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Pakar Strategi Komunikasi B2B Anugrah Pratama dalam Membangun Hubungan dengan Pelanggan Ryo, Adrian; Sinduwiatmo, Kukuh
Interaction Communication Studies Journal Vol. 1 No. 1 (2024): Mei
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v1i1.2535

Abstract

Penelitian fenomenologis ini menyelidiki efektivitas strategi komunikasi yang digunakan oleh Manajer Akun B2B dalam memperkuat hubungan dengan pelanggan. Melalui analisis kualitatif yang melibatkan wawancara, observasi, dan pemeriksaan dokumen, wawasan diperoleh dari dua Manajer Akun, seorang staf Kepuasan Pelanggan (CSAT), seorang Supervisor Manajer Akun, dan seorang pemimpin Komunikasi Pemasaran. Temuan mengungkap adopsi pendekatan persuasif kontemporer, menampilkan hadiah untuk pelanggan setia, acara jaringan, dan inisiatif peningkatan pengetahuan. Studi ini menekankan efektivitas strategi-strategi ini dalam memperkuat keterlibatan pelanggan dan memberikan implikasi praktis untuk meningkatkan metodologi pemasaran penjualan di lingkungan bisnis kontemporer.
Mengungkap Diri: Dinamika Pengungkapan Diri di Kalangan Mahasiswa Universitas Anggraini, Puput Maya; Sinduwiatmo, Kukuh
Interaction Communication Studies Journal Vol. 1 No. 2 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v1i2.2873

Abstract

Penelitian ini menyelidiki fenomena pengungkapan diri di antara mahasiswa Umsida di Twitter, menggunakan teori Uses and Gratifications sebagai kerangka teoretisnya. Meskipun penggunaan Twitter untuk ekspresi pribadi sudah umum, sedikit diketahui tentang motivasi spesifik dan dampak dari pengungkapan tersebut dalam konteks mahasiswa universitas di Indonesia. Dengan menggunakan metodologi deskriptif kualitatif dan sampling purposif, penelitian ini berfokus pada akun Twitter tiga mahasiswa Umsida: @lita_rohani, @cumiykering, dan @milodinomyluv. Data primer dikumpulkan melalui observasi, wawancara, dan dokumentasi tweet, dilengkapi dengan data sekunder dari literatur terkait. Analisis, yang dipandu oleh konsep Miles dan Huberman, mengungkapkan bahwa mahasiswa menggunakan Twitter untuk meluapkan konten emosional, pemikiran, dan emosi. Platform ini berfungsi sebagai ruang untuk meringankan beban mental, meskipun juga memaparkan pengguna kepada potensi penolakan sosial. Studi ini menyoroti sifat ganda Twitter sebagai alat untuk lega pribadi dan sumber stres sosial potensial, menyarankan kebutuhan untuk pemahaman yang lebih dalam tentang implikasi pengungkapan diri digital terhadap kesehatan mental dan interaksi sosial di antara mahasiswa universitas.
Persepsi Kecantikan Penonton Wanita di Channel YouTube Nanda Arsyinta Pakarti, Ayu; Sinduwiatmo, Kukuh
Interaction Communication Studies Journal Vol. 1 No. 2 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v1i2.2878

Abstract

Penelitian ini bertujuan untuk memahami persepsi audiens perempuan terhadap kecantikan yang digambarkan di saluran YouTube Nanda Arsyinta. Dengan menggunakan pendekatan deskriptif kualitatif dengan analisis resepsi dan teori S-O-R (Stimulus-Organism-Response) oleh Hovland et al., data dikumpulkan melalui wawancara. Temuan mengungkapkan bahwa penonton menganggap saluran ini sebagai sumber informasi kecantikan yang berharga, motivasi, dan inspirasi untuk perawatan diri. Penelitian ini menyimpulkan bahwa konten tersebut secara signifikan mempengaruhi sikap dan perilaku audiens terhadap praktik kecantikan, menyoroti peran saluran ini dalam membentuk standar kecantikan dan rutinitas perawatan diri.
Weverse Menghubungkan Boygroup Treasure dan Para Penggemar Mereka Aditiyarani, Riska; Sinduwiatmo, Kukuh
Interaction Communication Studies Journal Vol. 1 No. 2 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v1i2.2881

