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Global Insights on Public Perceptions and Engagement based on TikTok politics Devi, Indah Kartika; Sinduwiatmo, Kukuh
Indonesian Journal of Public Policy Review Vol 25 No 3 (2024): July
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijppr.v25i3.1379

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In the digital era, social media platforms like TikTok are increasingly used for political campaigns. This study examines the PAN party's use of the viral TikTok song "PAN 12" to engage students, using Davidoff’s public perception theory. Employing a qualitative descriptive method with six student informants from Sidoarjo, the research reveals mixed perceptions: some find the content engaging, while others criticize it for lacking substantive political content. The findings highlight that while TikTok can reach a wider audience and enable direct interaction with voters, it risks prioritizing popularity over political substance. Therefore, the PAN party should address criticisms with transparency and substantial communication to enhance understanding of their political goals. Highlights: TikTok engages a wider audience for political campaigns. "PAN 12" song evokes mixed reactions from students. Balance popularity with substantive communication to address criticisms. Keywords: Social Media, TikTok, Political Campaigns, Public Perception, Student Engagement
Unveiling Mysticism and Community Engagement in Indonesian Ritual Performances Pramestiwi, Davina Ardaneza; Sinduwiatmo, Kukuh
Indonesian Journal of Cultural and Community Development Vol 15 No 3 (2024): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijccd.v15i3.1083

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General Background: Culture is a dynamic method that evolves within communities, shaping their identities and practices. Specific Background: This study focuses on the ritual communication involved in the traditional art of Jaranan Branasti Putro, originating from Ringinsari village in Kediri Regency, Indonesia. Jaranan is a performance art infused with mystical elements, often featured in celebratory events. Knowledge Gap: While the significance of ritual communication in traditional arts is recognized, comprehensive analysis of its role in Jaranan performances remains underexplored. Aims: This research aims to investigate the various stages of ritual communication in Jaranan Branasti Putro and their impact on audience appreciation. Results: Utilizing a descriptive qualitative method, the study collected data through purposive sampling interviews, documentation, and observations, revealing that ritual communication is not only central to the performance but also contributes to the overall entertainment value of Jaranan. Novelty: This research highlights the dual nature of Jaranan art as both a mystical and entertaining practice, emphasizing the importance of community involvement in sustaining this cultural expression. Implications: The findings underscore the need for continued support and engagement within the community to preserve the Jaranan Branasti Putro tradition, ensuring its relevance and accessibility for future generations. Highlights: Jaranan Branasti Putro blends mysticism with entertainment in performances. Ritual communication stages enhance audience engagement and appreciation. Community involvement sustains cultural traditions and practices. Keywords: Jaranan, ritual communication, traditional art, community culture, qualitative research
Maximizing Non-Profit Engagement on TikTok Through the Effective Application of AIDA in Indonesia Abidin, Irsyad; Sinduwiatmo, Kukuh
Indonesian Journal of Cultural and Community Development Vol 15 No 3 (2024): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijccd.v15i3.1097

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General Background: Social media platforms like TikTok have emerged as powerful marketing tools, enabling organizations to engage with audiences more effectively. Specific Background: Yayasan Lembaga Manajemen Infaq Ukhuwah Islamiyah (LMI Zakat) leverages TikTok to promote its programs, including MSIB (Magang dan Studi Independen Bersertifikat), through its official account @lmizakat. The integration of marketing strategies such as the AIDA (Awareness, Interest, Desire, Action) model provides insight into consumer behavior and the effectiveness of digital content. Knowledge Gap: While studies on social media marketing are extensive, limited research has explored the application of AIDA principles on platforms like TikTok within the context of non-profit organizations. Aims: This research aims to examine the implementation of Integrated Marketing Communication (IMC) by LMI Zakat through TikTok, focusing on how the AIDA model enhances marketing communications and program engagement. Results: Findings indicate that LMI Zakat successfully applied the AIDA model through creative and educational content, which effectively raised brand awareness, generated interest, and increased engagement with the MSIB program. Specifically, the content utilized viral trends to raise awareness and generated desire through informative and persuasive narratives. Novelty: The study provides a unique contribution by highlighting how a zakat organization can use TikTok’s content and viral nature to apply marketing principles, which are typically associated with for-profit sectors. Implications: This research underscores the potential for zakat and non-profit organizations to enhance their marketing strategies through digital platforms like TikTok. Future studies should explore diverse content types and apply AIDA across other social media platforms, contributing to a broader understanding of digital marketing in non-profit contexts. Highlights: TikTok applies AIDA effectively for LMI Zakat's marketing communication. Viral content boosts awareness and engagement with MSIB program. Future studies should explore content variation and cross-platform strategies. Keywords: TikTok marketing, AIDA model, LMI Zakat, non-profit promotion, digital communication
ANALISIS FRAMING PEMBERITAAN TRAGEDI KANJURUHAN DI MEDIA PEMBERITAAN ONLINE (STUDI ANALISIS FRAMING WILLIAM A. GAMSON) Rayhan Bima Sakti; Kukuh Sinduwiatmo
Metacommunication: Journal of Communication Studies Vol 8, No 1 (2023): MARET
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v8i1.15766

