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All Journal Jurnal Wacana Ekonomi Jurnal E-Bis: Ekonomi Bisnis Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Community Empowerment EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Jurnal Abdimas Sangkabira Jurnal Ilmu Sosial dan Humaniora Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) INCOME: Indonesian Journal of Community Service and Engagement Jurnal Ekonomi Manajemen Bisnis dan Akuntansi Sainteks: Jurnal Sain dan Teknik
Murweni, Ira
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Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences Other

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VOLATILITAS HARGA SUSU SAPI DAN SUSU KAMBING SERTA DAMPAKNYA DALAM PROGRAM PENCEGAHAN STUNTING DI KECAMATAN KARANGPAWITAN Firmansyah, Rian; Rahayu Putra, Rizky; Muhammad Fiqri, Desta; Murwenie, Ira
Jurnal Ekonomi Manajemen Bisnis Dan Akuntansi : EMBA Vol 3 No 2 (2025): JURNAL EKONOMI MANAJEMEN BISNIS dan AKUNTANSI : EMBA
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat (P3M) Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/emba.v3i2.284

Abstract

This study aims to analyze the price volatility of cow's milk and goat's milk on the elasticity of consumer demand in Karangpawitan District in an effort to prevent stunting. The research method used was descriptive quantitative with data collection techniques carried out by purposive random sampling in Karangpawitan District. The data obtained were analyzed using simple linear regression analysis to identify the relationship between the variables studied. The results showed that cow's milk price volatility was able to explain the significant impact on stunting prevention by 89% and goat's milk price volatility was able to explain the significant impact on stunting prevention by 98.4%. In addition, cross-elasticity analysis showed a complementary relationship between the two types of milk (-1.17). Therefore, it is recommended to implement a milk price subsidy policy and strengthen nutrition education to reduce stunting.
Analisis Elastisitas Silang Pada Produk Kentang dan Jagung serta Dampaknya Terhadap Inflasi Daerah di Kecamatan Tarogong Kidul Macharani, Shinta; Septya, Seny; Febriani, Shafira; Hakim, Firman; Murwenie, Ira
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 5 No. 2 (2025): Februari 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v5i2.356

Abstract

This research aims to analyze the cross-elasticity relationship between potato and corn products as one of the factors that reflects inflation in staple foods in Tarogong Kidul District, Garut Regency. The approach used is a quantitative descriptive method with a focus on associative analysis. Data was collected through observation and interviews, then processed using simple linear regression analysis and cross elasticity analysis. The research results show that changes in corn prices significantly affect potato demand at a significance level of 1%. Based on price elasticity analysis, the price of potatoes is inelastic to the demand for potatoes. Cross elasticity analysis shows that corn is a complementary good. In addition, this research shows that the increase in the price of potatoes and corn can be used as a marker of inflation, which has an impact on reducing public consumption and decreasing the income of traders and potato or corn farmers.
The Effect of Digital Promotion and Destination Attractiveness on the Cultural Commodification Process at the Garut Ram Tourism Site Avrianto, Alam; Murwenie, Ira; Farisya, Ghaida
Sainteks: Jurnal Sain dan Teknik Vol 7 No 02 (2025): September
Publisher : Universitas Insan Cendekia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37577/sainteks.v7i02.919

Abstract

This study aims to analyze the influence of digital promotion and destination attractiveness on the process of cultural commodification in the Domba Tourism destination in Garut Regency, Indonesia. The Garut ram fighting tourism, a unique local cultural heritage, has yet to gain competitive strength compared to other destinations due to limited promotion and a lack of appealing cultural presentation. This research uses a quantitative approach with a descriptive-verificative method. Data were collected through a closed questionnaire distributed to 460 respondents who had visited the Domba Tourism site and were active social media users. The results of the regression analysis show that both digital promotion and destination attractiveness significantly influence cultural commodification, with digital promotion having a more dominant effect. Digital promotion plays a crucial role in expanding the reach of local cultural information and transforming traditional practices into attractive tourism products for both domestic and international markets. The study recommends optimizing an integrated digital marketing strategy to enhance the competitiveness of cultural tourism and support the sustainable preservation of local culture.
Development of a training model for calculating traditional snack production costs with a comparative raw material approach to improve MSME business capabilities Murwenie, Ira; Kartiko, Erik; Hassanudin, Abdul Fatah; Avrianto, Alam; Kurnaeli; Sujana, Duduh; Puspa, Rahmina
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 6 No. 4 (2025)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v6i4.23624

