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All Journal Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Bisnis dan Akuntansi Jurnal Akuntansi Kompetif Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Akuntansi Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Raflesia Akuntansi Daengku: Journal of Humanities and Social Sciences Innovation JURNAL LENTERA AKUNTANSI Jurnal Abdi Masyarakat Indonesia Jurnal Bina Bangsa Ekonomika Gemilang: Jurnal Manajemen dan Akuntansi Journal of Artificial Intelligence and Digital Business PUBLICA: Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Journal Economics Technology and Entrepreneur Jurnal Multidisipliner Kapalamada Jurnal Kajian Ekonomi dan Manajemen Indonesia GEMBIRA (Pengabdian Kepada Masyarakat) Jurnal Pengabdian Kompetitif Jurnal Sistem Informasi, Akuntansi dan Manajemen Jurnal Akuntansi
CHRISTINA SOSOSUTIKSNO
Faculty Of Economics & Business, Pattimura University, Ambon, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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STUDI KELAYAKAN BISNIS UMKM MOYI SALON: ASPEK PASAR DAN PEMASARAN, TEKNIS DAN OPERASIONAL, DAN MANAJEMEN Luhulima, Titi Nurhayati; Sososutiksno, Christina; Simanjuntak, Pranatalindo; Sirait, Nopita; Samal, Sarlina; Ode, Ana Marsya; Laisouw, Fanesa Aulana; Indra, Nadia
Journal Economics Technology And Entrepreneur Vol 4 No 04 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i04.1961

Abstract

Moyi Salon is a beauty salon that has experienced rapid growth over the past few months, making a business feasibility study essential to evaluate its success and the challenges it faces. This study aims to examine how Moyi Salon utilizes and manages marketing, managerial, and operational elements in running its business activities. The research adopts a descriptive qualitative approach using a case study method to provide an in-depth and comprehensive understanding of the business. Data were collected through direct observation at the business location, supporting documentation, and interviews with the owner and relevant stakeholders. The collected data were then analyzed systematically to assess the feasibility of the business from each examined aspect. The results indicate that Moyi Salon is feasible to operate and has strong potential for further development in the beauty industry, as it meets the feasibility criteria across marketing, managerial, and operational aspects. The findings of this business feasibility analysis are expected to serve as a basis for formulating appropriate strategies to support business growth and achieve long-term sustainability and success.
STUDI KELAYAKAN PASAR DAN PEMASARAN UMKM KULINER Ajuputrawan, Ajuputrawan; Sososutiksno, Christina; Simanjuntak, Pranatalindo; Serang, Nur’Inshani Armalia M.; Ingratubun, Nur Irnawati; Ayal, Marsha Jessica; Zubair, Zubair; Rahawarin, Zahrah Syahirah
Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Vol. 4 No. 3 (2026): Edisi Januari - April IN PROGRESS
Publisher : Utiliti Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jeama.v4i3.507

Abstract

Penelitian ini mengevaluasi kelayakan aspek pasar dan pemasaran dalam usaha mikro kuliner dengan memeriksa karakteristik produk, potensi konsumen, dan efektivitas strategi pemasaran yang diterapkan. Menggunakan pendekatan kualitatif deskriptif dengan wawancara, observasi, dan dokumentasi, penelitian ini menganalisis kondisi di lapangan melalui model interaktif reduksi data, penyajian data, dan penarikan kesimpulan. Temuan menunjukkan bahwa usaha ini memiliki potensi pasar yang kuat didukung oleh lokasi yang strategis, penerimaan konsumen yang luas, dan tidak adanya pesaing langsung yang menawarkan produk serupa di daerah sekitarnya. Diferensiasi produk melalui variasi rasa dan pilihan topping juga berkontribusi pada keunggulan kompetitifnya. Dari perspektif pemasaran, penerapan bauran pemasaran termasuk kualitas produk, harga yang terjangkau, titik distribusi yang strategis, dan kegiatan promosi terbukti efektif dalam menarik dan mempertahankan pelanggan. Secara keseluruhan, hasil menunjukkan bahwa aspek pasar dan pemasaran dari usaha mikro kuliner ini layak dan mampu mendukung pembangunan berkelanjutan, dengan perbaikan dalam segmentasi yang tepat sasaran dan optimalisasi promosi yang direkomendasikan untuk memperkuat posisi pasar di masa depan.
Co-Authors ABDILLAH, IBNU Adhar Furqan Azhari Sulaiman Ajuputrawan, Ajuputrawan Alfrin Ernest M. Usmany Alpian Garoma Altje Delaya Tamole Askam Tuasikal Atarwaman, Rita J.D. Audi Anjani Ialuhun Ayal, Marsha Jessica Basuki, Ferry H. Basuki, Ferry. H. Batkunde, Adonia Anita Belasa, Nurlina Belasa, Sitra Yani Bernadus, Theovilia L Buamona, Lilis A Darlisa Tomia Dwi Hariyanti eiwakabessy, Theophilia Fina F L Engko, Cecilia Erwin Dien, Marion Febbraio Pierre Alfons Ferry H. Basuki Ferry H. Basuki Ferry Hendro Basuki Firloy, Rani Fitria Fitria Fitria Fitria Franco B. Limba Franco B. Limba Franco Benony Limba Franco Benony Limba Gaspersz , Alexander Rivan Gaspersz, Jefry Gita, Wa Hehanusa, Salomi Jacomina Hehanussa, Ivara Sefry Claudya Hukunala, Herti Indra, Nadia Ingratubun, Nur Irnawati Irene Intan Risakotta Jabida Latuamury Jabida Latuamury Jefry Gasperz Jefry Gasperz Jefry Gasperz Jefry Gasperz Jefry Gasperz Jefry Gasperz Kathleen Asyera Risakotta Kaya, Almendo Kevin Hermanto Tupamahu KURNIAWAN , RIFKI Laisouw, Fanesa Aulana Laitupa, Muhammad Fadillah Latif, Rahmawati Latuamury, Jabida Limba, Franco Limba, Franco Benony Lona, Benedicta Leonie Chintia Btari Luhulima, Titi Nurhayati M. Rifkhi Fauzan S Manusiwa, Priskilla C Matulessy, Agusthinus Maxwell Gilbert Malaihollo Meldy Amelia Seleky Mila, Pijai Nazliza, Mutiara Ode, Ana Marsya Paskanova Ch. Gainau Prabowo, Muza Syahraini Putri Sucita Deeng Radjawane, Erik P Rahawarin, Zahrah Syahirah Rahman, Afni Retanubun, Andre Pratama Revi W. Silooy Revy W. Silooy Revy Wilhelmina Silooy Risakotta, Kathleen Asyera Rita J.D. Atawarman Rita JD Atarwaman Rita JD Atarwaman Salomi Jacomina Hehanusa Samal, Sarlina Samu-samu, Bernardo J Sapulette, Shella Gilby Serang, Nur’Inshani Armalia M. Shealfa H. Latuheru Shella Gilby Sapulette Shella Gilby Sapulette Simanjuntak, Pranatalindo Siompo, Fitriyani Sirait, Nopita Sohilauw, Muhammad Atarafly Simasima Suat, Siti Jumiati Talabessy, Loudrik TALAHATU, STYVEN Theresia F. Sitanala Tibalia, Marsya Ester Dominique Trisye M. Kilay Tualeka, Bijiroho Tunjanan, Julius K Tutuarima, Yonry Gerald Usmany, Alfin Ernest Marthen Usmany, Paul Valentina Latumahina Wael, Achmad Ramly Windy Yuyun Y. Layn Yuyun Yuniarti Layn Zalni Zubair, Zubair