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Women Empowerment through Production and Online Marketing Training of Wingko Babat Based on Cassava in Baturono Village, Sukodadi, Lamongan Yudiana Indriastuti; Herlina Suksmawati
Nusantara Science and Technology Proceedings 4th International Seminar of Research Month
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2019.0436

Abstract

Empowering women's groups is seen as one of the specific strategies to increase their abilities and potential. Empowering women in business as an effort to increase independence and internal strength of a woman. Empowering women can also help improve the welfare of families and communities. The women in the village of Baturono, Sukodadi, Lamongan have a great opportunity in exploiting the potential of the village, especially the production of Wingko Babat which is a special food from the area. Wingko Babat production business competition certainly requires them to have innovation to be able to compete in the market. Through community service activities with UPN "Veteran" Jawa Timur, a group of women from the village of Baturono, Sukodadi, Lamongan have received training in producing Wingko Babat based on cassava with the best quality. This innovation was carried out as an effort to bring alternative flavors. In addition, the use of cassava as main ingredient is one of the efforts to maximize the processed products from the village plantations. Furthermore, through online marketing training activities, they have basic knowledge about the use of online media to marketing food products. And also, development model of home industry marketing networks. Until now, assistance activities continue to be carried out as an effort to monitor the development of women's business groups in the village of Baturono, Sukodadi, Lamongan.
Pengembangan Potensi Perempuan Desa Baturono, Kecamatan Sukodadi, Kabupaten Lamongan Dalam Peningkatan Dan Inovasi Perekonomian Desa Herlina Suksmawati; Yudiana Indriastuti
Adi Widya : Jurnal Pengabdian Masyarakat Vol 3 No 2 (2019): ADIWIDYA
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/awpm.v3i2.3362

Abstract

Persaingan home industry produk Wingko Babat menuntut kelompok perempuan di Desa Baturono, Sukodadi, Kabupaten Lamongan mengembangkan cita rasa produk Wingko Babat dengan alternatif bahan dasar berbeda. Melalui kegiatan pengabdian masyarakat berupa pelatihan dan pendampingan dalam upaya inovasi perekonomian desa, perempuan desa Baturono menggunakan singkong sebagai bahan dasar Wingko Babat, sebagai upaya memanfaatkan komoditas desa tersebut. Disisi lain, mereka juga berani berupaya mengembangkan kreatifitas peningkatan rasa dengan variasi rasa yang dianggap akan dapat menarik konsumen segala usia, seperti halnya rasa durian, pandan, nangka dan strawberry sebagai bentuk inovasi terhadap olahan produk Wingko Babat. Selain itu, di era digital perempuan desa tidak hanya terbatas melakukan pekerjaan yang berorientasi pada produksi semata. Pelatihan pemanfaatan media online sebagai sarana promosi dan pemasaran layaknya industri produk makanan di perkotaan, diharapkan mampu mengembangkan usaha mereka dan memberikan pemasukan atau penghasilan keluarga.
Cultural Tourism and The Use of Local Wisdom in The Bancakan Salak Galengdowo, East Java Herlina Suksmawati; Dias Pabyantara; Praja Firdaus Nuryananda
Journal of Indonesian Tourism and Development Studies Vol. 8 No. 1 (2020)
Publisher : Program Pascasarjana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research aimed to elaborate on the common value represented by Bancakan Salak of Gelengdowo Village. Qualitative phenomenology was used to obtain a comprehensive understanding of the research problem. The data collection techniques used in this research is observation of both preparation and due day process. The semi-structured interview was conducted with the chief of the committee, local government representation, local youth figure, and two elders while checking the previous studies to get a comprehensive picture. The finding consists of three-part: (1) the preparation stage has substantial collectivism value, (2) the word bancakan finds its intrinsic value in the long tradition of bancakan practice by the community to express their gratitude upon God blessing, (3) the culture of almsgiving reflected in the tumpeng-shaped salak. The community has been practicing those three values since the beginning. Therefore it inspires and reflected in the creation of Bancakan Salak.Keywords: bancakan salak, Galengdowo, local wisdom, social practice.
The Impact of Pandemic on Bancakan Salak Cultural Tourism Praja Firdaus; Herlina Suksmawati; Renitha Hapsari; Ade Kusuma
Journal of Indonesian Tourism and Development Studies Vol. 10 No. 1 (2022)
Publisher : Program Pascasarjana