Abstract

This community service program developed a structured training model to enhance the business capabilities of Micro, Small, and Medium Enterprises (MSMEs) in the traditional snack sector, focusing on production cost calculation using a comparative raw material approach. Many MSMEs face challenges in optimizing costs and setting appropriate prices, which reduces profit margins. The training was designed to strengthen participants’ analytical skills in determining production costs, calculating selling prices, and projecting profits by comparing alternative raw materials. Evaluation of the program was conducted through pre-tests and post-tests to measure knowledge improvement regarding cost analysis and raw material management. Statistical analysis revealed a t-test value of 0.9306, indicating a significant improvement in participants’ understanding and practical ability to apply cost calculation methods after the training. These results demonstrate that the training model effectively enhances MSME actors’ capacity to optimize production processes, manage resources more efficiently, and make better-informed strategic decisions. Overall, the model shows strong potential to support MSME sustainability and competitiveness in the traditional snack industry.
INDIKASI INFLASI PADA ELASTISITAS HARGA CABAI RAWIT DOMBA DAN CABAI RAWIT HIJAU DI KECAMATAN TAROGONG KALER KABUPATEN GARUT Herlina, Wita; Risnawati, Hesti; Qothrun Nada, Ilfa; Murweni, Ira
Jurnal Ekonomi Manajemen Bisnis Dan Akuntansi : EMBA Vol 2 No 2 (2024): JURNAL EKONOMI MANAJEMEN BISNIS dan AKUNTANSI : EMBA
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat (P3M) Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/emba.v2i2.145

Abstract

The aim of this research is to determine the price elasticity of lamb cayenne peppers and green cayenne peppers as an indication of inflation in staple foods in Tarogong Kaler District, Garut Regency. This research method uses a quantitative descriptive method with an associative approach. Data collection techniques were observation and interviews. Research data was processed using simple linear regression analysis. The results obtained show that both changes in the price of lamb cayenne pepper (R2=0.881) and the price of green cayenne pepper (R2=0.889), can explain changes in the amount of consumer demand for these two commodities or are called elastic (E≤1). This condition explains how the increase in the price of cayenne pepper can be used as an indicator of inflation which can influence a decrease in the amount of public consumption and reduce the income level of chili traders and producers (farmers) so that local governments need to be aware of the increase in chili prices so that it does not have an impact on increasing inflation.
E-WOM dan Kualitas Pelayanan Terhadap Loyalitas Konsumen UMKM Martabak Mitra di Kabupaten Garut Cemara, Muhammad Arinal Khaq; Murweni, Ira; Avrianto, Alam
Jurnal E-Bis Vol 9 No 2 (2025): Vol.9 No.2 2025
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v9i2.2658

Abstract

Perkembangan teknologi digital mendorong UMKM untuk terus beradaptasi dalam menjaga loyalitas pelanggan. Di tengah persaingan yang semakin ketat, komunikasi dari mulut ke mulut secara elektronik (E-WOM) dan kualitas pelayanan menjadi faktor penting yang berpengaruh terhadap hubungan jangka panjang dengan konsumen. Riset ini bertujuan untuk menganalisis dampak E-WOM dan kualitas pelayanan terhadap loyalitas konsumen pada UMKM Martabak Mitra di Kabupaten Garut. Metode penelitian yang digunakan adalah kuantitatif deskriptif asosiatif dengan teknik survei melalui kuesioner kepada 100 responden. Data dianalisis menggunakan perangkat lunak SPSS melalui regresi linier berganda. Hasil penelitian menunjukkan bahwa secara simultan, variabel E-WOM dan kualitas pelayanan berpengaruh signifikan terhadap loyalitas pelanggan. Namun secara parsial, hanya kualitas pelayanan yang terbukti memiliki pengaruh signifikan, sementara E-WOM tidak memberikan pengaruh langsung. Temuan ini menegaskan bahwa meskipun E-WOM memiliki peran penting, pengalaman pelayanan yang nyata tetap menjadi faktor utama dalam membangun loyalitas pelanggan.
Social Normative Bounding and Brand Awareness of E-WOM Intensity in WhatsApp Group Online Community Mekar Arum PKK Group – Bojongsoang Hassanudin, Abdul Fatah; Murwenie, Ira; Avrianto, Alam; Lestari, Dwirani Fauzi; Puspa, Rahmina
Sainteks: Jurnal Sain dan Teknik Vol 6 No 1 (2024): Maret
Publisher : Universitas Insan Cendekia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37577/sainteks.v6i1.619