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Pertandingan sepak bola adalah salah satu dari banyak pertandingan dari banyak cabang olahraga yang banyak digemari oleh berbagai kalangan. Baru-baru telah terjadi peristiwa naas yang meninmpa dunia sepak bola, tidak lain dan tidak bukan adalah Tragedi Kanjuruhan, Tragedi yang terjadi 1 Oktober 2022 lalu menewaskan setidaknya 130-an orang lebih karena sesak nafas berebut keluar dari Stadion Kanjuruhan Malang, selepas dari tanggal tragedy tersebut banyak bermunculan berita-berita dari media Nasional Indonesia yang memeberitakan tentang Tragedi Kanjuruha. Banyak pembingkaian yang disajikan oleh pemberitaan tersebut Penelitian ini menggunakan metode kualitatif dengan menerapkan teori Analisis Framing oleh Willian A. Gamson yang menitik beratkan pada beberapa hal yaitu Frame Sentral Ide sentral berupa  metafora, catchphrases, exemplar, depiction dan visual images seluruh perangkat-perangkat untuk mengetahui framing atau pembingkaian dari beberapa sampel pemberitaan yang telah didapat dari mining data dan pembersihan data (data cleaning). Data pemberitaan ini akan didapat dari bantuan tools monitoring pemberitaan yaitu Brand24, Brand24 adalah sebuah aplikasi monitoring pemberitaan atau isu menggunakan sebuah kata kunci atau keyword yang di inpu. Penelitian ini menghasilkan sebuah data yang berisi informasi tentang pembingkaian atau framing dari sampel yang telah diambil dari banyaknya berita yang popular dari 1 bulan setelah kejadian Tragedi Kanjuruhan, hasil dari penelitian ini dapat dilihat benang merahnya bahwa setelah kejadian Tragedi Kanjuruhan tersebut pihak Kepolisian sedang gencar-gencarnya mencari pelaku sekaligus tersangka dari penyebab terjadinya tragedy naas tersebut.
Group Communication Of Mudo Laras Karawitan Community IN Maintaining Cultural Existence : Komunikasi Kelompok Komunitas Karawitan Mudo Laras Dalam Mempertahankan Eksistensi Budaya Wilujeng, Agustina Rachma; Sinduwiatmo , Kukuh
Kanal: Jurnal Ilmu Komunikasi Vol. 13 No. 1 (2024): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v13i1.1799

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Group communication is the most important thing in a community, starting from a common interest and followed by a process of interaction between members to achieve a common goal. Mudo Laras Karawitan Community is one of the youth associations in Balerejo Village, Wlingi Sub-district, Blitar Regency that plays a role in preserving and developing traditional culture among the younger generation. Karawitan, as a Javanese traditional music art that requires close collaboration among community members, through compact group communication can produce harmony in the presentation of the music performed. This research aims to understand the group communication of the Mudo Laras Karawitan community as seen from the interaction between members and the communication network that is built. This research uses group achievement theory with the application of descriptive qualitative research techniques. Purposive sampling strategy was used in the selection of informant subjects. Interview, documentation, and observation methods were used in the data collection process. The results showed that group communication occurs directly (face-to-face) between members in the Mudo Laras community. In it there is an exchange of messages by discussing the rules as well as forming a generation to continue the existing traditions. This community does not have a leader, all members have the same portion interacting with all members without any restrictions so that it is formed.
Public Relations Strategy of PT Jasamarga Pandaan Tol in Establishing Relationships with External Stakeholders Sulkha, Auzi Trisiyas; Sinduwiatmo, Kukuh
Indonesian Journal of Public Policy Review Vol 16 (2021): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (940.481 KB) | DOI: 10.21070/ijppr.v16i0.1143

