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All Journal Journal of Economic, Bussines and Accounting (COSTING) Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Ilmiah Manajemen dan Bisnis Jurnal Ilmiah Edunomika (JIE) BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnis Hospitaliti JURNAL ILMIAH GLOBAL EDUCATION AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis DAS SEIN: Jurnal Pengabdian Hukum dan Humaniora Economic Reviews Journal Jurnal Ilmiah Hospitality Management Journal of Artificial Intelligence and Digital Business Review of Management, Accounting, and Business Studies
Sari, Putu Ratna Juwita
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Analisis Faktor Pengalaman, Pemasaran, dan FOMO dalam Membentuk Keputusan Kunjungan Ulang Turis Domestik ke Jatiluwih, Tabanan Susanti, Gusti Ayu Komang Viona Ary; Sari, Putu Ratna Juwita; Martini, Ida Ayu Oka; Parasari, Nyoman Sri Manik
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.991

Abstract

This study aims to determine the influence of tourist experience, promotion, fear of missing out partially and simultaneously on revisit intention. The sample in this study were domestic tourists, had visited Jatiluwih Tabanan, aged at least 17 years, had understood in using social media as many as 152 people. Data analysis techniques used Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Determination Coefficient Test, F Test and t Test. From the results of the study, the results of tourist experience had a positive and significant effect on revisit intention, promotion had a positive and significant effect on revisit intention, fear of missing out had a positive and significant effect on revisit intention and tourist experience, promotion and fear of missing out had a significant effect on revisit intention. The magnitude of the influence of independent variables on revisit intention was 55.6%. The researcher's suggestion is that the management of the Jatiluwih Tabanan tourist attraction should introduce local culture to tourists through Jatiluwih's specialties and traditional Jatiluwih agriculture. In conducting promotions, they should always provide interesting and complete information so that more people will be interested in visiting the Jatiluwih Tabanan tourist attraction. They should promote the events they hold more so that more people will be interested in visiting. They should also provide attractive destinations and adequate facilities so that many individuals will make the Jatiluwih tourist destination their main destination when planning their future travels.
Pendekatan Komunikasi Interpersonal Guru dalam Meningkatkan Efektivitas Pembelajaran Anak Berkebutuhan Khusus di Pusat Pelayanan Disabilitas Denpasar Rendra, Kadek Elsa Masari Devi; Sari, Putu Ratna Juwita; Arniti, Ni Ketut; Srikandi, Melati Budi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4204

Abstract

Penelitian ini bertujuan untuk mendeskripsikan dan menganalisis strategi komunikasi interpersonal yang diterapkan oleh tenaga pendidik dalam meningkatkan efektivitas pembelajaran bagi anak berkebutuhan khusus (ABK) di Pusat Pelayanan Disabilitas (PLD) Kota Denpasar. Dalam pendidikan inklusif, komunikasi interpersonal menjadi elemen kunci yang berfungsi membangun kedekatan emosional antara guru dan peserta didik, terutama bagi anak yang mengalami hambatan dalam berinteraksi, memahami bahasa, atau mengekspresikan diri. Melalui komunikasi yang tepat, guru mampu menciptakan suasana belajar yang nyaman, suportif, dan kondusif bagi perkembangan kognitif maupun sosial anak. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode studi kasus untuk menggali pengalaman autentik para pendidik. Data dikumpulkan melalui observasi langsung aktivitas pembelajaran, wawancara mendalam dengan guru serta tenaga pendukung, dan analisis dokumentasi lembaga. Hasil penelitian menunjukkan bahwa terdapat lima strategi utama komunikasi interpersonal yang diterapkan guru, yaitu keterbukaan, empati, dukungan, sikap positif, dan kesetaraan. Keterbukaan terlihat dari kesediaan guru menerima informasi dan respons anak secara jujur; empati tampak melalui kemampuan memahami kondisi emosional anak; dukungan diberikan melalui penguatan verbal maupun nonverbal; sikap positif tercermin pada penggunaan bahasa yang lembut dan ekspresif; sementara kesetaraan diwujudkan melalui perlakuan yang menghargai martabat anak. Penerapan strategi tersebut terbukti meningkatkan rasa percaya diri siswa, memotivasi mereka untuk lebih aktif belajar, serta mendorong perkembangan kemampuan interaksi sosial. Temuan penelitian ini menegaskan perlunya pelatihan komunikasi interpersonal bagi pendidik agar pembelajaran yang inklusif, efektif, dan berorientasi pada kemanusiaan dapat terwujud secara berkelanjutan.
Sustaining Celuk Silver Craft Through Brand Image : Enhancing Competitiveness Based On Creative Tourism Wisudawati, Ni Nyoman Sri; Sari, Putu Ratna Juwita; Gayatri , Ni Nyoman Putri; Bria, Anastasya Endria
Jurnal Ilmiah Hospitality Management Vol. 16 No. 1 (2025): December 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v16i1.331

