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PEMANFAATAN E-COMMERCE SEBAGAI BENTUK TRANSFORMASI DIGITAL PENJUALAN BAGI PELAKU UMKM Triesia, Diah; Putri, Intan; Dwipa, Ruswa; Rizki, Rani Ria
Jurnal Teknik Informasi dan Komputer (Tekinkom) Vol 8 No 1 (2025)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/tekinkom.v8i1.2384

Abstract

This research explores the utilization of e-commerce as a form of digital transformation in sales among Micro, Small, and Medium Enterprises (MSMEs) in Palembang City. The rapid development of digital technology has significantly influenced the business sector, particularly MSMEs that are required to adapt in order to stay competitive. The study aims to analyze how MSME actors in Palembang adopt e-commerce platforms to improve business performance, expand market reach, and enhance customer engagement. Using a qualitative descriptive approach, data were collected through in-depth interviews with selected MSME owners and analyzed using thematic analysis. The findings reveal that although awareness and adoption of e-commerce among MSMEs are increasing, many still face challenges related to digital skills, infrastructure, and consistent online marketing strategies. The results indicate that e-commerce adoption has contributed to an average sales increase of 25–40%, reduced operational costs, and enabled penetration into new market segments outside the local area. The discussion highlights that the successful integration of e-commerce requires not only technical readiness but also continuous digital literacy, promotional consistency, and supportive government policies. In conclusion, digital transformation through e-commerce is not only a technological shift but also a strategic necessity for MSMEs in Palembang to sustain competitiveness, improve operational efficiency, and achieve long-term business growth in the digital economy era.
The Smart village and media convergence: Implementasi teknologi informasi dan komunikasi Adli; Putri, Intan; Dendi; Nanda Syukerti; Mulyadi, Ahmad Iman; Rizki Eriyansyah
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 4 No. 1 (2023)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v4i1.19932

Abstract

Smart village secara khusus merupakan sebuah pengembangan dari konsep smart city. Pada dasarnya, konsep smart village merupakan sebuah konsep dimana sebuah desa dapat menyelesaikan permasalahannya dengan baik serta harus didukung oleh beberapa komponen agar penerapannya memberikan dampak positif dan maksimal. Pada kegiatan pengabdian kepada masyarakat ini, Smart village digagas untuk memanfaatkan teknologi informasi bagi masyarakat sebagai upaya untuk meningkatkan pengetahuan masyarakat dalam melaksanakan program pelayanan publik yang lebih berkualitas dengan memanfaatkan teknologi informasi. Tidak hanya berfokus pada penerapan teknologi di Pekon saja, Smart Village juga diharapkan dapat mengubah kondisi masyarakat menuju keadaan yang lebih baik dan sejahtera, menumbuhkan kesadaran di masyarakat akan pentingnya sebuah inovasi dalam usaha kecil yang berpotensi menciptakan kewirausahaan, dan meningkatkan kualitas pelayanan di Pekon. Hasil kegiatan pengabdian kepada masyarakat telah terlaksana dengan baik dan berjalan dengan lancar sesuai dengan rencana kegiatan yang telah disusun. Kegiatan pengabdian kepada masyarakat ini mendapat sambutan yang sangat baik, terbukti dengan keaktipan peserta mengikuti kegiatan. Berdasarkan evaluasi yang telah dilakukan yaitu adanya kegiatan berkelanjutan berupa pembinaan sejenis dan selalu diselenggarakan secara periodik di Pekon Suka Maju Kecamatan Ngaras Kabupaten Pesisir Barat Provinsi Lampung.
Implementasi fotografi produk dengan menggunakan kamera smartphone bagi pelaku UMKM Putri, Intan; Dendi; Mulyadi, Ahmad Iman; Adli; Triesia, Diah
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 5 No. 2 (2024)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v5i2.21843

