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Budiarto, Sulistyo
Telkom University
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Perbaikan Proses Bisnis Dengan Menggunakan Metode Business Process Improvement Pada Konveksi Pager Kaos Fajar Sidiq Hidayat; Endang Chumaidiyah; Budi Sulistyo
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 6 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10642835

Abstract

Pager Kaos is a conventional enterprise that provides services in the manufacture of clothes and templates. The business process in the business at Pager Kaos is still not optimal, mainly the activity carried out on the ordering process, which still takes quite a long Time and results in repeated activity. Problems arise because my resources of people, facilities, and technology that have not been optimally utilized. So there's a need for improvement, which is to make improvements to the business process. Improvement of business processes on the Chaos Pager Convention is done using Business Process Improvements (BPI). Focus methods to help companies improve business processes to be more effective and efficient. The main business processes observed are the ordering process, production process, packaging and delivery process, and financial recording. From these processes, each activity is analyzed so that it can be grouped according to RVA, BVA, and NVA, and cycle Time efficiency calculations and streamlining are performed to obtain business process improvements. To support the improvement of business processes, a Google form and spreadsheet-based application were designed to help in the process of recording incoming orders and recording order data, as well as in storing photos and videos of customer order documentation to be more organized. The result of the improvement affects the number of previous activities, which were reduced to 30. The cycle Time has been reduced from the previous 178,66 minutes to 149,49 minutes. The previous business process efficiency of 72,61% increased to 80,47%.
Evaluasi dan Perancangan Model Bisnis UMKM Miss Bluder dengan Business Model Canvas Maharani Lingga Yasmin; Farda Hasun; Budi Sulistyo
MES Management Journal Vol. 3 No. 3 (2024): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i3.538

Abstract

Miss Bluder is an MSME that sells bluder bread in the city of Bandung. In recent times, Miss Bluder has experienced a significant decline in sales. This is due to limitations in human resource management, suboptimal partnerships, and lack of effectiveness in the sales media used. This research aims to evaluate and design a new business model for Miss Bluder using the Business Model Canvas method. The data used included current business models, customer profiles from interviews, as well as business environment data from literature studies and online research. A SWOT analysis was carried out to formulate an improvement strategy, followed by the design of a Value Proposition Canvas, Channels, and Customer Relationships. After the business model design is completed, verification, financial simulation, and validation processes are carried out through evaluations and interviews with business owners. With the implementation of the new business model, it is hoped that Miss Bluder can overcome the decline in sales, improve business performance, and strengthen its position in the market.
Peran Proses dalam Bauran Pemasaran Jasa Pendidikan terhadap Keputusan Mahasiswa Memilih Program Studi PGSD Najib, Khotim Hanifudin; Nofrida, Eka Ridha; Budiarto, Sulistyo
Jurnal Manajemen Pendidikan Dasar, Menengah dan Tinggi [JMP-DMT] Vol 5, No 4 (2024): JURNAL JMP-DMT
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jmp-dmt.v5i4.19902

Abstract

In the era of increasingly fierce global competition, higher education institutions are required to enhance their marketing strategies to attract prospective students. The Primary School Teacher Education (PGSD) program is one of the popular programs, but students' decisions to choose this program are influenced by various factors in the education service marketing mix. This study aims to analyze the influence of the education service marketing mix on students' decisions to choose the PGSD program. This research uses a quantitative approach with a sample of 186 students from the 2022 and 2023 cohorts. Data were collected through a survey using Google Forms and analyzed using multiple regression analysis techniques. The education service marketing mix examined consists of seven elements: Process, Price, Promotion, Place, People, Product, and Physical Evidence. The results show that partially, only the process element significantly influences students' decisions to choose the PGSD program. Other elements such as price, promotion, place, people, product, and physical evidence do not show significant individual influence. However, simultaneously, the entire education service marketing mix significantly influences students' decisions to choose the PGSD program, with a contribution of 68%. This indicates that while some elements are not significant individually, the overall combination of the marketing mix elements still has a meaningful impact. These findings suggest that improving the quality of processes in delivering educational services, can increase students' interest in choosing the PGSD program. Therefore, educational institutions are expected to focus on enhancing process aspects to attract more prospective students. Additionally, even though other elements do not show significant partial effects, it is still important to consider the entire marketing mix in educational marketing strategies.
Co-Authors Achmad Fanani Adam Agung Widyaprakoso Winardi Alvin Tri Noviandri Amanda Inke Mahardika Amany, Laras Rafa Andre Kharis Sianipar Atya Nur Aisha Berliana, Regine Rahmada Budhi Yogaswara Budi Santosa Budi Santosa Budi Santosa Christanto Triwibisono Dafina Zahra Keisha Danang Satria Mustari Nugroho Danang Satria Mustari Nugroho, Danang Satria Mustari Desi Lestari Devi Pratami Efrata Denny Saputra Yunus Eka Ridha Nofrida Endang Chumaidiyah Fajar Sidiq Hidayat Farda Hasun Fida Nirmala Nugraha Gita Purnama Sari Gita Purnama Sari Gita Purnama Sari, Gita Purnama Ika Arum Puspita Ima Normalia Kusmayanti Khotim Hanifudin Najib Kurniawan Arif Aprianto Litasari Widyastuti Litasari Widyastuti Suwarsono Litasari Widyastuti, Litasari M Nashir Ardiansyah M Nashir Ardiansyah, M Nashir Maharani Lingga Yasmin Maura Nadine Zahira Meldi Rendra Mochamad Azhar Hidayat Muhammad Almaududi Pulungan Muhammad Almyzar Pratama Rusli Muhammad Firhand Aswad Muhammad Irfan Kusuma Muhammad Wahyu Yusran Murni Dwi Astuti Muti'ah, Titik Nadira Cahya Utami Rusli Naufal Umar Alghifari Novia Miftaqul Jannah Nur Falah Sofiatul Jannah Prambudia, Yudha Radityatama Abiyoga Ratu Nabila Octavia Pratama Revina Hardiyanti Riandi Aditia Darmayana Rifanisa Azzahra Rifky Atalarik Hakim Riska Retno Widyaningsih Riska Retno Widyaningsih Shaula Tiominar Rebecca Shinta Kurnia Illahi Sinta Aryani Sitti Nur Azmi F. Suryana, Nanang Wawan Tripiawan