Abstract

Celuk silver crafts face competitive challenges in the creative tourism era, thus demanding increased innovation, strengthening digital branding, and developing creative tourism experiences. This study aims to analyze the influence of Product Innovation, Digital Branding, and Creative Tourism on Brand Image and Competitiveness using a quantitative approach based on SmartPLS 4.0. A total of 200 tourist respondents were involved in the measurement’s instruments demonstrated acceptable levels of validity and reliability. The inner model shows moderate to strong R-square values for brand image and competitiveness, while the outer model output indicates that all indicators are valid and reliable. The main results indicate that product innovation, digital branding, and creative tourism enhance brand image and competitiveness, with brand image serving as an important mediator. The findings, interpreted through the Resource-Based View (RBV) confirm that innovation, creative experiences, and digital branding capabilities are sources of sustainable competitiveness advantage for Celuk silver crafts.
Membuka Potensi: Evaluasi Komprehensif Augmented Reality dan Virtual Try-On Dalam Membentuk Persepsi Konsumen Sari, Desak Made Febri Purnama; Wibisono, Stefanus Rendhy; Sari, Putu Ratna Juwita; Wisudawati, Ni Nyoman Sri
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4732

Abstract

Penelitian ini bertujuan untuk melakukan evaluasi komprehensif terhadap pemanfaatan teknologi Augmented Reality (AR) dan Virtual Try-On (VTO) dalam membentuk persepsi konsumen pada industri kosmetik di Bali. Latar belakang penelitian adalah pesatnya transformasi digital industri kosmetik global, di mana merek-merek besar seperti L'Oréal dan Maybelline telah sukses mengimplementasikan AR/VTO untuk meningkatkan pengalaman berbelanja. Di Bali, meskipun tingkat literasi digital masyarakat tinggi (87,15%), terdapat kesenjangan signifikan antara kesiapan konsumen dengan kemampuan adopsi teknologi imersif oleh UMKM kosmetik lokal yang masih bergantung pada pemasaran konvensional. Mengadopsi pendekatan kualitatif deskriptif, penelitian ini menggali makna dan pengalaman subjektif secara mendalam. Data primer diperoleh melalui wawancara mendalam dengan delapan informan yang terdiri dari konsumen (pengguna dan non-pengguna AR/VTO), produsen (pengguna dan non-pengguna teknologi), beauty influencer, serta seorang pengamat ekonomi. Analisis data menggunakan model Miles dan Huberman, dengan keabsahan data dijamin melalui triangulasi sumber dan teknik. Hasil penelitian menunjukkan bahwa AR/VTO berperan krusial dalam meningkatkan kepercayaan konsumen (brand trust), mengurangi ketidakpastian produk, dan menciptakan pengalaman belanja yang personal, interaktif, dan menyenangkan (hedonic motivation). Namun, UMKM lokal dihadapkan pada tantangan berupa keterbatasan modal, literasi digital, dan akses terhadap teknologi. Penelitian ini memberikan implikasi strategis bagi pelaku UMKM untuk mempertimbangkan adopsi AR/VTO guna meningkatkan daya saing, serta memberikan kontribusi teoretis pada kajian pemasaran digital dan perilaku konsumen.
Peran Tour Guide, Orientasi Pasar dan Keunggulan Bersaing dalam Mempengaruhi Keputusan Pembelian Wisatawan pada Artshop Dream Ball Silver Prayogi, Putu Rages Anantha Riyo; Sari, Putu Ratna Juwita; Widiantari, Komang Sri; Lestari, Ni Putu Nina Eka
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 1 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i1.1403

