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Weverse Menghubungkan Boygroup Treasure dan Para Penggemar Mereka Aditiyarani, Riska; Sinduwiatmo, Kukuh
Interaction Communication Studies Journal Vol. 1 No. 2 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v1i2.2881

Abstract

: Penelitian kualitatif ini menyelidiki peran Weverse, sebuah platform media sosial, dalam memfasilitasi komunikasi di antara penggemar dari grup musik laki-laki Treasure. Berlandaskan teori penggunaan dan kepuasan, penelitian ini menggunakan observasi, wawancara, dan analisis dokumentasi untuk menjelajahi bagaimana penggemar Treasure memanfaatkan fitur-fitur Weverse untuk berinteraksi baik dengan sesama penggemar maupun anggota grup tersebut. Temuan mengungkapkan bahwa Weverse berfungsi sebagai medium penting untuk komunikasi penggemar Treasure, memfasilitasi pembentukan persahabatan baru dan meningkatkan keterlibatan penggemar dengan grup tersebut. Penelitian ini berkontribusi pada pemahaman tentang interaksi dinamis antara platform media sosial dan komunitas penggemar, menyoroti mekanisme melalui which online spaces memfasilitasi pembangunan hubungan dan komunikasi di antara para penggemar.
Meningkatkan Tanggap Bencana di Indonesia Melalui Strategi Komunikasi yang Terintegrasi Secara Budaya Permatasari, Tasya Oktavia; Sinduwiatmo, Kukuh
Journal of Library and archival Science Vol. 1 No. 1 (2024): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jip.v1i1.2746

Abstract

Penelitian ini menilai strategi komunikasi bencana Badan Penanggulangan Bencana Daerah Kabupaten Sidoarjo dengan menggunakan metode deskriptif kualitatif dan analisis SWOT. Melalui wawancara mendalam, ditemukan bahwa BPBD memanfaatkan internet dan media sosial untuk penyebaran informasi yang tepat waktu, melakukan pelatihan rutin untuk karyawan dan warga, dan mengintegrasikan nilai-nilai masyarakat lokal ke dalam rencana komunikasinya. Hasilnya menyoroti efektivitas strategi-strategi ini dalam meningkatkan kesiapsiagaan dan tanggap bencana. Rekomendasi berfokus pada pengintegrasian lebih lanjut nilai-nilai budaya dan pemanfaatan perangkat digital untuk meningkatkan efektivitas penanggulangan bencana secara keseluruhan di Kabupaten Sidoarjo.
COMMUNICATION ACCOMMODATION THROUGH TIKTOK ACCOUNT @MEGAMUSTIKASUNDARI2 Rifaldi, Muhammad; Sinduwiatmo, Kukuh
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.444

Abstract

Objective: This study aims to analyze how the TikTok account @megamustikasundari2 establishes personal communication with its audience through an authentic and empathetic communication approach. Method: Employing a descriptive qualitative method with the Communication Accommodation Theory as the analytical framework, the research explores strategies of convergence, divergence, and over-accommodation applied in the creator’s interactions. Results: The findings indicate that the account owner effectively fosters emotional closeness by utilizing familiar language, a consistent communication style, and active engagement through personalized greetings, comment responses, and content adaptation to follower characteristics. Furthermore, non-verbal elements such as facial expressions, tone of voice, and gestures significantly enhance the perceived empathy and authenticity of communication. Novelty: This study contributes to the understanding of how social media creators can apply accommodation strategies to build genuine and loyal digital communities, emphasizing TikTok as an emerging platform for relational communication and digital identity construction in contemporary interpersonal communication studies.
Brand Identity and Visual Communication in Instagram Content @Course_Net: Identitas Merek dan Komunikasi Visual dalam Konten Instagram @Course_Net Hastowo, Kiki Widyasari; Sinduwiatmo, Kukuh
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 4: Desember
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i4.161