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Abstract

This second-term research examined the dynamics of Bancakan Salak cultural tourism after being hit by the COVID-19 pandemic. Knowing how the tourism strategy was implemented in the times of pandemic and what were the tips to be able to survive in this limited condition were two interesting things this article studied. Like many other tourist attractions, Bancakan Salak cultural tourism was also affected by the pandemic. Yet, as previous research has concluded, Galengdowo’s local society had three essential traditional values reflected in Bancakan Salak cultural tourism that helped them to get through this situation. These three values were collectivism, gratitude, and almsgiving. These three values also created further key concepts in responding to the pandemic, the importance of resilience, and innovation. Using qualitative method (in-depth interview) combined with the observation participatory method, and also ABCD (asset-based community development), this article highlighted the crucial role of human basic needs resilience and socio-cultural resilience. Because in the era of globalization nowadays, connectivity had proven could be substituted by collectivism, gratitude, almsgiving, and other traditional values that hold tight the element of togetherness. This article also highlighted the role played by cultural assets and personal assets to build villages' capacity. In the end, Bancakan Salak and its tourism industry in Galengdowo was hit by the pandemic and Galengdowo’s local society responded with resilience and innovation.  Keywords: Bancakan Salak, cultural tourism, community, pandemic, globalization.
PERSEPSI MASYARAKAT SURABAYA TERHADAP ISI PEMBERITAAN PERSYARATAN PERJALANAN DALAM NEGERI PADA MASA PANDEMI DI MEDIA ONLINE Ayu Nur Syahbani; Kusnarto Kusnarto; Dyva Claretta; Herlina Suksmawati
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 9, No 8 (2022): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v9i8.2022.2820-2828

Abstract

Penelitian ini menggambarkan persepsi masyarakat Surabaya mengenai isi pemberitaan persyaratan perjalanan dalam negeri pada masa pandemi di media online. Berdasarkan pantauan pemerintah pada akhir tahun 2021 bahswasannya gerakan vaksinasi telah memenuhi target dan kasus penyebaran Covid-19 sudah terkontrol. Sehingga terjadi pelonggaran mobilitas yang dimanfatakan masyarakat untuk melakukan kegiatan bepergian ke luar kota, mengingat sebelumnya pemerintah melanggar masyarakatnya untuk bepergian. Agar penyebaran kasus tetap terkontrol, pemerintah memperketat aturan atau syarat yang harus dipenuhi masyarakat sebelum bepergian yang tercantum melalui Surat Edaran Satgas Covid-19 Nomor 21 Tahun 2021. Selang beberapa hari kemudian, pemerintah kembali memperbarui persyartan perjalanan melalui Surat Edaran Menteri Perhubungan No. 90, lalu adanya pembaruan kembali melalui Surat Edaran Satgas Covid-19 Nomor 22 Tahun 2021. Perubahan kebijakan yang beberapa kali terjadi dalam waktu dekat tersebut menjadi fenomena sosial yang mengundang pro dan kontra sehingga menarik untuk diteliti. Penelitian ini menggambarkan persepsi masyrakat Surabaya dengan menggunakan metode kualitatif deskriktif. Data primer didapatkan dengan mewawancarai delapan informan dan dokumentasi. Hasil penelitian menunjukkan enam dari delapan informan tergolong persepsi negatif karena menyatakan ketidakefektifan persyartan, sedangkan dua informan lainnya tergolong persepsi positif karena berpendapat persyartan tersebut efektif.
STRATEGI PEMKOT SURABAYA MENGHADAPI COMMUNICATION CHALLENGES DI TENGAH MASYARAKAT SELAMA PADEMI COVID-19 Putriana Puspitasari; Kusnarto Kusnarto; Dyva Claretta; Herlina Suksmawati
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 9, No 8 (2022): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v9i8.2022.2852-2861