Abstract

The silver handicraft industry in Bali faces increasing competition and market dynamics, particularly in maintaining tourist purchasing interest after the COVID-19 pandemic. Artshops are required to strengthen marketing strategies and competitive positioning to sustain business performance. This study aims to analyze the influence of tour guide roles, market orientation, and competitive advantage on tourists’ purchasing decisions at Dream Ball Silver Artshop, Batubulan Village, Gianyar Regency. A quantitative approach was employed using a survey method involving 170 tourists who had made purchases. Data were collected through structured questionnaires and analyzed using validity and reliability tests, followed by multiple linear regression analysis. The results indicate that the role of tour guides, market orientation, and competitive advantage each have a positive and significant effect on purchasing decisions, both partially and simultaneously. Among the three variables, competitive advantage shows the strongest influence, reflecting the importance of unique design, product quality, and value differentiation in attracting tourist buyers. These findings highlight the strategic role of tour guides as marketing intermediaries, the importance of understanding market needs, and the necessity of strengthening competitive advantages to enhance purchasing decisions and business sustainability in the tourism-based creative industry.
Pengaruh User Interface dan Product Knowledge terhadap Keputusan Pembelian Alat Fitness di Total Fitness Bali yang Dimediasi oleh Meta Business Suite Soemitro, Bunga Ayu Retno Syafitri; Pratiwi, Nuning Indah; Parasari, Nyoman Sri Manik; Sari, Putu Ratna Juwita
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1837

Abstract

Dengan Meta Business Suite sebagai mediator, ini meneliti bagaimana User Interface dan Product Knowledge mempengaruhi keputusan untuk membeli peralatan kebugaran di Total Fitness Bali. Fokus utama dari penelitian ini adalah kegagalan digital marketing strategies untuk mempengaruhi keputusan pembelian konsumen meskipun platform online semakin populer. The objective of this research is to investigate the ways in which User Interface, Product Knowledge, Meta Business Suite, and purchase decisions are related to each other, both directly and indirectly. Untuk penelitian ini, metode purposive sampling digunakan. 126 responden terlibat dalam interaksi dengan Total Fitness Bali melalui situs web atau platform media sosialnya. Data were collected through an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results indicate that User Interface has a positive and significant effect on Meta Business Suite and purchase decisions. Product Knowledge significantly influences Meta Business Suite but does not have a direct significant effect on purchase decisions. Meta Business Suite has a significant effect on purchase decisions and successfully mediates the relationship between User Interface and Product Knowledge on purchase decisions. These findings highlight the importance of optimizing digital interface design and content management systems to enhance consumer engagement and support effective digital marketing strategies.
MENEMUKENALI PENENTU KEPUTUSAN PEMBELIAN ULANG JASA WISATA BERBASIS KEHANDALAN JASA WISATA DAN KEDALAMAN DUKUNGAN TEKNIS PENGELOLAAN Sari, Putu Ratna Juwita; Rezeki, Syailendra Reza Irwansyah; Donny Dharmawan3, Donny; Sri Sudiarti, Sri; Feriyadin, Feriyadin
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/vza2tw54