Abstract

Teknologi digital menjadi unsur utama terhadap pengembangan industri konvensional menuju industri digital sehingga mampu mentransfer data tanpa bantuan manusia serta dengan adanya big data agar mampu membantu dalam menentukan arah dalam bisnis. Perubahan-perubahan ini yang mengharuskan pelaku UMKM menguasai dengan baik sehingga mampu memasarkan produknya dengan baik dengan berbagai aplikasi yang akan digunakan nantinya. Hadirnya beragam platform belanja online (digital) menjadi pasar potensial bagi siapa saja khususnya pelaku UMKM untuk ikut berkecimpung sehingga dapat secara maksimal memasuki dunia digital tersebut. Hampir semua platform tersebut basisnya adalah internet, bahkan media sosial yang saat ini hampir digunakan masyarakat Indonesia dimanfaatkan untuk berjualan atau memasarkan produk, jasa dan layanan. Kegiatan pengabdian kepada masyarakat dengan judul Implementasi Fotografi Produk dengan Menggunakan Kamera Smartphone Bagi Pelaku UMKM di 26 Ilir Kota Palembang merupakan bentuk sosialisasi dengan metode project based learning dalam pelatihan dan pendampingan yang diharapkan dapat berkontribusi dalam pengetahuan masyarakat dalam pemanfaatan Kamera Smartphone sebagai bentuk Implementasi Fotografi Produk yang bertujuan dapat meningkatkan pemasaran produk UMKM khususnya di Kota Palembang.
E-Cybernetique: Etika Berinternet Dalam Bersosial Media Bagi Anak-Anak Sekolah Dasar Di Pekon Suka Maju Kecamatan Ngaras Kabupaten Pesisir Barat Provinsi Lampung Putri, Intan; Mulyadi, Ahmad Iman; Adli; Dendi; Nanda Syukerti
Jurnal Pengabdian UntukMu NegeRI Vol. 7 No. 1 (2023): Pengabdian Untuk Mu negeRI
Publisher : LPPM UMRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jpumri.v7i1.4941

Abstract

The ethics of communicating on social media in using social media. The more technology develops, the more rapidly social media is in today's world, so that we can get to know media communication, namely in this study through social media. In using social media, of course you can't go around like that, but there are communication ethics that need to be considered, in using social media. The use of the internet is indeed very helpful and relieves solving problems in everyday life. There is a positive side and a negative side. Therefore, parents and teachers have a very important role in supervising and directing their children in using the internet. Children can choose positive internet content. Indeed, there must be collaboration in instilling knowledge about internet use by separating oneself from negative things. Currently the internet is very global in human life, especially in children. For them, the internet is really needed in completing many tasks, but it turns out that the internet also has negative effects on them. Moreover, elementary school age children who do not have mental maturity, are immature in acting and thinking, so they are easily swept up by the currents of globalization.
Pengaruh Kualitas Produk Terhadap Loyalitas Konsumen Melalui Kepuasan Konsumen Pada Perusahaan Shopee Liana, Yuyuk; Putri, Intan; Djafri, Taufik; Priyo, Didik
Ecobuss Vol 12 No 1 (2024): Jurnal Ilmiah Ecobuss, Volume 12, Nomor 1, Maret 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v12i1.1866

Abstract

This study aims to determine the effect of Product Quality on Consumer Loyalty through Consumer Satisfaction. This study uses primary data whose data collection uses a questionnaire. In this study, researchers used the Research Instrument Test (Validity Test, Reliability Test), SEM PLS, Model Accuracy Test (R-Square, Hypothesis Test) with the help of SMART PLS 4. The population in this study were all STIE Malangkucecwara Management Department students totaling 100. The results of the research obtained using the t test show that Product Quality has a significant positive effect on Customer Satisfaction with a result of 0.000, Product Quality has no significant positive effect on Customer Loyalty with a result of 0.070, and Customer Satisfaction has a significant positive effect on Customer Loyalty with a result of 0.000. Keywords: Product Quality, Consumer Loyalty, Consumer Satisfaction.
MEDIA SOSIAL SEBAGAI TRANSFORMASI DIGITAL MEDIA RELATION DAN DIGITAL MARKETING UMKM Ati, Henny Dewi Laras; Putri, Intan; Dendi
Journal Media Public Relations Vol. 5 No. 1 (2025): Journal Media Public Relation (JMP)
Publisher : Program Studi Ilmu Komunikasi Universitas Tulang Bawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/jmp.v5i1.2381

