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Pakar Strategi Komunikasi B2B Anugrah Pratama dalam Membangun Hubungan dengan Pelanggan Ryo, Adrian; Sinduwiatmo, Kukuh
Interaction Communication Studies Journal Vol. 1 No. 1 (2024): Mei
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v1i1.2535

Abstract

Penelitian fenomenologis ini menyelidiki efektivitas strategi komunikasi yang digunakan oleh Manajer Akun B2B dalam memperkuat hubungan dengan pelanggan. Melalui analisis kualitatif yang melibatkan wawancara, observasi, dan pemeriksaan dokumen, wawasan diperoleh dari dua Manajer Akun, seorang staf Kepuasan Pelanggan (CSAT), seorang Supervisor Manajer Akun, dan seorang pemimpin Komunikasi Pemasaran. Temuan mengungkap adopsi pendekatan persuasif kontemporer, menampilkan hadiah untuk pelanggan setia, acara jaringan, dan inisiatif peningkatan pengetahuan. Studi ini menekankan efektivitas strategi-strategi ini dalam memperkuat keterlibatan pelanggan dan memberikan implikasi praktis untuk meningkatkan metodologi pemasaran penjualan di lingkungan bisnis kontemporer.
Mengungkap Diri: Dinamika Pengungkapan Diri di Kalangan Mahasiswa Universitas Anggraini, Puput Maya; Sinduwiatmo, Kukuh
Interaction Communication Studies Journal Vol. 1 No. 2 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v1i2.2873

Abstract

Penelitian ini menyelidiki fenomena pengungkapan diri di antara mahasiswa Umsida di Twitter, menggunakan teori Uses and Gratifications sebagai kerangka teoretisnya. Meskipun penggunaan Twitter untuk ekspresi pribadi sudah umum, sedikit diketahui tentang motivasi spesifik dan dampak dari pengungkapan tersebut dalam konteks mahasiswa universitas di Indonesia. Dengan menggunakan metodologi deskriptif kualitatif dan sampling purposif, penelitian ini berfokus pada akun Twitter tiga mahasiswa Umsida: @lita_rohani, @cumiykering, dan @milodinomyluv. Data primer dikumpulkan melalui observasi, wawancara, dan dokumentasi tweet, dilengkapi dengan data sekunder dari literatur terkait. Analisis, yang dipandu oleh konsep Miles dan Huberman, mengungkapkan bahwa mahasiswa menggunakan Twitter untuk meluapkan konten emosional, pemikiran, dan emosi. Platform ini berfungsi sebagai ruang untuk meringankan beban mental, meskipun juga memaparkan pengguna kepada potensi penolakan sosial. Studi ini menyoroti sifat ganda Twitter sebagai alat untuk lega pribadi dan sumber stres sosial potensial, menyarankan kebutuhan untuk pemahaman yang lebih dalam tentang implikasi pengungkapan diri digital terhadap kesehatan mental dan interaksi sosial di antara mahasiswa universitas.
Persepsi Kecantikan Penonton Wanita di Channel YouTube Nanda Arsyinta Pakarti, Ayu; Sinduwiatmo, Kukuh
Interaction Communication Studies Journal Vol. 1 No. 2 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v1i2.2878

Abstract

Penelitian ini bertujuan untuk memahami persepsi audiens perempuan terhadap kecantikan yang digambarkan di saluran YouTube Nanda Arsyinta. Dengan menggunakan pendekatan deskriptif kualitatif dengan analisis resepsi dan teori S-O-R (Stimulus-Organism-Response) oleh Hovland et al., data dikumpulkan melalui wawancara. Temuan mengungkapkan bahwa penonton menganggap saluran ini sebagai sumber informasi kecantikan yang berharga, motivasi, dan inspirasi untuk perawatan diri. Penelitian ini menyimpulkan bahwa konten tersebut secara signifikan mempengaruhi sikap dan perilaku audiens terhadap praktik kecantikan, menyoroti peran saluran ini dalam membentuk standar kecantikan dan rutinitas perawatan diri.
Weverse Menghubungkan Boygroup Treasure dan Para Penggemar Mereka Aditiyarani, Riska; Sinduwiatmo, Kukuh
Interaction Communication Studies Journal Vol. 1 No. 2 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v1i2.2881