Abstract

Penelitian bertujuan menganalisis pengaruh kehandalan jasa wisata dan kedalaman dukungan teknis pengelolaan terhadap keputusan pembelian ulang wisata oleh wisatawan di Candi Prambanan, Yogyakarta. Kedua variabel ini dipilih karena semakin penting dalam iklim persaingan bisnis wisata yang menuntut pengelolan tidak hanya menarik wisatawan baru, tetapi juga mempertahankan wisatawan yang sudah ada. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik survei melalui kuesioner yang dibagikan kepada 90 wisatawan di Candi Prambanan, Yogyakarta melakukan pembelian ulang wisata. Analisis data dilakukan menggunakan SPSS, meliputi uji validitas, uji reliabilitas, analisis regresi linear berganda, uji t, uji F, serta koefisien determinasi. Hasil penelitian menunjukkan bahwa kehandalan jasa wisata dan kedalaman dukungan teknis pengelolaan memiliki pengaruh signifikan terhadap keputusan pembelian  ulang wisata oleh wisatawan di Candi Prambanan, Yogyakarta. Penelitian ini memberikan implikasi penting bagi pengelola untuk berfokus pada penguatan kualitas jasa wisata, profesionalitas layanan teknis yang stabil, serta strategi membangun kepercayaan untuk menciptakan keputusan pembelian ulang wisata
Pengaruh Word of Mouth (WOM) , Harga dan Lokasi Usaha terhadap Keputusan Wisatawan untuk Menginap di Grahita Suite Sanur Naraditha, I Made Andika; Maheswari, Anak Agung Istri Agung; Sari, Putu Ratna Juwita; Wedananta, Kadek Adyatna
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 2 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i2.1887

Abstract

The rapid growth of tourism accommodation in Sanur has intensified competition among hotels, requiring managers to understand the key factors influencing tourists’ staying decisions. This study addresses the limited empirical evidence examining the combined role of Word of Mouth (WOM), price, and location in shaping accommodation choices, particularly for mid-scale hotels. The purpose of this research is to analyze the effects of WOM, price, and business location on tourists’ decisions to stay at Grahita Suite Sanur. A quantitative approach was employed using a survey method involving 108 tourists selected through accidental sampling. Data were collected through structured questionnaires and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results indicate that WOM, price, and location each have a positive and significant effect on tourists’ staying decisions. Simultaneously, these variables demonstrate a strong explanatory power in predicting accommodation choice. The findings highlight that credible recommendations, perceived price fairness, and strategic location are critical determinants of tourists’ decisions to stay. This study contributes to consumer behavior literature in tourism and provides practical insights for hotel managers in developing effective marketing strategies.
Co-Authors Anak Agung Istri Agung Maheswari Antari, Putu Eva Ditayani Ardani, Ni Kadek Melly Arniti, Ni Ketut Atussolihah, Badi Basmantra, Ida Nyoman Bria, Anastasya Endria Desak Made Febri Purnama Sari Donny Dharmawan3, Donny Feriyadin, Feriyadin Gayatri , Ni Nyoman Putri I Gusti Ngurah Widya Hadi Saputra I Made Sindhu Yoga Ida Ayu Oka Martini Kadek Adyatna Wedananta Kale, Gloria Velove Komang Sri Widiantari Melati Budi Srikandi Naraditha, I Made Andika Ni Nyoman Sri Wisudawati Ni Putu Bayu Widhi Antari Ni Putu Nina Eka Lestari Ni Wayan Widhiasthini Nuning Indah Pratiwi Parasari, Nyoman Sri Manik Pratiwi, Putu Ersa Citra Prayogi, Putu Rages Anantha Riyo Putra, Putu Agus Perinanta Putri Ekaresty Haes Ratnawati, Ni Putu Diah Rendra, Kadek Elsa Masari Devi Soemitro, Bunga Ayu Retno Syafitri Sri Sudiarti, Sri Susanti, Gusti Ayu Komang Viona Ary Swandewi, Ni Kadek Ayu Syailendra Reza Irwansyah Rezeki Ulandari, Komang Wibisono, Stefanus Rendhy Wicaksana, I Putu Bayu Andre