Abstract

Penelitian ini bertujuan untuk menganalisis peran media sosial, khususnya Instagram dan TikTok, serta media relation dalam transformasi digital yang dilakukan oleh pelaku UMKM di kawasan Kuliner Sekanak Lambidaro. Media sosial sebagai platform digital yang efektif dalam pemasaran telah memungkinkan UMKM untuk meningkatkan visibilitas, membangun hubungan langsung dengan konsumen, serta memperkuat citra merek mereka. Selain itu, media relation yang efektif melalui interaksi di media sosial juga berperan dalam membangun reputasi dan menjaga hubungan yang baik antara UMKM dan audiens. Melalui pendekatan kualitatif dengan wawancara dan observasi, penelitian ini menemukan bahwa pelaku UMKM di daerah tersebut sebagian besar telah memanfaatkan media sosial untuk mempromosikan produk, meskipun terdapat beberapa kendala seperti keterbatasan keterampilan digital, waktu, dan sumber daya. Hasil penelitian menunjukkan bahwa pengelolaan media sosial yang efektif, yang menggabungkan media relation yang baik, dapat meningkatkan daya saing UMKM, meskipun pelaku UMKM perlu menghadapi tantangan seperti pengelolaan konten yang tidak konsisten dan kurangnya pemahaman tentang algoritma media sosial. Penelitian ini juga memberikan saran agar pelaku UMKM mengikuti pelatihan digital marketing, memanfaatkan alat manajemen media sosial, serta berkolaborasi dengan influencer lokal untuk memperluas jangkauan pasar mereka. Dengan strategi yang tepat, pelaku UMKM dapat mengoptimalkan potensi pemasaran digital dan media relation melalui media sosial untuk mendukung pertumbuhan bisnis mereka di era digital.
THE USES OF GOOGLE MAPS IN DIGITAL MARKETING FOR SMALL AND MEDIUM ENTERPRISES (SMEs) IN SUKAMAJU VILLAGE, PESISIR BARAT DISTRICT, LAMPUNG Dendi, Dendi; Septiani, Tami; Putri, Intan; Syukerti, Nanda; laras, Henny dewi; Suryanti, Poppy
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 1 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i1.3074

Abstract

In this research, the writer uses a qualitative descriptive approach. In descriptive qualitative research, interpreting and explaining the data obtained by researchers from interviews, observations, documentation, so as to get answers to problems in detail and clearly. This research activity was carried out at the location of Suka Maju Village, Ngaras District, Pesisir Barat Regency, Lampung. This study proves that Small, and Medium Enterprises (SMEs) in Suka Maju Village, Ngaras District, Pesisir Barat Regency, Lampung Province still choose traditional communication, this is due to the slow knowledge of SMEs actors towards online marketing or digital marketing, in using google maps there are still many SMEs actors who do not understand a google maps application, even though this google maps application can help producers and consumers so that the efforts made by producers are known and consumers can easily find information about the efforts that have been made. Lack of knowledge about the use of google maps is also caused by inadequate internet network access factors and the lack of socialization carried out by the community for SMEs in Sukamaju Village.
IMPLEMENTATION OF SOCIAL MEDIA MARKETING BY CULINARY MSMES Putri, Intan
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 2 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i2.3594

Abstract

Generally, MSMEs are small-scale businesses owned and managed by individuals or small groups. They typically operate locally and produce a range of products and services, from traditional goods to those using modern technology. MSMEs have unique characteristics, such as flexibility, creativity, and an ability to adapt quickly to changing market demands. This research aims to describe how culinary MSME actors, specifically Sekana Lambidaro in 26 Ilir, Palembang, implement social media marketing. In utilizing social media for marketing, many MSMEs choose to combine various platforms, with Instagram as the primary choice. Instagram attracts MSME entrepreneurs due to its strength in showcasing products through appealing visuals. However, despite Instagram's popularity, only a few MSMEs use marketplaces as their marketing platform. Using social media as a marketing tool is not without challenges. Not all MSME entrepreneurs find it easy to adapt to digital technology. Challenges often stem from internal factors (limited knowledge and skills in information technology) and external factors (hesitance among MSME entrepreneurs to use social media).
FOOD PHOTOGRAPHY AS A PROMOTIONAL MEDIA IN INCREASING THE SALES VALUE OF MSME PRODUCTS sari, winda widya; Putri, Intan; Dendi, Dendi; Mulyadi, Ahmad Iman
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 1 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i1.3075