Abstract

: Penelitian kualitatif ini menyelidiki peran Weverse, sebuah platform media sosial, dalam memfasilitasi komunikasi di antara penggemar dari grup musik laki-laki Treasure. Berlandaskan teori penggunaan dan kepuasan, penelitian ini menggunakan observasi, wawancara, dan analisis dokumentasi untuk menjelajahi bagaimana penggemar Treasure memanfaatkan fitur-fitur Weverse untuk berinteraksi baik dengan sesama penggemar maupun anggota grup tersebut. Temuan mengungkapkan bahwa Weverse berfungsi sebagai medium penting untuk komunikasi penggemar Treasure, memfasilitasi pembentukan persahabatan baru dan meningkatkan keterlibatan penggemar dengan grup tersebut. Penelitian ini berkontribusi pada pemahaman tentang interaksi dinamis antara platform media sosial dan komunitas penggemar, menyoroti mekanisme melalui which online spaces memfasilitasi pembangunan hubungan dan komunikasi di antara para penggemar.
Meningkatkan Tanggap Bencana di Indonesia Melalui Strategi Komunikasi yang Terintegrasi Secara Budaya Permatasari, Tasya Oktavia; Sinduwiatmo, Kukuh
Journal of Library and archival Science Vol. 1 No. 1 (2024): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jip.v1i1.2746

Abstract

Penelitian ini menilai strategi komunikasi bencana Badan Penanggulangan Bencana Daerah Kabupaten Sidoarjo dengan menggunakan metode deskriptif kualitatif dan analisis SWOT. Melalui wawancara mendalam, ditemukan bahwa BPBD memanfaatkan internet dan media sosial untuk penyebaran informasi yang tepat waktu, melakukan pelatihan rutin untuk karyawan dan warga, dan mengintegrasikan nilai-nilai masyarakat lokal ke dalam rencana komunikasinya. Hasilnya menyoroti efektivitas strategi-strategi ini dalam meningkatkan kesiapsiagaan dan tanggap bencana. Rekomendasi berfokus pada pengintegrasian lebih lanjut nilai-nilai budaya dan pemanfaatan perangkat digital untuk meningkatkan efektivitas penanggulangan bencana secara keseluruhan di Kabupaten Sidoarjo.
NEGOTIATING THE IDENTITY OF THE VILLAGE RUWAH TRADITION IN MOJORUNTUT VILLAGE AS LOCAL WISDOM Avrilia Herista, Nasya; Kukuh Sinduwiatmo
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.446

Abstract

Objective: The problem raised in this study is how identity negotiations take place in the implementation of Ruwah Desa and how the community interprets this tradition in the modern era. This research aims to reveal the role of Ruwah Desa in preserving local wisdom as well as a strategy to strengthen the community's cultural identity. Method: The research method used is qualitative descriptive with a phenomenological approach, with the research subject of the Mojoruntut Village community and the research object in the form of identity negotiation practices in the Ruwah Village tradition. Data was obtained through interviews, observations, and documentation of five key informants, including religious leaders, village officials, community leaders, youth organization leaders, and local residents. Results: The results of the study show that identity negotiation in the Ruwah Desa tradition takes place through four stages, namely the formation of individual identity through direct involvement in ritual processions, maintaining traditions collectively as cultural heritage, identity change through the reinterpretation of the younger generation that emphasizes socio-cultural aspects, and interaction in the modern era through the use of social media for cultural documentation and promotion. Novelty: The Ruwah Village tradition in Mojoruntut Village, Krembung District, Sidoarjo Regency, is a form of local wisdom that still exists in the midst of globalization and modernization. This tradition is not only interpreted as a tribute to ancestors, but also serves as a space for negotiating community identity in strengthening social solidarity, the value of mutual cooperation, and spiritual connection with the surrounding environment. In conclusion, the Village Ruwah Tradition is a dynamic and adaptive tradition, able to maintain the essence of local wisdom values while adapting to the times, so that it remains relevant as a support for the cultural identity of the Mojoruntut community.
COMMUNICATION ACCOMMODATION THROUGH TIKTOK ACCOUNT @MEGAMUSTIKASUNDARI2 Rifaldi, Muhammad; Sinduwiatmo, Kukuh
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.444

