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All Journal Jurnal Ilmiah Manajemen Kesatuan International Journal of Social and Management Studies (IJOSMAS) Journal of Information Systems and Management Jurnal Pendidikan Transformatif Jurnal Pengabdian kepada Masyarakat Indo-Fintech Intellectuals: Journal of Economics and Business jabdimasunipem JISMAB
Putra, Firdaus
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Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Motivasi Kerja dan Komitmen Organisasi: Studi Kualitatif tentang Pengalaman Karyawan Putra, Firdaus
Motivaksi: Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol 3 No 1 (2026): Jurnal Ilmu Sosial, Manajemen, Akuntansi, dan Bisnis
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/rne46b42

Abstract

Low employee commitment remains a critical challenge in human resource management across various organizations. This study aims to explore how employees perceive work motivation and how these perceptions shape organizational commitment from the perspective of employee experiences. A qualitative descriptive approach was employed, involving active employees as research participants. Data were collected through in-depth interviews and document analysis. The data were analyzed using thematic analysis, supported by source triangulation to ensure credibility. The findings reveal that work motivation is perceived as a personal and dynamic drive shaped by a combination of intrinsic and extrinsic factors. Intrinsic motivation, including meaningful work, recognition, and opportunities for personal development, plays a dominant role in fostering affective organizational commitment. In contrast, extrinsic motivation tends to produce more pragmatic and short-term forms of commitment. These results highlight the importance of managing meaningful work experiences to strengthen sustainable organizational commitment.
Decoding Consumer Trust through the Lens of Micro-Influencer Authenticity in Emerging Markets Sriwardiningsih, Enggal; Wijaya, Erric; Putra, Firdaus
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4277

Abstract

The rapid growth of social media in emerging markets has elevated the role of micro-influencers in shaping consumer behavior. This study investigates how micro-influencer authenticity (openness, consistency, emotional proximity) affects consumer trust and, in turn, purchase intention. A quantitative survey was administered to 85 respondents aged 18–35 who actively follow micro-influencers on Instagram and TikTok. Data were analyzed using validity and reliability tests, multiple regression, and mediation analysis (PROCESS Model 4) in SPSS. Results show that authenticity dimensions jointly explain 62% of variance in consumer trust (R² = 0.62), with openness (β = 0.41, p < 0.001), consistency (β = 0.33, p = 0.001), and proximity (β = 0.29, p = 0.002) all significant predictors. Consumer trust significantly predicts purchase intention (β = 0.56, p < 0.001), and mediates the effect of authenticity on purchase intention (indirect effect = 0.35, 95% CI [0.19, 0.50]). The findings indicate that authenticity functions primarily as a trust-builder, and trust serves as the key mechanism translating authenticity into purchase intent. Practical implications for marketers and influencer selection strategies are discussed.
Co-Authors Adi Widodo Adiyanto Adiyanto Agus Purwanto AGUS PURWANTO Asbari, Masduki Aslam, Firar Bismi Chidir, Gusli Enggal Sriwardiningsih, Enggal Erric Wijaya, Erric Fadila, Yaniar Asyiah Hyun, Choi Chi I Putu Gede Didik Widiarta Imelda, Donna Innocentius Bernarto, Innocentius Jamuri, Ahmad Kamil, Insanul Karnawi Kamar, Karnawi Kusumaningsih, Sekundina Williana Marliani, Nisrina Nadeak, Multi Novitasari, Dewiana Nugroho, Yunianto Agung Nurasiah Nurasiah Pramono, Rudy Putri, Adinda Fitriana Putri, Warlina Febrita Ramiyati, Nekky Rosida, Naela Santoso, Priyono Budi Septiana, Tia Silitonga, Nelson Sofalina, Fresa Dwi Juniar Suhartono, Bambang Sukriyah, Sukriyah Wijayanti, Laksmi Mayesti WINANTI, WINANTI yanthy, Evy yanto, Adi Yulia, Yayah Yulistiani, Linda