Abstract

(General Background) The rapid development of technology and digital media in the Industrial Revolution 4.0 era has transformed the way information is produced and disseminated, especially through social media platforms such as Instagram. (Specific Background) The @Course_Net Instagram account represents a unique example of digital marketing integration and visual communication strategy in the IT education sector. (Knowledge Gap) However, limited studies have explored how brand identity and information systems are formed through visual and interactive communication within online learning communities. (Aims) This study aims to analyze the process of forming brand identity and the role of information systems in shaping digital interaction culture on the @Course_Net Instagram account using a netnographic approach. (Results) The findings reveal that @Course_Net successfully builds a distinctive brand identity through consistent use of minimalist design, specific color schemes, and active two-way interaction that fosters a participatory virtual community. (Novelty) This research contributes a comprehensive understanding of how visual communication and cultural interaction intersect in social media branding for digital education institutions. (Implications) The results highlight the importance of aesthetic consistency and ethical interaction in sustaining audience engagement and strengthening digital brand credibility. Highlights: Consistent visual elements strengthen brand recognition. Interactive communication fosters online community culture. Aesthetic and ethical engagement enhances brand credibility. Keywords: Brand Identity, Instagram, Netnography, Visual Communication, Digital Marketing
Student Perceptions on Mata Najwa's Youtube Talk Show in Episode "Pssi Can What Volume 6" (Descriptive Study on Students of Muhammadiyah University of Sidoarjo): Persepsi Mahasiswa pada Tayangan Youtube Talk Show Mata Najwa di Episode “Pssi Bisa Apa Jilid 6” (Study Deskriptif pada Mahasiswa Universitas Muhammadiyah Sidoarjo) Utama, Handiko Putra; Sinduwiatmo, Kukuh
Journal of Islamic and Muhammadiyah Studies Vol 3 (2022): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1484.132 KB) | DOI: 10.21070/jims.v3i0.1566

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This study aims to describe and find out about the perceptions of Muhammadiyah Sidoarjo university students on the Mata Najwa YouTube talk show in the episode "PSSI can what volume 6". This episode has been watched by the public more than 277 thousand times on youtube. This research uses a qualitative method with a descriptive approach. Data was collected through observation, interviews, and documentation. The data analysis technique used is an interactive model data analysis technique, where the data source comes from interviews with the stages of data collection, reduction, data presentation, and drawing conclusions. The results of this study indicate that the perception of Muhammadiyah Sidoarjo university students on the Mata Najwa YouTube talk show in the episode "PSSI can what volume 6" finds it difficult to trust the authorities on all matters relating to law enforcement, this is due to the lack of strong safety guarantees. to those who reported crimes and the slow handling of PSSI.
Branding Lanang Jarangoyang Banyuwangi Coffee on Instagram @Warkop_Jarangoyang Kumalasari, Ines; Sinduwiatmo, Kukuh
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.586

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This study aims to analyze the branding of Lanang Coffee through Instagram @warkop_jarangoyang. Lanang Coffee has become an important part of rural culture and economy in Kemiren Village, Glagah District, Banyuwangi Regency, Indonesia. Village. This research explores the relationship between brand awareness, brand engagement, and brand loyalty in the context of the technology industry. Using a quantitative approach through observation and in-depth interviews with coffee managers and local consumers. The research found that high brand awareness significantly increases brand engagement, which in turn strengthens brand loyalty. The result of this research is the importance of understanding and supporting local practices such as branding @warkop_jarangoyang using Instagram social media as an integral part of sustainable development in Kemiren Village, Glagah District, Banyuwangi Regency. The practice of branding is also an important economic strategy for farmers to obtain a stable income and improve their welfare. By using digital branding theory and from the results of this study is the importance of understanding and supporting local practices such as branding @warkop_jarangoyang using Instagram social media as an integral part of sustainable development in Kemiren Village, Glagah District, Banyuwangi Regency.
The Meaning And Symbol Of Dodol Dawet In The Javanese Traditional Wedding Procession In Balongmacekan Village, Tarik District, Sidoarjo Regency Hidayati, Laila Nur; Sinduwiatmo, Kukuh
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.604

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The Javanese traditional wedding tradition is one of the unique cultural heritage values that are present and developing in Indonesia. This research aims to discover the meaning and symbol of Dodol Dawet carried out during the Javanese traditional wedding procession in Balongmacekan Village, Tarik District, Sidoarjo Regency, East Java. The method in this study uses a phenomenological perspective with a qualitative approach. The subject of this research is the meaning and symbol of Dodol Dawet, while the object of this research is Javanese traditional marriage in Balongmacekan Village, Tarik District, Sidoarjo Regency. The informants in this study were five people, including makeup artists, cultural experts, guests, and Dodol Dawet tradition actors. Interviews with informants were carried out for data collection. The results of this study are Dodol Dawet the parents' readiness to release their children to go to the level of marriage with their partners and hoping to cooperate in family life. The relevance felt after the implementation is the strengthening of social bonds, increased cultural awareness, spiritual balance, and learning of life values such as loyalty, cooperation, and responsibility in family and marriage relationships
Transformation of the Meaning of Reog Cemandian Dance in the People of Cemandi Village Apriliza, Addis Fadilah; Sinduwiatmo, Kukuh
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.620