Abstract

Objective: This study aims to analyze how the TikTok account @megamustikasundari2 establishes personal communication with its audience through an authentic and empathetic communication approach. Method: Employing a descriptive qualitative method with the Communication Accommodation Theory as the analytical framework, the research explores strategies of convergence, divergence, and over-accommodation applied in the creator’s interactions. Results: The findings indicate that the account owner effectively fosters emotional closeness by utilizing familiar language, a consistent communication style, and active engagement through personalized greetings, comment responses, and content adaptation to follower characteristics. Furthermore, non-verbal elements such as facial expressions, tone of voice, and gestures significantly enhance the perceived empathy and authenticity of communication. Novelty: This study contributes to the understanding of how social media creators can apply accommodation strategies to build genuine and loyal digital communities, emphasizing TikTok as an emerging platform for relational communication and digital identity construction in contemporary interpersonal communication studies.
Brand Identity and Visual Communication in Instagram Content @Course_Net: Identitas Merek dan Komunikasi Visual dalam Konten Instagram @Course_Net Hastowo, Kiki Widyasari; Sinduwiatmo, Kukuh
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 4: Desember
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i4.161

Abstract

(General Background) The rapid development of technology and digital media in the Industrial Revolution 4.0 era has transformed the way information is produced and disseminated, especially through social media platforms such as Instagram. (Specific Background) The @Course_Net Instagram account represents a unique example of digital marketing integration and visual communication strategy in the IT education sector. (Knowledge Gap) However, limited studies have explored how brand identity and information systems are formed through visual and interactive communication within online learning communities. (Aims) This study aims to analyze the process of forming brand identity and the role of information systems in shaping digital interaction culture on the @Course_Net Instagram account using a netnographic approach. (Results) The findings reveal that @Course_Net successfully builds a distinctive brand identity through consistent use of minimalist design, specific color schemes, and active two-way interaction that fosters a participatory virtual community. (Novelty) This research contributes a comprehensive understanding of how visual communication and cultural interaction intersect in social media branding for digital education institutions. (Implications) The results highlight the importance of aesthetic consistency and ethical interaction in sustaining audience engagement and strengthening digital brand credibility. Highlights: Consistent visual elements strengthen brand recognition. Interactive communication fosters online community culture. Aesthetic and ethical engagement enhances brand credibility. Keywords: Brand Identity, Instagram, Netnography, Visual Communication, Digital Marketing
Student Perceptions on Mata Najwa's Youtube Talk Show in Episode "Pssi Can What Volume 6" (Descriptive Study on Students of Muhammadiyah University of Sidoarjo): Persepsi Mahasiswa pada Tayangan Youtube Talk Show Mata Najwa di Episode “Pssi Bisa Apa Jilid 6” (Study Deskriptif pada Mahasiswa Universitas Muhammadiyah Sidoarjo) Utama, Handiko Putra; Sinduwiatmo, Kukuh
Journal of Islamic and Muhammadiyah Studies Vol 3 (2022): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1484.132 KB) | DOI: 10.21070/jims.v3i0.1566