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This study aims to determine the PR strategy of PT Jasamarga Pandaan Tol in establishing relationships with external stakeholders. This study used descriptive qualitative method. The object of this research is the Public Relations of PT Jasamarga Pandaan Tol. The process of data collection was carried out by means of observation, in-depth interviews and documentation. The results of the study show that (1) the strategy adopted by Public Relations of PT Jasamarga Pandaan Tol is to establish good relations through community leaders and local village governments to control community opinions so that there are no conflicts. (2) Another strategy used by Public Relations of PT Jasamarga Pandaan Tol is through an interaction approach by developing a Social and Environmental Responsibility program as problem solving.
Pandangan Mahasiswa Terhadap ShopeePay Sebagai Metode Pembayaran Intan Pratama, Tiara Rani; Sinduwiatmo, Kukuh
CONVERSE Journal Communication Science Vol. 1 No. 1 (2024): Juli 2024
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v1i1.2849

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Studi ini mengeksplorasi persepsi mahasiswa terkait penggunaan dompet digital, dengan menggunakan teori atribusi dan metode deskriptif kualitatif. Wawancara dilakukan untuk mengumpulkan wawasan tentang faktor internal dan eksternal yang mempengaruhi persepsi tersebut. Hasil menunjukkan pandangan yang umumnya positif terhadap dompet digital, menonjolkan faktor internal seperti keamanan, pentingnya fitur, dan kemudahan penggunaan yang berkontribusi pada daya tarik mereka sebagai alat keuangan yang praktis dan fleksibel. Faktor eksternal, termasuk penawaran promosi dan pengaruh teman sebaya, juga berperan penting dalam membentuk sikap positif. Studi ini menekankan pentingnya memahami atribusi pengguna dalam meningkatkan adopsi dompet digital dan menawarkan implikasi bagi pengembang teknologi dan pemasar dalam meningkatkan keterlibatan pengguna.
Persepsi Mahasiswa pada Flash Sale 12.12 Shopee Adi Suta, Griselda Vania; Sinduwiatmo, Kukuh
CONVERSE Journal Communication Science Vol. 1 No. 1 (2024): Juli 2024
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v1i1.2853

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Studi kualitatif ini menggunakan Teori Persepsi Konstruktif untuk menganalisis persepsi mahasiswa UMSIDA terhadap acara Flash Sale 12.12 di sebuah platform e-commerce populer. Melalui wawancara, observasi, dan dokumentasi, data dikumpulkan dan dianalisis mengikuti model interaktif Miles, Huberman, dan Saldana. Hasil menunjukkan persepsi yang secara umum positif di antara partisipan, dengan menyoroti daya tarik berbagai promosi, diskon, dan sistem pembayaran yang nyaman yang ditawarkan selama acara tersebut. Studi ini berkontribusi pada pemahaman perilaku konsumen dan implikasi untuk strategi pemasaran e-commerce.
Persepsi Konsumen terhadap Kualitas Layanan Online GoFood Meitasari, Devina Finny; Sinduwiatmo, Kukuh
CONVERSE Journal Communication Science Vol. 1 No. 1 (2024): Juli 2024
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v1i1.2854

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Penelitian ini bertujuan untuk menilai persepsi konsumen terhadap kualitas layanan pengiriman makanan online dengan menggunakan metode kualitatif dan sampel bertujuan. Riset ini fokus pada persepsi konsumen terhadap kualitas layanan, terutama menganalisis efisiensi waktu dan efektivitas biaya yang difasilitasi oleh strategi promosi seperti diskon dan pengiriman gratis. Data dikumpulkan di area perkotaan yang representatif melalui wawancara dan pengamatan, dengan menggunakan teknik analisis Miles dan Huberman. Temuan menunjukkan bahwa kualitas layanan, sebagaimana yang dipersepsikan oleh konsumen, sangat dipengaruhi oleh kecepatan layanan pengiriman dan manfaat ekonomi. Studi ini menyoroti peran kritis efisiensi operasional dan strategi penetapan harga dalam preferensi konsumen, menyarankan bahwa platform pengiriman makanan dapat meningkatkan kepuasan dan loyalitas pelanggan dengan mengoptimalkan aspek-aspek tersebut. Penelitian ini memberikan kontribusi pada pemahaman yang lebih luas tentang dimensi kualitas layanan dalam sektor pengiriman makanan online yang berkembang pesat.
Mengungkap Tren Remaja dan Motivasi Konsumen dalam Budaya Hemat Firjatulloh , Muhammad Iqbal; Sinduwiatmo, Kukuh
CONVERSE Journal Communication Science Vol. 1 No. 2 (2024): October
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v1i2.2983