Abstract

: Penelitian kualitatif ini menyelidiki peran Weverse, sebuah platform media sosial, dalam memfasilitasi komunikasi di antara penggemar dari grup musik laki-laki Treasure. Berlandaskan teori penggunaan dan kepuasan, penelitian ini menggunakan observasi, wawancara, dan analisis dokumentasi untuk menjelajahi bagaimana penggemar Treasure memanfaatkan fitur-fitur Weverse untuk berinteraksi baik dengan sesama penggemar maupun anggota grup tersebut. Temuan mengungkapkan bahwa Weverse berfungsi sebagai medium penting untuk komunikasi penggemar Treasure, memfasilitasi pembentukan persahabatan baru dan meningkatkan keterlibatan penggemar dengan grup tersebut. Penelitian ini berkontribusi pada pemahaman tentang interaksi dinamis antara platform media sosial dan komunitas penggemar, menyoroti mekanisme melalui which online spaces memfasilitasi pembangunan hubungan dan komunikasi di antara para penggemar.
Meningkatkan Tanggap Bencana di Indonesia Melalui Strategi Komunikasi yang Terintegrasi Secara Budaya Permatasari, Tasya Oktavia; Sinduwiatmo, Kukuh
Journal of Library and archival Science Vol. 1 No. 1 (2024): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jip.v1i1.2746

Abstract

Penelitian ini menilai strategi komunikasi bencana Badan Penanggulangan Bencana Daerah Kabupaten Sidoarjo dengan menggunakan metode deskriptif kualitatif dan analisis SWOT. Melalui wawancara mendalam, ditemukan bahwa BPBD memanfaatkan internet dan media sosial untuk penyebaran informasi yang tepat waktu, melakukan pelatihan rutin untuk karyawan dan warga, dan mengintegrasikan nilai-nilai masyarakat lokal ke dalam rencana komunikasinya. Hasilnya menyoroti efektivitas strategi-strategi ini dalam meningkatkan kesiapsiagaan dan tanggap bencana. Rekomendasi berfokus pada pengintegrasian lebih lanjut nilai-nilai budaya dan pemanfaatan perangkat digital untuk meningkatkan efektivitas penanggulangan bencana secara keseluruhan di Kabupaten Sidoarjo.
COMMUNICATION ACCOMMODATION THROUGH TIKTOK ACCOUNT @MEGAMUSTIKASUNDARI2 Rifaldi, Muhammad; Sinduwiatmo, Kukuh
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.444

Abstract

Objective: This study aims to analyze how the TikTok account @megamustikasundari2 establishes personal communication with its audience through an authentic and empathetic communication approach. Method: Employing a descriptive qualitative method with the Communication Accommodation Theory as the analytical framework, the research explores strategies of convergence, divergence, and over-accommodation applied in the creator’s interactions. Results: The findings indicate that the account owner effectively fosters emotional closeness by utilizing familiar language, a consistent communication style, and active engagement through personalized greetings, comment responses, and content adaptation to follower characteristics. Furthermore, non-verbal elements such as facial expressions, tone of voice, and gestures significantly enhance the perceived empathy and authenticity of communication. Novelty: This study contributes to the understanding of how social media creators can apply accommodation strategies to build genuine and loyal digital communities, emphasizing TikTok as an emerging platform for relational communication and digital identity construction in contemporary interpersonal communication studies.
Brand Identity and Visual Communication in Instagram Content @Course_Net: Identitas Merek dan Komunikasi Visual dalam Konten Instagram @Course_Net Hastowo, Kiki Widyasari; Sinduwiatmo, Kukuh
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 4: Desember
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i4.161