Abstract

Covid-19 secara tidak langsung memicu munculnya communication challenges yakni information overload, information uncertainty, dan misinformation. Pengabaian terhadap tantangan tersebut hanya akan memperparah kondisi krisis seperti yang dialami Iran ketika ratusan warganya meninggal akibat penyalahgunaan alkohol ataupun rusaknya menara jaringan 5G di Inggris. Oleh karena itu tantangan ini perlu diatasi pemerintah selaku pemangku kebijakan agar penanganan Covid-19 dapat berjalan optimal. Pada penelitian ini peneliti hendak mengetahui bagaimana strategi komunikasi yang dilakukan oleh Pemkot Surabaya sebagai kota yang memiliki risiko penularan dan tingkat kebutuhan informasi yang tinggi dalam menghadapi communication challenges di tengah masyarakat selama pandemi Covid-19. Melalui metode penelitian studi kasus dan pengumpulan data berupa wawancara, observasi serta riset kepustakaan peneliti mendapatkan hasil bahwa strategi Pemkot Surabaya melalui 4 fase yakni persiapan, awal krisis, pemeliharaan, dan resolusi. Dimana pada fase persiapan dan resolusi, aktivitas komunikasi pemerintah berfokus pada membangun reputasi dan pengetahuan dasar masyarakat sebagai persiapan menghadapi communication challenges yang akan datang. Sedangkan pada fase awal krisis dan pemeliharaan pemkot fokus mengelola communication challenges yang ada, sehingga hambatan akibat communication challenges dapat diminimalisir dampaknya.
REPRESENTASI MASKULINITAS TOKOH UTAMA DALAM FILM LIVE ACTION MULAN Jessica Wiguna; Herlina Suksmawati
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 9, No 10 (2022): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v9i10.2022.3731-3745

Abstract

Isu terkait dengan kesetaraan gender dan maskulinitas yang melekat para perempuan masih menjadi topik yang krusial di masyarakat. Penelitian ini bertujuan untuk melihat bagaimana representasi maskulinitas Disney Princess dalam Film Live Action Mulan. Tidak hanya sebagai film Disney sederhana seperti pada umumnya yang menceritakan kehidupan seorang princess dengan ciri feminism lainnya, tetapi dalam film ini ada cerita yang lebih besar dan lebih dalam bahwa Film Live Action Mulan ingin mendobrak dominasi laki – laki di Tiongkok di mana laki-laki selalu dianggap lebih unggul dari perempuan dengan menghadirkan sisi maskulinitas dalam salah satu sosok karakter Disney princess. Dengan menggunakan pendekatan kualitatif dengan metode semiotika Roland Barthes. Hasil penelitian ditemukan representasi maskulinitas Disney princess dapat dilihat dari unsur penampilan, pakaian atau kostum, make up, lingkungan, gesture, dan ekspresi. Tokoh Mulan digambarkan sebagai sosok princess yang pandai menunggang kuda, dapat memimpin jalannya perang, menggunakan senjata dengan baik, dan dapat melindungi serta menyelamatkan rekan prajurit, Kaisar, dan dinasti. Mulan tidak membutuhkan sosok pangeran seperti princess pada umumnya karena Mulan dapat menjadi sosok seorang princess yang dapat diandalkan. Telah terjadi pergeseran moderat dalam penggambaran tokoh princess klasik ke princess kontemporer dengan sosok perempuan yang cantik dan superior yang diwakilkan oleh tokoh Mulan.
Community-Based Tourism Attraction Development Analysis, Panggul, Trenggalek Herlina Suksmawati; Praja Firdaus Nuryananda; Leily Suci Rahmatin
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3336

Abstract

Strategic tourism areas both regionally and nationally have the opportunity to develop conceptualized tourism destinations, such as the existence of Regional Tourism Destinations (DPD/Destinasi Wisata Daerah), hereinafter abbreviated as RTD/DPD Panggul, in Panggul, Trenggalek Regency. This research is important because the development of DPD Panggul involves various tourist attractions that come from resources within the local community, with several supporting facilities for tourism managed by the community, but the level of participation in decision-making and activities in tourism organizations is still not conceptualized in the community. This study has 2 (two) points of urgency, namely empowering the Panggul District community to be more economically empowered and as an entry point for formulating and implementing community-based tourism strategies and local values ??so that there is no brian drain on a larger scale from rural to remote. urban. The mandatory outputs of this research include scientific articles in indexed/accredited national journals and are included as oral presenters at international seminars. This research is in line with one of the six main themes of the research and community service program in 2022. On a regional and regional scale, this research also supports the 2019-2024 East Java RPJMD on Nawa Bhakti Satya, especially on Nawa Bhakti Harmoni, and also supports the Trenggalek Regency RIPPDA 2017-2031 in the tourism sector. As with the research in the first year, concepts such as A4, recreational opportunity spectrum, tourist destinations, tourist attractions, and community-based tourism are still being used. This study uses a qualitative approach with a qualitative descriptive method with the location setting in Panggul District, Kab. Trenggalek. The data collection and data analysis is presented by observation and in-depth interviews.
To Adwi and Jadesta: Digitalization of Kalanganyar Village Through Virtual Tour and Tourism Assistance Herlina Suksmawati; Muammar Alawi; Praja Firdaus Nuryananda
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3379