Abstract

The community has a role related to national development, especially in building the economic order, namely in establishing micro, small and medium enterprises (MSMEs). The aim of the research is to find out implementation Food Photography as a Promotional Media in increasing the selling value of Pekon Suka Maju MSME products, Kec. Ngaras, Kab. West Coast, Prov. Lampung. This research method uses descriptive qualitative. This research was carried out in Pekon Suka Maju sub-district. Ngaras district. West Coast of Lampung. This research used 2 data collection techniques, namely: Interviews, Interview techniques and Observation. The research results show that Pekon Sukamaju MSMEs previously did not know about product photography techniques, and some of them thought that product photos were not that important for their business, on average consumers found out about their products by word of mouth. However, after they were introduced to product photos and explained that product photos were very important in their business, especially now in the digital era, product photos are the most important thing for introducing MSME products to consumers. Food photography or also known as Food Photography and commercial ads. This product photo can increase the selling value of the product, this is because product photos are the main thing that every MSME must have in order to increase consumer appeal.
Penerapan mirror therapy berbasis keluarga pada pasien CKD yang menjalani hemodialisis: Studi kasus Putri, Intan; Arofiati, Fitri
JOURNAL OF Qualitative Health Research & Case Studies Reports Vol 5 No 7 (2025): December Edition 2025
Publisher : Published by: Indonesian Public Health-Observer Information Forum (IPHORR) Kerjasama dengan Persatuan Perawat Nasional Indonesia (PPNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56922/quilt.v5i7.1824

Abstract

Background: Chronic Kidney Disease (CKD) is a decline in kidney function that often leads to muscle weakness and decreased mobility. Mirror therapy is a non-invasive rehabilitative intervention that utilizes the mirror neuron system to improve motor function. Purpose: To analyze the implementation of family-based mirror therapy in CKD patients on hemodialysis, based on the principles of nursing ethics and nursing law. Method: A case study was conducted on Mr. S, a 62-year-old patient with CKD undergoing hemodialysis. Mirror therapy was implemented at home, guided by a booklet and educational videos for the patient and family. Data were collected through clinical assessment and interviews with the patient and family. The application of ethical principles (autonomy, beneficence, non-maleficence, and justice) and compliance with Law No. 38 of 2014 and Minister of Health Regulation No. 26 of 2019 were also evaluated. Results: Mr. S, a 62-year-old male with chronic kidney disease (CKD) undergoing hemodialysis, experienced muscle weakness, fatigue, and decreased ability to perform daily activities, with a hemoglobin level of 7.9 g/dL. His family did not understand appropriate rehabilitation strategies, so the patient often rested completely or refused assistance. The implementation of family-based mirror therapy, through educational booklets and videos, facilitated safe light exercise, increased family understanding, and ensured that interventions adhered to ethical principles. Conclusion: The implementation of family-based mirror therapy has been shown to improve the patient's muscle strength, mobility, and independence.   Keywords: CKD; Ethical Principles; Family; Mirror Therapy; Nursing Law.   Pendahuluan: Chronic Kidney Disease (CKD) merupakan penurunan fungsi ginjal yang sering menyebabkan kelemahan otot serta penurunan mobilitas. Mirror therapy adalah intervensi rehabilitatif non-invasif yang memanfaatkan sistem neuron cermin untuk meningkatkan fungsi motorik. Tujuan: Untuk menganalisis penerapan mirror therapy berbasis keluarga pada pasien CKD hemodialisa, berdasarkan prinsip etik keperawatan dan hukum keperawatan. Metode: Penelitian studi kasus pada Tn. S sebagai subjek berusia 62 tahun dengan CKD yang menjalani hemodialisis. Mirror therapy diterapkan di rumah dengan panduan booklet dan video edukatif bagi pasien dan keluarga. Data dikumpulkan melalui pengkajian klinis serta wawancara dengan pasien dan keluarga. Penerapan prinsip etik (autonomy, beneficence, non-maleficence, dan justice) serta kesesuaian dengan UU No. 38 Tahun 2014 dan Permenkes No. 26 Tahun 2019 juga dievaluasi. Hasil: Tn. S berjenis kelamin laki-laki berusia 62 tahun dengan CKD yang menjalani hemodialisis, mengalami kelemahan otot, mudah lelah, dan penurunan kemampuan beraktivitas sehari-hari dengan kadar hemoglobin 7.9 g/dL. Keluarga belum memahami strategi rehabilitatif yang tepat, sehingga pasien sering beristirahat total atau menolak bantuan. Penerapan mirror therapy berbasis keluarga, melalui edukasi booklet dan video, membantu latihan ringan yang aman, meningkatkan pemahaman keluarga, dan memastikan intervensi sesuai prinsip etik. Simpulan: Penerapan mirror therapy berbasis keluarga terbukti meningkatkan kekuatan otot, mobilitas, dan kemandirian pasien.   Kata Kunci: CKD; Keluarga; Hukum Keperawatan; Mirror Therapy; Prinsip Etik.