Abstract

(General Background) The rapid development of technology and digital media in the Industrial Revolution 4.0 era has transformed the way information is produced and disseminated, especially through social media platforms such as Instagram. (Specific Background) The @Course_Net Instagram account represents a unique example of digital marketing integration and visual communication strategy in the IT education sector. (Knowledge Gap) However, limited studies have explored how brand identity and information systems are formed through visual and interactive communication within online learning communities. (Aims) This study aims to analyze the process of forming brand identity and the role of information systems in shaping digital interaction culture on the @Course_Net Instagram account using a netnographic approach. (Results) The findings reveal that @Course_Net successfully builds a distinctive brand identity through consistent use of minimalist design, specific color schemes, and active two-way interaction that fosters a participatory virtual community. (Novelty) This research contributes a comprehensive understanding of how visual communication and cultural interaction intersect in social media branding for digital education institutions. (Implications) The results highlight the importance of aesthetic consistency and ethical interaction in sustaining audience engagement and strengthening digital brand credibility. Highlights: Consistent visual elements strengthen brand recognition. Interactive communication fosters online community culture. Aesthetic and ethical engagement enhances brand credibility. Keywords: Brand Identity, Instagram, Netnography, Visual Communication, Digital Marketing
Student Perceptions on Mata Najwa's Youtube Talk Show in Episode "Pssi Can What Volume 6" (Descriptive Study on Students of Muhammadiyah University of Sidoarjo): Persepsi Mahasiswa pada Tayangan Youtube Talk Show Mata Najwa di Episode “Pssi Bisa Apa Jilid 6” (Study Deskriptif pada Mahasiswa Universitas Muhammadiyah Sidoarjo) Utama, Handiko Putra; Sinduwiatmo, Kukuh
Journal of Islamic and Muhammadiyah Studies Vol 3 (2022): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1484.132 KB) | DOI: 10.21070/jims.v3i0.1566

Abstract

This study aims to describe and find out about the perceptions of Muhammadiyah Sidoarjo university students on the Mata Najwa YouTube talk show in the episode "PSSI can what volume 6". This episode has been watched by the public more than 277 thousand times on youtube. This research uses a qualitative method with a descriptive approach. Data was collected through observation, interviews, and documentation. The data analysis technique used is an interactive model data analysis technique, where the data source comes from interviews with the stages of data collection, reduction, data presentation, and drawing conclusions. The results of this study indicate that the perception of Muhammadiyah Sidoarjo university students on the Mata Najwa YouTube talk show in the episode "PSSI can what volume 6" finds it difficult to trust the authorities on all matters relating to law enforcement, this is due to the lack of strong safety guarantees. to those who reported crimes and the slow handling of PSSI.
Branding Lanang Jarangoyang Banyuwangi Coffee on Instagram @Warkop_Jarangoyang Kumalasari, Ines; Sinduwiatmo, Kukuh
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.586

Abstract

This study aims to analyze the branding of Lanang Coffee through Instagram @warkop_jarangoyang. Lanang Coffee has become an important part of rural culture and economy in Kemiren Village, Glagah District, Banyuwangi Regency, Indonesia. Village. This research explores the relationship between brand awareness, brand engagement, and brand loyalty in the context of the technology industry. Using a quantitative approach through observation and in-depth interviews with coffee managers and local consumers. The research found that high brand awareness significantly increases brand engagement, which in turn strengthens brand loyalty. The result of this research is the importance of understanding and supporting local practices such as branding @warkop_jarangoyang using Instagram social media as an integral part of sustainable development in Kemiren Village, Glagah District, Banyuwangi Regency. The practice of branding is also an important economic strategy for farmers to obtain a stable income and improve their welfare. By using digital branding theory and from the results of this study is the importance of understanding and supporting local practices such as branding @warkop_jarangoyang using Instagram social media as an integral part of sustainable development in Kemiren Village, Glagah District, Banyuwangi Regency.
The Meaning And Symbol Of Dodol Dawet In The Javanese Traditional Wedding Procession In Balongmacekan Village, Tarik District, Sidoarjo Regency Hidayati, Laila Nur; Sinduwiatmo, Kukuh
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.604

Abstract

The Javanese traditional wedding tradition is one of the unique cultural heritage values that are present and developing in Indonesia. This research aims to discover the meaning and symbol of Dodol Dawet carried out during the Javanese traditional wedding procession in Balongmacekan Village, Tarik District, Sidoarjo Regency, East Java. The method in this study uses a phenomenological perspective with a qualitative approach. The subject of this research is the meaning and symbol of Dodol Dawet, while the object of this research is Javanese traditional marriage in Balongmacekan Village, Tarik District, Sidoarjo Regency. The informants in this study were five people, including makeup artists, cultural experts, guests, and Dodol Dawet tradition actors. Interviews with informants were carried out for data collection. The results of this study are Dodol Dawet the parents' readiness to release their children to go to the level of marriage with their partners and hoping to cooperate in family life. The relevance felt after the implementation is the strengthening of social bonds, increased cultural awareness, spiritual balance, and learning of life values such as loyalty, cooperation, and responsibility in family and marriage relationships