Abstract

This study describes the form of changing the meaning of the Cemandi Reog Dance as a form of entertainment for the Cemandi Village Community. Transformation is a change from the old form to the new form. The factors of change in the Art of Reog Cemandi Dance in this writing use a descriptive qualitative method to obtain a general and comprehensive overview of the social situation being studied or the object of research. The Cemandi Reog Dance is a traditional performing art that is believed by the people in Cemandi village as a rejection of reinforcements during the colonial period which created elements of rituals, dance movements, and music. The methods used in collecting data for this study include observations, interviews, and descriptions of the collected documentation. The qualitative data analysis approach by producing data in the form of narrated words to describe the phenomena that are happening in the field, before and after the transformation. The changes in the art of Reog Cemandi Dance are influenced by the factors of globalization. In this change, the results of research that lead to changes in the Reog Cemandi Dance not only occur as a form of ritual, but also experience changes caused by changing times, changing community conditions, people's mindsets, and also the environment. This art is still presented as a means of entertainment without eliminating the identity of the indigenous people of the culture itself and also without leaving the existing rituals.
SEPAK BOLA DAN KESETARAAN GENDER DALAM KAMPANYE IKLAN NIKE BERTAJUK “NEVER SETTLE, NEVER DONE” Alvicky, Angga; Sinduwiatmo, Kukuh
Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Vol 12, No 3 (2023)
Publisher : Universitas Tribhuwana Tungga Dewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jisip.v12i3.2712

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With the protests and discussions about gender equality in football and the momentum of Women's EURO 2022, Nike, a clothing brand in the world's biggest sport, released a commercial titled "Never Settle, Never Done" via video 1 minute 12 seconds long, uploaded via his official YouTube channel, featuring freestyler Rocky Hehakaija, England captain Leah Williamson, Alexia Putellas, Magda Erikssonand Marie-Antoinette Katoto. This research musedescriptive qualitative method with the theory of semiotics from Roland Barthes, the researcher aims to understand the meaning and message contained in the advertising video by uncovering the myths constructed by the video maker (Nike) based on the signification system and the symbols shown. Researchers managed to understand that through advertising "Never Settle, Never Done”, Nike is trying to create gender equality by promoting football as an activity that is not only done by men but women can also take part and do it. Nike wants to change the stereotype of football, which is synonymous with masculine words, and creates the fact that football does not look at gender, race and so on.highlighting the speed, technical ability and quality of women's football has never been higher. Nike is showing the world that women's soccer is a force to be reckoned with and it will remain.Dengan maraknya protes dan diskusi tentang kesetaraan gender dalam sepak bola dan beriringan dengan momentum Women's EURO 2022. Nike, merupakan merek pakaian olahraga terbesar di dunia, merilis kampanye iklan berjudul "Never Settle, Never Done" melalui video berdurasi 1 menit 12 detik, diunggah melalui saluran YouTube resminya, menampilkan freestyler Rocky Hehakaija, kapten Inggris Leah Williamson, Alexia Putellas, Magda Eriksson dan Marie-Antoinette Katoto. Penelitian ini menggunakan metode kualitatif deskriptif dengan teori semiotika dari Roland Barthes, peneliti bertujuan memahami makna dan pesan yang terkandung dalam video iklan tersebut dengan cara mengungkap mitos yang dikonstruksikan oleh pembuat video (Nike) berdasarkan sistem signifikasi dan simbol-simbol yang tertera. Peneliti berhasil memahami bahwa melalui iklan “Never Settle, Never Done”, Nike berusaha menciptakan kesetaraan gender dengan melambungkan sepak bola sebagai aktivitas yang tidak hanya dilakukan kaum laki-laki namun perempuan juga bisa ikut andil dan melakukannya. Nike hendak mengubah stereotip sepak bola yang identik dengan kata maskulin dan menciptakan fakta bahwa olahraga sepak bola tidak memandang gender, ras dan sebagainya dengan menyoroti kecepatan, kemampuan teknis, dan kualitas sepak bola perempuan yang tidak pernah setinggi ini. Nike menunjukkan kepada dunia bahwa sepak bola perempuan adalah kekuatan yang harus diperhitungkan dan akan tetap ada.
Consumer Perceptions About Online Service Quality: Persepsi Konsumen Tentang Kualitas Layanan Online Putri, Lusiana Indah Setyo; Sinduwiatmo, Kukuh
Indonesian Journal of Law and Economics Review Vol. 17 (2022): November
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (256.329 KB) | DOI: 10.21070/ijler.v17i0.834

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This study aims to determine how consumers perceive the quality of service provided by CV Momentum Bertumbuh Indonesia as a company engaged in online guidance services. For a company to pay attention to the quality of good service to consumers is important so that consumers feel satisfied, have a good perception and foster loyalty. The research uses a qualitative method with a case study approach. Collecting data through interviews, observations and documentation with purposive sampling informant determination technique. Indicators to measure service quality are tangible, reliability, responsiveness, assurance, and empathy. The results of this study indicate that the company has a positive perception because it provides facilities according to what consumers expect and is responsive to providing services according to company procedures. There is a guaranteed fee provided and the mentoring process runs smoothly. However, there is a negative perception because some customer service in providing services is not timely and the company needs to provide facilities that can be accessed offline