pada fase dewasa dapat di lakukan dengan menyemprot dengan cairan kimia yang di jual di pasaran dan juga dengan lotion anti nyamuk. Penyemportan penggunaan insektisida sintesis juga membutuhkan biaya. obat anti nyamuk sintesis tentunya menggunakan bahan kimia berbahaya yang dapat menganggu Kesehatan. Untuk menekan dampak negatifa zat kimia, alangkah baiknya kita menggunakan bahan alami yang ada di sekitar kita. Oleh karena itu perlunya adanya tani pekarangan dengan pengadaan tanaman toga salah satunya serai. Serai mengandung sitronella yang dapat membunuh nyamuk.penggunaan bahan alami ini tentunya lebih aman untuk di gunakan.
Implementasi Kegiatan Bakti Sosial Bersama Masyarakat Desa Klumpang Kampung Sebagai Wujud Kepedulian Cinta Lingkungan Arni Syahfitri, Desi; Nurcahayati, Siti; Sitompul, Khairunnisa; Hazira Herdina Lubis, Hera; Mayla, Salsabila; Meryna Aulia, Ainun; Mawaddah, Nadiyah; Safitri, Ika; Putri Maharaja, Indah; Wardani Fadhilah Lubis, Nurul; Batubara, Chuzaimah
AMMA : Jurnal Pengabdian Masyarakat Vol. 4 No. 8 : September (2025): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Community Service Program (KKN) is a form of community service activity conducted by universities by students under the guidance of lecturers and local government leaders. Through KKN, students can apply the knowledge they have gained in higher education to real life. KKN students from the State Islamic University of North Sumatra Medan who were stationed in Klumpang Kampung Village created a work program in the form of Community Service activities. The results of this community service show that the waste problem in Klumpang Kampung Village is a serious issue with a dirty environment, especially around the river near residential areas. Public awareness of cleanliness and health is important to prevent disease and potential flooding due to piles of garbage that can clog water channels during the rainy season. This Community Service Program is not only carried out to maintain the cleanliness of the village, but also as a medium to get closer to the people of Klumpang Kampung Village and to maintain harmony between communities. In this case, certain agendas are needed in Klumpang Kampung Village, so as to strengthen the existing family ties and also create a spirit of mutual reminder between the community about the importance of cleanliness and health, as well as providing a place as a final disposal for waste. The increasingly better quality of clean and healthy life of the people of Klumpang Village will have an impact on other village communities.
Digital Transformation and Servitization: The Keys to Unlocking Business Success in the Digital Age Khasanah, Siskha Nur; Rofifah, Jihan; Safitri, Ika; Anshori, Mohamad Yusak
International Journal of Business and Management Technology in Society Vol. 1 No. 1 (2023)
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat, Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j30254256.v1i1.782

Abstract

Purpose – Emphasized that digital technology has a role in services across industries beyond manufacturing, including retail, banking, and the Internet of Things. Methodology – This study uses a combination of bibliometric analysis methodology and systematic literature review (SLR), to provide an inclusive view of the digital transformation that enable servitization in various industries. Findings – Organizations greatly profit when digital servitization plans are implemented successfully. First off, it increases revenue streams by expanding beyond just product sales as a source of money. Companies can tap into more income sources and attain better financial stability by providing complementary services and solutions. Second, by taking into account customers changing requirements and preferences, digital servitization raises customer happiness. Organizations may increase client loyalty, encourage repeat business, and build favorable brand perception by offering personalized and integrated services. Research limitations – The specific strategies, benefits, and disadvantages of digital servitization can vary depending on factors such as industry dynamics, company size, market conditions, and the successful execution of transformation initiatives. Organizations need to carefully assess their unique circumstances and tailor their digital servitization strategies accordingly to maximize the benefits and mitigate potential challenges. Practical implications – IoT, cloud computing, and data analytics are examples of digital technologies that businesses can adopt to optimize service delivery, boost operational effectiveness, and acquire insightful data on customer behavior. As a result, they are in a position to dominate their market and beat off rivals in the age of digital technology.
Co-Authors Aang Kunaifi Abbas selong, Baso Amang, Aliah, Aliah Alifah, Fatih Alifiah, Irma Aliudin Aliudin, Aliudin Amir Amir Ananda, Dwi Resky Ardilla, Ovi Ari Khusumadewi Arni Syahfitri, Desi Arrosyid, Khabib Huda Ashiyam, Inayatul Nur Aulia, Ainun Meryna Cempaka, Santy Dwi Chuzaimah Batubara Darmansah, T. Fatona, Yusliana Fitrah Andikos, Adi Hakim, Muhammad Saiful Hazira Herdina Lubis, Hera Hidayanti, Latifah Imania, Renita Jauhari, Muhammad Haris Khafiyurrohman, Muhamad Khasanah, Siskha Nur Khusnurrijal, Khusnurrijal Lestarini, Wiji Mawaddah, Nadiyah Mayla, Salsabila Meryna Aulia, Ainun Moh. Nur Ihsan Mohamad Yusak Anshori Muhammad Hasbi Zaenal, Muhammad Hasbi Nugraheni, Nita Murti Nurcahayati, Siti Pramono, Sigid Eko Putri Maharaja, Indah Rizka Febrina Dzikri Rofifah, Jihan Safrila, Bella Saiful Hakim, Muhammad Sholikhah, Nur Lailatus Sitompul, Khairunnisa Sugeng, Santoso Syifa, Salsabila Mayla Nadhira Triastati, Triastati Udiyono, Udiyono Wardani Fadhilah Lubis, Nurul Widodo, Lukman Bastiyar Zharifa, Naila Qanita