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Studi fenomenologi kualitatif ini mengeksplorasi motivasi dan pengalaman remaja Sidoarjo dalam berbelanja barang bekas, dalam konteks fenomena budaya populer yang sedang berkembang. Dengan menggunakan teori Alfred Schutz, wawancara mendalam dan observasi partisipan dilakukan untuk mengungkap faktor-faktor yang mendorong ketertarikan remaja terhadap toko barang bekas. Temuan menunjukkan bahwa remaja Sidoarjo merupakan pelanggan toko barang bekas yang antusias, tertarik dengan harga yang terjangkau, kesempatan untuk mendapatkan barang-barang bermerek yang unik, dan kesempatan untuk mengekspresikan diri. Penelitian ini menyoroti pentingnya budaya barang bekas dalam membentuk identitas remaja dan menawarkan wawasan bagi para pemasar dan akademisi yang tertarik untuk memahami perilaku konsumen kontemporer dan dinamika subkultur.
Co-Authors Abidin, Irsyad Adi Suta, Griselda Vania Aditiyarani, Riska Alifia Afifah, Jihan Alvicky, Angga Anggraini, Puput Maya Anggun Laily Hikmatur Roudloh Aprilia Larasati, Cantika Apriliza, Addis Fadilah Avrilia Herista, Nasya Ayu Diah Oktaviana Ayu, Qonyta Ayyu Lailuki Azma Azzura Rizky Titania Bagus Waskita Rama Berlyana Andriani Bintang Satria P. Cindy Permata Sari Devi, Indah Kartika Dewi Anggraeni, Saskya Dewi Mutiatus Sholicha Dinda Oktaviani Eka, Bagus Erlinawati Erlinawati, Erlinawati Ervina Pujianingrum Supriyanto Erwin Kusuma Wardana Erwinsyah, Derry Fadilatus Sadiah, Anisa Faizal Bakhron A. Farah Nabilah Farid Ardiansyah Firjatulloh , Muhammad Iqbal Fitri Nur Romadhan Fitri Nur Romadhan Hastowo, Kiki Widyasari Hendra Sukmana Hibatulloh , Aufa Nafis Hidayati, Laila Nur Indi Rachmawati Intan Pratama, Tiara Rani Irda Rahmawati, Devi Karina Dita Annisak Kumalasari, Ines Larastri, Aulivia Regita M. Andi Fikri M. Lukman Hakim Mahardika Darmawan Kusuma Wardana Maulana, Achmad Rifaldi Mawahda, Sindi Risky Meitasari, Devina Finny Moch. Satrio Dewa N. Muhammad Aufarul Mawahib Muhammad Royyanul Wahabi Nafridhatul Maulidina Wardani Nilahtul Qudus Sukma Nirwana Nizal, Akhmad Marzuqi Nugraha, Rahadian Oky Tania Savitri Pakarti, Ayu Permatasari, Tasya Oktavia Pramestiwi, Davina Ardaneza PUSPITA ANGGRAENI Putri, Lusiana Indah Setyo Rachmawati, Indi Raditya Gusdiandika rama adi wijaya Rayhan Bima Sakti Refalina Widiyastary Rifaldi, Muhammad Rosania Ayu Setiawati Ryo, Adrian Samsul Hadi Santi Rahma Dewi Saqya, Ummul Athiyatus Sartono Baktiar Sarwenda Biduri Selly Agustin Shinta Anastasya Putri Sulkha, Auzi Trisiyas Syifa Mamta Utama, Handiko Putra Uzlifatul Ulum Vika Yolanda Anjani Widyastuti Widyastuti Wilujeng, Agustina Rachma