Abstract

Kalanganyar Village, located not far from Juanda International Airport, is a fishing tourism destination that is widely known by the people of Sidoarjo. In addition to fishing, in Kalanganyar Village there is a Fish Auction Place (TPI) Kalanganyar which sells the results of fishermen returning from the sea as well as from the results of pond farmers around Kalanganyar. However, tourism development around fishing ponds and seafood restaurants is still not optimally developed. Therefore, the proposing team has the basic assumption that the tourism sector of Kalanganyar Village still has potential assets that have not been developed. One of the potential assets in the village is the potential for riverside tourism which empties into the Bali Sea. Departing from a brief explanation regarding the situation analysis, the community service team can articulate several partner problems, namely a) the absence of strategic planning for the tourism sector in Kalanganyar; b) there has been no development of tourism products and services in Kalanganyar Village; c) there is no unified vision between the village government, village institutions, and the community, and d) there is still a large volume of waste in the tourist area. The proposing team took two priority issues, namely, the stagnation of tourism in Kalanganyar Village, both in terms of goods/services products to tourism planning in Kalanganyar and the unified vision of tourism between village institutions and village communities in Kalanganyar. To answer the problems that have been mentioned, the PIHAT program implemented in Kalanganyar will provide alternative solutions, such as 1) virtual tours and 2) integrated tourism assistance. This community service activity is carried out using the methods of a) virtual tour social counseling as well as virtual tour production, b) asset management training and tourism potential, and c) assistance for tourism activities.
ANALISIS RESEPSI MASYARAKAT TERHADAP KONTEN YOUTUBE COKROTV SEGMEN LOGIKA ADE ARMANDO HENTIKAN PAMERAN KEMEWAHAN Dea Dinda Pramesta Arvi Putri; Herlina Suksmawati
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 10, No 4 (2023): NUSANTARA : JURNAL ILMU PENGETAHUAN SOSIAL
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v10i4.2023.1630-1638

Abstract

Teknologi yang kini tengah memunculkan fenomena new media salah satunya Yotube, menjadikan media sosial Yotube menjadi sebuah fenomena baru dalam masyarakat, dimana fenomena ini membuat masyarakat saling berlomba untuk membuat konten yang menghasilkan uang, dan orang-orang tersebut disebut sebagai Youtuber. Status sosial menjadi hal yang perlu dipertahankan untuk menjadi terkenal dan populer di kalangan masyarakat. Banyak cara yang mereka lakukan untuk mempertahankan status sosial mereka seperti, pamer kekayaan, pamer kemesraan dengan pasangan, hingga membuat konten bagi-bagi uang. Hal ini biasanya banyak dilakukan oleh para selebriti. Adapun Channel Youtube CokroTV segmen Logika Ade Armando: Hentikan Pamer Kemewahan hadir untuk mengkritisi hal-hal tersebut. Sehingga penelitian ini bertujuan untuk melihat pandangan penonton Youtube CokroTV dalam menilai argumentasi Ade Armando mengenai pamer kemewahan pada segmen 199 dan 201. Penelitian ini menggunakan teknik deskriptif kualitatif dengan menggunakan teknin Analisa data analisis resepsi. Hasil penelitian menunjukkan terdapat dua narasumber yang berada pada posisi negotiated code, dua narasumber pada posisi opposite code, dan tidak ada narasumber yang dominan hegemonic posisinya terhadap konten Youtube CokroTV Logika Ade Armando segmen 199 dan 201.