Abstract

This study aims to describe and find out about the perceptions of Muhammadiyah Sidoarjo university students on the Mata Najwa YouTube talk show in the episode "PSSI can what volume 6". This episode has been watched by the public more than 277 thousand times on youtube. This research uses a qualitative method with a descriptive approach. Data was collected through observation, interviews, and documentation. The data analysis technique used is an interactive model data analysis technique, where the data source comes from interviews with the stages of data collection, reduction, data presentation, and drawing conclusions. The results of this study indicate that the perception of Muhammadiyah Sidoarjo university students on the Mata Najwa YouTube talk show in the episode "PSSI can what volume 6" finds it difficult to trust the authorities on all matters relating to law enforcement, this is due to the lack of strong safety guarantees. to those who reported crimes and the slow handling of PSSI.
Inovasi Pengolahan Sampah: Mengubah Sampah Anorganik Menjadi Eco Brick di Desa Tosari Ayyu Lailuki Azma; Oky Tania Savitri; Berlyana Andriani; Puspita Anggraeni; Kukuh Sinduwiatmo
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 1 No 4 (2024): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia is the second largest producer of plastic waste in the world. Plastic waste decomposes 4.444 times or approximately 1,000 years. Plastic waste has a negative impact on the environment, including accumulation of rubbish and other environmental pollution. Precautions are needed to overcome this problem. One of the right strategies is: 3R, namely Reduce, Reuse, Recycle, must be applied in dealing with plastic waste. However, not all locations have waste disposal facilities. Trash dumps are a necessity, especially nowadays. This is why we need landfills. The solution to this problem is to process inorganic waste into ecobricks. The aim of this service is to increase public awareness, especially in Tosari Village, Tosari District, Pasuruan Regency. Ecobricks have a positive impact on society by reducing plastic waste and turning it into usable goods, such as making study tables from ecobricks which can be used for learning at TPQ Roudlotul Qur'an.
Co-Authors Abidin, Irsyad Adi Suta, Griselda Vania Aditiyarani, Riska Alifia Afifah, Jihan Alvicky, Angga Anggraini, Puput Maya Anggun Laily Hikmatur Roudloh Aprilia Larasati, Cantika Apriliza, Addis Fadilah Avrilia Herista, Nasya Ayu Diah Oktaviana Ayu, Qonyta Ayyu Lailuki Azma Azzura Rizky Titania Bagus Waskita Rama Berlyana Andriani Bintang Satria P. Cindy Permata Sari Devi, Indah Kartika Dewi Anggraeni, Saskya Dewi Mutiatus Sholicha Dinda Oktaviani Eka, Bagus Erlinawati Erlinawati, Erlinawati Ervina Pujianingrum Supriyanto Erwin Kusuma Wardana Erwinsyah, Derry Fadilatus Sadiah, Anisa Faizal Bakhron A. Farah Nabilah Farid Ardiansyah Firjatulloh , Muhammad Iqbal Fitri Nur Romadhan Fitri Nur Romadhan Hastowo, Kiki Widyasari Hendra Sukmana Hibatulloh , Aufa Nafis Hidayati, Laila Nur Indi Rachmawati Intan Pratama, Tiara Rani Irda Rahmawati, Devi Karina Dita Annisak Kumalasari, Ines Larastri, Aulivia Regita M. Andi Fikri M. Lukman Hakim Mahardika Darmawan Kusuma Wardana Maulana, Achmad Rifaldi Mawahda, Sindi Risky Meitasari, Devina Finny Moch. Satrio Dewa N. Muhammad Aufarul Mawahib Muhammad Royyanul Wahabi Nafridhatul Maulidina Wardani Nilahtul Qudus Sukma Nirwana Nizal, Akhmad Marzuqi Nugraha, Rahadian Oky Tania Savitri Pakarti, Ayu Permatasari, Tasya Oktavia Pramestiwi, Davina Ardaneza PUSPITA ANGGRAENI Putri, Lusiana Indah Setyo Rachmawati, Indi Raditya Gusdiandika rama adi wijaya Rayhan Bima Sakti Refalina Widiyastary Rifaldi, Muhammad Rosania Ayu Setiawati Ryo, Adrian Samsul Hadi Santi Rahma Dewi Saqya, Ummul Athiyatus Sartono Baktiar Sarwenda Biduri Selly Agustin Shinta Anastasya Putri Sulkha, Auzi Trisiyas Syifa Mamta Utama, Handiko Putra Uzlifatul Ulum Vika Yolanda Anjani Widyastuti Widyastuti Wilujeng, Agustina Rachma