Abstract

Currently, business transactions and communication with customers are carried out through various forms of digital platforms, one of which is using the WhatsApp application on smartphones. This research aims to determine the influence of normative social and brand awareness on the intensity of E-WOM in the WhatsApp Group PKK Mekar Arum - Bojongsoang Group application. This study uses a descriptive statistical approach of Multiple Linear Regression with a research sample of 55 people, each of whom represents one head of family and is a member of the WhatsApp Group under study. The data collection technique was carried out online using the Google Form application and processed with Microsfot Excell 2013 software. This research succeeded in proving that the influence of social norm attachment and brand awareness together had a significant influence on E-WOM intensity of 42.89% while 57.11% are other factors not examined in this study. This means that the PKK Mekar Arum – Bojongsoang Group uses E-WOM on the WhatsApp application mostly to improve communication and interaction between group members. Meanwhile, the intensity of using E-WOM is more aimed at introducing and building brand awareness of the products of PKK Group members and not in an effort to increase sales turnover from products promoted via the WhatsApp group..
Digital Marketing sebagai Strategi Pemasaran bagi UMKM Desa Cinta Manik Kab Garut Yusuf, Ramayani; Murwenie, Ira; Avrianto, Alam; Akbar, Dioka Muhammad; Halimahnur, Wahidah
INCOME: Indonesian Journal of Community Service and Engagement Vol 4 No 4 (2025)
Publisher : EDUPEDIA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/income.v4i4.1800

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) dalam memproduksi media promosi atau marketing kit yang efektif dan siap digunakan. Pelatihan dilaksanakan bagi 20 pelaku UMKM di Desa Cinta Manik, Kabupaten Garut, dengan fokus pada pembuatan elemen marketing kit, seperti logo, kartu nama usaha, brosur, katalog produk, serta konten digital untuk media sosial. Metode pelaksanaan meliputi penyampaian materi, workshop, pendampingan, dan presentasi hasil. Hasil kegiatan menunjukkan bahwa peserta mampu menghasilkan marketing kit dasar yang dapat langsung dimanfaatkan dalam pemasaran produk. Selain itu, pelatihan ini meningkatkan pemahaman peserta tentang pentingnya identitas merek dan visual branding dalam meningkatkan daya saing produk UMKM. Kegiatan ini berdampak pada meningkatnya kualitas media promosi UMKM, serta mendorong kesiapan pelaku usaha dalam memanfaatkan pemasaran digital
Dilema Modernitas: Komodifikasi Seni Ketangkasan Domba dalam Pengembangan Pariwisata Berkelanjutan di Desa Rancabango, Garut Ghaida Farisya; Murwenie, Ira; Avrianto, Alam
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i4.5934

Abstract

This study investigates the impact of the commodification of sheep agility arts on socio-cultural sustainability in Rancabango Village, Garut, in the context of sustainable tourism development. Its main objective is to analyze the challenges and opportunities in balancing the preservation of sheep agility arts with the demands of tourism. Using a critical social-humanities paradigm, this study focuses on the impact of cultural commodification on the village's economic growth and inequality, as well as changes in the identity and value of sheep agility art. This analysis is reinforced by MacCannell's theories of staged authenticity and cultural commodification, which provide a framework for understanding how local traditions are packaged for tourist consumption. This research uses qualitative methods with data collection techniques through Focus Group Discussions (FGD) involving key stakeholders such as the Village Head, BUMDes, artists, and community leaders. Participatory observation is used to gain a deeper understanding. The results show that commodification has transformed sheep agility art from a folk game into a structured cultural product with high economic value. Key findings include the positive impact on increasing village income, the impact on original cultural values, the emergence of economic inequality among practitioners, and the threat of land conversion that could damage the ecosystem that supports this art. This study concludes that there is a “modernity dilemma” that requires careful sustainable tourism management strategies so that economic development does not sacrifice the socio-cultural integrity of the community.
Co-Authors Abdul Fatah Hassanudin Abdussalaam, Falaah Adhitia Erfina Adib Sultan, Adib Akbar, Dioka Muhammad alam avrianto Amalia, Giska Cemara, Muhammad Arinal Khaq Duduh Sujana Dwirani Fauzi L falentino sembiring Farisya, Ghaida Febriani, Shafira Firmansyah, Rian Ghaida Farisya Ghea Nurqalam Giska Amalia Gumilar, Irfan Rizki Gunardi Hakim, Firman Halimahnur, Wahidah Hassanudin, Abdul Fatah Jaelani, Muhamad Hamidin Karim, Khobir Abdul Kartiko, Erik Kurnaeli Kurnaeli, Kurnaeli Kusnendi, Kusnendi Lestari, Dwirani Fauzi Lestari, Wuri Lili Adi Wibowo Macharani, Shinta Muhamad Hamidin Jaelani Muhammad Fiqri, Desta Mulyana, Imam Nanang Fattah Nugraha, Ade Nurqalam, Ghea Puspa, Rahmina Qothrun Nada, Ilfa Rahayu Putra, Rizky Rahmina Puspa AR Risnawati, Hesti Sastradipraja, C K Septian, Yugi Sadrah Septya, Seny Solihin, Hanhan Hanfiah Sudirman Wita Herlina, Wita YUSUF, RAMAYANI